Discriminating between the effects of valence and salience in the Implicit Association Test

The Implicit Association Test (IAT) is the most widely used indirect measure of attitudes in social psychology. It has been suggested that artefacts such as salience asymmetries and familiarity can influence performance on the IAT. Chang and Mitchell (2009) proposed that the ease with which IAT stimuli are classified (classification fluency) is the common mechanism underlying both of these factors. In the current study, we investigated the effect of classification fluency on the IAT and trialled a measure-the split IAT-for dissociating between the effects of valence and salience in the IAT. Across six experiments, we examined the relationship between target classification fluency and salience asymmetries in the IAT. In the standard IAT, the more fluently classified target category was, all else being equal, compatible with pleasant attributes over unpleasant attributes. Furthermore, the more fluently classified target category was more easily classified with the more salient attribute category in the split IAT, independent of evaluative associations. This suggests that the more fluently classified category is also the more salient target category.     

Underlying processes in the implicit association test: dissociating salience from associations

The authors investigated whether effects of the Implicit Association Test (IAT) are influenced by salience asymmetries, independent of associations. Two series of experiments analyzed unique effects of salience by using nonassociated, neutral categories that differed in salience. In a 3rd series, salience asymmetries were manipulated experimentally while holding associations between categories constant. In a 4th series, valent associations of the target categories were manipulated experimentally while holding salience asymmetries constant. Throughout, IAT effects were found to depend on salience asymmetries. Additionally, salience asymmetries between categories were assessed directly with a visual search task to provide an independent criterion of salience asymmetries. Salience asymmetries corresponded to IAT effects and also accounted for common variance in IAT effects and explicit measures of attitudes or the self-concept.     

Processing fluency as a predictor of salience asymmetries in the Implicit Association Test

The Implicit Association Test (IAT) is the most popular indirect measure of attitudes in social psychology. Rothermund and Wentura (2001, 2004) suggested that artifacts such as salience asymmetries are a source of compatibility effects in the IAT, and, therefore, the IAT does not necessarily measure attitude. They claim that salience asymmetries correspond with visual search asymmetries, such that the stimulus categories that are more quickly detected in a visual search task are also compatible in the IAT. We propose that processing fluency is a more reliable indicator of salience asymmetries in the IAT than are visual search asymmetries. To test this hypothesis, we set processing fluency in opposition to visual search asymmetry to see which variable better predicted IAT effects. In one pair of categories, the category that was more quickly detected in visual search was also more fluently processed in a binary classification task. In a second pair of categories, the category that was more quickly detected in visual search was the less fluently processed category. Across four experiments, we demonstrated that compatibility effects in the IAT corresponded with differences in processing fluency between categories, rather than with visual search asymmetries.     

Two bases of the compatibility effect in the Implicit Association Test (IAT)

Four experiments are reported, investigating the mechanisms underlying the compatibility effect in the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). All experiments involved two IATs: flower IAT, in which the target categories were flowers and insects, and number IAT, involving even and odd numbers as target categories. In Experiment 1, using the standard IAT procedure, the two IATs produced equal IAT effects, despite large differences in rated valence contrast between flowers and insects and between even and odd numbers. Experiment 2 used a procedure developed by Klauer and Mierke (2005) and produced results consistent with the view that valence plays a role in the flower IAT but not in the number IAT. Experiments 3 and 4 used manipulations similar to those developed by Rothermund and Wentura (2004) and showed that these manipulations affected the flower IAT and number IAT differently. The results provide converging evidence that the two types of IAT effects—one based on valence and one based on familiarity—are empirically dissociable.     

Does the compatibility effect in the race Implicit Association Test reflect familiarity or affect?

In the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) involving race classification (white vs. black), an apparent compatibility effect is found between the “pleasant” attribute and the “white” category. This race IAT effect has been interpreted in terms of “implicit prejudice”—that is, more positive evaluation of whites than of blacks that is not open to consciousness. We suggested instead that the race IAT effect is better interpreted in terms of the salience asymmetry account proposed by Rothermund and Wentura (2004), whereby greater familiarity with the white category makes it more salient. Evidence that has been presented against the familiarity interpretation is considered, and alternative interpretations of findings related to the race IAT effect are discussed.     

How do indirect measures of evaluation work? Evaluating the inference of prejudice in the Implicit Association Test.

There has been significant interest in indirect measures of attitudes like the Implicit Association Test (IAT), presumably because of the possibility of uncovering implicit prejudices. The authors derived a set of qualitative predictions for people's performance in the IAT on the basis of random walk models. These were supported in 3 experiments comparing clearly positive or negative categories to nonwords. They also provided evidence that participants shift their response criterion when doing the IAT. Because of these criterion shifts, a response pattern in the IAT can have multiple causes. Thus, it is not possible to infer a single cause (such as prejudice) from IAT results. A surprising additional result was that nonwords were treated as though they were evaluated more negatively than obviously negative items like insects, suggesting that low familiarity items may generate the pattern of data previously interpreted as evidence for implicit prejudice.     

Validity of the salience asymmetry interpretation of the implicit association test: comment on Rothermund and Wentura (2004)

The Implicit Association Test (IAT) requires responding to category contrasts such as young versus old, male versus female, and pleasant versus unpleasant. In introducing the IAT, A. G. Greenwald, D. E. McGhee, and J. L. K. Schwartz (1998) proposed that IAT measures reflect mental structures involving the nominal features of the IAT's categories (e.g., age, gender, or valence features). In contrast, K. Rothermund and D. Wentura proposed that IAT performance is dominated by salience asymmetries of the IAT's pairs of contrasted categories. To assess relative contributions of nominal feature contrasts versus salience asymmetries, the authors (a) briefly summarize the extensive evidence now available to support construct validity of the IAT as a measure based on nominal category features and (b) present 2 new experiments that yielded results problematic for the salience asymmetry interpretation.     

Implicit Attitudes Toward Arab-Muslims and the Moderating Effects of Social Information

Three studies examined the relative valence and strength of implicit attitudes toward Arab-Muslims using the Implicit Association Test (IAT) while exploring the moderation of such implicit effects. Studies have suggested that repeated exposure to information associating members of a social group (e.g., Arab-Muslims) with evaluative attributes (e.g., terrorism) might create automatic attitudes toward them. Consistent with this notion, the IAT results indicated strong implicit preference for White over Arab-Muslim, whereas the magnitude of such a bias was substantially diminished when assessed by explicit measures (Study 1). It is also interesting to note that participants exhibited implicit preference for Black over Arab-Muslim when measured by the IAT, whereas no difference was found between the 2 groups in stimulus familiarity and in explicit attitudes (Studies 2 and 3). However, such implicit effects were moderated when participants were exposed to positive information about Arab-Muslims (Study 3). Theoretical and practical implications of these findings are further discussed.     

Positive associations primacy in the IAT: a many-facet rasch measurement analysis

Two studies investigated the different contribution of positive and negative associations to the size of the Implicit Association Test (IAT) effect. A Many-Facet Rasch Measurement analysis was applied for the purpose. Across different IATs (Race and Weight) and different groups of respondents (White, Normal weight, and Obese people) we observed that positive words increase the IAT effect whereas negative words tend to decrease it. Results suggest that the IAT is influenced by a positive associations primacy effect. As a consequence, we argue that researchers should be careful when interpreting IAT effects as a measure of implicit prejudice.     

Perceptual cues in nonverbal vocal expressions of emotion

The Implicit Association Test (IAT) is the most widely used indirect measure of attitudes in social psychology. It has been suggested that artefacts such as salience asymmetries and familiarity can influence performance on the IAT. Chang and Mitchell (2009) Chang, B. and Mitchell, C. J. 2009. Processing fluency as a source of salience asymmetries in the Implicit Association Test. Quarterly Journal of Experimental Psychology, 62: 2030–2054. [Taylor &; Francis Online], [Web of Science ®] , [Google Scholar] proposed that the ease with which IAT stimuli are classified (classification fluency) is the common mechanism underlying both of these factors. In the current study, we investigated the effect of classification fluency on the IAT and trialled a measure—the split IAT—for dissociating between the effects of valence and salience in the IAT. Across six experiments, we examined the relationship between target classification fluency and salience asymmetries in the IAT. In the standard IAT, the more fluently classified target category was, all else being equal, compatible with pleasant attributes over unpleasant attributes. Furthermore, the more fluently classified target category was more easily classified with the more salient attribute category in the split IAT, independent of evaluative associations. This suggests that the more fluently classified category is also the more salient target category.     

Task-set inertia, attitude accessibility, and compatibility-order effects: new evidence for a task-set switching account of the implicit association test effect

Based on a task-set switching account of the Implicit Association Test (IAT), the authors predict a specific pattern of aftereffects as a consequence of working through IAT blocks. In Study 1, performance in an evaluative decision task, but not in a color-naming task, was decreased after working through the incompatible rather than compatible block of a flower-insect IAT. In Study 2, response latencies in an evaluative rating task, but not in a color-rating task, were analogously affected, whereas the ratings themselves were not a function of the compatibility of prior IAT blocks. The aftereffects demonstrate reactivity of the IAT; they bear on the mechanisms underlying the IAT and on compatibility-order effects.     

The mere acceptance effect: Can it influence responses on racial Implicit Association Tests?

The Implicit Association Test (IAT) is designed to measure the strength of mental association between each of a pair of target categories (e.g., Black vs. White) and each of a pair of attributes (e.g., negative vs. positive). Recent work on the mere acceptance effect shows that, if one of the categories is the focus of attention, then an apparent preference for the focal category can emerge on the IAT, even when no such preference actually exists. It has been suggested that mere acceptance could influence responding on names-based racial IATs, perhaps leading to an exaggeration of anti-Black/pro-White bias. Whether such IATs can be influenced by a mere acceptance effect is unknown, though. By manipulating whether “Black” or “White” was the focal category on a names-based racial IAT, the present studies addressed this very issue. The results were consistent with the operation of mere acceptance effects, but not effects large enough to fully explain the appearance of bias on the IAT.     

Two bases of the compatibility effect in the Implicit Association Test (IAT)

Four experiments are reported, investigating the mechanisms underlying the compatibility effect in the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). All experiments involved two IATs: flower IAT, in which the target categories were flowers and insects, and number IAT, involving even and odd numbers as target categories. In Experiment 1, using the standard IAT procedure, the two IATs produced equal IAT effects, despite large differences in rated valence contrast between flowers and insects and between even and odd numbers. Experiment 2 used a procedure developed by Klauer and Mierke (2005) and produced results consistent with the view that valence plays a role in the flower IAT but not in the number IAT. Experiments 3 and 4 used manipulations similar to those developed by Rothermund and Wentura (2004) and showed that these manipulations affected the flower IAT and number IAT differently. The results provide converging evidence that the two types of IAT effects-one based on valence and one based on familiarity-are empirically dissociable.Experiments 1and 2 reported in this paper were conducted as an honours project by Marie Peek-O'Leary under the supervision of Sachiko Kinoshita. Parts of this paper were presented at the 44th Annual Meeting of the Psychonomic Society held in Vancouver, Canada, in November, 2003.     

Masked repetition priming hinders subsequent recollection but not familiarity: A behavioral and event-related potential study

The present study used the masked repetition priming paradigm in the study phase and the R/K paradigm in the test phase to investigate whether repetition priming can hinder recognition memory and which recognition process (familiarity or recollection) is hindered. Event-related potentials (ERPs) in the study and test phase were recorded to explore the temporal course of how repetition priming hinders subsequent recognition memory and which old/new effect (FN400 or LPC) is affected. Converging behavioral and ERP results indicated that masked repetition priming hindered subsequent recollection but not familiarity. The analysis of ERP priming effects in the study phase indicated that primed words were associated with less negative N400 and less positive LPC compared to unprimed words. The analysis of the priming effect as a function of subsequent memory revealed that only the LPC priming effect was predictive of priming effect on subsequent memory, which suggested that the “prediction-error” account might be a possible explanation of how repetition priming affects subsequent recognition memory.     

Measuring the automatic negative self-schema: New evidence for the construct and criterion validity of the Depression Implicit Association

The construct and criterion validity of the Depression Implicit Association Test (Depression IAT) as a marker of an automatic negative self-schema was investigated. The Depression IAT and other measures were administered to a sample of 116 participants (72 females) aged 37.28 (SD = 15.69) that was composed by 56 patients with an history of suicide ideation (SI) and by 60 university students. Combining students and patients’ sub-samples, results revealed that the Depression IAT was significantly and positively correlated with self-report scales of depression and hopelessness as well as with implicit and explicit measures of death-life identification. On the contrary, it was negatively correlated with life satisfaction, optimism, and self-esteem scales. These results give new evidence for the construct validity of the Depression IAT. Moreover, considering only the patients’ sub-sample, significant correlations between Depression IAT scores and SI in the last year, month, and week, as well as in a follow-up observation two months later, were found. These correlations remain unchanged even when the Death IAT was controlled for, supporting the incremental validity of the Depression IAT. Overall, these results provide new evidence for the construct and criterion validity of the Depression IAT as a marker of an automatic negative self-schema.     

The development of the use of long-term knowledge to assist short-term recall

The influence of item familiarity upon memory span was examined in adults and children aged 5, 7, and 10 years by comparing the recall of words and nonwords. Using a probed recall task, both item recall and position recall were tested. The effect of familiarity upon item recall was found to develop with age, from no effects in the 5-year-olds to significant effects in the older children and adults. By contrast, no effect of familiarity was found at any age when recall of position was required. Dissociations between word length effects and familiarity effects supported the conclusion that the familiarity effect does not result from rehearsal. Several explanations for the source of the familiarity effect were examined, and the familiarity effect was attributed to a strategic redintegration or reconstruction process, which is necessary for item recall but not for position recall.     

A derived transfer of functions and the implicit association test

Participants were trained in a series of interrelated conditional discriminations that aimed to establish four 4-member equivalence classes (i.e., A1-B1-C1-D1, A2-B2-C2-D2, A3-B3-C3-D3, A4-B4-C4-D4). During this training, the four A stimuli (i.e., A1, A2, A3, and A4) were compounded with pictures containing positive or negative evaluative functions (A1/A2 negative & A3/A4 positive). The transfer of evaluative functions to directly and indirectly related members of the equivalence classes (i.e., B, C, and D stimuli) was measured using an Implicit Association Test (IAT). During consistent test blocks, participants were required to press the same response key for target words that were related to those A stimuli that possessed similar evaluative functions (A1/A2-left key & A3/A4-right key). During inconsistent test blocks, target words that were related to those A stimuli with different evaluative functions were assigned to the same response key (A1/A4-left key & A2/A3-right key). Results showed that all 8 participants, who passed a matching-to-sample equivalence test following the IAT, responded more rapidly on consistent relative to inconsistent test blocks. This typical IAT effect was not observed for those participants who did not pass the equivalence test. The results suggest that the IAT effect may arise from formally untested derived relations, and supports the argument that such relations could provide a valid behavioral model of semantic categories in natural language.     

Using the implicit association test to measure self-esteem and self-concept

Experiment 1 used the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) to measure self-esteem by assessing automatic associations of self with positive or negative valence. Confirmatory factor analysis (CFA) showed that two IAT measures defined a factor that was distinct from, but weakly correlated with, a factor defined by standard explicit (self-report) measures of self-esteem. Experiment 2 tested known-groups validity of two IAT gender self-concept measures. Compared with well-established explicit measures, the IAT measures revealed triple the difference in measured masculinity-femininity between men and women. Again, CFA revealed construct divergence between implicit and explicit measures. Experiment 3 assessed the self-esteem IAT's validity in predicting cognitive reactions to success and failure. High implicit self-esteem was associated in the predicted fashion with buffering against adverse effects of failure on two of four measures.     

双加工再认提取中的情绪记忆增强效应

根据双加工理论, 再认提取可以划分为两种不同的加工：熟悉性与回想。以往的研究普遍认为情绪对再认提取具有增强效应, 但是情绪对再认记忆中两种不同加工方式(熟悉性与回想)的增强效应的神经机制尚存争议。本研究以ERP作为测量手段, 采用修正的“记得/知道”范式对情绪图片进行再认测验, 旨在探究在学习?测验间隔较长的条件下, 情绪信息如何对熟悉性与回想产生增强效应。在行为结果中, 对于知道判断, 情绪图片的记忆表现显著高于中性图片, 情绪效价间没有差异; 对于记得判断, 负性情绪图片的记忆表现要显著高于正性与中性图片。在ERP数据上, 对于知道判断, 情绪图片的FN400新旧效应有增强作用。对于记得判断, 负性图片的LPC的新旧效应波幅显著高于中性与负性图片; 而正性图片的LPC新旧效应增强作用不显著。以上证据表明：学习?测验间隔较长的情况下, 熟悉性再认提取中, 情绪记忆增强效应主要体现在情绪唤醒对记忆强度的提高, 而不仅仅体现在情绪效价对熟悉判断反应倾向的影响。在回想的再认提取中, 情绪效价的调节占据主导地位, 负性情绪图片有显著的情绪记忆增强效应; 正性情绪图片则不具有增强效应。     

The ability of familiarity, disruption, and the relative strength of nonenvironmental context cues to explain unreliable environmental-context-dependent memory effects in free recall

The ability of environmental-context (EC) familiarity, movement disruption, and the relative strength of memory cues to explain unreliable EC-dependent free-recall memory effects was examined in two experiments. Experiment 1 replicated Smith's (1979, Experiment 1) results confirming that familiarity and disruption cannot account for free-recall EC-reinstatement effects. In Experiment 2, a level of processing manipulation varied stimulus item memory cue strengths, and memory was again assessed by free recall. Contrary to Murnane and Phelps's (1995) and Dougal and Rotello's (1999) recognition findings, an EC-reinstatement effect was observed with low, but not high, levels of processing. However, comparisons across the two experiments revealed inconsistencies with the relative cue strength hypothesis. Consequently, a variant of the relative cue strength hypothesis that highlights the role of retrieval processes was proposed to explain the interaction between the levels of processing and the EC-reinstatement effect.