Stimulus exposure and gaze bias: A further test of the gaze cascade model

We tested predictions derived from the gaze cascade model of preference decision making (Shimojo, Simion, Shimojo, & Scheier, 2003; Simion & Shimojo, 2006, 2007). In each trial, participants’ eye movements were monitored while they performed an eight-alternative decision task in which four of the items in the array were preexposed prior to the trial. Replicating previous findings, we found a gaze bias toward the chosen item prior to the response. However, contrary to the prediction of the gaze cascade model, preexposure of stimuli decreased, rather than increased, the magnitude of the gaze bias in preference decisions. Furthermore, unlike the prediction of the model, preexposure did not affect the likelihood of an item being chosen, and the pattern of looking behavior in preference decisions and on a nonpreference control task was remarkably similar. Implications of the present findings in multistage models of decision making are discussed.     

The time course of gaze bias in visual decision tasks

In three experiments, we used eyetracking to investigate the time course of biases in looking behaviour during visual decision making. Our study replicated and extended prior research by Shimojo, Simion, Shimojo, and Scheier (2003), and Simion and Shimojo (2006). Three groups of participants performed forced-choice decisions in a two-alternative free-viewing condition (Experiment 1a), a two-alternative gaze-contingent window condition (Experiment 1b), and an eight-alternative free-viewing condition (Experiment 1c). Participants viewed photographic art images and were instructed to select the one that they preferred (preference task), or the one that they judged to be photographed most recently (recency task). Across experiments and tasks, we demonstrated robust bias towards the chosen item in either gaze duration, gaze frequency or both. The present gaze bias effect was less task specific than those reported previously. Importantly, in the eight-alternative condition we demonstrated a very early gaze bias effect, which rules out a postdecision response-related explanation.     

Swayed by the music: sampling bias towards musical preference distinguishes like from dislike decisions

This study investigated the interaction between sampling behavior and preference formation underlying subjective decision making for like and dislike decisions. Two-alternative forced-choice tasks were used with closely-matched musical excerpts and the participants were free to listen and re-listen, i.e. to sample and resample each excerpt, until they reached a decision. We predicted that for decisions involving resampling, a sampling bias would be observed before the moment of conscious decision for the like decision only. The results indeed showed a gradually increasing sampling bias favouring the choice (73%) before the moment of overt response for like decisions. Such a bias was absent for dislike decisions. Furthermore, the participants reported stronger relative preferences for like decisions as compared to dislike decisions. This study demonstrated distinct differences in preference formation between like and dislike decisions, both in the implicit orienting/sampling processes prior to the conscious decision and in the subjective evaluation afterwards.     

Gaze bias: Selective encoding and liking effects

People look longer at things that they choose than things they do not choose. How much of this tendency—the gaze bias effect—is due to a liking effect compared to the information encoding aspect of the decision-making process? Do these processes compete under certain conditions? We monitored eye movements during a visual decision-making task with four decision prompts: Like, dislike, older, and newer. The gaze bias effect was present during the first dwell in all conditions except the dislike condition, when the preference to look at the liked item and the goal to identify the disliked item compete. Colour content (whether a photograph was colour or black-and-white), not decision type, influenced the gaze bias effect in the older/newer decisions because colour is a relevant feature for such decisions. These interactions appear early in the eye movement record, indicating that gaze bias is influenced during information encoding.     

Tracking the Decision‐Making Process in Multiple‐Choice Assessment: Evidence from Eye Movements

This study investigated students' decision‐making processes in a knowledge‐assessing multiple‐choice (MC) test using eye‐tracking methodology. More precisely, the gaze bias effect (more attention to more preferred options) and its relation to domain knowledge were the focus of the study. Eye movements of students with high (HPK) and low (LPK) prior domain knowledge were recorded while they solved 21 MC items. Afterwards, students rated every answer option according to their subjective preference. As expected, both HPK and LPK students showed a gaze bias towards subjectively preferred answer options, whereby HPK students spent more time on objectively correct answers. Furthermore, a fine‐grained time‐course analysis showed similar patterns of attention distribution over time for both HPK and LPK students, when focusing on subjective preference levels. Thus, these data offer a new perspective on knowledge‐related MC item solving and provide evidence for the generalizability of the gaze bias effect across decision tasks. Copyright © 2014 John Wiley & Sons, Ltd.     

Gaze behaviour during space perception and spatial decision making

A series of four experiments investigating gaze behavior and decision making in the context of wayfinding is reported. Participants were presented with screenshots of choice points taken in large virtual environments. Each screenshot depicted alternative path options. In Experiment 1, participants had to decide between them to find an object hidden in the environment. In Experiment 2, participants were first informed about which path option to take as if following a guided route. Subsequently, they were presented with the same images in random order and had to indicate which path option they chose during initial exposure. In Experiment 1, we demonstrate (1) that participants have a tendency to choose the path option that featured the longer line of sight, and (2) a robust gaze bias towards the eventually chosen path option. In Experiment 2, systematic differences in gaze behavior towards the alternative path options between encoding and decoding were observed. Based on data from Experiments 1 and 2 and two control experiments ensuring that fixation patterns were specific to the spatial tasks, we develop a tentative model of gaze behavior during wayfinding decision making suggesting that particular attention was paid to image areas depicting changes in the local geometry of the environments such as corners, openings, and occlusions. Together, the results suggest that gaze during a wayfinding tasks is directed toward, and can be predicted by, a subset of environmental features and that gaze bias effects are a general phenomenon of visual decision making.     

Symbolic control of visual attention

The present study reports four pairs of experiments that examined the role of nonpredictive (i.e., task-irrelevant) symbolic stimuli on attentional orienting. The experiments involved a simple detection task, an inhibition of return (IOR) task, and choice decision tasks both with and without attentional bias. Each pair of experiments included one experiment in which nonpredictive arrows were presented at the central fixation location and another experiment in which nonpredictive direction words (e.g., "up,""down,""left,""right") were presented. The nonpredictive symbolic stimuli affected responses in all experiments, with the words producing greater effects in the detection task and the arrows producing greater effects in the IOR and choice decision tasks. Overall, the present findings indicate that there is a strong connection between the overlearned representations of the meaning of communicative symbols and the reflexive orienting of visual attention.     

Enhanced Cardiac Perception Is Associated With Increased Susceptibility to Framing Effects

Previous studies suggest in line with dual process models that interoceptive skills affect controlled decisions via automatic or implicit processing. The “framing effect” is considered to capture implicit effects of task‐irrelevant emotional stimuli on decision‐making. We hypothesized that cardiac awareness, as a measure of interoceptive skills, is positively associated with susceptibility to the framing effect. Forty volunteers performed a risky‐choice framing task in which the effect of loss versus gain frames on decisions based on identical information was assessed. The results show a positive association between cardiac awareness and the framing effect, accounting for 24% of the variance in the framing effect. These findings demonstrate that good interoceptive skills are linked to poorer performance in risky choices based on ambivalent information when implicit bias is induced by task‐irrelevant emotional information. These findings support a dual process perspective on decision‐making and suggest that interoceptive skills mediate effects of implicit bias on decisions.     

跨期决策中的维度差异偏好：眼动证据

在跨期决策研究领域,虽然基于维度的跨期模型得到了一些源自结果检验和过程检验的证据支持,但此类模型所假设的维度间差异比较的心理过程尚缺乏直接的过程证据。本研究通过两个眼动实验,系统考察了相关眼动指标对维度差异偏好的预测效应。结果发现,根据基于维度的权衡模型可有效拟合出个体在跨期决策中的维度差异偏好,并且反应时、眼跳注视熵和静态注视熵等指标均与维度差异偏好负相关,而基于维度的注意分配与维度差异判断正相关。这些研究发现支持了本研究所提出的跨期眼动模型的相关假设,证实了维度差异偏好与跨期决策的认知加工过程之间的联系,为基于维度的跨期模型提供了更直接的过程证据,并为今后跨期决策的眼动模型发展指明了新方向。     

Aging and sleep deprivation affect different neurocognitive stages of spatial information processing during a virtual driving task – An ERP study

We have previously shown that aging deteriorates detection of spatial visual and auditory stimuli and prolongs reaction times measured during a virtual driving task. Sleep deprivation affected the young more than the old. Here we determined the effects of age and sleep deprivation on ERPs elicited by spatial visual and auditory stimuli during virtual driving. Participants were 22 young (18–35 years) and 19 old (65–79) healthy males. Experiments were run in normal daytime condition and after a night of sleep deprivation. Aging shortened the peak latencies of the early P1 and N1 but increased the P3 latency. Sleep deprivation slowed down and diminished the N1 peaks of the young. General right-side preference was seen in latencies. Thus, the effects of aging could be seen in decision making and working memory related processes (P3), whereas those of sleep deprivation could be found in alerting and orienting functions (N1) in the young.     

The owl and the pussycat: Gaze cues and visuospatial orienting

Recent research has shown that nonpredictive gaze cues trigger reflexive shifts in attention toward the looked-at location. But just how generalizable is this spatial cuing effect? In particular, are people especially tuned to gaze cues provided by conspecifics, or can comparable shifts in visual attention be triggered by other cue providers and directional cues? To investigate these issues, we used a standard cuing paradigm to compare the attentional orienting produced by different cue providers (i.e., animate vs. inanimate) and directional cues (i.e., eyes vs. arrows). The results of three experiments revealed that attentional orienting was insensitive to both the identity of the cue provider and the nature of the triggering cue. However, compared with arrows, gaze cues prompted a general enhancement in the efficiency of processing operations. We consider the implications of these findings for accounts of reflexive visual orienting.     

Relative visual saliency differences induce sizable bias in consumer choice

Consumers often need to make very rapid choices among multiple brands (e.g., at a supermarket shelf) that differ both in their reward value (e.g., taste) and in their visual properties (e.g., color and brightness of the packaging). Since the visual properties of stimuli are known to influence visual attention, and attention is known to influence choices, this gives rise to a potential visual saliency bias in choices. We utilize experimental design from visual neuroscience in three real food choice experiments to measure the size of the visual saliency bias and how it changes with decision speed and cognitive load. Our results show that at rapid decision speeds visual saliency influences choices more than preferences do, that the bias increases with cognitive load, and that it is particularly strong when individuals do not have strong preferences among the options.     

Biases in visual orienting to negative and positive scenes in dysphoria: An eye movement study

The study investigated biases for negative information in component processes of visual attention (initial shift vs. maintenance of gaze) in dysphoric and nondysphoric individuals. Eye movements were recorded while participants viewed a series of picture pairs depicting negative, positive, and neutral scenes (each pair presented for 3 s). Biases in initial orienting were assessed from the direction and latency of the initial shift in gaze, whereas biases in the maintenance of attention were assessed from the duration of gaze on the picture that was initially fixated. Results indicated that the dysphoric group showed a significantly greater bias to maintain gaze longer on negative pictures, relative to control pictures, compared with the nondysphoric group. There was no evidence of a dysphoria-related bias in initial shift of orienting to negative cues. Results are consistent with a depression-related bias that operates in the maintenance of attention on negative material.     

Preference for symmetry: only on mars?

Preference for symmetry is a robust bias found throughout the animal kingdom. In humans, the bias for symmetry has been documented in numerous domains, including faces and visual patterns. The function of this potent aesthetic bias still eludes us, but prominent accounts focus on its role in mate selection and perceptual fluency. Previous studies have shown that both males and females find symmetrical faces to be more attractive, but here we show that the preference for symmetry in neutral stimuli (ie everyday and meaningless visual objects) is, on the other hand, unique to male participants. Our findings indicate that symmetry preference cannot be explained exclusively by perceptual or computational efficiency, because such an account is domain-independent yet females did not show any bias for the objects tested here. Further studies are needed to elucidate the utility of the male preference for visual object symmetry.     

The response dynamics of preferential choice

The ubiquity of psychological process models requires an increased degree of sophistication in the methods and metrics that we use to evaluate them. We contribute to this venture by capitalizing on recent work in cognitive science analyzing response dynamics, which shows that the bearing information processing dynamics have on intended action is also revealed in the motor system. This decidedly “embodied” view suggests that researchers are missing out on potential dependent variables with which to evaluate their models—those associated with the motor response that produces a choice. The current work develops a method for collecting and analyzing such data in the domain of decision making. We first validate this method using widely normed stimuli from the International Affective Picture System (Experiment 1), and demonstrate that curvature in response trajectories provides a metric of the competition between choice options. We next extend the method to risky decision making (Experiment 2) and develop predictions for three popular classes of process model. The data provided by response dynamics demonstrate that choices contrary to the maxim of risk seeking in losses and risk aversion in gains may be the product of at least one “online” preference reversal, and can thus begin to discriminate amongst the candidate models. Finally, we incorporate attentional data collected via eye-tracking (Experiment 3) to develop a formal computational model of joint information sampling and preference accumulation. In sum, we validate response dynamics for use in preferential choice tasks and demonstrate the unique conclusions afforded by response dynamics over and above traditional methods.     

Drivers’ gaze fixations during judgements about a bicyclist’s intentions

An experiment tracked drivers’ gaze patterns as they made judgements about the manoeuvring intentions of a bicyclist at a T-junction. The stimuli involved a factorial manipulation of the bicyclist’s arm-signals and gaze cues, as well as whether the participant viewed the bicyclist from the major road or the minor road. When making their decisions, there was a strong tendency for participants to direct their gaze, and so presumably their attention, to the bicyclist’s face before any other relevant area, including the arm when it was used for signalling. Moreover, participants not only spent longer looking at the face than any of the other aspects of the bicyclist that were considered, but this effect was particularly pronounced in situations where the bicyclist was effectively making eye-contact with the participant. These findings support the idea that encountering a bicyclist is a fundamentally social interaction and suggest that drivers exhibit an attentional bias, such that they are particularly likely to seek out the face upon seeing a vulnerable road user. In light of the substantial literature on reflexive processing that seems to occur when faces are viewed, this bias may help explain slow driver decision responses to bicyclists seen in previous studies.     

Watch out! Directional threat-related postures cue attention and the eyes

Previous work indicates that threatening facial expressions with averted eye gaze can act as a signal of imminent danger, enhancing attentional orienting in the gazed-at direction. However, this threat-related gaze-cueing effect is only present in individuals reporting high levels of anxiety. The present study used eye tracking to investigate whether additional directional social cues, such as averted angry and fearful human body postures, not only cue attention, but also the eyes. The data show that although body direction did not predict target location, anxious individuals made faster eye movements when fearful or angry postures were facing towards (congruent condition) rather than away (incongruent condition) from peripheral targets. Our results provide evidence for attentional cueing in response to threat-related directional body postures in those with anxiety. This suggests that for such individuals, attention is guided by threatening social stimuli in ways that can influence and bias eye movement behaviour.     

Biases in orienting and maintenance of attention among weight dissatisfied women: an eye-movement study

Despite evidence indicating fatness and thinness information are processed differently among weight-preoccupied and eating disordered individuals, the exact nature of these attentional biases is not clear. In this research, eye movement (EM) tracking assessed biases in specific component processes of visual attention (i.e., orientation, detection, maintenance and disengagement of gaze) in relation to body-related stimuli among 20 weight dissatisfied (WD) and 20 weight satisfied young women. Eye movements were recorded while participants completed a dot-probe task that featured fatness-neutral and thinness-neutral word pairs. Compared to controls, WD women were more likely to direct their initial gaze toward fatness words, had a shorter mean latency of first fixation on both fatness and thinness words, had longer first fixation on fatness words but shorter first fixation on thinness words, and shorter total gaze duration on thinness words. Reaction time data showed a maintenance bias towards fatness words among the WD women. In sum, results indicated WD women show initial orienting, speeded detection and initial maintenance biases towards fat body words in addition to a speeded detection – avoidance pattern of biases in relation to thin body words. In sum, results highlight the importance of the utility of EM-tracking as a means of identifying subtle attentional biases among weight dissatisfied women drawn from a non-clinical setting and the need to assess attentional biases as a dynamic process.     

当局者迷,旁观者清?自我-他人决策的理性差异及其机制

生活充满抉择,由于知识经验的局限,人们常需寻求他人建议,抑或直接请他人代己决策.诸多研究探讨了自我决策、向他人建议,以及代他人决策之间的差异.探究这种差异的动因之一在于考察何种条件下的决策更优或更“理性”.以往研究表明,自我决策或他人决策(向他人建议或代他人决策)均有可能更易违背理性决策原则,隐含着他人决策优于自我决策的“当局者迷,旁观者清”这一传统智慧有一定的边界条件.研究者一般从认知(建构水平理论)、情绪(类型和卷入度),以及动机(调节聚焦理论)三种视角对自我-他人决策差异进行解释.本文作者提出基于理由的决策(reason-based account)假设来解释自我-他人决策在理性程度上的差异.未来研究可从决策过程及脑机制上深入考察自我-他人决策差异及其机制.     

Perceptual alternation induced by visual transients

When our visual system is confronted with ambiguous stimuli, the perceptual interpretation spontaneously alternates between the competing incompatible interpretations. The timing of such perceptual alternations is highly stochastic and the underlying neural mechanisms are poorly understood. We show that perceptual alternations can be triggered by a transient stimulus presented nearby. The induction was tested for four types of bistable stimuli: structure-from-motion, binocular rivalry, Necker cube, and ambiguous apparent motion. While underlying mechanisms may vary among them, a transient flash induced time-locked perceptual alternations in all cases. The effect showed a dependence on the adaptation to the dominant percept prior to the presentation of a flash. These perceptual alternations show many similarities to perceptual disappearances induced by transient stimuli (Kanai and Kamitani, 2003 Journal of Cognitive Neuroscience 15 664-672; Moradi and Shimojo, 2004 Vision Research 44 449-460). Mechanisms linking these two transient-induced phenomena are discussed.