Motive-related memories: content, structure, and affect

Two studies tested hypotheses on the content and structure of autobiographical memories and the affect linked to them. In Study 1, agentic- and communal-motivated individuals recorded their most memorable experiences and completed the PANAS each day for 6 weeks. Memories were coded for content and structure. Agentics and communals reported more motive congruent memories, and their congruent memories were structured using more differentiation and integration, respectively. In addition, agentics had slightly higher PA and lower NA scores. In Study 2, agentics and communals recalled an event pertaining to either social separation or connection and then completed an affect measure of agentic and communal items. Agentics recalled more agentic memories in the separation condition and communals recalled more communal memories in the connection condition. Complexity analyses showed that agentics and communals used differentiation and integration respectively to recall their motive-congruent memories. The affect data showed a modestpredicted pattern. Results suggest that implicit motives have an impact on autobiographical memory but are not as clearly related to self-report affect measures, possibly due to method variance.     

The influence of implicit motives on memory processes.

Four studies tested the hypothesis that agentic and communal motives act as a channel for new knowledge and are linked to specific ways of organizing information that facilitate its accessibility. In Study 1, agentic and communal participants read an agentic or a communal vignette consisting of differentiated and integrated statements, performed a distraction task, then completed written recall and recognition tasks. Agentics recalled and recognized more differentiation in the agentic story; communals recalled and recognized more integration in the communal story. A computerized replication with randomized recognition items (Study 2) found the same pattern of recognition results. Studies 3 and 4 used implicit motive primes and found similar results in both written and computerized recognition tasks. These ways of organizing information have powerful implications for the encoding of autobiographical knowledge and its long-term organization.     

The Effects of Social Roles and Personality Motives on Autobiographical Memory

In the present study we examined how agentic and communal social roles and personality motives were related to the quality (including emotions and agentic and communal themes) and cognitive structure (differentiation and integration) of women's autobiographical memories. One hundred twenty-seven college-aged women were asked to describe a personal memory after being randomly assigned to either agentic or communal task conditions. In the agentic task condition, participants completed a creative building task alone, and in the communal task condition, participants completed the same task with a confederate. Personality motives were measured by both explicit (self-report) and implicit (TAT stories) measures. Following the task, participants wrote about an autobiographical experience in which they were in either agentic or communal social roles. Linear multiple regression analyses indicated that participating in an agentic task, as compared to a communal task, was related to the inclusion of fewer agentic themes as well as to a higher frequency of shame and anger words in autobiographical memories. Congruence between social roles and implicit personality motives (e.g., an agentic task assignment and high agentic motives) yielded less negatively laden autobiographical memories than incongruence between social roles and personality motives (e.g., an agentic task assignment and high communal motives). Furthermore, participants who scored high on both explicit agentic and communal motives included more positive emotion words in their memories than did other groups.     

The big two dictionaries: Capturing agency and communion in natural language

Four studies developed and validated two dictionaries to capture agentic and communal expressions in natural language. Their development followed the Linguistic Inquiry and Word Count (LIWC) approach (Study 1) and we tested their validity with frequency-based analyses and semantic similarity measures. The newly developed Agency and Communion dictionaries were aligned with LIWC categories related to agency and communion (Study 2), and corresponded with subjective ratings (Study 3), confirming their convergent validity. Very low or absent correspondence between proposed dictionaries and unrelated LIWC categories demonstrated their discriminant validity (Study 2). Finally, we applied both dictionaries to language used in advertisements. In correspondence to gender stereotypes, male-dominated jobs were advertised with more agentic than communal words, and female-dominated jobs with more communal than agentic words (Study 4). Both dictionaries represent reliable tools for quantifying agentic and communal content in natural language, and will improve and facilitate future research on agency and communion.     

Cognitive complexity in response to traumatic experiences

Two studies examined how personality motives influence the perception of traumatic events in memory and how such perception may be linked to psychological distress. Participants completed implicit and explicit measures of agentic and communal motives. In Study 1, participants living in New York City at the time of the terrorist attacks wrote their thoughts and feelings about the events of September 11th. In Study 2, participants wrote about a personally traumatic experience. In both studies, they also completed questionnaires on psychological symptoms and stress-related growth. The memories were then scored for differentiation and integration. Agentic motives correlated with differentiated perceptions and differentiation was linked to dissociative symptoms in Study 2. Communal motives related to integrated perceptions, and integration related to stress-related growth in both studies. Findings suggest that motives play a significant role in the perception of traumatic and difficult experiences and that these perceptions may be differentially linked to psychological impact.     

Measurement and Application of Egoistic and Moralistic Self‐enhancement

Five studies were conducted to develop and validate the Egoistic and Moralistic Self‐enhancement (EMS) scale, a new self‐report measure of egoistic and moralistic self‐enhancement. Exploratory and confirmatory factor analysis provided evidence for a two‐factor structure comprising the tendencies to promote agentic (egoistic) and communal (moralistic) qualities (Study 1). Construct validity was supported by significant correlations with established measures of socially desirable responding, such as the Balanced Inventory of Desirable Responding (Study 2) and the Impression Management scale of the 16 Personality Factors (Study 3). When the EMS scale has been applied in organizational settings, we found that job applicants were more inclined than nonapplicants to promote their own agentic and communal qualities, although differences were more pronounced for egoistic self‐enhancement (Study 4). Findings also suggested that exaggeration of agentic qualities decrease the criterion‐related validity of conscientiousness in predicting job performance (Study 5). Taken together, findings suggest that the EMS scale provides a valid and reliable measure that can be fruitfully used for both theoretical and applied research.     

The relationship between implicit and explicit motives, goal pursuit, and autobiographical memory content during a diary study

This online diary study investigated how motives interact with goal pursuit to predict daily autobiographical experiences. Participants (N = 141) completed measures of implicit and explicit achievement, provided daily memories and reports of their goal pursuit during a 3-week diary period. A stronger implicit achievement motive at the onset of the study was associated with more agentic (and fewer communal) autobiographical content. Goal progress was linked with using more agentic words, while goal attainability was related to using more communal words. Interactions between motives and goal pursuit on autobiographical memory suggests a trade-off: Favorable goal pursuit conditions may prompt people not motivated for achievement to shift their focus from agentic to communal themes, while individuals motivated for achievement maintain their priorities.     

The mood-enhancement function of autobiographical memories: Comparisons with other functions in terms of emotional valence

In two studies, we examined the emotional valence of memories used for mood-enhancement in relation to memories serving self, social and directive functions. Our sample included a total of 263 participants aged between 45 and 82 years. In Study 1, participants recalled memories in response to 51 cue words. In Study 2, participants recalled 32 memories that served the four functions (eight memories per function). We used multilevel modeling to take into consideration the hierarchical nature of our datasets (memories nested within individuals). Study 1 showed that emotional valence was positively associated with mood-enhancement and social functions, whereas negatively related to self and directive functions. This relation was strongest for the mood-enhancement function. In Study 2, mood-enhancing memories were rated as more positive than self, social and directive memories. We discussed results in terms of the tripartite model of memory functions and proposed that mood-enhancement should represent a distinct function.     

Narcissism,self-esteem,and the phenomenology of autobiographical memories

Across two studies, we investigated the influence of narcissism and self-esteem along with gender on phenomenological ratings across the four subscales of the Autobiographical Memory Questionnaire (AMQ; impact, recollection, rehearsal, and belief). Memory cues varied in valence (positive vs. negative) and agency (agentic vs. communal). In Study 2, we used different memory cues reflecting these four Valence by Agency conditions and additionally investigated retrieval times for the autobiographical memories (AMs). Results were consistent with the agency model of narcissism [Campbell, W. K., Brunell, A. B., & Finkel, E. J. (2006). Narcissism, interpersonal self-regulation, and romantic relationships: An agency model approach. In E. J. Finkel & K. D. Vohs (Eds.), Self and relationships: Connecting intrapersonal and interpersonal processes. New York, NY: Guilford], which characterises narcissists as being more concerned with agentic (self-focused) rather than communal (other-focused) positive self-relevant information. Narcissism predicted greater phenomenology across the four subscales for the positive-agentic memories (Study 1: clever; Study 2: attractive, talented) as well as faster memory retrieval times. Narcissism also predicted greater recollection and faster retrieval times for the negative-communal AMs (Study 1: rude; Study 2: annoying, dishonest). In contrast, self-esteem predicted greater phenomenology and faster retrieval times for the positive-communal AMs (Study 1: cooperative; Study 2: romantic, sympathetic). In both studies, results of LIWC analyses further differentiated between narcissism and self-esteem in the content (word usage) of the AMs.     

Two dimensions of interpersonal attitudes: Liking depends on communion,respect depends on agency

Liking and respect are proposed as two dimensions of interpersonal attitudes. Whereas liking–disliking reflects personal preferences, respect–disrespect reflects deference. Four studies involving a variety of samples and target persons showed that: (1) liking is more strongly influenced by communal than agentic qualities of the target, (2) respect is more strongly influenced by agentic than communal qualities of the target, (3) influence of communal information on liking is mediated by the perceived benevolence of the target, (4) influence of agentic information on respect is mediated by the inferred status potential of the target person. Copyright © 2009 John Wiley & Sons, Ltd.     

The Pollyanna myth: how highly agreeable people judge positive and negative relational acts

Although people high in agreeableness have often been shown to be positively biased toward others, four studies provide evidence that agreeableness is associated with extremity effects, not simple positivity effects, in social judgment. Across studies, agreeable participants judged prosocial behaviors more favorably, but antisocial behaviors more unfavorably, than did disagreeable participants. In support of a goal-congruence mechanism, Study 1 showed that communal goals, rather than perceived similarity, mediated the effects, and Studies 2-4 demonstrated that agreeable perceivers were particularly sensitive to communal (vs. agentic) violations. A longitudinal study of real-life impressions supported the laboratory evidence that agreeable people are highly sensitive to both the prosocial and antisocial behavior of others (Study 4). We discuss how the current account complements and extends existing theories of agreeableness.     

Self‐Enhancement in Military Leaders: Its Relevance to Officer Selection and Performance

We report on two studies in which we measured army cadets' tendencies to engage in two types of self‐enhancement: communal self‐enhancement (a moralistic bias in self‐presentation) and agentic self‐enhancement (an egotistic bias in self‐presentation). These self‐presentation styles were then related to their selection and performance as military leaders. In Study 1, scores on self‐enhancement questionnaires were used to predict selection decisions for 206 applicants to an army officer training program. We found that applicants who were higher in either communal or agentic self‐enhancement were more likely to be accepted for leadership training. In Study 2, we evaluated peer and superior ratings of 94 military cadets' leadership, reflecting leadership emergence and leadership effectiveness, respectively. We found that communal self‐enhancement negatively predicted leadership emergence, with those ratings becoming more negative over a 3‐year time‐span, whereas agentic self‐enhancement positively predicted leadership effectiveness. Our results imply that, at least in the present military context, people making selection decisions should be particularly aware of the relations between (a) applicant self‐enhancement tendencies and those decisions, and (b) high communal self‐enhancement in officer trainees and negative evaluations by their cadet peers.     

Taking a Turn Toward the Masculine: The Impact of Mortality Salience on Implicit Leadership Theories

The present research investigates the influence of subtle death-related thoughts (i.e., mortality salience) on people's images of effective leaders (i.e., their implicit leadership theories [ILTs]). We test the prediction that mortality salience will change the content of these implicit theories to be more gender stereotypical such that individuals will conceive of effective leaders in a significantly more masculine, or agentic, manner. To test this prediction, we assessed the communal and agentic components of participants' ILTs after they were presented with a mortality salience or control manipulation. Results show that priming individuals to think about their mortality with two open-ended questions resulted in a significant shift in their ILTs such that an effective leader is described in significantly more agentic terms compared to the control condition. This masculine shift in people's ILTs was demonstrated in both women and men, and mortality salience did not influence perceptions of effective leaders' communal traits. This work contributes to research on gender bias in leadership, ILTs, and terror management theory and has implications for female leaders.     

The reality of recovered memories: corroborating continuous and discontinuous memories of childhood sexual abuse

Although controversy surrounds the relative authenticity of discontinuous versus continuous memories of childhood sexual abuse (CSA), little is known about whether such memories differ in their likelihood of corroborative evidence. Individuals reporting CSA memories were interviewed, and two independent raters attempted to find corroborative information for the allegations. Continuous CSA memories and discontinuous memories that were unexpectedly recalled outside therapy were more likely to be corroborated than anticipated discontinuous memories recovered in therapy. Evidence that suggestion during therapy possibly mediates these differences comes from the additional finding that individuals who recalled the memories outside therapy were markedly more surprised at the existence of their memories than were individuals who initially recalled the memories in therapy. These results indicate that discontinuous CSA memories spontaneously retrieved outside of therapy may be accurate, while implicating expectations arising from suggestions during therapy in producing false CSA memories.     

Communality sells: The impact of perceivers' sexism on the evaluation of women's portrayals in advertisements

Portrayals of women in advertisements have a significant impact on the maintenance of gender stereotypes in society. Therefore, the present research investigates the effectiveness of communal and agentic female characters in advertisements as well as the question how evaluations of such characters are influenced by perceivers' sexist attitudes toward women. Results show that communal female advertising characters are evaluated more favorably than agentic ones and that these evaluations predict advertising effectiveness. Benevolent sexism predicts more positive evaluations of communal female advertising characters (studies 1 and 2). Moreover, hostile sexism predicts less positive evaluations of agentic female advertising characters when it is assessed under time pressure (Study 2). Implications of these findings for the perpetuation of gender stereotypes in advertisements and in society are discussed. Copyright © 2011 John Wiley & Sons, Ltd.     

Malleability in communal goals and beliefs influences attraction to stem careers: evidence for a goal congruity perspective

The goal congruity perspective posits that 2 distinct social cognitions predict attraction to science, technology, engineering, or mathematics (STEM) fields. First, individuals may particularly value communal goals (e.g., working with or helping others), due to either chronic individual differences or the salience of these goals in particular contexts. Second, individuals hold beliefs about the activities that facilitate or impede these goals, or goal affordance stereotypes. Women's tendency to endorse communal goals more highly than do men, along with consensual stereotypes that STEM careers impede communal goals, intersect to produce disinterest in STEM careers. We provide evidence for the foundational predictions that gender differences emerge primarily on communal rather than agentic goals (Studies 1a and 3) and that goal affordance stereotypes reflect beliefs that STEM careers are relatively dissociated from communal goals (Studies 1b and 1c). Most critically, we provide causal evidence that activated communal goals decrease interest in STEM fields (Study 2) and that the potential for a STEM career to afford communal goals elicits greater positivity (Study 3). These studies thus provide a novel demonstration that understanding communal goals and goal affordance stereotypes can lend insight into attitudes toward STEM pursuits.     

Social role effects on gender stereotyping in Germany and Japan

Social role theory postulates that gender stereotypes are restrained for men and women observed in the same social role. Cultural differences in the valuation of communal attributes might moderate this effect. To examine this possibility, 288 participants (144 German, 144 Japanese) estimated the communal and agentic attributes of an average man or woman described in a male‐dominated role, a female‐dominated role, or without role information. We hypothesized and found that in Germany and Japan, participants perceived men as more agentic than women without role information and as similarly agentic in the same role. However, for communion, German and Japanese participants reacted differently. German participants perceived women as more communal than men without role information and in male‐dominated roles and perceived men as more communal than women in female‐dominated roles. Japanese participants perceived all targets as similarly communal, regardless of role or gender, suggesting that communion is generally expected in Japan.