Attitude change as a function of threat to attitudinal freedom and extent of agreement with a communicator

Subjects who previously expressed either partial or full agreement with an attitudinal position were exposed to a low- or high-threat essay advocating the position. Anonymous post-communication measures of opinion indicated a reactance effect (negative attitude change) only for subjects who (1) read the hrgh-threat essay, and (2) previously expressed complete agreement with the communicator. Theoretical implications are discussed.     

Communication accuracy as a function of information about the communicator

The accuracy with which Ss could identify the national governments referred to by a set of semantic-differential profiles was found to be significantly related to whether they were given true, false, or unspecific information concerning the source of the profiles. Contrary to hypothesis, attitude similarity between the Ss who constructed the profiles and those who interpreted them failed to enhance communication accuracy.     

Bad news transmission as a function of the definitiveness of consequences and the relationship between communicator and recipient

There is ample evidence suggesting (e.g., A. Tesser & S. Rosen, 1975) that people are reluctant to transmit bad news. Research on rumors, on the other hand, suggests that people sometimes are less reluctant to transmit bad news. It is argued that differences between the 2 lines of research include the definitiveness of the consequences of the news and the relationship between communicator and recipient. The influence of these 2 factors on news transmission was investigated in 3 experiments. Results showed that bad news with indefinite consequences was transmitted more often than bad news with definite consequences and that both kinds of bad news were transmitted more often if the recipient was a friend rather than a stranger. Differences in feelings of moral responsibility to transmit the news largely accounted for both effects. The 2 factors did not affect the likelihood of good news transmission.     

Reactance,autonomy and paths to persuasion: Examining perceptions of threats to freedom and informational value

Autonomy, often associated with an open and reflective evaluation of experience, is sometimes confused with reactance, which indicates resistance to persuasion attempts. Two studies examined a path model in which autonomy and reactance predicted motivation following the provision of anonymous or source-identified health-risk information, via the mediation of perceived threat to decision-making freedom and of perceived informational value. Study 1 (N = 122) investigated alcohol consumption. The results showed that autonomy was positively related to autonomous motivation and intentions to drink responsibly. Reactance negatively predicted autonomous motivation in the source-identified information condition but positively predicted autonomous motivation and intentions in the anonymous information condition. Reactance negatively predicted attitudes through the mediation of perceived threat to decision-making freedom. Study 2 (N = 145) tested our hypothesized model for smoking behavior and replicated several of the Study 1 findings. Implications for our understanding of autonomy, reactance, and responses to risk-information are discussed.     

Conformity on a visual task as a function of personal novelty on attitudinal dimensions and being reminded of the object status of self

An experiment was conducted to test the proposition that a person's level of conformity on a visual task was related to his level of personal novelty on attitudinal dimensions and being reminded that he was an object in the world. Subjects were led to believe that either 95, 50, or 5% of a population of 10,000 held the same position as they did on 10 important attitudinal dimensions. Subjects were then asked to participate in an experiment on visual perception. In this portion of the study, subjects were led to believe that two other subjects consistently disagreed with their estimates and were either shown or not shown their live image on a television monitor. The results of the experiment indicated a positive relationship between novelty on the attitudinal dimensions and both frequency and intensity of conformity on the visual task. As novelty increased, conformity increased. In addition, subjects shown their image on a television monitor during the conformity trials conformed to the bogus others to a greater extent than subjects not shown their image on a television monitor.     

Different groups, different threats: a multi-threat approach to the experience of stereotype threats

Two studies demonstrated that different negatively stereotyped groups are at risk for distinct forms of stereotype threats. The Multi-Threat Framework articulates six distinct stereotype threats and the unique constellations of variables (e.g., group identification, stereotype endorsement) that elicit each stereotype threat. Previous research suggests that different negatively stereotyped groups systematically vary across these stereotype threat elicitors; a pilot study confirms these differences. Across two studies, groups that tend to elicit low stereotype endorsement (religion, race/ethnicity, congenital blindness) were less likely to report experiencing self-as-source stereotype threats (stereotype threats requiring stereotype endorsement) and groups that tend to elicit low group identification (mental illness, obesity, blindness later in life) were less likely to report experiencing group-as-target stereotype threats (stereotype threats requiring group identification). This research suggests that traditional models may overlook the experiences of stereotype threats within some groups and that interventions tailored to address differences between stereotype threats will be most effective.     

Attribution of attitude as a function of behavioral direction and freedom: Reactance in the eye of the observer

In a variation of the Festinger and Carlsmith dull-task paradigm an actor-stooge was given free-choice, forced-compliance choice, or no-choice as to whether he should tell the “waiting subject” that the task was dull or that the task was enjoyable. Crosscutting this three-level manipulation of behavioral freedom was a two-level manipulation of behavioral direction. The actor-stooge either chose or agreed to inform the “waiting subject” that the task was dull or that the task was enjoyable. In agreement with Jones and Davis' theory of correspondent inference observer-subjects made positively correspondent inferences in the free-choice condition, i.e., the actor-stooge was attributed with a more unfavorable attitude toward the task when he chose to advocate the dullness of the task than when he chose to advocate the enjoyableness of the task. However, within the no-choice condition, previously unobtained negative correspondent inference occurred. The actor-stooge was attributed with a more unfavorable attitude toward the task when he was required to advocate the enjoyableness of the task than when he was required to advocate the dullness of the task. These later results were interpreted as indicating that the observers attributed reactance to the actor-stooge in the condition in which the most social pressure was exerted. A second experiment demonstrated that the negative correspondence effect was not due to assumptions regarding other subjects' preference and also demonstrated the dependence of the effect on the absence of a rationale for the no-choice assignment of behavioral direction.     

Processing persuasive arguments: recall and recognition as a function of agreement and manipulated activation asymmetry

Previous research has demonstrated greater attention toward disagree arguments and a greater persuasibility during relative right than during relative left hemisphere activation. This experiment was performed to conceptually replicate and extend these findings to memory stages in the processing of persuasive arguments. The experiment used induction of lateral orientation of attention as the means to selectively activate regions of the brain in normal right-handed subjects. The results showed the expected significant interaction for correct recall as a function of agreement with the argument and hemisphere activated. There was greater recall of agree arguments during left hemisphere activation and greater recall of disagree arguments during right hemisphere activation, as predicted. The effect for recognition memory was in the same direction, but was statistically nonsignificant. These findings support previous research on cerebral asymmetries in the processing of persuasive arguments. This phenomenon is discussed as a possible outcome of asymmetries of affect.     

Free will as relative freedom with conscious component

The general notion of relative freedom is introduced. It is a kind of freedom that is observed everywhere in nature. In biology, incomplete knowledge is defined for all organisms. They cope with the problem by Popper’s trial-and-error processes. One source of their success is the relative freedom of choice from the basic option ranges: mutations, motions and neuron connections. After the conjecture is adopted that communicability can be used as a criterion of consciousness, free will is defined as a conscious version of relative freedom. The resulting notion is logically self-consistent and it describes an observable phenomenon that agrees with our experience.