感知价值、满意度与继续使用意向—基于3G用户的实证研究

本文考察感知价值、满意度对继续使用意向的作用机理。基于相关理论与实证研究,我们首先提出3G用户继续使用意向概念模型与研究假设,然后通过实证研究对假设进行检验。研究结果表明感知价值和满意度决定继续使用意向。满意度是继续使用意向最强的预测因子。感知有用性和感知使用成本既直接作用于继续使用意向,也通过满意度间接作用于继续使用意向。感知易用性和感知形象提升直接作用于继续使用意向,而不需要通过满意度的中介作用。     

Unsafety on two wheels,or social prejudice? Proxying behavioral reports on bicycle and e-scooter riding safety – A mixed-methods study

The use of non-motorized transportation and micro-mobility is increasing in many cities. Bicycle riding and e-scooter use are now more common and affordable than ever. However, users of these devices face certain key issues. These include their own risky behaviors as well as involvement in conflicts with other road users. Self-report data may not adequately capture these behaviors and interactions. Despite this, more objective data (i.e., how third parties perceive these users’ road behaviors) is scarce. Aims: This study aimed to understand whether e-scooter riders have comparable or different riding behaviors than cyclists. This was investigated using a mixed-method study. Methods: This paper is divided into two sub-studies. In Study 1, 950 Spanish non-cyclists and non-e-scooter riders (mean age 31.98 ± 13.27 years; 55.3% female) provided external ratings (proxies) regarding the perceived behaviors of bicycle and e-scooter riders. In Study 2, collective Rapid Assessment Processes (RAPs; n = 23) were used to develop qualitative configurations of some of the key risky behaviors highlighted in Study 1. Results: There were significant differences in the perceived errors and violations rated by proxies for both types of riders (with e-scooter riders perceived as having higher rates of risky behaviors). However, there were also structural differences in the effects of external raters’ risk perceptions, traffic rule knowledge, and traffic incidents with two-wheeled riders on how they rated the behaviors. Conclusion: The results of both studies suggest that external raters’ perceptions provide further understanding of the causes, dynamics, and conflicts related to road behaviors performed by certain groups of road users. This is particularly apparent when there is no clear legislation and information on safe riding in urban areas. In this sense, improving infrastructure could promote safer interactions. Finally, road safety education could focus on promoting safer practices and interactions in order to improve how others perceive riders’ behavior.     

Examining human attitudes toward shared mobility options and autonomous vehicles

This paper presents a comprehensive analysis of people’s attitudes toward shared mobility options and autonomous vehicles (AVs), with a focus on the underlying patterns and potential determinants. A stated preference (SP) survey was designed and implemented in the U.S. Four sets of questions were included in the questionnaire, each focused on one unique aspect of user attitudes, including a) preferences for mobility options and lifestyle (such as overall view of driving, factors in mode choice decisions and technology engagement), b) perceived benefits and concerns of shared mobility option, c) reasons toward or against private vehicle ownership, and d) motivations for and desired features of AVs. A structural equations model was developed to identify latent attitudinal factors and examine the correlations between the latent attitudes (as the endogenous variables) and the observed covariates (including the socio-economic and demographic characteristics, and users’ current mobility profile, such as mode use frequency, travel distance, and trip fare). The model identified eleven latent factors that represent various aspects of attitudes toward AVs and shared mobility options. The findings could be used by policymakers and Transportation Network Companies (TNCs) to a) recognize the users’ latent attitudes, b) understand the underlying patterns of attitudes, c) implement plans and policies more efficiently, d) guide or influence users’ perceptions, and e) enhance travel behavior models. This study lays the foundation for further analysis on understanding user acceptance and adoption of these emerging mobility options, which is essential to estimate the likelihood and magnitude of behavior shifts in the era of automated, connected and shared mobility.     

Consumers’ intention to use environment-friendly ethical transportation medium: A conceptual framework and empirical evaluation

This study conceptualizes and tests a framework to understand consumers’ intention to use environment-friendly ethical transportation medium. It primarily uses ethical decision-making model and extends it under the purview of self-consistency theory. Based on the survey of 158 respondents and analysis of the framework using structural equation modeling and process macro, this study establishes the mediating role of moral judgement, self-accountability and perceived consumer effectiveness in forming moral intention to use ethical transportation medium. It is one of the first studies to provide insights on consumers’ intention to use environment-friendly ethical transportation medium using the ethical decision-making process. It also contributes to the literature on ethical decision-making in view of additional factors like self-accountability and perceived consumer effectiveness. The overall findings suggest new perspectives on consumers’ ethical decision-making process in the context of choice of transportation medium. The study provides some valuable guidance to the service providers and policymakers dealing with environment-friendly ethical transportation mediums.     

Intention to continue using Facebook fan pages from the perspective of social capital theory

Social network sites enable users to express themselves, establish ties, and develop and maintain social relationships. Recently, many companies have begun using social media identity (e.g., Facebook fan pages) to enhance brand attractiveness, and social network sites have evolved into social utility networks, thereby creating a number of promising business opportunities. To this end, the operators of fan pages need to be aware of the factors motivating users to continue their patronization of such pages. This study set out to identify these motivating factors from the point of view of social capital. This study employed structural equation modeling to investigate a research model based on a survey of 327 fan pages users. This study discovered that ties related to social interaction (structural dimension), shared values (cognitive dimension), and trust (relational dimension) play important roles in users' continued intention to use Facebook fan pages. Finally, this study discusses the implications of these findings and offers directions for future research.     

Immigrant entrepreneurship from a social psychological perspective

We examined immigrant entrepreneurship from a social psychological perspective with an emphasis on Social Identity Theory (SIT). Immigrant entrepreneurs from across Canada (N=122) completed a questionnaire about their experiences as Canadian business owners. The results showed that business decisions are, indeed, related to social psychological influences. The use of social capital, the strength of cultural and national identity, acculturation and perceived discrimination were related to decisions made throughout the course of the business, from the initial motivations for pursuing entrepreneurship, to the intention to continue running a business in Canada. Overall, being an immigrant entrepreneur had social psychological implications and, in the future, the influence of identity, acculturation and discrimination among this group deserves further attention.     

Swiss Adolescent Drug Users' and Nonusers' Optimism About Their Future1

Swiss adolescents, aged 16 to 17 years, were asked about their past drug use, their intended drug use, their optimism about their future health, their negative emotions, and their well-being. On the basis of their self-reports, they were divided into 3 types of drug users: nonusers, experimenters, and frequent users. Compared with nonusers, experimenters and frequent users reported low optimism and more negative feelings. Females reported more negative feelings and less psychological well-being than did males, but the genders did not differ regarding optimism. Logistic regression demonstrated that optimism about future health was a protective factor for the intention to use drugs. Students who perceived themselves as less vulnerable to harm had in the past not used drugs and intended not to accept drugs when given the occasion. The implications of the findings for prevention of drug use are discussed.     

Cultural predictors of future intention to drive under the influence of cannabis (DUIC)

This study examines the influence that traffic safety culture has on the intention to drive under the influence of cannabis (DUIC) in the next six months. Here, traffic safety culture is defined as “the values and beliefs shared among groups of road users and stakeholders that influence their decisions to behave in ways that improve traffic safety.” To operationalize this definition, a 14-item survey was developed with a binary response format (yes, no) based on a behavioral model predicting intentional DUIC. The sampling plan collected data from drivers at the roadside with the goal of obtaining a Friday daytime and weekend nighttime sample representative of drivers across Washington State (n = 416).The results showed only a small percentage of randomly surveyed drivers in Washington State reported future intention to DUIC (45/416 = 11%). The intention of this small group could be reliably predicted based on certain aspects of their shared culture. Notably, drivers who shared the attitude that DUIC is enjoyable were 3.5 times more likely to report the intention to DUIC in the next six months. Conversely, drivers who shared the belief that cannabis impairs performance and the injunctive norm that people important to them would be disappointed were more than twice as likely not to report future intention to DUIC. Interestingly, the possession of a medical card for cannabis treatment influenced the effects of culture on DUIC intention. The results of this study suggest that strategies that can change DUIC culture amongst at-risk drivers may be effective in reducing such behaviors.     

Negative attitudes towards cyclists influence the acceptance of an in-vehicle cyclist detection system

The shift towards automation and safer vehicles will increasingly involve use of technological advancements such as Advanced Driver Assistance Systems (ADAS). Nevertheless, these technologies need to meet users’ perceived needs to be effectively implemented and purchased. Based on an updated version of the Technology Acceptance Model (TAM), this study analyses the main determinants of drivers’ intention to use an ADAS aimed at detecting cyclist and preventing potential collision with them through an auto-braking system. Even if the relevance of perceived usefulness, perceived ease of use and trust on the acceptance of a new system has been already discussed in literature, we considered the role of an external variable such as attitudes towards cyclists in the prediction of an ADAS aimed to improve the safety of cyclists. We administered a questionnaire measuring negative attitudes towards cyclists, trust, perceived usefulness, perceived ease of use and the behavioural intention to use the system to 480 Italian drivers. Path analysis using Bayesian estimation showed that perceived usefulness, trust in the system, and negative attitudes towards cyclists have a direct effect on the intention to use the ADAS. Considering the role of attitudes towards other road users in the intention to use new ADAS aimed to improve their safety could foster the user’s acceptance, especially for those people who express a negative representation of cyclists and are even more unlikely to accept the technology.     

The Impact of Professional Unethical Beliefs on Cheating Intention

The phenomenon of academic dishonesty among college students is prevalent, but its damage cannot be underestimated because the students' decisions to cheat were related to decisions to engage in similar unethical behavior in the workplace after graduation. To examine the influential factors of the cheating intention among part-time students with several years of work experience, we included an additional variable—unethical beliefs related to the workplace (professional unethical beliefs) into the theory of planned behavior. First-year business students on the job were investigated from a university in northern Taiwan, resulting in a valid sample of 215 students. Our findings indicate that perceived behavioral control toward cheating and professional unethical beliefs have a greater impact on the intention to cheat. In addition, the subjective norm and attitudes also affect the students' cheating intention. Implications for managers and researchers are discussed, and suggestions for future research are offered.     

Public acceptance of driver state monitoring for automated vehicles: Applying the UTAUT framework

Driver state monitoring (DSM) systems aim to measure driver/occupant state, considering factors such as fatigue, workload, attentiveness, and wellbeing. They are influential for some vehicles on the road today, but as we move towards higher levels of automation their use is expected to become even more important. Uncertainty around public perception of these systems is a potentially limiting factor, with potential concerns for privacy, data storage, perceived utility, and reliability amongst other things posing potential threats. A survey was conducted based on the Universal Theory of Acceptance and Use of Technology (UTAUT) framework, which collected 311 individual responses to explore the acceptability of this technology in specific relation to conditionally and partially automated vehicles. This paper identified that the factors of effort expectancy, performance expectancy, social influence, and attitudes towards using new technology are all positively related to overall behavioural intention, whereas anxiety is negatively related. Other demographic influences are discussed, and recommendations made for future research and marketing/implementation of DSM systems to ensure acceptance by future users.     

What are the factors determining user intentions to use AV while impaired?

In this study, we employ the Integrated Choice Latent Variable (ICLV) framework to model the public’s intention of using Autonomous Vehicles (AVs) while impaired under the influence of alcohol, medicine, or fatigue. We identify five latent constructs from psychometric indicators that define respondent’s perception and attitudes towards AVs which are i) perceived benefits, ii) perceived risks, iii) enjoy driving, iv) wheels public transport attitude, and v) rails public transport attitude. We use these latent variables along with explanatory variables to study user intentions regarding delegation of vehicle control from human driving to autonomous driving. The study uses survey data collected from 1,065 Czech residents between 2017 and 2018. Our findings indicate that user intentions are primarily defined by attitudes rather than socio-demographic attributes. However, the inclusion of both types of variables is crucial in evaluating user intentions. Despite a positive outlook towards AVs, people were found to be reluctant in using AVs while impaired which can be attributed to distrust towards the technology. Our analysis shows that with appropriate efforts from policymakers, the public’s attitude can be changed to promote adoption. The efforts will have to be emphasized towards building positive attitudes (such as perceived benefits) and diminishing existing negative attitudes (such as perceived risks).     

Can Facebook Informational Use Foster Adolescent Civic Engagement?

The findings on the association between Social Networking Sites and civic engagement are mixed. The present study aims to evaluate a theoretical model linking the informational use of Internet‐based social media (specifically, Facebook) with civic competencies and intentions for future civic engagement, taking into account the mediating role of civic discussions with family and friends and sharing the news online. Participants were 114 Italian high school students aged 14–17 years (57 % boys). Path analysis was used to evaluate the proposed theoretical model. Results showed that Facebook informational use was associated with higher levels of adolescent perceived competence for civic action, both directly and through the mediation of civic discussion with parents and friends (offline). Higher levels of civic competencies, then, were associated with a stronger intention to participate in the civic domain in the future. Our findings suggest that Facebook may provide adolescents with additional tools through which they can learn civic activities or develop the skills necessary to participate in the future.     

The prediction of condom use intention among South African university students

A questionnaire was administered to 294 sexually active, unmarried undergraduate students to investigate the role of social norms in the prediction of the intention to use condoms. Components of social cognitive theory and the theory of reasoned action and planned behaviour were integrated with those of the Health Belief Model to predict future intention to use condoms with a new partner. Logistic regression analyses of selected risky sexual behaviours on the intention to use condoms showed that, among males, attitudes towards using condoms and the Health Belief Model component of perceived barriers predicted the intention to use condoms. The Health Belief Model component of perceived benefits could not be interpreted. Attitudes, subjective norms and perceived self-efficacy were associated with female students' intention to use condoms. Implications for strategies of HIV/AIDS prevention are discussed.     

Something for nothing: understanding purchasing behaviors in social virtual environments.

The present paper is composed of two studies. The first study explored the variables influencing the purchase of avatar-related products through the avatar users' survey research. This proposed a theoretical model of the purchase of avatar-related products using attitude toward an avatar, subjective norm, self-presentation, identification, and immersion. Although significant relationships were found for the individual links, the model was not supported. The second study focused on which variables predict the intention to use avatar-related products. A model was tested with avatar non-users. Results indicated that all relationships among variables in the Technology Acceptance Model (TAM), such as perceived ease of use of avatar, perceived usefulness of avatar, attitude toward using avatar, and intention to use avatar-related products, were strongly supported, as was the link between Internet self-efficacy and perceived ease of use of avatar. Also, the peer groups' subjective norm component which was a unique variable successfully predicted intention to use avatar-related products. Overall, all hypotheses were supported and the data were judged to be consistent with the model.     

The integrated model of smartphone adoption: hedonic and utilitarian value perceptions of smartphones among korean college students

Abstract This study aims to propose an integrated model of smartphone adoption that incorporates social influences (SIs), perceived technicality, as well as hedonic and utilitarian attitudes into the technology acceptance model. The proposed model was empirically evaluated by using survey data collected from 239 Korean college students to investigate their perception and attitudes toward smartphone adoption intention. Our results show that users' attitudes and their adoption intention are highly influenced by SI and positive self-image. This implies that a smartphone is a symbolic product that can signal affiliation and enhance the users' status in a group. The results also indicate that hedonic enjoyment is equally important as utilitarian usefulness in predicting the adoption intention, and the two variables mediate the relationships between SI, positive self-image, perceived technicality, and the intention to use. Consequently, the results reveal that smartphones are convergent media that can be viewed as both task-oriented and entertainment-oriented devices.     

Perceived Organizational Support and Turnover Intention: The Mediating Effects of Personal Sacrifice and Job Fit

ABSTRACT

This study examines the mediating role of job fit on the relationship between perceived supervisor support (PSS) and perceived organizational support (POS), and the mediating role of personal sacrifice on the relationship between POS and turnover intention. We use structural equation modeling (SEM) with a data set consisting of a sample of 346 individuals in a manufacturing firm to test our proposed model of PSS, POS, and turnover intention. Consistent with prior literature, our hypothesized model confirms that PSS is a predictor of POS and that POS is a predictor of turnover intention. By testing two additional competing and theoretically derived nested models, our findings indicate that job fit partially mediates the relationship between PSS and POS, and that personal sacrifice partially mediates the relationship between POS and turnover intention. Our study is among the first to examine job fit and personal sacrifice as mediators within the POS-turnover intention model.     

生活方式对大学生在线音乐购买意向的影响：有调节的中介模型

探讨生活方式对大学生在线音乐购买意向的影响机制。采用生活方式量表、在线音乐感知价值量表、神经质量表以及在线音乐购买意向量表对2011名大学生进行调查。结果表明：（1）时尚品味、完美主义和崇尚自由正向预测大学生在线音乐购买意向;（2）在线音乐感知价值在时尚品味与大学生在线音乐购买意向之间起部分中介作用,在线音乐感知价值在崇尚自由与大学生在线音乐购买意向之间起完全中介作用,在线音乐感知价值在中庸内敛、积极进取与大学生在线音乐购买意向之间起遮掩效应;（3）神经质调节了在线音乐感知价值对大学生在线音乐购买意向的影响。     

Exploring adolescents' intentions regarding the online learning courses in Taiwan.

This research combines computer self-efficacy, computer anxiety, innovation diffusion theory, the technology acceptance model, and a proposed new hybrid technology acceptance model to study adolescents' behavioral intentions to use online learning courses. The results of the study show computer self-efficacy, compatibility, perceived usefulness, and perceived ease of use have a great positive effect, and computer anxiety has a great negative effect, on the behavioral intention to use online learning courses. By explaining adolescents' behavioral intentions from a user's perspective, the findings of this research provide insight into the best way to promote new e-learning tools for adolescents.     

The motivations for using bike sharing during the COVID-19 pandemic: Insights from Lisbon

Urban mobility has been severely impacted by the coronavirus pandemic, with public transport (PT) particularly affected due to infection risks and fears. The promotion of alternative modes of transport such as bike sharing systems (BSS) has gained a new drive as a possible way of providing an alternative to PT and limit a potential surge in private car use.In this study, we provide insights on the motivations for using bike sharing during the COVID-19 pandemic through a survey to the BSS users of Lisbon (entitled GIRA). Before the coronavirus pandemic, the most influential motivations were those connected to the BSS’ Service Coverage & Quality (such as the convenient location of BSS stations near the users’ destinations or the availability of shared e-bikes) as well as to the Personal Interests & Well-being of BSS users (namely the pleasure of cycling as well as the perceived environmental and health benefits). With the emergence of the COVID-19 pandemic, although the motivations of Service Coverage & Quality continue to be the most valued by respondents, the motivations associated with using BSS to avoid PT and to maintain a social distance during the trip are now as important as the motivations linked to Personal Interests & Well-being. Furthermore, new users who have joined bike sharing during COVID-19 give more importance to the Social Influence (such as seeing other people using the system or the influence of their social circle) comparatively to those who were already users before the pandemic and continue to use BSS.This research provides evidence on the importance of bike sharing to the resilience of urban transport systems, particularly during disruptive public health crises. It supports that BSS should continue to operate during the coronavirus pandemic as such systems offer a transport alternative to PT that is perceived to be capable of preserving a physical distance.