Semantic activation and letter search: Blocking or suppression?

Two experiments investigated associative priming with a letter-search prime task where either the prime and letter probe were presented simultaneously, or the letter probe appeared 200 ms (Experiment 1) or 300 ms (Experiment 2) after the prime. Weak associative priming was observed in both experiments, but unlike Stolz and Besner (1996) we found no evidence that priming was increased when the probe was delayed. However, strong associative priming was observed when a semantic decision had to be made on the prime (Experiment 3). Our results are consistent with an account where semantic activation of the prime occurs but its action on the target is suppressed by the prime task. The persistence of weak priming effects with the letter search task is explained in terms of the low-frequency items used.     

Attention constraints of semantic activation during visual word recognition

The reduction of semantic priming following letter search of the prime suggests that semantic activation can be blocked if attention is allocated to the letter level during word processing. Is this true even for the very fast-acting component of semantic activation? To test this, the authors explored semantic priming of lexical decision at stimulus onset asynchronies (SOAs) of either 200 or 1,000 ms. Following semantic prime processing, priming occurred at both SOAs. In contrast, no priming occurred at the long SOA following letter-level processing. Of greatest interest, at the short SOA there was priming following the less demanding consonant/vowel task but not following the more attention-demanding letter search task. Hence, semantic activation can occur even when attention is directed to the letter level, provided there are sufficient resources to support this activation. The authors conclude that the default setting during word recognition is for fast-acting activation of the semantic system.     

The facilitation of lexical decisions by a prime occurring after the target

Three experiments are reported that investigate priming effects in a lexical decision task. when the prime was presented after the target. In Experiment 1, the lexical decision target was presented for 50 msec, followed 80 msec later by the prime. No significant facilitation of responses was observed in the related prime condition. In Experiment 2, the target was presented for 30 msec, followed 35 msec later by the prime. Targets followed by related primes were responded to significantly faster than targets with unrelated primes. Experiment 3 replicated the result of Experiment 2. The data are interpreted as supporting parallel processing of the prime and target in semantic priming experiments. The theoretical implications of the “backward” priming effect are discussed.     

Combining letter-matching and tone discrimination: Evidence of automatic perceptual and spatial congruity effects

Dual task and priming paradigms were combined to investigate the distinction between automatic and attentional processes. Subjects in two experiments performed a primed letter-matching and a tone discrimination task separately and concurrently. The interval between prime onset and letter pair (SOA) was varied from 50 to 500 msec. Cost-benefit analyses in Experiment 1 indicated that primes that matched target letter pairs began to facilitate performance at an SOA of 150 msec. Primes inhibited performance when they mismatched identical letter pairs at SOA 100. In the dual-task situation, the benefits of priming letter targets were reflected in probe latencies with no evidence of concurrent costs in tone latencies. Experiment 2 revealed that two tasks could be primed simultaneously as effectively as when each was primed alone. Findings are discussed in reference to Posner and Snyder's (1975a, 1975b) two-process theory of priming and the applicability of a secondary task technique.     

Retroactive semantic priming in a lexical decision task

The present study reports two experiments that required subjects to name target items preceded by a masked prime. Additionally, and subsequent to the naming task, subjects were required to indicate whether or not the prime was a word, along with a confidence rating of their lexical decision. Experiment 1 demonstrates that the processing of masked primes is facilitated by related targets when such targets are presented either 100 or 200 msec after the onset of the prime. Experiment 2 extends the finding of “retroactive” priming to a 1000=msec separation in prime-target presentation (SOA). The extent of retroactive priming is not dependent on SOA between prime and target, nor is it affected by the prime-mask SOA, which varied from 10 to 180 msec. Priming of targets was also independent of prime-target and prime-mask SOA, providing that primes had been classified as words. For word primes classified as non-words there was no semantic priming on target naming reaction time. Implications of these findings with respect to the nature of retroactive priming and the current controversy concerning subliminal priming effects were discussed.     

On the interaction between linguistic and pictorial systems in the absence of semantic mediation: Evidence from a priming paradigm

Use of the letter search task in the context of the priming paradigm has proved to be an invaluable tool for the investigation of the strategic control of processes involved in word recognition. In particular, previous findings that letter search on a prime word interferes with the priming of semantically/associatively related targets, but not with the priming of either identical or morphologically related targets, suggests that letter search may selectively interfere with semantic processing, leaving other levels of processing intact. In the present experiments, this investigation was extended by exploring the priming of pictures following letter search of either a same-concept word (repetition priming) or a semantically/associatively related word (semantic priming). There was significant repetition priming of picture categorization following both silent reading and letter search of the prime word (Experiments 1 and 2). In contrast, semantic priming of pictures was found only following silent reading of the prime; there was no semantic priming following letter search of the prime (Experiment 2). This pattern of results suggests that focusing attention at the letter level during prime processing selectively attenuates activation of the semantic system by the prime. It does not prevent the spread of activation between the lexical and pictogen levels of representation of a given concept.     

Letter search does not affect semantic priming in a probe naming task

The normally robust semantic priming effect observed in lexical decision is usually reduced to the point of being absent, when a letter search has to be performed on the prime. It has been argued that semantic activation is thus not an automatic process but rather cognitively controlled and therefore adaptable to task demands. We examined the effects of letter search priming on pronunciation times and found a reliable semantic priming effect, following letter search that was not affected at all relative to a standard condition, where participants silently read the prime. Thus the nature of the prime task did not seem to affect the processing mode employed, semantic access occurred even though attention was focused on surface properties of the prime.     

Semantic Processing of Foveally and Parafoveally Presented Words in a Lexical Decision Task

Using a lexical decision task in which two primes appeared simultaneously in the visual field for 150 msec followed by a target word, two experiments examined semantic priming from attended and unattended primes as a function of both the separation between the primes in the visual field and the prime-target stimulus-onset asynchrony (SOA). In the first experiment significant priming effects were found for both the attended and unattended prime words, though the effect was much greater for the attended words. In addition, and also for both attention conditions, priming showed a tendency to increase with increasing eccentricity (2.3°, 3.3°, and 4.3°) between the prime words in the visual field at the long (550 and 850 msec) but not at the short (250 msec) prime-target SOA. In the second experiment the prime stimuli were either two words (W-W) or one word and five Xs (W-X). We manipulated the degree of eccentricity (2° and 3.6°) between the prime stimuli and used a prime-target SOA of 850 msec. Again significant priming was found for both the attended and unattended words but only the W-W condition showed a decrement in priming as a function of the separation between the primes; this decrement came to produce negative priming for the unattended word at the narrow (2°) separation. These results are discussed in relation to the semantic processing of parafoveal words and the inhibitory effects of focused attention.     

Modulating semantic feedback in visual word recognition

According to the interactive activation framework proposed by McClelland and Rumelhart (1981), activation spreads both forward and backward between some levels of representation during visual word recognition. An important boundary condition, however, is that the spread of activation from lower to higher levels can be prevented (e.g., explicit letter processing during prime processing eliminates the well-documented semantic priming effect). Can the spread of activation from higher to lower levels also be prevented? This question was addressed with a choice task procedure in which subjects read a prime word and then responded to a target, performing either lexical decision or letter search depending on the color of the target. A semantic context effect was observed in lexical decision, providing evidence of semantic-level activation. In contrast, there was no semantic context effect in the letter search task, despite evidence of lexical involvement: Words were searched faster than nonwords. Further evidence of lexical involvement in the letter search task appeared in Experiment 2 in the form of greater identity priming for words than for nonwords. The results of these experiments are consistent with the conclusion that feedback from the semantic level to the lexical level can be blocked. Hence, between-level activation blocks can be instantiated in both bottom-up and top-down directions.     

With great expectations, can two "wrongs" prime a "right"?

The proportion of related prime-target pairs (relatedness proportion, RP) and prime-target stimulus onset asynchrony (SOA) was varied to determine the involvement of strategic priming mechanisms in the reduction in semantic priming that occurs when a target follows an unmasked prime that itself receives immediate repetition priming from a masked prime. At 300-ms and 1,200-ms SOAs, (a) strategic semantic priming was operating, in that priming from a nonrepeated prime increased as RP increased from .25 to .75, and (b) for both RPs, prime repetition reduced semantic priming. At a 167-ms SOA, (a) priming from a nonrepeated prime was unaffected by RP, suggesting that strategic priming was not operating, and (b) for both RPs, prime repetition did not reduce semantic priming. Because prime repetition did not reduce priming at the 167-ms SOA (when only spreading activation should have been mediating semantic priming), the reduction in semantic priming produced by prime repetition is not evidence against spreading activation automaticity. Possible mechanisms through which prime repetition reduces semantic priming are discussed.     

Congruency effects in the letter search task: Semantic activation in the absence of priming

Semantic priming is typically eliminated when participants perform a letter search on the prime, suggesting that semantic activation is conditional upon one's attentional goals. However, in such studies, semantic activation (or the lack thereof) is not measured during the letter search task itself but, instead, is inferred on the basis of the responses given to a later target. In the present study, direct online evidence for semanticactivation was tested using words whose meaning should bias either a positive or a negative response (e.g.,present vs. absent). In Experiment 1, a semantic congruency effect was obtained, with faster responses when the word meaning matched the required response. Experiment 2 replicated the congruency effect while, simultaneously, showing the elimination of semantic priming. It is concluded that letter search does not affect the initiation of semantic activation. Possible accounts for the elimination of priming following letter search include activation-based suppression and transfer-inappropriate processing.     

Grammatical Priming of Visual Word Recognition in Fourth grade Children

Previous work examining context effects in children has been limited to semantic context. The current research examined the effects of grammatical priming of word-naming in fourth-grade children. In Experiment 1, children named both inflected and uninflected noun and verb target words faster when they were preceded by grammatically constraining primes than when they were preceded by neutral primes. Experiment 1 used a long stimulus onset asynchrony (SOA) interval of 750 msec. Experiment 2 replicated the grammatical priming effect at two SOA intervals (400 msec and 700 msec), suggesting that the grammatical priming effect does not reflect the operation of any gross strategic effects directly attributable to the long SOA interval employed in Experiment 1. Grammatical context appears to facilitate target word naming by constraining target word class. Further work is required to elucidate the loci of this effect.     

Word-based grouping affects the prime-task effect on semantic priming

Semantic priming between words is reduced or eliminated if a low-level task such as letter search is performed on the prime word (the prime task effect), a finding used to question the automaticity of semantic processing of words. This idea is critically examined in 3 experiments with a new design that allows the search target to occur both inside and outside the prime word. The new design produces the prime task effect (Experiment 1) but shows semantic negative priming when the target letter occurs outside the prime word (Experiments 2 and 3). It is proposed that semantic activation and priming are dissociable and that inhibition and word-based grouping are responsible for reduction of semantic priming in the prime task effect.     

Beyond spreading activation: An influence of relatedness proportion on masked semantic priming

Semantic priming in the lexical decision task has been shown to increase when the proportion of related-prime trials is increased. This finding typically is taken as evidence for a conscious, strategic use of primes. Three experiments are reported in which masked semantic primes displayed for only 45 msec were tested in high- versus low-relatedness proportion conditions. Relatedness proportion was increased either by using a high proportion of semantically related primes or a large set of repetitionprimed filler trials. Semantic priming was consistently enhanced relative to a low-relatedness proportion condition. These relatedness proportion effects were not due to conscious, strategic use of primes: Exclusion of prime-aware subjects did not attenuate the effects, and better performance in a prime classification task was not associated with larger semantic priming effects. These results are interpreted within a retrospective account of semantic priming in which recruitment of a prime event is modulated by prime validity.     

Automatic letter priming in an alphabetic decision task

An alphabetic decision task was used to study effects of form priming on letter recognition at very short prime durations (20 to 80 msec). The task required subjects to decide whether a stimulus was a letter or a nonletter. Experiment 1 showed clear facilitatory effects of primes being either physically or nominally identical to the targets, with a stable advantage for the former. Experiment 2 demonstrated that uppercase letters are classified more rapidly as letters (vs. non-letters) when they are preceded by a briefly exposed, forward- and backward-masked, visually similar uppercase letter than when they are preceded by a visually dissimilar uppercase letter. Finally, Experiment 3 demonstrated that nominally identical and visually similar primes facilitate processing more than do nominally identical, visually dissimilar primes. The alphabetic decision task proved to produce sensitive and stable priming effects at the feature, letter, and response-choice level. The present results on letter-letter priming thus constitute a solid data base against which to evaluate other priming effects, such as word-letter priming. The results are discussed in light of current activation models of letter and word recognition and are compared with data simulated by the interactive activation model (McClelland & Rumelhart, 1981).     

Are letter codes always activated?

This investigation assesses whether a word’s constituent-letter codes are activated when whole-word processing is encouraged, as well as when letter processing is encouraged. In Experiments 1 and 2, word primes were followed by a target item that had to be named. The target was a word, a constituent letter that had appeared in the prime, or a nonconstituent letter that had not appeared in the prime. The measure of constituent-letter activation was the difference in letter-naming latency between constituent and nonconstituent letters. Presumably, if constituent letters are named faster, letters are being activated by the words in which they appear. To encourage either whole-word or letter analysis during the processing of the priming word, the proportion of word versus letter targets was systematically varied. When the proportion heavily favored letter targets, constituent letters were named faster than their nonconstituent controls. However, a constituent-letter (vs. a nonconstituent-letter) advantage was not obtained when the proportion favored word targets. Experiment 3 replicated the effect with a priming task that required a discrimination response, instead of a naming response. Thus the results suggested that the activation of constituent-letter codes need not take place during the processing of words, but occurs only when letter analysis is stressed by the task.     

Semantic priming in visual word recognition: Activation blocking and domains of processing

The fact that letter search on a prime eliminates the typically robust semantic priming effect in lexical decision is often attributed to the “shallowness” of the prime-processing task. In three experiments we investigated this claim by using two different “shallow” prime-processing tasks: letter search and color identification. Consistent with previous reports, lexical decisions to semantically related targets were not facilitated when subjects searched the prime for a probe letter. In contrast, semantic priming was observed following a color discrimination task on the prime. We suggest that a levels-of-processing interpretation is not an adequate framework for understanding these data. Instead, a domain-specific processing account is offered in which explicit processing at the letter level (as in letter search) makes demands on resources (e.g., activation) that drives processing at the semantic level. This competition is resolved by establishing a temporary activation block at the lexical-semantic interface, which results in the elimination or attenuation of semantic priming. In contrast, global judgment of color is viewed as a domain that does not make demands on the resources that drive the visual word recognition machinery. There is therefore no need for an activation block, and semantic priming is not prevented.     

Associative strength effects in the lexical decision task

Four experiments explore the role of automatic and attentional processing in producing strength effects in a lexical decision task. Experiment I manipulated the relative proportion of related and unrelated pairs, the stimulus-onset-asynchrony (SOA), and the strength of the prime-target relationship. Results indicated that strength was independent of the proportion of related and unrelated pairs and SOA. Experiment 2 manipulated the relative proportion of strong and weak related pairs and the strength of the prime-target relationship at a relatively long SOA interval (500 msec). Results showed that the strength effect was present when more strong than weak pairs were presented, and it was absent when the stimulus list contained more weak than strong pairs. Experiment 3 replicated the more weak pairs condition of Experiment 2 but with a short SOA interval (100 msec) and showed that the strength effect was found regardless of the large number of weak related pairs presented. Experiment 4 manipulated strength of the prime-target relationship and proportion of strong and weak pairs but introducing a neutral prime condition and a longer SOA interval (1000 msec). Results are discussed within a two-process model (Posner & Snyder, 1975) postulating that the strength effect at short SOAs is due to automatic processes, whereas at long SOAs it is due to the influence of attentional processes.     

Semantic activation in the absence of perceptual awareness

Participants performed a semantic categorization task on a target that was preceded by a prime word belonging either to the same category (20% of trials) or to a different category (80% of trials). The prime was presented for 33 msec and followed either immediately or after a delay by a pattern mask. With the immediate mask, reaction times (RTs) were shorter on related than on unrelated trials. This facilitatory priming reached significance at prime-target stimulus onset asynchronies (SOAs) of 400 msec or less and remained unaffected by task practice. With the delayed mask, RTs were longer on related than on unrelated trials. This reversed (strategic) semantic priming proved to be significant (1) only at a prime-target SOA of 400 msec or longer and (2) after the participants had some practice with the task. The present findings provide further evidence that perceiving a stimulus with and without phenomenological awareness can lead to qualitatively different behavioral consequences.     

Semantic priming in the prime task effect: Evidence of automatic semantic processing of distractors

The automaticity of the semantic processing of words has been questioned because of the reduction of semantic priming when the prime word is processed nonsemantically--for example, in letter search (the prime task effect). In two experiments, prime distractor words produced semantic priming in a subsequent lexical decision task, but with the direction of priming (positive or negative) depending on the prime task. Lexico-semantic tasks produced negative semantic priming, whereas letter search produced positive semantic priming. These results are discussed in terms of task-based inhibition. We argue that, given the results from the distractors, the absence of semantic priming does not indicate an absence of semantic activation but reflects the action of control processes on prepotent responses when less practiced responses are needed.