The relation of perceived situation similarity to perceived behavior similarity: Implications for social learning theory

A number of theories suggest that people behave similarly in similar situations. Social learning theory in particular suggests that people behave similarly in situations perceived to be similar in their pattern of reinforcement contingencies. This study used two measures of perception of behavior similarity and three measures of perception of situation similarity for 20 situations chosen by each of II female subjects as beingss characteristic of her current life. Measures of perceived behavior similarity included paired comparison judgments and analyses of similarity of ratings of behavior probabilities. Measures of perceived situation similarity included paired comparison judgments and analyses of similarity of ratings of outcome or reinforcement contingencies for the specified behaviors, including both internal and external reinforcers. In addition, reliability estimates were obtained on some tasks. Results indicated the following: (1) Generally there was a statistically significant relationship between measures of perceived situation similarity and measures of perceived behavior similarity. The magnitude of the relationship varied considerably from subject to subject. (2) Measures of the same variables did not show better agreement with one another than they did with measures of the different variables, despite evidence of adequate reliability. The data suggested general support for social learning theory but also evidence that factors other than perceived reinforcers in the situation influence how situations are perceived and how people behave in them.     

Depression and interpersonal attraction: the role of perceived similarity

We hypothesized that depressed individuals are generally viewed as dissimilar and that this perceived dissimilarity contributes to negative reactions to the depressed. In addition, we hypothesized that if perceived similarity affects liking of depressed individuals, then nondepressed subjects should prefer nondepressed targets, but depressed subjects should not share this preference. To test these hypotheses, depressed and nondepressed subjects received information about two targets, both either depressed or nondepressed, one attitudinally dissimilar and one attitudinally similar. They were then asked to fill out an attraction measure and an interest in meeting measure for each target. The results clearly supported the primary hypotheses, demonstrating that nondepressed subjects preferred nondepressed targets and perceived them as more similar than depressed targets, and that this preference for nondepressed targets is not shared by depressed subjects. Tests of supplementary hypotheses also confirmed that depressed subjects perceive their best friends as being more depressed and more dissimilar than do nondepressed subjects. The implications of these findings for the social world of the depressed were discussed.     

Cognitive consequences of motivational orientation: perceived similarity between objects

Recent findings suggest that the unconscious activation of the motivational orientations of approach and avoidance is accompanied by the adoption of a more global and a more local processing style, respectively. A global processing style, in turn, is assumed to instigate a focus on similarities whereas a local processing style is assumed to instigate a focus on differences. Integrating these two ideas, the present research examines the hypothesis that participants under approach perceive objects as more similar to each other than participants under avoidance. To test this assumption, we induced the two motivational orientations and elicited judgments of similarities (Experiments 1 and 2) and differences (Experiment 2) for pairs of pictures. Results confirmed the hypothesis. We propose that the relative attunement to similarities/differences under approach/avoidance is functional because it allows for a flexible conceptualization of the environment/an ability to discern slight deviations from what is expected.     

Seeing while acting: hand movements can modulate attentional capture by motion onset

The onset of new motion has been shown to be a very robust cause of attentional capture, generating a processing advantage for the location of motion onset regardless of the observer's concurrent goal. The present study, motivated by the common-coding account of action and perception, examined whether the effect of motion onset on visual attention can be modulated by the observer's mode of action. Specifically, the common-coding account predicts that preparing an action can render the features that are used in the action plan less available for visual processes. Consistent with this hypothesis, in Experiment 1 the magnitude of attentional capture caused by a single motion onset was reduced when this motion was similar to the observer's response (i.e., along the same axis). Similarly, in Experiment 2 the onset of a response-different motion gained a processing advantage over the response-similar motion onset when the two were presented simultaneously. Since both types of motion were present in every trial, the results of Experiment 2 suggest that response similarity affected visual-attentional processes rather than motor processes. Together, these results suggest that the processes of attentional prioritization caused by motion onset can be modulated by the observer's concurrent action.     

Effects of perceived similarity on vicarious emotional conditioning

The present experiment tested the hypothesis that perceived similarity between observers and models enhances vicarious emotional conditioning. Subjects were led to believe that they were either similar to the model in beliefs and attitudes, different from him or were given no information about him. They then underwent a vicarious classical conditioning procedure by witnessing the model express pain reactions in conjunction with a neutral stimulus. Observers developed emotional reactions to the neutral stimulus alone after seeing it paired with modeled pain expressions. Preceived similarity, however, had no significant effect on either the level of vicarious conditioning or the rate of extinction. Subjects who had no information concerning the model displayed stronger autonomic responses to the model's pain expressions, and more frequent and intense autonomic responses to the conditioned stimulus during tests for acquisition and extinction. In correlational analyses, subjects in the latter condition also yielded a significant positive relationship between self-reported arousal and vicarious emotional conditioning. The obtained findings were interpreted in terms of the emotion arousing properties of unfamiliarity.     

The attraction–similarity model and dating couples: Projection,perceived similarity,and psychological benefits

According to the attraction–similarity model, relationship quality leads to perceptions of partner–self similarity. Relationship quality and perceived similarity then provide psychological benefits for the perceiver. Across 3 studies, relationship quality positively predicted perceptions of similarity. Study 1 indicated that for moderate, but not low, relationship‐relevant traits, individuals projected the self onto the dating partner as a way of perceiving similarities. In Study 2, priming high, as opposed to low, relationship quality led to greater perceived similarity on the moderately relevant traits. Study 3 indicated greater perceived similarity between self and dating partner than between self and average same‐gender student on the moderately relevant traits. Relationship quality and perceived similarity with the dating partner on the moderately relevant traits also predicted psychological benefits.     

A brief delay decreases perceived similarity and improves discrimination

A same-different discrimination between the colors of 2 halves of a circle was poorer when the halves were viewed simultaneously than when the delay between viewing them was 33 ms. The simultaneous discrimination also produced a poor performance on different stimuli relative to same stimuli in comparison to the successive discrimination. Poor-on-different performance should indicate high perceived similarity. The simultaneous colors were also judged as more similar. The delay did not alter the physical similarity of the colors. Thus, the delay may have decreased assimilation (perceived similarity) and thereby improved discrimination, in support of the hypothesis that perceived similarity frequently affects discrimination.     

Discrimination learning decreases perceived similarity according to an objective measure

Initial identification discriminations between two sizes and between two slants produced better overall performances on subsequent size and slant same-different discriminations, respectively. This size- and slant-specific transfer was due to an improvement on only the different pairs. Time-duration identification discriminations with the identical stimuli and response assignments improved neither overall same-different performances nor performances on different pairs. A good performance on different pairs relative to same pairs should indicate a low perceived similarity. The literature indicates that A-X and B-Y pairings produce a positive transfer on an A-versus-B discrimination when X and Y are relatively low in similarity, and also indicates that a low perceived (not physical) similarity improves discrimination learning. An increase in salience should have also improved performance on the same pairs. The conclusion: the initial discriminations decreased the perceived similarity of parts (size or slant). This decrease resembles perceptual contrast. A discrimination between two parts also seems to increase the extent to which each part is apprehended as a separate group. Therefore, the conclusion accords with the position that two groups are associated with contrast, including for visibility.     

Mind-reading in strategic interaction: The impact of perceived similarity on projection and stereotyping

In social dilemmas, negotiations, and other forms of strategic interaction, mind-reading—intuiting another party’s preferences and intentions—has an important impact on an actor’s own behavior. In this paper, we present a model of how perceivers shift between social projection (using one’s own mental states to intuit a counterpart’s mental states) and stereotyping (using general assumptions about a group to intuit a counterpart’s mental states). Study 1 extends prior work on perceptual dilemmas in arms races, examining Americans’ perceptions of Chinese attitudes toward military escalation. Study 2 adapts a prisoner’s dilemma, pairing participants with outgroup targets. Study 3 employs an ultimatum game, asking male and female participants to make judgments about opposite sex partners. Study 4 manipulates perceived similarity as well as counterpart stereotype in a principal–agent context. Across the studies, we find evidence for our central prediction: higher levels of perceived similarity are associated with increased projection and reduced stereotyping.