Television viewing and perceptions of women’s roles on television and in real life

Television has been heavily criticized in the popular press for the way it depicts women. Narrow and stereotyped portrayals of women may, according to some writers, cultivate misconceptions among the public about the way women are or should be. In a new investigation of this issue a survey study was undertaken with a large British sample in the London ITV region in which data were obtained on TV viewing behaviours and perceptions of the way women are portrayed on TV and beliefs about how they are or should be in real life. Results showed that only weight of action-drama viewing was significantly related to respondents’ perceptions of women. Heavy viewers of action-drama content were more likely than light viewers to perceive women in reality as self-reliant, not quarrelsome with other women, not dependent on attractiveness to get on, and not preoccupied by romantic affairs. However, heavy action viewers also tended to believe that most women actually want to become mothers, and do not want careers, and more importantly that women ought to be like this. Only in some respects were these relationships consonant with those inferred by content analysts.     

Television viewing and perceptions of women's roles on television and in real life

Television has been heavily criticized in the popular press for the way it depicts women. Narrow and stereotyped portrayals of women may, according to some writers, cultivate misconceptions among the public about the way women are or should be. In a new investigation of this issue a survey study was undertaken with a large British sample in the London ITV region in which data were obtained on TV viewing behaviours and perceptions of the way women are portrayed on TV and beliefs about how they are or should be in real life. Results showed that only weight of action-drama viewing was significantly related to respondents' perceptions of women. Heavy viewers of action-drama content were more likely than light viewers to perceive women in reality as self-reliant, not quarrelsome with other women, not dependent on attractiveness to get on, and not preoccupied by romantic affairs. However, heavy action viewers also tended to believe that most women actually want to become mothers, and do not want careers, and more importantly that women ought to be like this. Only in some respects were these relationships consonant with those inferred by content analysts.     

The Role of Television in the Socialization of Nonverbal Behavioral Skills

This study examined the relation between level of television viewing and ,nonverbal behavioral encoding skills among school-aged children. As predicted, frequent TV viewers communicated emotions common on television (happiness and sadness) better than emotions uncommon on television (disgust and fear/surprise), a pattern that did not emerge for infrequent TV viewers. Additionally, compared with infrequent TV viewers, frequent viewers were better encoders of spontaneous nonverbal displays, but worse encoders of posed displays. The results of a follow-up study suggest that this latter pattern may reflect a failure by children who are exposed to highly expressive television models to engage in active self-regulation of their nonverbal expressions.     

Source confusion as an explanation of cultivation: a test of the mechanisms underlying confusion of fiction with reality on television

Cultivation studies have found evidence that heavy television viewers adopt a world view congruent with how the world is portrayed in fictional television programs. An explanation is that viewers may remember fictional TV stories as realistic stories or news (fiction-to-news confusion). Until now, fiction-to-news confusion was found only if at least a week evolved between watching TV and asking viewers what was remembered. The present study conducted with a purposive sample of students and employees of a college in The Netherlands (N=96; M age = 28.6 yr., SD = 10.9) indicates that fiction-to-news confusions can also occur almost immediately after watching. In addition, whereas earlier research suggests that fiction-to-news confusions are associated with heavy viewing, i.e., more confusion when more hours per day are spent on TV viewing in leisure time, and faulty memory, the present study more specifically suggests that participants make many fiction-to-news confusions when they are exposed to relatively many fictional TV fragments that contain threatening, violent events.     

An Empirical Examination of a Model of Social Climate in Elementary Schools

Although Gerbner and Gross (1976) maintained that television viewing cultivates impressions of the real world that are distorted in the direction of the TV version of reality, several studies (e.g., Doob & Macdonald, 1979) have found no relationship between viewing and perceptions of crime in the respondent's neighborhood. It is possible, however, that TV viewing may not affect perceptions of crime in the respondent's immediate environment but may affect perceptions of crime in more distant settings. In two separate studies, we examined the effects of TV viewing on perceptions of crime in the immediate neighborhood and on perceptions of crime in more distant, urban settings. Study 1, based on 372 nationwide telephone interviews, found that the total amount of TV viewed is related to fear of distant urban setting (i.e., New York City) but not to fear of respondent's own city or to fear of respondent's immediate neighborhood. Study 2, based on a survey of 192 undergraduates, found that the total amount of TV viewed is related to fear of distant urban setting (i.e., NYC) and to fear of less distant urban setting (i.e., downtown Chicago) but not to fear of respondent's immediate neighborhood. The implications of these studies for clearing up past confusions in the cultivation hypothesis literature are discussed.     

Television and beliefs about health care and medical treatment

A representative sample of London television viewers answered questions on their attitudes to the quality of medical care they might receive if hospitalized, on their beliefs about the scope for control over one’s health, on the Just World Scale, and on their experience of viewing each of three TV series dealing with health matters. One series is an anodyne soap opera, one a light-hearted talkshow, and the third is a powerful though cynical drama series. Viewing of the latter,The Nation’s Health, was negatively related to expectations of good treatment if hospitalized, a link that did not emerge with experience of the other two programs. Seen in greater detail, the ostensibly linear correlation appears more likely to be a U-shaped relationship with the heaviest viewers being resilient in confidence, unlike light viewers whose confidence may have been shaken enough to deter them from further viewing. The results are discussed as a parallel to the controversy between Gerbner et al. (1977) and Hirsch (1980).     

More than a Media Moment: The Influence of Televised Storylines on Viewers’ Attitudes toward Transgender People and Policies

Numerous studies have demonstrated the power of entertainment narratives to influence attitudes and behaviors; fewer have examined the effects of TV portrayals on attitudes toward marginalized groups. The present study is among the first to explore how entertainment narratives depicting transgender individuals influence viewers’ attitudes toward transgender people and related policies. The study examines the impact of exposure to a TV storyline on Royal Pains (USA Network) and cumulative effects of viewing other TV series featuring transgender individuals. An online survey of 488 U.S. viewers of Royal Pains was conducted (391 had seen the relevant episode). ANCOVAs revealed exposure to both the Royal Pains’ storyline and other storylines portraying transgender individuals were associated with more supportive attitudes toward transgender people and policies. Mediation models revealed that for viewers of the Royal Pains’ storyline, the relationships between political ideology and attitudes toward transgender people and policies were mediated by identification with the main characters and the emotion of hope. Disgust mediated viewers’ attitudes toward transgender people, but not policies. Post hoc analyses revealed that exposure to transgender narratives reduced the influence of viewers’ political ideology on their attitudes. The attitudes of more conservative viewers became increasingly positive as they saw more media portrayals of transgender individuals. These findings highlight the potential for entertainment narratives to influence attitudes toward marginalized groups, and they demonstrate the importance of emotion in the context of divisive topics. Social, political, and public health implications are discussed.     

Sexual Minority Identity,Viewing Motivations,and Viewing Frequency of LGB-Inclusive Television Among LGB Viewers

The purpose of this study was to examine the relationships between dimensions of sexual minority identity, viewing motivations, and viewing frequency of lesbian, gay, and bisexual (LGB)-inclusive television (TV) among LGB viewers. Two hundred two LGB adults completed measures regarding sexual minority identity, TV viewing motivations, and frequency of viewing LGB-inclusive TV programs. Analyses revealed that dimensions of sexual minority identity (i.e., internalized homonegativity, acceptance concerns, and identity affirmation) were positively associated with a learning motivation for viewing LGB-inclusive TV. Moreover, a learning motivation mediated the relationship between dimensions of sexual minority identity and frequency of viewing LGB-inclusive TV. These findings have important implications for clinicians, and suggest that engaging with LGB-inclusive TV may represent an important coping strategy for LGB individuals dealing with identity concerns.     

Experiencing Racial Humor with Outgroups: A Psychophysiological Examination of Co-Viewing Effects

Research on co-viewing (or group viewing) is scarce. Yet, co-viewing has important implications for the viewers’ entertainment experience and the way viewers respond to and evaluate entertainment—especially those with controversial messages. The present study investigated responses to racial humor content among racial in-group and out-group viewing contexts. Specifically, the study examined the extent to which Blacks and Whites would experience discomfort when viewing racial slurs in comedies with in-group compared to out-group members. Employing real-time psychophysiological data and multilevel time series models, the study found a significant increase in emotional arousal (indicated by SCRs) and distraction (indicated by RSA) among Blacks in the context of out-group viewing compared to in-group viewing, but not for Whites. Implications of findings are discussed.     

Searching for Cognitive Processes in the Cultivation Effect Adult and Adolescent Samples in the United States and Australia

Research on the cultivation hypothesis has focused on whether relationships between television viewing and social reality beliefs truly exist or are artifacts. There is very little evidence about what cognitive processes allow viewers to construct television-biased beliefs. The present study tests two possible processes: First, that perceptions of the television world serve as an intermediate step between fragmented incidental learning from television and beliefs about the real world and second, that beliefs closely linked to television content are an intermediate step in implying more general values and beliefs. These two hypotheses were tested in one adult and three adolescent samples, two in the United States and two in Australia. Across a range of cultivation questions, the basic cultivation result generally replicated that heavy viewers had beliefs about the world that appeared influenced by television. However, neither process hypothesis was supported. Although the null findings on the first hypothesis do not rule out construction from learned fragments, findings on the second hypothesis contradict cultivation's second-order effect. “Close” beliefs and their implied counterparts were unrelated, and cultivation relationships for these implied variables occurred only for those with real-world biased “dose” beliefs. Exploration of this result demonstrated that cultivation of both kinds of beliefs occurred more of ten for adolescents with high academic skills, suggesting that if cultivation occurs, it is a more active and intellectually demanding process than previously proposed.