First impressions: making up your mind after a 100-ms exposure to a face

People often draw trait inferences from the facial appearance of other people. We investigated the minimal conditions under which people make such inferences. In five experiments, each focusing on a specific trait judgment, we manipulated the exposure time of unfamiliar faces. Judgments made after a 100-ms exposure correlated highly with judgments made in the absence of time constraints, suggesting that this exposure time was sufficient for participants to form an impression. In fact, for all judgments-attractiveness, likeability, trustworthiness, competence, and aggressiveness-increased exposure time did not significantly increase the correlations. When exposure time increased from 100 to 500 ms, participants' judgments became more negative, response times for judgments decreased, and confidence in judgments increased. When exposure time increased from 500 to 1,000 ms, trait judgments and response times did not change significantly (with one exception), but confidence increased for some of the judgments; this result suggests that additional time may simply boost confidence in judgments. However, increased exposure time led to more differentiated person impressions.     

When facial attractiveness is only skin deep

Whilst the relationship between aspects of facial shape and attractiveness has been extensively studied, few studies have investigated which characteristics of the surface of faces positively influence attractiveness judgments. As many researchers have proposed a link between attractiveness and traits that appear healthy, apparent health of facial skin might be a property of the surface of faces that positively influences attractiveness judgments. In experiment 1 we tested for a positive correlation between ratings of the apparent health of small skin patches (extracted from the left and right cheeks of digital face images) and ratings of the attractiveness of male faces. By using computer-graphics faces, in experiment 2 we aimed to establish if apparent health of skin influences male facial attractiveness independently of shape information. Results suggest that apparent health of facial skin is correlated both with ratings of male facial attractiveness (experiment 1) and with being a visual cue for judgments of the attractiveness of male faces (experiment 2). These findings underline the importance of controlling for the influence of visible skin condition in studies of facial attractiveness and are consistent with the proposal that attractive physical traits are those that positively influence others' perceptions of an individual's health.     

An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments

Prior research on product design has focused predominantly on the importance of product aesthetics in generating favorable consumer response. Interestingly, little attention has been given to the importance of aesthetics relative to product function (a fundamental component of product design) or to brand strength–two factors that are also considered to have a significant influence on consumers’ product evaluations and on product success. This study investigates how product design (conceptualized as product aesthetics and function) interacts with brand strength to influence consumers’ product liking and quality evaluations. Results suggest that design and brand strength differentially impact liking and quality judgments. In addition, judgments of liking and quality are found to be different in the way they are formed. Specifically, product liking appears to be readily formed through a process that integrates design information only; brand strength exhibits no significant influence. Quality judgments appear to take longer to process, and involve the integration of design and brand information.     

Predicting Election Outcomes from Positive and Negative Trait Assessments of Candidate Images

Conventional wisdom, and a growing body of behavioral research, suggests that the nonverbal image of a candidate influences voter decision making. We presented subjects with images of political candidates and asked them to make four trait judgments based solely on viewing the photographs. Subjects were asked which of the two faces exhibited more competence, attractiveness, deceitfulness, and threat, which are arguably four of the most salient attributes that can be conveyed by faces. When we compared our subjects' choices to the actual election outcomes, we found that the candidates chosen as more likely to physically threaten the subjects actually lost 65% of the real elections. As expected, our findings support the conclusions of Todorov, Mandisodza, Goren, and Hall (2005 ) by showing a positive correlation between the competence judgments and the real election outcomes. Surprisingly, attractiveness was correlated with losing elections, with the effect being driven by faces of candidates who looked politically incompetent yet personally attractive. Our findings have implications for future research on negative political communication, as they suggest that both threatening first impressions and fleeting impressions of attractiveness can harm a candidate's electoral chances.     

Task performance and perceptions of anxiety: averaging and summation in an evaluative setting

Suggests that individuals' "stage fright," or perceptions of anxiety and performance, is a function of tendencies to both average and summate the impact of audience members. We found that under certain conditions adding an evaluative member to an audience decreased anxiety, whereas in other conditions the addition of evaluative members increased anxiety. These results are not expected from social impact theory or social facilitation research and suggest that individuals do not react to groups of individuals in a manner analogous to the way in which trait information is typically averaged in forming impressions of individuals (Anderson, 1981). An averaging-summation model that does account for these findings is presented. This research has implications for research on crowding, stress, social influence, and affective responses.     

I like you but I don't know why: Objective facial resemblance to significant others influences snap judgments

Does a new person's objective facial resemblance to a significant other influence snap judgments of liking, and if so, does this effect occur even when individuals are not consciously aware of the resemblance? Participants (romantic couples) made trait judgments about 24 novel faces, each shown for 500 ms. Objective facial resemblance was manipulated using morphing techniques such that half of the novel faces resembled participants' partner and half did not. We found that women's evaluations of novel men who resembled their partner (vs. those who did not) were more positive, but men's evaluations of novel women were not appreciably affected by facial resemblance. These results held even when individuals were not consciously aware of the resemblance. Moreover, the effect of facial resemblance on judgments of liking was more pronounced for individuals who were more satisfied in their relationship, suggesting that these results were due to activating the specific partner representation (rather than familiarity). This research shows that objective facial resemblance to a significant other influences snap judgments of liking automatically, effortlessly, and without conscious awareness.     

自尊对基于面孔吸引力人格特质推断的影响

自尊影响面孔吸引力刻板印象,然而由于能动性特质自我评价能够预测自尊,高自尊的个体拥有更高的能动性自我评价,因此自尊对面孔吸引力刻板印象的影响是否只体现在能动性特质维度上还未可知。60名女被试分别评价高、低吸引力女性目标在能动性和社群性人格特质维度上的符合程度。结果发现：能动性维度上,高自尊被试对高吸引力目标在积极特质形容词的符合程度评价显著高于低自尊被试,低自尊被试对低吸引力目标在积极特质形容词的符合程度评价显著高于高自尊被试;社群性维度上,高、低自尊被试均认为高吸引力目标与积极特质形容词更符合。研究结果表明,自尊对面孔吸引力刻板印象的影响主要体现在能动性评价上;在社群性评价上,高、低自尊被试都表现出面孔吸引力刻板印象。     

Facial and self‐report questionnaire measures capture different aspects of romantic partner preferences

Romantic relationship researchers often use self‐report measures of partner preferences based on verbal questionnaires. These questionnaires show that partner preferences involve an evaluation in terms of underlying factors of vitality–attractiveness, status‐resources, and warmth–trustworthiness. However, when people first encounter a potential partner, they can usually derive a wealth of impressions from their face, and little is known about the relationship between verbal self‐reports and impressions derived from faces. We conducted four studies investigating potential parallels and differences between facial impressions and verbal self‐reports. Study 1 showed that when evaluating highly variable everyday face images in a context that does not require considering them as potential partners, participants can reliably perceive the traits and factors that are related to partner preferences. However, despite being capable of these nuanced evaluations, Study 2 found that when asked to evaluate images of faces as potential romantic partners, participants’ preferences become dominated by attractiveness‐related concerns. Study 3 confirmed this dominance of facial attractiveness using morphed face‐like images. Study 4 showed that attractiveness dominates partner preferences for faces even when task instructions imply that warmth–trustworthiness or status–resources should be of primary importance. In contrast to verbal questionnaire measures of partner preferences, evaluations of faces focus heavily on attractiveness, whereas questionnaire self‐reports tend on average to prioritize warmth–trustworthiness over attractiveness. Evaluations of faces and verbal self‐report measures therefore capture different aspects of partner preferences.     

The "euphoria" effect of music videos--a study of the reception of music with visual images

An attempt is made to study the impact of visual information on the perception of music by employing (rock) music videos as stimuli. Forty music videos were presented to judges, who either saw the video or only heard the respective pieces of music. They had to judge the emotions conveyed via the piece of music/video on scales and their overall impression on semantic differential scales. Results indicate that visual information as presented in music videos has considerable effects on impressions: When pieces of music are presented as music videos, more positive emotions are attributed, while presentation of the pieces of music alone resulted in more negative emotion attributions. Thus, music videos seem to "euphorize" the recipient. Furthermore, video presentation compared to presentation of music alone evoked more intense "complexity/interest" as well as "activity" judgments, while "evaluation" judgments were not influenced by the medium of presentation. In addition, a number of presentation factors (like the speed of the music or the number of cuts in the videos) do influence impressions. This leads to the conclusion that researchers should pay more attention to such microcharacteristics of stimuli. In general, the effects found to be due to the medium of presentation are independent of the effects on judgments due to content (i.e., presentation factors).     

Character Disposition and Behavior Type: Influences of Valence on Preschool Children's Social Judgments

The authors studied the influences of valence information on preschool children's (n = 47) moral (good or bad), liking (liked or disliked by a friend), and consequence-of-behavior (reward or punishment) judgments. The authors presented 8 scenarios describing the behavior valence, positive valence (help, share), negative valence (verbal insult, physical aggression), and disposition valence (nice or mean) of characters in social interaction with a friend. Overall, character disposition and behavior valence significantly influenced children's judgments. Moral, liking, and consequence-of-behavior judgments varied significantly by character disposition for both positive behavior scenarios. In contrast, there were fewer significant findings as a function of character disposition for negative behavior scenarios, suggesting that the negative behavior cue somewhat diminished the effect of character disposition on children's judgments. The authors discuss preschool students’ coordination of information about valence of behavior and character disposition and the students’ reluctance to judge that misbehavior warrants punitive consequence.     

Two memories for geographical slant: Separation and interdependence of action and awareness

The present study extended previous findings of geographical slant perception, in which verbal judgments of the incline of hills were greatly overestimated but motoric (haptic) adjustments were much more accurate. In judging slant from memory following a brief or extended time delay, subjects’ verbal judgments were greater than those given when viewing hills. Motoric estimates differed depending on the length of the delay and place of response. With a short delay, motoric adjustments made in the proximity of the hill did not differ from those evoked during perception. When given a longer delay or when taken away from the hill, subjects’ motoric responses increased along with the increase in verbal reports. These results suggest two different memorial influences on action. With a short delay at the hill, memory for visual guidance is separate from the explicit memory informing the conscious response. With short or long delays away from the hill, short-term visual guidance memory no longer persists, and both motor and verbal responses are driven by an explicit representation. These results support recent research involving visual guidance from memory, where actions become influenced by conscious awareness, and provide evidence for communication between the “what” and “how” visual processing systems.     

First impressions: gait cues drive reliable trait judgements

Personality trait attribution can underpin important social decisions and yet requires little effort; even a brief exposure to a photograph can generate lasting impressions. Body movement is a channel readily available to observers and allows judgements to be made when facial and body appearances are less visible; e.g., from great distances. Across three studies, we assessed the reliability of trait judgements of point-light walkers and identified motion-related visual cues driving observers' judgements. The findings confirm that observers make reliable, albeit inaccurate, trait judgements, and these were linked to a small number of motion components derived from a Principal Component Analysis of the motion data. Parametric manipulation of the motion components linearly affected trait ratings, providing strong evidence that the visual cues captured by these components drive observers' trait judgements. Subsequent analyses suggest that reliability of trait ratings was driven by impressions of emotion, attractiveness and masculinity.     

Very first impressions

First impressions of people's personalities are often formed by using the visual appearance of their faces. Defining how quickly these impressions can be formed has critical implications for understanding social interactions and for determining the visual properties used to shape them. To study impression formation independent of emotional cues, threat judgments were made on faces with a neutral expression. Consequently, participants' judgments pertained to the personality rather than to a certain temporary emotional state (e.g., anger). The results demonstrate that consistent first impressions can be formed very quickly, based on whatever information is available within the first 39 ms. First impressions were less consistent under these conditions when the judgments were about intelligence, suggesting that survival-related traits are judged more quickly. The authors propose that low spatial frequencies mediate this swift formation of threat judgments and provide evidence that supports this hypothesis.     

Intensity of smiling and attractiveness as facial signals of trustworthiness in women

Facial attractiveness is associated with a variety of positive social characteristics including trustworthiness. Variations in smiling, such as the appearance of the Duchenne marker and increased intensity of expression, have likewise been linked with positive judgments of trustworthiness. The study investigated the interaction of the effects of models' attractiveness and their smiling intensity on impressions of perceived trustworthiness. Participants rated the attractiveness and expressivity of neutral, low intensity, and high intensity smiling images of 45 women models. These images were also presented to a second group of participants who rated trustworthiness. Repeated measures analysis of covariance of the effects of attractiveness and manipulated smile intensity on trustworthiness indicated a main effect for smile intensity: increased smile intensity was associated with greater trustworthiness. Attractiveness also contributed to rated trustworthiness independently of smiling intensity. Results suggested there is an additional contribution of facial expression in creating social impressions of trustworthiness.     

Affiliation of opposite-sexed strangers

This study examined the effects of a subject's sex and affiliative tendency and the other's physical attractiveness on the cross-sexual interaction of strangers. Although previous studies showed that one's interest in an opposite-sexed other is a function of the other's physical attractiveness, the actual behavior of individuals in the presence of attractive and unattractive others had not been systematically examined. Subjects were individually placed in a 5-min waiting situation with a physically attractive or unattractive target of the opposite sex who behaved in a standard way. Conversations were recorded and subsequently analyzed; subjects also provided their impressions of the targets following the waiting period. Physical attractiveness of the opposite-sexed other did not significantly influence the subject's verbal affiliative behavior, but the combined influence of a subject's sex and affiliative tendency was predictive of cross-sexual affiliation. Although physical attractiveness did not account for differences in affiliative behavior, subjects preferred attractive over unattractive targets as potential dates or marriage partners.     

Relational Judgments in an Influence Context

We contend that communication episodes tend to focus interactants’attention on one or the other of two relational judgments: dominance or affiliation. Further, when one judgment is relatively more salient, individuals will use the salient judgment as the basis for inferring other aspects of the relationship. To test that notion, a judgment study was conducted in which participants viewed a set of influence messages that varied in degree of dominance and explicitness. The influence context was chosen because it naturally highlighted dominance. After viewing the messages, participants provided ratings of dominance, explicitness, and two aspects of affiliation: liking and involvement. When the resulting data were submitted to a structural equation analysis, it was found that judgments of liking depended on judgments of explicitness and dominance. Judgments of involvement depended on judgments of liking and dominance. Both findings support the claim that one relational judgment may provide the basis for another.