The locus of semantic priming effects in person recognition

Semantic priming in person recognition has been studied extensively. In a typical experiment, participants are asked to make a familiarity decision to target items that have been immediately preceded by related or unrelated primes. Facilitation is usually observed from related primes, and this priming is equivalent across stimulus domains (i.e., faces and names prime one another equally). Structural models of face recognition (e.g., IAC: Burton, Bruce, & Johnston, 1990) accommodate these effects by proposing a level of person identity nodes (PINs) at which recognition routes converge, and which allow access to a common pool of semantics. We present three experiments that examine semantic priming for different decisions. Priming for a semantic decision (e.g., British/American?) shows exactly the same pattern that is normally observed for a familiarity decision. The pattern is equivalent for name and face recognition. However, no semantic priming is observed when participants are asked to make a sex decision. These results constrain future models of face processing and are discussed with reference to current theories of semantic priming.     

Age differences in memory for names: the effect of prelearned semantic associations

Previous research has shown that people-especially older adults-have a special difficulty in learning the names of newly encountered people. This is potentially attributable to the lack of direct link in memory between a face and name. The present experiments investigated whether older and younger adults could use other semantic information about a person (i.e., a "mediator") to indirectly link a name to a face. In each of two experiments, older and younger adults prelearned associations between semantic information (character information or occupations) and names. They then attempted to learn links between faces and either the names or semantic information. In the "unmediated" condition, participants learned only one piece of information (either the name or the semantic information) about each face, whereas in the "mediated" condition, they learned both the to-be-tested information as well as the "mediator" (i.e., both the name and the other semantic information). Experiment 1 showed that, at a simple level, both age groups could use character information ("good" or "bad") to help recognize people's names, given their faces. Experiment 2 showed that knowing the occupation associated with a name helped both age groups to later recall the name associated with a given face.     

Semantic priming in the name retrieval of objects and famous faces

Researchers interested in face processing have recently debated whether access to the name of a known person occurs in parallel with retrieval of semantic‐biographical codes, rather than in a sequential fashion. Recently, Schweinberger, Burton, and Kelly (2001) took a failure to obtain a semantic context effect in a manual syllable judgment task on names of famous faces as support for this position. In two experiments, we compared the effects of visually presented categorically related prime words with either objects (e.g. prime: animal; target: dog) or faces of celebrities (e.g. prime: actor; target: Bruce Willis) as targets. Targets were either manually categorized with regard to the number of syllables (as in Schweinberger et al.), or they were overtly named. For neither objects nor faces was semantic priming obtained in syllable decisions; crucially, however, priming was obtained when objects and faces were overtly named. These results suggest that both face and object naming are susceptible to semantic context effects.     

I Recognize Your Face, But I Can't Remember Your Name: A Grown up Explanation

Contemporary models of face recognition explain everyday difficulties in name retrieval by proposing that name information can only be accessed after semantic information (e.g. Bruce & Young, 1986) or by proposing an architecture which puts name retrieval at a disadvantage (e.g. Burton& Bruce,1992). Experiments reportedhere examined the time requiredto access name and semantic details by adult and child subjects. In Experiment 1 adult subjects took more time to match familiar faces to names than to other semantic details (e.g. occupation), a finding consistent with all the previous literature on name retrieval. Experiment 2, however, showed that the youngest subjects were significantly faster in matching familiar faces to names than to semantic details. Experiment 3 also showed that children were faster at accessing names than occupations when giving vocal responses to presentations of familiar faces. These findings are not predicted by rigidly sequential models of face recognition and are discussed with specific reference to the ontogenesis of models based on a more flexible connectionist architecture.     

Cross-domain semantic priming in normal subjects and a prosopagnosic patient

Cross-domain semantic priming of person recognition (from face primes to name targets at 500msecs SOA) is investigated in normal subjects and a brain-injured patient (PH) with a very severe impairment of overt face recognition ability. Experiment 1 demonstrates equivalent semantic priming effects for normal subjects from face primes to name targets (cross-domain priming) and from name primes to name targets (within-domain priming). Experiment 2 demonstrates cross-domain semantic priming effects from face primes that PH cannot recognize overtly. Experiment 3 shows that cross-domain semantic priming effects can be found for normal subjects when target names are repeated across all conditions. This (repeated targets) method is then used in Experiment 4 to establish that PH shows equivalent semantic priming to normal subjects from face primes which he is very poor at identifying overtly and from name primes which he can identify overtly. These findings demonstrate that automatic aspects of face recognition can remain intact even when all sense of overt recognition has been lost.     

Naming very familiar people: When retrieving names is faster than retrieving semantic biographical information

One of the most reliable findings in the literature on person indentification is that semantic categorization of a face occurs more quickly than naming a face. Here we present two experiments in which participants are shown the faces of their colleagues, i.e., personally familiar people, encountered with high frequency. In each experiment, naming was faster than making a semantic classification, despite the fact that the semantic classifications were highly salient to the participants (Experiment 1: highest degree obtained; Experiment 2: nationality). The finding is consistent with models that allow or parallel access from faces to semantic information and to names, and demonstrates the need for the frequency of exposure to names to be taken into account in models of proper name processing e.g. Burke, Mackay, Worthley and Wade (1991) .     

I recognize your face, but I can't remember your name: A question of expertise?

In four experiments on the identification of familiar faces we reassessed a robust performance pattern—namely, the temporal advantage for retrieving biographical facts as compared to recalling proper names, which has been interpreted as reflecting a serial ordering of the access to semantic and name information. Evidence for recent parallel accounts had been provided by Scanlan and Johnston (1997) who reported an advantage for name retrieval in children. Here we replicated the findings of Scanlan and Johnston but also showed that the naming advantage disappears, and performance is very similar to that of adults when stimuli and tasks are used that are familiar to children. Conversely, we also demonstrated an advantage for name retrieval in adults when highly unfamiliar semantic facts were associated with the faces. Together these findings suggest that there is no fundamental difference in the cognitive architectures of children and adults. The experiments indicate that the relative speed of naming and semantic fact retrieval depends on the expertise with the semantic facts to be retrieved. Implications for models of face identification and naming are discussed.     

Recognizing the un-real McCoy: priming and the modularity of face recognition

Fodor (1983) has proposed that face perception is carried out by an informationally encapsulated module, whose operation is unaffected by context or expectancies. We tested the modularity hypothesis by examining whether discriminations between normal and distorted versions of famous faces can be primed, either by the name of an associated person (semantic context) or by a valid cue as to the identity of the target face (expectancy). A preliminary experiment showed that, in the absence of priming, discriminations between normal and distorted versions of a face were unaffected by whether the target faces were familiar or not, confirming that these judgments tap perceptual, not postperceptual (semantic), coding processes. In Experiment 1, accuracy was significantly higher when target face pairs were preceded by related name primes, as compared with unrelated ones. In Experiment 2, reaction times were significantly faster for targets preceded by a valid identity cue than for targets preceded by an invalid one. Neither effect could be explained as a speed—accuracy tradeoff. These results fail to support Fodor’s conjecture that face processing is encapsulated.     

Age invariance in semantic and episodic metamemory: Both younger and older adults provide accurate feeling-of-knowing for names of faces

Age differences in feeling-of-knowing (FOK) accuracy were examined for both episodic memory and semantic memory. Younger and older adults either viewed pictures of famous faces (semantic memory) or associated non-famous faces and names (episodic memory) and were tested on their memory for the name of the presented face. Participants viewed the faces again and made a FOK prediction about future recognition of the name associated with the presented face. Finally, four-alternative forced-choice recognition memory for the name, cued by the face, was tested and confidence judgments (CJs) were collected for each recognition response. Age differences were not obtained in semantic memory or the resolution of semantic FOKs, defined by within-person correlations of FOKs with recognition memory performance. Although age differences were obtained in level of episodic memory, there were no age differences in the resolution of episodic FOKs. FOKs for correctly recognized items correlated reliably with CJs for both types of materials, and did not differ by age group. The results indicate age invariance in monitoring of retrieval processes for name–face associations.     

Is naming faces different from naming objects? Semantic interference in a face- and object-naming task

A current debate regarding face and object naming concerns whether they are equally vulnerable to semantic interference. Although some studies have shown similar patterns of interference, others have revealed different effects for faces and objects. In Experiment 1, we compared face naming to object naming when exemplars were presented in a semantically homogeneous context (grouped by their category) or in a semantically heterogeneous context (mixed) across four cycles. The data revealed significant slowing for both face and object naming in the homogeneous context. This semantic interference was explained as being due to lexical competition from the conceptual activation of category members. When focusing on the first cycle, a facilitation effect for objects but not for faces appeared. This result permits us to explain the previously observed discrepancies between face and object naming. Experiment 2 was identical to Experiment 1, with the exception that half of the stimuli were presented as face/object names for reading. Semantic interference was present for both face and object naming, suggesting that faces and objects behave similarly during naming. Interestingly, during reading, semantic interference was observed for face names but not for object names. This pattern is consistent with previous assumptions proposing the activation of a person identity during face name reading.     

Affective priming with liked and disliked persons: Prime visibility determines congruency and incongruency effects

The present research investigated whether the affective priming paradigm from Fazio, Sanbonmatsu, Powell, and Kardes (1986) can be used as an implicit measure of person schemata. Names and faces of friends or romantic partners and of a disliked person were used as primes. It was explored whether: (1) stimuli relating to liked and disliked persons elicit congruency priming effects similar to those reported for words; (2) masked and unmasked priming procedures had similar effects; and (3) whether individual differences in the implicit measure were related to explicit measures of relationship quality. For clearly visible primes the expected congruence priming effects were found across names and faces. For marginally visible primes, however, unexpected reverse priming effects were observed for the disliked person. In a second experiment, a confound of the familiarity and evaluation of the significant other primes was removed. Now a reverse priming effect could be demonstrated for masked primes in both liked and disliked person conditions. On the group level, effects were consistent across name and face primes, thus providing strong evidence that priming effects were caused by the activation of person schemata. The reliability of inter-individual differences in person-specific priming effects was found to be unsatisfactory, and correlations with explicit measures were not consistent across name and face priming conditions. An explanation of reverse priming effects is discussed, and measures to improve the psychometric quality of individual affective priming indices are suggested.     

Self Priming: A Short term Benefit of Repetition

Burton, Bruce, and Johnston (1990) developed an interactive activation and competition (IAC) model of person recognition that gives a parsimonious account of semantic and repetition priming effects with seen faces and names. This model predicts that a familiarity decision to a person's name should be facilitated if the name is immediately preceded by the same person's face (or vice versa); Burton et al. (1990) called this effect 'self priming'. In three experiments, we explored properties of self priming predicted from Burton et al.'s (1990) IAC model. When each stimulus is seen on only one trial, the Burton et al. (1990) model predicts that within-domain self priming (e.g. name prime-name target) should produce more facilitation than cross-domain self priming (e.g. face prime-name target). This prediction was investigated in Experiments 1 and 2; results were consistent with it. Two further predictions from the Burton et al. (1990) model are that the amounts of withinand cross-domain self priming should not differ when subjects are primed to recognize the targets by prior encounters during the experiment, and that self priming should produce more facilitation than semantic priming. Results of Experiment 3 were again consistent with both predictions. We conclude that the Burton et al. (1990) IAC model stands the test of further rigorous examination.     

Recognition and retrieval of proper names: Age differences in the fan effect

Abstract

A spreading activation model was applied, to explain. some aspects of retrieval failure for proper names. The fact that retrieval failures occur more frequently for well-known names than for unfamiliar names, and the increased incidence of name blocking in the elderly, are both interpreted in terms of the fan effect. Fanning is created when multiple far are known about a single person and results in slower and more error-prone retrieval, but the fan effect can be counteracted if the facts form an integrated set. Three groups of subjects—young, middle-aged, and elderly—learned sets of name-attribute statements in three conditions. In the no-fan condition, each name was uniquely paired with a single attribute; in the fan condition, each name was linked with three different attributes; in the crossed-fan condition, different names shared some of the same attributes. Verification RTs and cued recall responses showed that all subjects found the crossed-fan condition most difficult, but, when name-attribute links were not crossed, young and middle-aged subjects were able to counteract the fan effect by integrating the facts into a unified representation. Elderly subjects were less able to integrate effectively and were more susceptible to the fan effect.     

The effects of distinctiveness on memory and metamemory for face–name associations

We examined the influence of face and name distinctiveness on memory and metamemory for face–name associations. Four types of monitoring judgements were solicited during encoding and retrieval of face–name pairs that contained distinct or typical faces (Experiment 1) or names (Experiment 2). The beneficial effects of distinctiveness on associative memory were symmetrical between faces and names, such that relative to their typical counterparts, distinct faces enhanced memory for names, and distinct names enhanced memory for faces. These effects were also apparent in metamemory. Estimates of prospective and retrospective memory performance were greater for face–name associations that contained a distinct face or name compared with a typical face or name, regardless of whether the distinct item was a cue or target. Moreover, the predictive validity of prospective monitoring improved with name distinctiveness, whereas the predictive validity of retrospective monitoring improved with facial distinctiveness. Our results indicate that distinctiveness affects not only the strength of the association between a face and a name, but also the ability to monitor that association.     

Retrieval of names in face and object naming in an interference study

Two experiments using the interference paradigm are reported. In the first experiment, the participants spoke aloud the names of celebrities and the names of objects when presented with pictures while hearing distractors. In the case of proper names, we replicated the data obtained by Izaute and Bonin (2001) using the interference paradigm with a proper name written naming task. In the case of common names, the results replicated those obtained by Shriefers, Meyer, and Levelt (1990). In the second experiment, the participants produced the names of celebrities when presented with their faces while hearing distractors that were either proper names associated with the celebrities (associate condition), that belonged to a different professional category (different condition), or that corresponded to the proper names of the celebrities (identical condition). For negative SOAs, “associate” distractors were found to increase latencies compared to the “different category” condition. The implications of the findings for proper name retrieval are briefly discussed.     

Cherry pit primes Brad Pitt: Homophone priming effects on young and older adults' production of proper names

Abstract— This study investigated why proper names are difficult to retrieve, especially for older adults. On intermixed trials, young and older adults produced a word for a definition or a proper name for a picture of a famous person. Prior production of a homophone (e.g., pit) as the response on a definition trial increased correct naming and reduced tip-of-the-tongue experiences for a proper name (e.g., Pitt) on a picture-naming trial. Among participants with no awareness of the homophone manipulation, older but not young adults showed these homophone priming effects. With a procedure that reduced awareness effects (Experiment 2), prior production of a homophone improved correct naming only for older adults, but speeded naming latency for both age groups. We suggest that representations of proper names are susceptible to weak connections that cause deficits in the transmission of excitation, impairing retrieval especially in older adults. We conclude that homophone production strengthens phonological connections, increasing the transmission of excitation.     

面孔重复启动效应:知觉结构和语义表征的贡献

以30名大学生为被试,探讨了熟悉和陌生的正倒立面孔对重复启动效应的影响,以此考察知觉结构和语义表征对面孔重复启动的贡献.结果表明:(1)熟悉面孔的重复启动既存在知觉启动也存在语义启动,而不熟悉面孔仅仅存在知觉启动.(2)知觉结构和语义表征对启动效应的贡献是联合的,而不是分离的;在熟悉面孔中,语义表征对重复启动的贡献大于知觉结构的贡献.(3)知觉结构和语义表征对重复启动的贡献与加工阶段有关.知觉结构在初始阶段起作用,随后作用逐渐减弱;而语义表征存在于信息加工的整个过程.     

Integrating voice recognition into models of person perception

The results of one empirical study are presented to investigate whether voice recognition might profitably be integrated into a single IAC network for person perception. An identity priming paradigm was used to determine whether face perception and voice perception combined to influence one another. The results revealed within-modality priming of faces by prior presentations of faces, and of voices by prior presentation of voices. Critically, cross-modality priming was also revealed, confirming that the two modalities can be represented within a single system and can influence one another. These results are supported by the results of a simulation, and are discussed in terms of the theoretical development of IAC, and the benefits and future questions that arise from consideration of an integrated multimodal model of person perception.     

An appreciation of Bruce and Young's (1986) serial stage model of face naming after 25 years

The current status of Bruce and Young's (1986) serial model of face naming is discussed 25 years after its original publication. In the first part of the paper, evidence for and against the serial model is reviewed. It is argued that there is no compelling reason why we should abandon Bruce and Young's claim that recall of a name is contingent upon prior retrieval of semantic information about the person. The current status of the claim that people's names are more difficult to recall than the names of objects is then evaluated. Finally, an account of the anatomical location in the brain of Bruce and Young's three processing stages (face familiarity, retrieval of semantic information, retrieval of names) is suggested. In particular, there is evidence that biographical knowledge about familiar people is stored in the right anterior temporal lobes (ATL) and that the left temporal pole (TP) is heavily involved in retrieval of the names of familiar people. The issue of whether these brain areas play a similar role in object processing is also discussed.