Construction and validation of the South African version of the Fear Survey Schedule for Children: an exploratory factor analysis

The Fear Survey Schedule for Children-Revised (Ollendick, 1983) is an 80-item self-report instrument that has been used internationally to asses the number of fears and general level of fearfulness among children. Despite its widespread use, this instrument has not been adapted to the South African context. The present study addressed this gap by means of a 2-phase investigation aimed at developing a South African version of the instrument. In Phase 1, semistructured interviews were conducted with 40 children (7 to 13 years of age). Qualitative data obtained from these interviews were used to construct additional items for inclusion in the South African Fear Survey Schedule for Children-Revised. The modified scale, consisting of 97 items, was then administered to a sample of 646 children between the ages of 7 and 13 years. Further psychometric considerations resulted in the final version of the scale consisting of 74 items with high internal consistency (α=.97). The factor structure was explored by means of principal component analysis with varimax rotation and a 5-factor solution was found to provide the best conceptual fit. The factors identified were as follows: Fear of Death and Danger; Fear of the Unknown; Fear of Small Animals and Minor Threats to Self; Large Animal Fears; and Situational Fears. Differences between the South African version and the original Fear Survey Schedule for Children-Revised are noted and implications for the study of fear in South Africa and other countries are discussed.     

The logo ‘visual thickness effect’: When and why it boosts brand personality

Although the literature suggests that logos impart symbolic meanings via visual elements that influence consumers' early evaluation of brands, few such elements have been studied, with others (e.g., logo thickness) awaiting scholarly investigation. According to the literature, visual thickness seems to influence perception of power and consumers' consequent judgments. This research tests and theorises the influence of the logo visual thickness effect on consumer behaviour. Results of five studies employing more than 4000 MTurk participants and 20 fictitious logos suggest that thick logos boost perception of brand personality mediated by a pronounced perception of brand power. In addition, the logo-thickness-induced perception of brand power is negatively moderated by consumers' level of perceived power of the self. Further, the perception of brand power induced by logo thickness is moderated by consumers' level of visuospatial sketchpad, meaning that people with high (vs. low) visuospatial sketchpad can cancel out the extraneous influence of logo thickness while evaluating the underlying brand, once the stimulus magnitude hits the salience threshold. Theoretical and managerial implications are accordingly provided.     

Tel Aviv Mizrah

Before immigrating to Israel, first-generation Iraqi Jews were deeply attached to their identity as Mizrahi Jews. Their mother tongue was Arabic and they had grown up in an oriental environment. Therefore, it was not easy for them to adopt the Euro-Israeli identity that the dominant Ashkenazi-European stratum in Israel compelled them to accept. Despite strong Westernizing tendencies in Israeli society, the first generation of Iraqi Jewish immigrants maintained strong links to the Iraqi customs and traditions they had acquired in Iraq, particularly with regard to the musical folklore and oriental cuisine. On the other hand, second-generation Iraqi Jews were more familiar with Israeli society than their parents; they grew up in Israel and learned Hebrew in Israeli schools along with Ashkenazi Jews and other ethnic groups. This paper establishes connections between the historical realities of Iraqi Jewish immigrants and the literary representation of their world in the trilogy Tel-Aviv Mizrah (Tel Aviv East) written in 2003 by the Iraqi Jewish author Shimon Ballas, through a comparison of Ballas's literary vision with the historical realities of Iraqi Jewish identity in Israel over the course of two generations.     

The use and misuse of student samples: An empirical investigation of European marketing research

In spite of the five decade old debate on the merits of student samples, to date, no systematic review of the practice is undertaken. The need for such a review is warranted considering the impasse in the debate and inconsistencies among scholars in their approach to student sample usage. This paper thus presents a systematic review of student sample usage in European Marketing Research (EJM, IJRM and IMR during 2005–2014, inclusive) to highlight existing reporting practices, identify sub‐domains of marketing where the usage is more prevalent and to report best practices. Results demonstrate that 99 (19.96 per cent) papers making generalization claims used student samples exclusively, had inconsistent reporting practices (e.g. demographic profile, limitations) and demonstrated trivial concern (e.g. bias estimation treatment, identification of moderators) for the implications of student sample usage on their study findings. In addition, 11 clusters representing sub‐domains of marketing research and where the practice is prevalent are identified. These clusters provide novel direction to the debate on student sample usage by framing it away from the broader discipline of marketing and bringing it closer to the interests of scholars, i.e. linking it to sub‐domains of marketing research. Finally, best practices related to student samples usage are reported to help academicians enhance the validity of their findings. Copyright © 2016 John Wiley & Sons, Ltd.     

Measurement Invariance of Personal Well-Being Index (PWI-8) Across 26 Countries

This report examines the measurement invariance of the Personal Well-being Index with 8 items (PWI-8). University students (N = 5731) from 26 countries completed the measure either through paper and pencil or electronic mode. We examined uni-dimensional structure of PWI and performed a Multi-group CFA to assess the measurement invariance across the 26 countries, using conventional approach and the alignment procedure. The findings provide evidence of configural and partial metric invariance, as well as partial scalar invariance across samples. The findings suggest that PWI-8 can be used to examine correlates of life satisfaction across all included countries, however it is impossible to compare raw scores across countries.     

Does Past Condom Use Moderate the Future Condom Use Intention-Behavior Relationship? Results from a Ghanaian Sample

Behavioral intention is an important predictor of actual behavior. Yet, people often fail to act on their intentions. This study used panel data to examine whether intention interacts with past behavior in determining future behavior. Young people in the Eastern Region of Ghana (N = 956, 495 = female, 461 = male) completed a structured self-administered questionnaire, assessing intentions to use condoms and past condom use behavior at Time 1, and future condom use behavior at Time 2. Hierarchical multiple regression analyses indicated that intentions to use condoms and past condom use behavior accounted for a significant proportion of the variance in future condom use behavior. In addition, past condom use moderated the future condom use intention–behavior relationship. These results demonstrate the usefulness of considering young people's past experiences with condoms in informing the design of condom use skills training. In other words, a condom use skills training intervention that uses the pedagogical approach of starting from the “known” to the “unknown” might benefit young Ghanaians.     

Should we screen for depression? Caveats and potential pitfalls

The availability of brief screening instruments encourages their routine use in identifying individuals who are presumed to be at risk for clinical depression. In primary medical care where this idea has been most tested, however, there is little evidence that screening by itself improves the outcome of depression. Reasons why screening cannot serve as an efficient basis for the prevention of depression are reviewed. Moreover, a positive score on a screening instrument does not indicate a clear need for intervention or the form that any intervention should take. Routine screening should be undertaken only when the resources are available for interpreting the significance of positive screen scores, appropriate and acceptable interventions are available, and potential negative effects of screening can be avoided. Until these conditions can be met, alternatives to screening should be considered.     

Migrant Knowledge Workers’ Perceptions of Housing Conditions in Gulf Cities

The various efforts in diversifying local economies in most Gulf States led to the emergence of new medium to high-income groups of migrant knowledge workers whose efforts are required to develop various new economic sectors. This paper aims to investigate the current housing conditions and perceptions of these migrant communities to identify key similarities and differences with respect to housing made available to them and depending on their cultural background. To this end, the methodology involves field surveys to explore the three main housing typologies for higher-income groups and a questionnaire with a total of 258 knowledge workers in the city of Doha as a representative case to investigate the associated perceptions of four dominant groups from different cultural backgrounds. The findings reveal that there is a distinct social segregation between cultural groups, which is mainly rooted in varying income levels. Furthermore, the supply-driven market has hardly integrated cultural needs of migrants and thus diversified and inclusive housing has been identified as major planning and design challenge.