A Story About a Stupid Person Can Make You Act Stupid (or Smart): Behavioral Assimilation (and Contrast) as Narrative Impact

Media priming refers to the residual, often unintended consequences of media use on subsequent perceptions, judgments, and behavior. Previous research showed that the media can prime behavior that is in line with the primed traits or concepts (assimilation). However, assimilation is expected to be less likely and priming may even yield reverse effects (contrast) when recipients have a dissimilarity testing mindset. Based on previous research on narrative comprehension and experience as well as research on media priming, a short-term influence of stories on cognitive performance is predicted. In an experimental study, participants (N = 81) read a story about a stupid soccer hooligan. As expected, participants who read the story without a special processing instruction performed worse in a knowledge test than a control group who read an unrelated text. Participants with a reading goal instruction to find dissimilarities between the self and the main protagonist performed better than participants who read the story without this instruction. The effects of reported self-activation and story length were further considered. Future inquiries with narratives as primes and contrast effects in media effects research are discussed.     

A test of whether attributions provide for self-enhancement or self-defense

It is well known that people often make attributions in a way that is favorable to their self-concepts (see R. L. Collins, 1996, for a review). However, it is less clear whether the primary effect is to enhance self-esteem or to defend against the possible loss of self-esteem. The authors performed an experiment to test these possibilities against each other. In a completely between-participants design, participants recalled either a positive behavior or a negative behavior that was performed by themselves or others. They then judged the positivity or negativity of the behavior and made trait attributions about the actor (i.e., himself, herself, or others). The results indicated that although judgments and trait attributions for positive behaviors were similar for the self and for others, judgments and trait attributions for negative behaviors were less negative for the self than they were for others. The authors interpreted these and other findings as supporting a defensive strategy rather than an enhancive strategy.     

Individuality or Conformity? The Effect of Independent and Interdependent Self-Concepts on Public Judgments

When both independent and interdependent self‐concepts are available, priming either self‐concept will increase the accessibility in memory of the motivations and cognitions associated with it. Thus, priming the interdependent self may activate motivation to maintain harmony and conform to others’ opinions, whereas priming the independent self is likely to activate motivation to be independent and to withstand social pressure. Two experiments investigated implications of these possibilities for judgments of risk when participants anticipated (or not) explaining their judgments to others. Participants relied on others’ beliefs only when their interdependent self was primed and they expected they might have to explain their judgments to others. When their independent self was primed, expectations to communicate theirjudgments had no effect. Culture‐based differences in individualism vs. collectivism had no impact on these effects.     

知觉者与行为者贫富对自发特质推理的影响

本研究采用探测词再认范式,分3个研究考察了知觉者和行为者的贫富对个体自发特质推理的影响。研究1考察了知觉者贫富对自发特质推理的影响,结果表明富裕启动条件下的被试更可能进行自发特质推理。研究2考察了行为者贫富对自发特质推理的影响,结果表明被试更有可能对富人刻板一致的行为句子进行自发特质推理。研究3考察了知觉者和行为者贫富对自发特质推理的交互影响,结果发现仅富裕启动条件下的被试更可能对富人刻板一致句子进行自发特质推理。本研究为自发特质推理发生的灵活性提供了新证据。     

Contrast and Rater-Perspective Effects on Judgments of Sexual Harassment Severity: What He Thinks She Thinks,and Vice Versa

We looked at whether ratings biases can influence judgments people make about sexually harassing behaviors. Online participants (N = 176) read and rated the severity of complaint scenarios describing different incidents of alleged harassment. We manipulated: (1) contrast effects, by having people judge other, independent scenarios before judging a target scenario, and (2) rater-perspective effects, by having people judge from both a self- and then an opposite-gender perspective. For the former, we hypothesized that if judgments about harassment are qualitatively similar to judgments made in other areas (e.g., performance appraisal), they too should show contrast effects. For the latter, we hypothesized people would use stereotypes about the other gender, thereby overestimating the true (i.e., self-perspective driven) gender difference. Results supported both hypotheses, suggesting that decision makers should be aware of the possible influence of biases when judging whether behaviors constitute harassment.     

宽以待己，严于律人：道德伪善的双加工机制研究

道德伪善是指个体对同一道德违规行为进行评判时,对自己宽松而对他人严苛的现象。双加工理论认为道德伪善是个体对自身道德违规行为有意识辩护以维护道德自我形象的结果。为此,本研究通过两个行为实验考察直觉思维和分析思维对道德伪善的影响。结果发现,分析性思维可易化道德伪善,直觉性思维无此作用。实验果支持道德伪善的双加工机制模型,道德自利性行为并非自动化的反应,需要认知努力和分析推理的参与。     

The efficiency of binding spontaneous trait inferences to actors’ faces

Three experiments tested the hypothesis that the process of binding spontaneous trait inferences (STIs) to actors’ representations is relatively independent of attentional resources. Participants were presented with faces paired with single behaviors. Binding of STIs to actors was revealed by a higher false recognition of implied traits paired with actors’ faces than of implied traits randomly paired with other familiar faces. This effect replicated when each face-behavior pair was presented for 2 s (Experiment 1), when the processing of the information was shallow (Experiment 2), and when participants performed a secondary task during the presentation of behaviors (Experiment 3). Experiment 4 showed that explicit on-line trait judgments of the actor, but not explicit behavior judgments, predicted the false recognition of implied traits in the context of the actor. The possibility that the process of binding STIs to actors’ representations is automatic is discussed.     

行为与情绪的框架效应及其与个性的关系

本研究旨在探讨行为和情绪的框架效应及与个性的关系。采用"艾森克人格量表"对116名高校学生进行测查,区分个体的人格特点,并让被试阅读一个具有风险的手术问题的文字材料,其中一半被试阅读的材料以积极形式构建,另一半以消极形式构建,探察被试在不同情景之下的阅读行为和情绪表现。结果发现个体的神经质特性对不同再构造条件下的阅读时间和各种假设情景之下的情绪变化都具有显著的影响,被试在积极构造的情景中情绪反应更强烈。本研究证明了行为与情绪的框架效应,并且揭示了再构造过程对行为和情绪影响的个体差异。     

On associations between computers and restaurants: Rapid learning of new associations on a conceptual implicit memory test

A novel event-based conceptual implicit memory test was designed to tap the development of new associations between objects and ad hoc categories. At study, participants were presented with a plausible story that linked an incongruous object (computer) with an ad hoc category (restaurant). At test, participants judged whether a given object was typically found in a restaurant. In Experiment 1, judgment time was significantly slower for the incongruous object (computer) when the story had previously linked the computer to the restaurant, relative to when it had not. Experiment 2 replicated this effect and ruled out the alternative interpretation that this interference effect was attributable to a general slowing of responses to all studied items. Unlike in prior studies, this demonstration of associative priming cannot be attributed to perceptual priming or to test awareness in memory-intact participants. The paradigm therefore offers a unique opportunity to study single-trial conceptual learning in memory-intact and memory-impaired populations.     

Assimilation and contrast in social comparisons as a consequence of self‐construal activation

We extended existing research about self‐construal activation to the study of social comparisons, specifically to self–other similarity ratings. Independent self‐knowledge substantiates the notion of dissimilarity, whereas interdependent self‐knowledge implies similarity with others. Therefore, perceived self–other similarity was predicted to decrease after independent and increase after interdependent self‐knowledge priming. However, we expected such assimilation effects to occur only if the priming was subtle, but contrast effects if it was overt. In order to test this hypothesis, we developed a scrambled sentences test for priming the respective self‐knowledge. The unscrambled sentences described the self either in terms of independence or interdependence. The subtlety of this priming was manipulated by having participants write down either the full sentences (overt priming) or only the remaining word in each item (subtle priming). Results confirmed the predictions. Underlying cognitive processes of the effects are discussed. Copyright © 2000 John Wiley & Sons, Ltd.     

Intact conceptual priming in the absence of declarative memory

Priming is an unconscious (nondeclarative) form of memory whereby identification or production of an item is improved by an earlier encounter. It has been proposed that declarative memory and priming might be related-for example, that conceptual priming results in more fluent processing, thereby providing a basis for familiarity judgments. In two experiments, we assessed conceptual priming and recognition memory across a 5-min interval in 5 memory-impaired patients. All patients exhibited fully intact priming in tests of both free association (study tent; at test, provide an association to canvas) and category verification (study lemon; at test, decide: Is lemon a type of fruit?). Yet the 2 most severely amnesic patients performed at chance on matched tests of recognition memory. These findings count against the notion that conceptual priming provides feelings of familiarity that can support accurate recognition judgments. We suggest that priming is inaccessible to conscious awareness and does not influence declarative memory.     

The Effectiveness of Adaptation of the Protagonist in Narrative Impact: Similarity Influences Health Beliefs Through Self‐Referencing

This study tests whether the adaptation of a narrative's protagonist to be similar to readers increases narrative effects in the health domain. A between‐subjects (N = 220) experiment was conducted that varied the similarity of the protagonist to the participants. Results showed that participants who read the version with a similar protagonist perceived themselves to be more at risk of the disease with which the protagonist was diagnosed and felt more efficacy to deal with the symptoms of this disease, than participants who read the version with a dissimilar protagonist. These effects were mediated by self‐referencing, indicating that adaptation of a protagonist to be similar to readers makes readers relate the story to themselves, which in turn increases narrative impact.     

Motivated self and recall: visual perspectives in remembering past behaviors

The present study examined motivational influences on visual perspectives in remembering past events and behaviors. Participants were first induced to believe that extraversion or introversion is conducive of success. Next, they recalled in details two introverted past behaviors. Introversion‐success participants, presumably motivated to see themselves as introverted, recalled and visualized the behaviors more from a first‐person actor perspective than did extraversion‐success participants (who recalled the behaviors from a third‐person observer perspective). Remembering past behaviors from a first‐person actor perspective implies that the behaviors are true of the self and impacts self‐definition to a relatively greater degree. The findings thus extend the influence of desired self to how people remember past events. They also contribute to the integration of motives in research on the link between self‐inferences and the subjective experience of remembering. Copyright © 2007 John Wiley & Sons, Ltd.     

Dissociation of rapid response learning and facilitation in perceptual and conceptual networks of person recognition

Repetition priming is a prominent example of non‐declarative memory, and it increases the accuracy and speed of responses to repeatedly processed stimuli. Major long‐hold memory theories posit that repetition priming results from facilitation within perceptual and conceptual networks for stimulus recognition and categorization. Stimuli can also be bound to particular responses, and it has recently been suggested that this rapid response learning, not network facilitation, provides a sound theory of priming of object recognition. Here, we addressed the relevance of network facilitation and rapid response learning for priming of person recognition with a view to advance general theories of priming. In four experiments, participants performed conceptual decisions like occupation or nationality judgments for famous faces. The magnitude of rapid response learning varied across experiments, and rapid response learning co‐occurred and interacted with facilitation in perceptual and conceptual networks. These findings indicate that rapid response learning and facilitation in perceptual and conceptual networks are complementary rather than competing theories of priming. Thus, future memory theories need to incorporate both rapid response learning and network facilitation as individual facets of priming.     

I,You, or He: Examining the Impact of Point of View on Narrative Persuasion

ABSTRACT

Narratives can be used to persuade individuals to change their attitudes and behaviors, and can be especially effective is in changing attitudes toward individuals that are stigmatized or otherwise labeled as outgroup members. One feature that can influence a story’s persuasive effectiveness is the story’s point of view (POV). This study experimentally investigated the relative impacts of 1st-, 2nd-, and 3rd-person POVs on attitudes toward, and beliefs about, gay people. Results showed that participants who read the 3rd-person story had significantly more positive attitudes toward gay people than those who read the 1st-person story. In all cases, POV appeared to have no impact upon narrative transportation or identification.     

Men's likelihood of sexual aggression: the influence of alcohol,sexual arousal,and violent pornography

Previous research findings have indicated that both alcohol intoxication and violent pornography exposure may contribute to increased sexual aggression by men. This study used an experimental paradigm to examine the effects of a moderate alcohol dose, alcohol‐related beliefs, and victim response on men's self‐reported likelihood of committing sexual aggression. A community sample of male social drinkers (N=84) participated in an experiment in which they read an eroticized rape depiction after completing an alcohol administration protocol. The stimulus story varied whether the victim, who initially expressed unwillingness to engage in sexual activity, expressed pleasure or distress in response to the man physically forcing her to perform several explicit sex acts. A path analytic model illustrated that participants' self‐reported likelihood of behaving like the sexual aggressor in the story was directly related to their own sexual arousal. Heightened sexual arousal was reported by participants who had consumed alcohol, those who read the victim‐pleasure story, and those who believed that drinking women are sexually vulnerable. Results suggest that sexual arousal to violent pornography, as influenced by acute alcohol intoxication and other factors, may be an important component of men's perceptions of their own sexual aggression likelihood. Aggr. Behav. 32:581–589, 2006. © 2006 Wiley‐Liss, Inc.     

How does reading direction modulate perceptual asymmetry effects?

Left-side bias effects refer to a bias towards the left side of the stimulus/space in perceptual/visuospatial judgments, and are argued to reflect dominance of right hemisphere processing. It remains unclear whether reading direction can also account for the bias effect. Previous studies comparing readers of languages read from left to right with those read from right to left (e.g., French vs. Hebrew) have obtained inconsistent results. As a language that can be read from left to right or from right to left, Chinese provides a unique opportunity for a within-culture examination of reading direction effects. Chinese participants performed a perceptual judgment task (with both face and Chinese character stimuli; Experiment 1) and two visuospatial attention tasks (the greyscales and line bisection tasks; Experiment 2) once before and once after a reading task, in which they read Chinese passages either from left to right or from right to left for about 20 min. After reading from right to left, participants showed significantly reduced left-side bias in Chinese character perceptual judgments but not in the other three tasks. This effect suggests that the role of reading direction on different forms of left-side bias may differ, and its modulation may be stimulus-specific.     

Production and recognition bias of stylistic sentences using a story reading task

Four experiments examined participants' ability to produce surface characteristics of sentences using an on-line story reading task. Participants read a series of stories in which either all, or the majority of, sentences were written in the same style, or surface form. Twice per story, participants were asked to fill in a blank consistent with the story. For sentences that contained three stylistic regularities, participants imitated either all three characteristics (Experiment 2) or two of the three characteristics (Experiment 1), depending on the proportion of in-style sentences. Participants demonstrated a recognition bias for the read style in an unannounced recognition task. When participants read stories in which the two styles were the dative/double object alternation, participants demonstrated a syntactic priming effect in the cloze task, but no consistent recognition bias in a later recognition test (Experiments 3 and 4).     

Children's use of frequency information for trait categorization and behavioral prediction

Two experiments examined young children's use of behavioral frequency information to make behavioral predictions and global personality attributions. In Experiment 1, participants heard about an actor who behaved positively or negatively toward 1 or several recipients. Generally, children did not differentiate their judgments of the actor on the basis of the amount of information provided. In Experiment 2, the actor behaved positively or negatively toward a single recipient once or repeatedly. Participants were more likely to make appropriate predictions and attributions after exposure to multiple target behaviors and with increasing age. Overall, children's performance was influenced by age-related positivity and negativity biases. These findings indicate that frequency information is important for personality judgments but that its use is affected by contextual complexity and information-processing biases.     

Backbiting and bloodshed in books: short-term effects of reading physical and relational aggression in literature

The current research consisted of two studies examining the effects of reading physical and relational aggression in literature. In both studies, participants read one of two stories (containing physical or relational aggression), and then participated in one of two tasks to measure aggression. In Study 1, participants who read the physical aggression story were subsequently more physically aggressive than those who read the relational aggression story. Conversely, in Study 2, participants who read the relational aggression story were subsequently more relationally aggressive than those who read the physical aggression story. Combined, these results show evidence for specific effects of reading aggressive content in literature.