Conflicts of interest: The implications of roadside advertising for driver attention

There is growing concern that roadside advertising presents a real risk to driving safety, with conservative estimates putting external distractors responsible for up to 10% of all road traffic accidents. In this report, we present a simulator study quantifying the effects of billboards on driver attention, mental workload and performance in Urban, Motorway and Rural environments. The results demonstrate that roadside advertising has clear adverse effects on lateral control and driver attention, in terms of mental workload. Whilst the methodological limitations of the study are acknowledged, the overriding conclusion is that prudence should be exercised when authorising or placing roadside advertising. The findings are discussed with respect to governmental policy and guidelines.     

Examination of driver detection of roadside traffic signs and advertisements using eye tracking

Research shows that driver factors, particularly driver distraction, are the most common cause of traffic accidents. Among various visual distractions, objects such as advertisements that are commonly prevailing elements at the roadside, represent an important external distractor that may affect driving performance. Research findings on the influence that roadside signs or advertisements have on driver’s attention focus are not consistent. Therefore, with the application of eye-tracking technology, this research was designed to test several assumptions regarding drivers’ detection and perception of roadside elements. Seventeen volunteer participants, 19–76 years old, performed ten kilometres of urban driving, in which they were visually challenged with 56 traffic signs and 31 advertisements. It was found that drivers’ age is not associated with the number of roadside objects detected. Those drivers who detected more traffic signs were also more attentive to visual advertisements. Furthermore, a positive and large effect size between the number of detected street-level and raised-level advertisements was also found.     

Reading the situation: The relationship between dyslexia and situational awareness for road sign information

Road signs are tools that provide crucial information to drivers about various roadway situations. Therefore, the present study aimed to assess the levels of ‘situation awareness’ held by drivers in relation to these signs. This study also assessed the relationship between dyslexia, road sign comprehension, and road sign situation awareness, thus building on the limited research in this area. Drivers completed measures of road sign comprehension and dyslexia. Drivers then completed three drives on a driving simulator; each followed by a probe containing queries about the perception, comprehension and projection of road signs seen in the preceding drive. Situation awareness was lowest at the level of projection. Further, dyslexia was negatively associated with road sign comprehension, and road sign situation awareness, suggesting that the disorder may be detrimental for multiple forms of road sign processing. Implications are provided in the form of a ‘SAFE’ driver training program that targets a holistic form of road sign processing which takes into account sign meanings in relation to both in-vehicle and outer-vehicle factors; thus encouraging proactive driver behaviour.     

Reactions to a Motor‐Vehicle Accident in Relation to Mitigating Circumstances and the Gender and Moral Worth of the Driver1

Male and female students (N= 153) at the Flinders University of South Australia read scenarios describing a motor‐vehicle accident that varied mitigating circumstances (driving on a slippery road vs. driving at high speed), gender of driver, and the moral worth of the driver (very dependable and trustworthy vs. not dependable and a bit untrustworthy). Results showed that mitigation affected judgments about the driver's responsibility, seriousness of the offense, driver's deservingness of penalty imposed, harshness of penalty, positive affect about the penalty, and sympathy for the driver, consistent with a social cognitive process model (Feather, 1996c, 1998). Moral worth affected judgments about the driver's moral character, harshness of penalty, and liking and sympathy for the driver. Participants attributed higher moral character to the female driver and also reported more liking for the female driver. There was some limited evidence for an in‐group gender bias.     

Deterrence of drug driving: The impact of the ACT drug driving legislation and detection techniques

Drug driving is a significant road safety concern rendering the implementation of roadside drug testing in all Australian jurisdictions. The current research sought to examine the impact of recently introduced roadside oral fluid screening in the Australian Capital Territory (ACT). Specifically, the study sought to examine drivers’ awareness, perceptions and perceived deterrent impact of these operations and the degree to which they influence likelihood of future drug driving. A total of 801 male and female motorists aged 17–88 years of age completed a phone interview assessing demographics (e.g., driving and drug taking history), awareness and perceived effectiveness of roadside drug testing, and constructs central to both Classical Deterrence Theory (i.e., certainty, severity, swiftness) and reconceptualised deterrence theory (direct and vicarious experiences of both punishment and punishment avoidance) frameworks. Overall, despite an apparent decline in drug driving behaviour since the introduction of roadside testing, a large proportion of driver’s possessed a poor awareness of these operations and did not perceive a high certainty of apprehension. Age, punishment avoidance and vicarious punishment avoidance were found to predict future likelihood of drug driving, whilst Classical Deterrence Theory variables did not. Contrary to expectations and previous studies, few significant differences were found with regards to gender. Findings are interpreted in light of the recency of roadside drug testing in the ACT and the need for future studies to examine the impact of such operations. Further recommendations for augmenting the deterrence of drug driving are discussed.     

The self-reported driving behaviour of young drivers in Lithuania: An application of the behaviour of young novice drivers scale – Lithuania (BYNDS-Li)

BackgroundWith just one year left in the Decade of Action for Road Safety, it is timely nations reflect on their progress in the realm of improving road safety more generally, and in young driver road safety specifically given the pernicious problem that is young driver risky driving behaviour and road crashes. Effective intervention requires a fundamental foundation of understanding the nature of the problem. Therefore the current study explored the self-reported risky driving behaviour of young drivers in Lithuania, a nation classified as a developed country as recently as 2015.MethodThe self-report Behaviour of Young Novice Drivers Scale (BYNDS, 1) was applied in a sample of 457 Lithuanian young drivers aged 18–24 years, after a rigorous forward-backward translation process.ResultsSeven factors (risky exposure, transient rule violations, driver misjudgements, driver mood, vehicle overcrowding, personal seatbelt use, substance consumption) explained 65.2% of the variance in self-reported risky driving behaviour as measured by the BYNDS-Li. The most common risky driving behaviours included driving in excess of posted speed limits, and driving at high risk times such as at night and on weekends.Discussion and implicationsThe seven-factor structure of the BYNDS-Li supports arguments that culturally-valid measures should be operationalised in jurisdictions other than those in which they were developed (in the case of the BYNDS, Queensland, Australia). Moreover, systems thinking argues that interventions and efforts must be multi-sectoral and collaborative interventions. In the case of young driver road safety, these should be framed within the 4E’s of education, engineering, enforcement, and engagement.     

Effects of variable message signs for slippery road conditions on reported driver behaviour

A field study by Rämä and Kulmala (Rämä, P., Kulmala, R. (2000). Effects of variable message signs for slippery road conditions on driving speed and headways. Transportation Research, Part F, 3, 85–94.) showed that a variable message sign warning about slippery road conditions reduced the mean speed by 1–2 km/h. The study also showed that a variable message sign recommending a minimum headway between vehicles decreased the proportion of short headways. However, the signs may have other effects on driver behaviour besides those measurable in terms of speed and headway, and this study was designed to investigate such potential effects. In total, 114 drivers who had encountered the slippery road condition sign and 111 drivers who had encountered the sign showing recommended minimum headway in adverse road surface conditions were interviewed. The results suggested that these variable message signs do indeed have other effects, such as the refocusing of attention to seek cues on potential hazards, testing the slipperiness of the road, and more careful passing behaviour. On the other hand, the results suggested that driving speed and headway are essential variables with which many other variables correlate.     

Internal causes of return trip effect based on eye movement and EEG indices

When traveling by car, the driver normally feels that the return trip is shorter than the outbound trip. The reason for this feeling, called return trip effect, is not clear. To explore the internal causes of this return trip effect, an indoor driving simulation experiment and a real car driving experiment were performed in this study. Questionnaires were used to obtain the estimated time of the outbound and return trips of the drivers. An eye tracker and an electroencephalograph equipment were used to record driver's eye movement and EEG data in the real-car driving experiment. The physiological indices and questionnaire results showed that the difference in the driver's cognitive loads of the outbound and return trips was the internal cause of the return trip effect. Drivers who were unfamiliar with the road had a different cognitive load between the two trips, which resulted in the return trip effect. However, drivers who were familiar with the road did not experience a return trip effect due to the close cognitive loads of the two trips.     

Ergonomic Design Improves Cross-Cultural Road Sign Comprehension

BackgroundTraffic sign design can have a substantial impact on road safety and traffic flow. The current study had three objectives: 1) Cross-validate the importance of ergonomic sign design; 2) Evaluate the ability of ergonomics experts to predict sign comprehension by the average driver; 3) Offer improved sign designs for poorly designed road signs. In a previous study (Ben Bassat et al., 2019), human factors and ergonomics experts evaluated several alternative designs for 31 different road signs, based on three ergonomics criteria – familiarity, standardization, and message/symbol compatibility. Some of these signs were tested in the current study and the correlation between the results of the two studies was analyzed.MethodIn this study, 805 licensed drivers from five countries were tested on their comprehension of 24 conventional signs and 32 alternative signs. Signs were individually presented on a screen and as soon as the participant decided on the meaning, the sign disappeared, and an experimenter wrote the stated meaning. The verbal responses were coded as correct (perfectly or partially), wrong, or opposite of the true meaning. Sign identification response time was also recorded.ResultsIn all countries across all signs, more drivers comprehended the alternative ergonomically superior signs, and the identification response times were shorter for these sign designs. Furthermore, the correlation between ergonomics experts' ratings as found in previous study and the percent of comprehension for each sign design was statistically significant and positive with r = 0.61.ConclusionsRoad signs should be designed according to ergonomics-based criteria. Human factors experts' opinions can be a useful tool in improving the design of poorly comprehended signs (or icons) and in designing new signs (or icons).     

The impact of age on useful visual field deterioration and risk evaluation in a simulated driving task

The primary goal of this study is to evaluate whether the driver can estimate his performance and the deterioration of his state of alertness during a simulated driving task. The second goal is to study the relation between useful visual field (UVF) deterioration and the capacity to estimate performance in a visual task and the decrease of level of alertness as a function of age. In our experiment, two groups of subjects: 10 drivers between 21 and 34 years old and nine drivers between 46 and 57 years old were required to follow a vehicle in a simulated road traffic situation for 2 hours. In addition, the driver had to detect the change of colour of a signal located in the central part of his visual field or a peripheral signal appeared on the rear light of one of the vehicles in the traffic. The analysis of data collected during this visual task confirms that UVF deteriorates with the duration of the driving task and with the driver's age. The analysis of subjective data related to the state of alertness highlights an effect both of age and of the moment when this self-evaluation was carried out. However, self-evaluation of the subject's performance does not depend on driver's age. Finally, the study shows that the correlation between objective data (performance of visual task) and subjective data (state of drowsiness and self-evaluation of performance of the visual task) is low, and the implications with regard to road safety are discussed.     

Sensitivity to reward and risky driving,risky decision making,and risky health behaviour: A literature review

Young driver road safety has persisted as a global problem for decades, despite copious and diverse intervention. Recently the influence in reward sensitivity, which refers to the individual’s personal sensitivity to rewards, has received attention in health-related research, including more generally through decision making in risky circumstances, and in risky driving behaviour specifically. As such, a literature review and synthesis of the literature regarding reward sensitivity in relation to risky driving, risky decision making, and risky health behaviour, with a focus on literature in which adolescents and young adults feature, is timely. Thirty-one papers were identified, and the literature revealed that young drivers with greater reward sensitivity engage in more risky driving behaviours including speeding, crashes and traffic violations; and that individuals with greater reward sensitivity engage in more risky decision making and other risky health-related behaviours (such as drinking and drug use). Adolescents and young adults exhibit heightened sensitivity to rewards in the presence of peers, which has considerable implications for young driver road safety as research consistently demonstrates that carrying peer passengers places all vehicle occupants at greater risk of being involved in a road crash. Consideration of the influence of reward sensitivity in young driver road safety, and other adolescent/young adult health-related safety, appears to be a promising avenue of intervention, with gain-framed messages more likely to be accepted by young drivers with greater reward sensitivity. Future research in jurisdictions other than Australia and Europe will increase our understanding of the influence of reward sensitivity, and exploration of the differential impacts of reward-responsiveness and fun-seeking specifically are warranted.     

Effects of route familiarity on drivers’ psychological conditions: Based on driving behaviour and driving environment

Route familiarity affects a driver’s mental state and indirectly affects traffic safety; however, this important factor is easily overlooked. Previous research on route familiarity has only analysed psychological states in terms of unfamiliarity and familiarity, the influence of driving behaviour and driving environment on psychological states has been ignored. As a result, the mechanisms through which the route familiarity influence driver psychological states, and vice versa, are unclear. This study proposes a quantitative framework for studying driver psychological condition and route familiarity using experimental data from a real driving task and driving environment data. The experimental data included 1022 observations obtained by 23 participants over 7 consecutive trials on 6 unfamiliar experimental routes with large differences in scenarios; environmental data were automatically extracted after segmenting a driving video through the Dilated Residual NetWorks model. The results reveal that (1) the relationship between the driver’s psychological condition and route familiarity is not monotonic and is different for straight and turning sections; (2) the driver’s psychological condition is influenced by the visual scene elements and the type of road section, and the results of the multivariate regression analysis quantified the variability of the influence; and (3) unlike a majority of findings on distracted driving, our study suggest that the driver’s attention to the external environment in the urban distracted driving state will gradually approach a ‘distraction threshold’, and the time and size of the ‘distraction threshold’ are influenced by the driver. This study can further the development of urban traffic safety research and help urban designers plan and improve urban landscapes to ensure drivers maintain stable mental states when they drive.     

A performance analysis of In-Car Music engagement as an indication of driver distraction and risk

Drivers engage in a host of driving-unrelated tasks while on the road. They listen to music, sing-along, and accompany songs by pounding-out drum-kicks and syncopated rhythms on the steering wheel. However, there is controversy over in-cabin music: Does background music facilitate driver performance via increased arousal leading to more focused concentration, or cause distraction placing drivers at greater risk. In an effort to shed light on the debate, the current study evaluated music engagement by employing Music Performance Analyses with audio recordings from three simulated driving conditions. The results indicate that as the perceptual demands of the primary driving task increased, the secondary music activity was hampered, and subsequently sub-optimal vocal and percussive performances were demonstrated consisting of intonation errors, rhythmic inaccuracy, lack of synchrony, inconsistent and unstable temporal flow, neglect of text, and lyric replacement. The findings seem to point out that drivers allocate greater reserves to music than previously considered, and as drivers do not withdraw altogether from music engagement under high-demand driving conditions, driving may be under-resourced. Exploring active music engagement while driving might assist traffic safety researchers in decoding the effects of In-Car Music on driver behavior.     

Anticipatory and control processes in the interaction with secondary tasks while driving

The paper describes an experiment where anticipatory processes in the interaction with secondary tasks while driving could be explicitly identified and contrasted to control processes during the engagement in the secondary task. A special experimental set-up in a driving simulator environment was created that allows drivers to deliberately decide whether they want to be distracted or not depending on the driving situation and the expected development of that situation. As indicators for a situation-adaptive interaction with secondary tasks parameters from driving behaviour, secondary task performance and visual behaviour were analyzed. A study with 24 test drivers revealed that drivers are, in general, able to interact with a secondary task in a situation-aware manner. For example, drivers rejected more secondary tasks in already highly demanding situations or tried to delay the beginning of the task. During secondary task performance drivers observed the situational development with short control glances back to the road and adapted their speed. The analysis of driving errors revealed that rejecting a task in an already highly demanding driving situation is an effective strategy to maintain an adequate level of driving safety. However, some critical factors were identified that might hinder the driver from executing such strategies. Several recommendations for supporting the driver on this issue are given.     

Understanding the psychosocial factors influencing the risky behaviour of young drivers

Young people aged 17–24 years are at high risk of being killed in road crashes around the world. Road safety interventions consider some influences upon young driver behaviour; for example, imposing passenger restrictions on young novice drivers indirectly minimises the potential negative social influences of peers as passengers. To change young driver risky behaviour, the multitude of psychosocial influences upon its initiation and maintenance must be identified. A study questionnaire was developed to investigate the relationships between risky driving and Akers’ social learning theory, social identity theory, and thrill seeking variables. The questionnaire was completed by 165 participants (105 women, 60 men) residing in south-east Queensland, Australia. The sociodemographic variables of age, gender, and exposure explained 19% of the variance in self-reported risky driving behaviour, whilst Akers’ social learning variables explained an additional 42%. Thrill seeking and social identity variables did not explain any significant additional variance. Significant predictors of risky driving included imitation of the driving behaviours of, and anticipated rewards and punishments administered by, parents and peers. Road safety policy that directly considers and incorporates these factors in their design, implementation, and enforcement of young driver road safety interventions should prove more efficacious than current approaches.     

Impact on driver behaviour of guardrails of different height in horizontal-vertical coordinated road scenarios with a limited available sight distance

Drivers consider traffic barriers (e.g., guardrails) a protection system, a hard obstacle and a sight obstruction. Hence, the possibility of using containment level barriers which are higher and superior than the minimum required by current standards should be carefully evaluated. Moreover, research investigations into their impact on driver behaviour should be designed so as to distinguish between the effects associated with each of the three roles cited above.This driving simulation study investigates how drivers adapt their longitudinal and transversal behaviour when negotiating curves with guardrails of different heights on horizontal-vertical coordinated two–lane rural road settings, with consideration given solely to the sight obstruction effect of the guardrails. Fifty-four participants drove four out of the eighteen possible scenarios obtained when the same horizontal alignment is combined with three vertical profiles with three inner roadside treatments (no guardrails, 0.75 m two–wave and 0.95 m three-wave guardrails) and the two driving directions.Research outcomes confirm that guardrail height has a significant impact on lateral and longitudinal behaviour. With the minimum standard, i.e., the minimum height, drivers stay closer to the roadside, while higher guardrails result in drivers increasing their lateral distance. Speeds are influenced by the interaction between the guardrail and other geometric and human factors. Male and female drivers adapt differently to the limitation in the available sight distance caused by the guardrail: males increase their speed, adopting a more aggressive behaviour than females. Important safety implications due to the higher speeds and wider trajectories have to be considered at the design stage.     

Keep on cruising: Changes in lifestyle and driving style among male drivers between the age of 18 and 23

Despite recent improvements in general road safety levels, young male drivers in most western countries continue to be overrepresented in road traffic accidents. Lifestyle related motivational factors are a key element in the young male driver problem. Based on 379 posted questionnaires completed by the same male drivers at the age of 18 and again at the age of 23, this study examined changes in the relationship between lifestyle and driving style over a 5 year period. A number of changes in car use, driving style and engagement in different leisure time activities were found. Cruising was related to an extrovert social life as well as problem behaviours such as drink driving. At the age of 18 cruising was a part of the normal social life of the majority of the participants. However, while most drivers reduced their level of cruising as well as related problem behaviour over time, a smaller group still showed a similar life style at the age of 23. The study confirmed the importance of lifestyle related motivational factors for driving behaviour among young drivers.     

Effects of variable message signs for slippery road conditions on driving speed and headways

This field study investigated the effects of two variable message signs (VMS) on driver behaviour. Specifically, the signs were a warning sign for slippery road conditions and a minimum headway sign. The study was performed as a before-and-after experiment at three test sites in Finland with an after period covering two winter seasons. The results showed that the slippery road condition sign reduced the mean speed on slippery roads by 1–2 km/h in addition to the decrease caused by the adverse road conditions. The minimum headway sign decreased the proportion of headways shorter than 1.5 s for cars in car-following situations, in addition to a speed reduction of 1 km/h. The effects were somewhat smaller during the second winter than the first.     

A framework for conceptualising traffic safety culture

Traffic safety culture is a relatively new concept which has recently gained attention in the field of traffic safety. There is currently little consensus regarding the nature of the concept, nor how it should be defined. Preliminary definitions have typically focussed on specific road safety problems and the anticipated effect of a strong traffic safety culture. The literature to date has tended to emphasise how traffic safety culture might be created or shaped. However, without a better understanding of the nature and structure of traffic safety culture, discussions regarding changes to traffic safety culture are restricted. An examination of different conceptualisations and definitions of organisational safety culture provides a preliminary theoretical framework for traffic safety culture. Two high risk driving behaviours within the Australian context are compared to illustrate how key factors within this framework can be used to understand and improve road safety outcomes.