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Hiba Khan;Pasit Sararueangpong;Frank Mathmann;Di Wang; 《Journal of Consumer Behaviour》2024,23(3):1528-1539
Marketers and consumers are adopting chatbots widely. However, the benefits of this technology remain unclear due to a lack of understanding about individual differences in consumers' purchase decisions when interacting with chatbots. This research investigates the influence of individual differences in promotion focus on purchase likelihood for the products recommended by chatbots. Two experiments demonstrated that consumers generally report a lower purchase likelihood for products recommended by chatbots (vs humans). However, compared to consumers with a low promotion focus, consumers with a high promotion focus report a higher purchase likelihood for the products. The findings also suggest that the relationship between consumer individual differences in promotion focus and purchase likelihood is mediated by engagement. By applying both regulatory focus and regulatory fit theories, the present study provides insights into how promotion focus influences purchase likelihood for products recommended by chatbots. Marketers can utilise both chronic and situational promotion focus to improve consumers' reactions to chatbots using segmentation and promotion-focus-related words, respectively. 相似文献
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Projective assessments have a long history in occupational therapy, yet their relevance may be questioned. This first article reviews the clinical utility of projective assessments by providing a critical history of their development, followed by a scoping review of the current evidence. The second article outlines the opinions of nine experts in this field. Through this comprehensive process, conceptual and methodological issues are articulated in order to suggest educational and clinical guidelines, and future research avenues. The place of projective assessments in occupational therapy is demonstrated as a salient specialty area of practice in the current evolving landscape of mental health. 相似文献
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Projective assessments have a long history in occupational therapy, yet their relevance may be questioned. Part I of this article provided a critical history of their development and a scoping review of the evidence. This second article outlines an interview-based qualitative study of the clinical and academic perspectives of nine experts. Through this comprehensive two-part article, conceptual and methodological issues are articulated in order to suggest educational and clinical guidelines, and future research avenues. The place of projective assessments in occupational therapy is demonstrated as a salient specialty area of practice in the current evolving landscape of mental health. 相似文献
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Hiba Zafran Beverlea Tallant Isabelle Gelinas Steven Jordan 《Occupational Therapy in Mental Health》2018,34(1):3-31
Expressive assessments facilitate sharing, and the therapeutic understanding of youth. The experiences of nine young adults seeking help for psychosis were explored with an arts-based, occupational therapy expressive evaluation. The study used participant-observation methods. Data analysis drew on hermeneutic phenomenology. The findings illustrate the challenges these participants have in feeling connected to a shared world of doing, and in locating themselves within the temporal flow of time. Of significance was the potential to read the unfolding of creation in clay media as an acted narrative to tap into “constellations of meaning.” Implications for clinical practice and professional reasoning are highlighted. 相似文献
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