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RAYMOND J. OSTRANDER 《Journal of Research on Christian Education》2013,22(2):255-258
In the Spring 1993 edition of the JRCE, Bruce Wrenn and Philip Kotler (pp. 119–134) drew from social exchange theory to explain why people choose parochial education. Wrenn and Kotler argue that marketing theory can both inform and improve marketing practice in such non-profit organizations as parochial schools. 相似文献
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