Color preferences, extraversion, and neuroticism of art students.

Color preferences of 190 art students (G?tz & G?tz, 1974, 1975) were compared with the corresponding scores on extraversion (E) and neuroticism (N). It was found that the preferences of a group of 27 highly gifted young artists were different from preferences of average and less gifted Ss who had little or no artistic practice. In the latter group extraverts and ambiverts mainly preferred primary and secondary colors (light clear and dark clear tones included), while introverts preferred tertiary colors (earth colors) and achromatics. However, in the group of highly gifted Ss no significant differences between positive and negative rankings in both color categories were found. Neuroticism had no effect on color preferences; this holds for introverts and extraverts and for each single color.     

Free classification: Element-level and subgroup-level similarity

Subjects classified sets of multidimensional stimuli into two groups in any way they wished. The sets were composed of 6 or 12 stimuli: 2 or 4 instances of 3 different stimuli (e.g., 2 blue circles, 2 green circles, 2 red circles). There were striking individual differences in the preferred classification. Some subjects maximized the similarity between subgroups by matching the composition of the subgroups--one instance of each stimulus was placed in each group. The other subjects maximized the similarity among stimuli within each subgroup by placing similar stimuli in each group (the blues and greens in one group, the reds in the other). The nature of the stimuli as well as the relationships among the three stimuli had little effect on classification. In this case, cognitive styles specific to individuals but general across diverse dimensions and stimulus sets determined classification.     

Sex-Dimorphic Color Preference in Children with Gender Identity Disorder: A Comparison to Clinical and Community Controls

The present study was designed to assess sex-dimorphic color preferences in children with gender identity disorder (47 boys, 18 girls), clinical controls (65 boys, 35 girls), and community controls (65 boys, 35 girls). The mean age of the children was 7.63 years (range?=?3–12 years). Children were shown a hexagon-shaped display of 144 colors extracted from PowerPoint?. Each child was asked to choose his or her three favorite colors (Trials 1–3) by pointing to them, naming them, and then to provide a justification for each choice. From the entire array, children labeled a total of 11 different colors: black, blue, brown, gray, green, orange, pink, purple, red, white, and yellow. For three of the colors (blue, pink/purple, and red), there was evidence for normative sex differences in color preference, and, for the colors blue and pink/purple, the gender-referred children showed inverted patterns of color preference. For the color blue, luminance values showed that the gender-referred boys and control girls preferred lighter shades, whereas the gender-referred girls and control boys preferred darker shades. Qualitative analysis indicated that gender-specific justifications were uncommon, even for the sex-dimorphic colors. Gender-referred children showed inverted gender-stereotyped color preferences, which are likely related to their more general pattern of cross-gender identification. Principles of gender-differentiated development derived from gender-schema theory are used to explain the group differences in color preferences.     

Color preferences in infants and adults are different

Adults commonly prefer blues most and greenish yellows least, but these hue preferences interact with lightness and saturation (e.g., dark yellow is particularly disliked: Palmer & Schloss (Proceedings of the National Academy of Sciences 107:8877–8882, 2010)). Here, we tested for a similar hue-by-lightness interaction in infant looking preferences, to determine whether adult preferences are evident early in life. We measured looking times for both infants and adults in the same paired-comparison task using all possible pairs of eight colors: four hues (red/yellow/green/blue) at two lightness levels (dark/light). The adult looking data were strikingly similar to other adults’ explicit preference responses, indicating for the first time that adults look longer at colors that they like. Infants showed a significant hue-by-lightness interaction, but it was quite different from the adult pattern. In particular, infants had a stronger looking preference for dark yellow and a weaker preference for light blue than did adults. The findings are discussed in relation to theories on the origins of color preference.     

患者的药物颜色偏好

本研究比较了患者的一般颜色与药物颜色偏好的不同,探究患者对药物颜色的态度及服药时间对二者的影响。通过对699名患者的调查发现,其一般颜色偏好仍是蓝、红、绿、紫、黄,但药物颜色偏好紫色。与深色相比,患者更偏好浅色药物。患者认为药物颜色的作用主要是区分药物种类,而且服药时间越久,对这种功能的需求越强。这些结果支持了生态效价理论,并有很重要的实用价值。药物颜色偏好的其它影响因素和心理效应是未来研究的方向。     

Contributions to the history of psychology: LXXXIII. J.E. Purkinje and Mathias Klotz: who first described "the phenomenon"?

In 1825 Purkinje described the effects of increasing ambient illumination at early dawn, beginning with darkness, on the perception of spectral colors. The blues were seen first. When reds became visible, they appeared less bright than the blues. The usually dependable Brockhaus Encyclopedia stated (1972) that the phenomenon was described in 1816 by Mathias Klotz and rediscovered ("erneut entdeckt") by Purkinje. As it turns out, Klotz correctly described the effects of low ambient illumination on the relative brightness but his report on visibility contradicts Purkinje's observations, amply confirmed by subsequent investigators and known, in fact, prior to Purkinje's report.     

The politics of color: Preferences for Republican red versus Democratic blue

The present study reveals that Election Day differentially affects the color preferences of US Republicans and Democrats. Voters’ preferences for Republican red and Democratic blue were assessed, along with several distractor colors, on and around the 2010 interim and 2012 presidential elections. On non-Election Days, Republicans and Democrats preferred Republican red equally, and Republicans actually preferred Democratic blue more than Democrats did. On Election Day, however, Republicans’ and Democrats’ color preferences changed to become more closely aligned with their own party’s colors. Republicans liked Republican red more than Democrats did, and no longer preferred Democratic blue more than Democrats did. These results are consistent with the hypothesis that color preferences are determined by people’s preferences for correspondingly colored objects/entities (Palmer & Schloss in Proceedings of the National Academy of Sciences 107:8877–8882, 2010). They further suggest that color preferences are calculated at a given moment, depending on which color–object associations are currently most activated or salient. Color preferences are thus far more dynamic and context-dependent than has previously been believed.     

Autoshaped responding: A baseline for studying stimulus preference

In an autoshaping procedure with pigeons, trials consisted of the illumination of two keys, each with a different color, and then a response-independent feeder operation. Over successive conditions, all key-color pairs were arranged from the set of amber, red, green, and blue lamps. During sessions with a given pair, the left-right configuration of the colors varied irregularly, and the two colors alternated in illuminating the feeder. With one red and one green key, for example, red appeared sometimes on the left and sometimes on the right, and the feeder was alternately lit red or green on successive trials. Both total pecks and proportion of trials with at least one peck on a key of a given color were generally greater for red and amber than for green and blue, and relations among preferences were generally transitive across different color pairs. Repeating the procedure with decreased red and amber intensities and increased green and blue intensities reduced red and amber pecking relative to green and blue pecking, implying that differences in responding were determined more strongly by intensive than by chromatic properties of the stimuli.     

吊车工人深度视觉阈值的测定

本研究对１０９名吊车工人进行了红橙黄绿蓝紫黑白等八种颜色的深度知觉阈限的测定．结果发现：在白色背景条件下,绿蓝两色为最佳深度色,最易辨别深度差异;黑紫红三色为二级深度色;橙黄两色为三级深度色;白色为四级深度色．易于深度辨别的颜色．,平均阈值小,分布较集中;不易深度辨别的颜色,平均阈值大,分布较分散．建议吊车设计部门,在吊钩臂部位的黄色背景上,涂上黑色条子．使吊车的吊钧本身具有颜色对比,少受作业环境的影响。     

"Blue and seven phenomena" among Japanese students

To investigate color and number preferences in Japan, 586 university undergraduates (239 men and 347 women; M age = 20.9 yr.) were asked to name a color (Question 1), to name their preferred color (Question 2), and to name their preferred number between zero and nine (Question 3). The results showed that Japanese students chose blue (33.5%) or red (26.0%) when asked to name a color but that red was not chosen as frequently as blue as a preferred color (red: 11.1%, blue: 37.1%). Sex differences were found on both Questions 1 and 2 by chi-squared test. Black was chosen more by men, while pink was selected more by women. 22.5% subjects also selected the number seven, supporting Simon's observation of the "blue-seven phenomenon." The reasons given for the choice showed that seven was "a lucky number" and "represented happiness" among Japanese students. Four colors (blue, red, white, and black) accounted for 76.8% and 65.1% of responses to Questions 1 and 2, respectively, and odd numbers 68.4% for Question 3.     

Seasonal Variations in Color Preference

We investigated how color preferences vary according to season and whether those changes could be explained by the ecological valence theory (EVT). To do so, we assessed the same participants’ preferences for the same colors during fall, winter, spring, and summer in the northeastern United States, where there are large seasonal changes in environmental colors. Seasonal differences were most pronounced between fall and the other three seasons. Participants liked fall‐associated dark‐warm colors—for example, dark‐red, dark‐orange (brown), dark‐yellow (olive), and dark‐chartreuse—more during fall than other seasons. The EVT could explain these changes with a modified version of Palmer and Schloss’ (2010) weighted affective valence estimate (WAVE) procedure that added an activation term to the WAVE equation. The results indicate that color preferences change according to season, as color‐associated objects become more/less activated in the observer. These seasonal changes in color preferences could not be characterized by overall shifts in weights along cone‐contrast axes.     

阅读不同颜色中、英文时的眼动特征

采用眼动实验方法,对20名大学生阅读不同颜色中、英文材料时的眼动特征进行考察。结果发现：（1）颜色对中、英文阅读成绩影响趋势一致,红色成绩最好,黄色最差;（2）颜色对被试阅读眼动指标影响差异显著：注视次数上,红色和黑色最多;注视时间上,红色最短;眼跳距离上,黄色最长;注视频率上,黄色最低。     

Response preferences of monkeys (Macaca mulatta) within wavelength and line-tilt dimensions

Four rhesus monkeys were tested for preferences within the wavelength and line-tilt dimensions. In the case of wavelength, the response panel was back-illuminated by light of one of the following wavelengths, presented in a random manner: 470, 525, 580, and 635 nm. Similarly, the line-tilt dimension was studied, by presenting a 5 cm by 0.3 cm black bar tilted at 0, 30, 60, or 90 degrees. No preferences were found within this latter dimension; in contrast, marked wavelength preferences existed, the order of preference being 470 (most preferred), 525, 580, and 635 nm (least preferred). These response preferences were resistant to behavioral manipulation; the number of responses to blue and to red in extinction was about equal when red was used as the training stimulus, but vastly different following training on blue. These results indicate that such response preferences must be taken into account in the design of a wide variety of experiments.     

红光照明条件下VDT不同显示色的视觉效果比较

本研究以VDT上持续进行的视觉作业速度和眼的调节辐合时间作为指标,对红光照明条件下VDT显示的红、黄、绿、蓝、白五种字符色的视觉效果进行了比较.实验中,VDT背景光的主波长为630nm.结果表明,五种字符色在两项指标上均表现出显著差异;绿色显示的视觉效果最好,红色显示的效果最差,黄、白、蓝三色处于中间.     

The colors of the alphabet: naturally-biased associations between shape and color

Many letters of the alphabet are consistently mapped to specific colors in English-speaking adults, both in the general population and in individuals with grapheme-color synaesthesia who perceive letters in color. Here, across six experiments, we tested the ubiquity of the color/letter associations with typically developing toddlers, literate children, and adults. We found that pre-literate children associate O with white and X with black and discovered that they also associate I and ameboid nonsense shapes with white; Z and jagged nonsense shapes with black; and C with yellow; but do not make a number of other associations (B blue; Y yellow; A red; G green) seen in literate children and adults. The toddlers' mappings were based on the shape and not the sound of the letter. The results suggest that sensory cortical organization initially binds specific colors to some specific shapes and that learning to read can induce additional associations, likely through the influence of higher order networks as letters take on meaning.     

Color measurement and color theory: II. Opponent-colors theory

Quantitative opponent-colors theory is based on cancellation of redness by admixture of a standard green, of greenness by admixture of a standard red, of yellowness by blue, and of blueness by yellow. The fundamental data are therefore the equilibrium colors: the set A₁ of lights that are in red/green equilibrium and the set A₂ of lights that are in yellow/blue equilibrium. The result that a cancellation function is linearly related to the color-matching functions can be proved from more basic axioms, particularly, the closure of the set of equilibrium colors under linear operations. Measurement analysis treats this as a representation theorem, in which the closure properties are axioms and in which the colorimetric homomorphism has the cancellation functions as two of its coordinates.Consideration of equivalence relations based on opponent cancellation leads to a further step: analysis of equivalence relations based on direct matching of hue attributes. For additive whiteness matching, this yields a simple extension of the representation theorem, in which the third coordinate is luminance. For other attributes, precise representation theorems must await a better qualitative characterization of various nonlinear phenomena, especially the veiling of one hue attribute by another and the various hue shifts.     

Ecological Effects in Cross‐Cultural Differences Between U.S. and Japanese Color Preferences

We investigated cultural differences between U.S. and Japanese color preferences and the ecological factors that might influence them. Japanese and U.S. color preferences have both similarities (e.g., peaks around blue, troughs around dark‐yellow, and preferences for saturated colors) and differences (Japanese participants like darker colors less than U.S. participants do). Complex gender differences were also evident that did not conform to previously reported effects. Palmer and Schloss's (2010) weighted affective valence estimate (WAVE) procedure was used to test the Ecological Valence Theory's (EVT's) prediction that within‐culture WAVE‐preference correlations should be higher than between‐culture WAVE‐preference correlations. The results supported several, but not all, predictions. In the second experiment, we tested color preferences of Japanese–U.S. multicultural participants who could read and speak both Japanese and English. Multicultural color preferences were intermediate between U.S. and Japanese preferences, consistent with the hypothesis that culturally specific personal experiences during one's lifetime influence color preferences.     

Linear and nonlinear opponent color coding

The linearity axiom as proposed by Krantz (1975) is confirmed for red/green equilibria, i.e., lights which appear neither reddish nor greenish (unique yellows, unique blues, and achromatic colors). This experiment also gave some evidence of “veiling,” i.e., the masking of a weak hue component by a strong one. In a second experiment, hue magnitude estimates (HME) for the green component were obtained in variable mixtures of unique green and unique yellow stimuli. Contrary to the suggestion raised by the work of Yager and Taylor (1970), we did not find the relation between the HME and the luminance of the green stimulus to be independent of the amount of added yellow. A relation proposed by Indow and Stevens (1966), in which the proportion of the green luminance is taken as the relevant psychophysical unit, gives a better fit to our data. It is shown, however, that alternative interpretations of such data are possible and that this type of experiment cannot be conclusive regarding the issue of the possibility of absolute judgment of opponent hue attributes.

     

Introversion — Extraversion and Color Preferences

Experimental evidence was sought for F. Birren's claims (Birren, 1956; 1961; 1963) that introverts prefer “cool” (green-blue) colors, while extraverts prefer “warm” (yellow-red) colors. One hundred and twenty Middle-East Introvert, Normal, and Extravert subjects, classified in accordance with the scores obtained on MPI, with equal number of males and females in each group, expressed their preferences for eight Ostwald hues (R, O, Y, YG, G, GB, B, & P) using the method of paired comparisons. The findings were at variance with the above-mentioned claims in that nearly all the personality groups preferred “cool” colors to the “warm”, but there was a tendency for Introverts to prefer more “cool” colors and for Extraverts more “warm” colors.