首页 | 本学科首页   官方微博 | 高级检索  
相似文献
 共查询到20条相似文献,搜索用时 0 毫秒
1.
品牌熟悉对广告过程中品牌态度改变的影响   总被引:1,自引:0,他引:1  
黄劲松  赵平  陆奇斌 《心理科学》2006,29(4):970-972
文章通过分析广告前后被试者品牌态度的变化,研究了在不同的广告态度和信息相关度条件下被试者品牌熟悉程度对品牌态度变化的影响。结果显示品牌熟悉程度对品牌态度变化的调节作用并非单向的,而是与广告态度和信息相关度交互产生作用的。当被试者不熟悉品牌且有正面的广告态度时或当被试者不熟悉品牌且信息相关度较低时广告才能产生说服效果,进而使被试者的品牌态度发生改变。  相似文献   

2.
通过考察经验水平和线索提示对他人焦虑共情的影响特点,揭示有经验者低共情的原因和提高共情的方法。结果发现:(1)有经验组的焦虑共情得分显著低于正在经验组;(2)详细线索条件下被试的共情得分显著高于概括线索条件下被试的得分;(3)详细线索条件下,经验匹配被试的焦虑共情显著高于经验不匹配被试。研究表明,在一般情境和简单线索条件下有经验被试对他人没有高的焦虑共情,但详细线索提示可以唤醒情绪记忆,显著提高有经验被试的共情水平。  相似文献   

3.
Over the past two decades, virginity pledges have proliferated in the US, despite mixed results regarding their effectiveness. Few studies have examined possible mechanisms that may shed light on why pledges work for some individuals but not others. Using a sample of emerging-adults aged 18–24 years old (n = 1,380), we examine the influence of religiosity on pledge signing and adherence, specifically whether the effectiveness of pledges is moderated by religiosity. Findings show that while religious participation is positively associated with signing a pledge, there is a moderating effect of religious commitment. That is, when religious commitment is high, adherence to the pledge is greater. However, for pledge signers with low religious commitment, there are unintended negative consequences with regard to increased participation in risky sexual behaviors, whether compared to other people who signed the pledge who are equally committed to their religion or to individuals who have never taken such a pledge. Implications for research and policy are discussed.  相似文献   

4.
旨在探讨大学生的内控自杀动机在认知资源与内隐自杀态度的关系中是否存在调节作用。研究发现,内控自杀动机低自我决定的大学生内隐层面对自杀的赞同程度在有认知资源时要显著低于无认知资源时,而高自我决定的大学生在有或无认知资源时内隐层面对自杀的赞同程度无差异显著。说明内控自杀动机在认知资源与内隐自杀态度的关系中具有显著的调节作用。  相似文献   

5.
以547名4-6年级学生为研究对象,采用网络行为调查问卷、家庭富裕量表和青少年自我控制双系统量表,探讨儿童网络行为与学业成绩之间的关系,以及自我控制在二者之间的调节作用。结果发现:(1)儿童网络信息获取行为能够正向预测语文成绩;(2)自我控制调节网络信息获取行为与语文成绩之间的关系,同时也在儿童网络社交行为与语文成绩之间起调节作用。具体而言,自我控制中延迟满足的能力能够增强网络信息获取对语文成绩的促进作用,并且减缓网络社交行为对儿童的语文成绩的消极影响。  相似文献   

6.

Within-person studies of emotional disclosure have found evidence of a disclosure-discordance effect of depression, whereby the positive association between the intensity of one’s emotional experience and verbal disclosure of that experience weakens with increasing depression symptoms. Because these previous studies have exclusively been naturalistic ones, we examined the disclosure-discordance effect of depression in the lab. Participants (N?=?115) completed a measure of depression symptoms and viewed a series of emotionally evocative photographs. Emotion-expressive behavior while viewing each photograph was rated by judges, subjective emotional experience was assessed via self-report, and emotional disclosure just after the photograph was viewed was rated by different judges. Multilevel analyses indicated that depression symptoms moderated the association between the behavioral (i.e., facial) expression of emotion intensity and disclosure of emotion. Moderation was not supported in analyses with self-reported emotional intensity as a predictor. These findings partly supported the disclosure-discordance effect, and they inform methods of empirically examining the effect of depression symptoms on the verbal disclosure of emotion.

  相似文献   

7.
Studies on the relation between negative affect and later alcohol use have provided mixed results. Because definitions of negative affect often include diverse emotions, researchers have begun to dismantle this higher-order construct in an attempt to explain these inconsistent findings. More recent evidence also indicates that good inhibitory control may moderate the relation between negative emotions and alcohol use. The current longitudinal investigation examined the independent relation between three components of negative affect (i.e., depressed mood, fear, and anger) and alcohol use initiation in a sample of aggressive boys. The moderating effect of good inhibitory control was also examined. Results indicated that increased anger and decreased fearfulness are associated with an increased risk for alcohol use initiation only for boys with moderate to low levels of inhibitory control. However, depressed mood predicted alcohol use initiation for boys with good inhibitory control. The potential implications for substance use prevention efforts are discussed.  相似文献   

8.
The objectives of this study were to ascertain whether positive and negative religious coping are associated with substance use and to determine whether sex moderates this association. This study utilized a cross-sectional design and examined 349 undergraduate students (103 males and 246 females) at a midsize southeastern university. Participants completed a demographic questionnaire, the Brief RCOPE, and the Drinking and Drug Habits Questionnaire. Results revealed a positive association between negative religious coping and substance use only for males. While positive religious coping was significantly negatively associated with substance use, sex did not moderate this association. These results suggest that males may be especially vulnerable to engaging in substance use when utilizing negative religious coping. It may be important for university counseling centers to be cognizant of the types of religious coping used by students, as well as sex differences regarding the association between negative religious coping and substance use.  相似文献   

9.
Four experiments investigated the role of imagery in the recollection of autobiographical memories. The first two experiments examined the effects of word imageability and word frequency on the retrieval of personal memories in a cued autobiographical memory task. They showed that the imageability of cues (but not frequency) mediates specificity in the recall of personal memories. Experiment 2 explored how different imagery modalities (visual, olfactory, tactile, auditory, and motor) influence autobiographical retrieval. Consistent with research on imagery modalities in verbal learning paradigms, visual imageability emerged as the most significant predictor of specificity. Experiments 3 and 4 examined how far a knowledge-based account of imagery effects might account for these effects, using predicability as a measure of semantic richness of a cue. Results found that visual imageability of cues accounted for more variance in specificity of recall than did predicability. The results are explained in terms of the way images represent the most efficient form of summarizing the information that can be used at each stage of the recollection process: setting the retrieval plan, strategic search, and evaluation of candidate episodes.  相似文献   

10.
态度强度对内隐-外显态度关系的调节作用研究   总被引:7,自引:1,他引:7  
吴明证 《心理科学》2005,28(2):388-391
本研究探讨了态度强度对个体的内隐一外显年龄态度间关系的调节作用。研究发现,随着态度强度的增强,内隐——外显态度间一致性随之增大,随着态度强度的减弱,内隐——外显态度间一致性随之减少,支持了态度强度的调节作用。这一研究为解决Fazio和Bargh关于态度自动激活效应的争论提供了新的视角。本研究支持了Fazio的观点。  相似文献   

11.
In typically developing children, researchers have found that anxiety disorders are associated with poorer intellectual abilities (Davis et al. Journal of Psychopathology and Behavioral Assessment 30:43–51, 2008). The aim of the current study was to examine the impact anxiety symptoms had on the developmental quotients of toddlers. A total of 170 toddlers ranging in age from 17 to 37 months were selected for inclusion in this study, all of whom were at risk for or had a developmental delay. Two factors indicative of behavioral symptoms of anxiety from the Baby and Infant Screen for Children with aUtIsm Traits-Part2 were utilized as the independent variables and the total developmental quotient from the Battelle Developmental Inventory, 2nd Edition was utilized for the dependent variable. Examination of results revealed that atypically developing toddlers with symptoms of anxiety had significantly lower developmental quotients when compared to toddlers without any anxiety symptoms. A discussion of the implications and limitations of this study are included.  相似文献   

12.
An archival analysis of records from 206 criminal cases was used to evaluate the impact of personal and situational factors on jury verdicts. In particular, we evaluated whether repeated jury service produced bias in jurors that was sufficient to affect jury decisions. A variety of case characteristics and indices of prior jury experience was examined for their relative impact on trial outcomes. Several of the case characteristics were related to verdicts, but the personal characteristics were not. Although more than half of the juries contained experienced jurors, juror experience had little influence on verdicts in either major or subsidiary analyses. However, there was a slight tendency for small juries with large proportions of experienced jurors to convict. This result is consistent with data from Kentucky; a meta-analysis across the two data sets indicates that it is a reliable finding. The results have implications for the determination of jury size. We suggest that future research examine the possibility that increasing jury size may reduce the influence of an individual's bias by providing a balance of other jurors with no or offsetting biases.  相似文献   

13.
《人类行为》2013,26(3):141-155
The purpose of this study was to investigate the relationship of hardiness to stress and to performance, and to explore its moderating effect on the rela- tionship between stress and performance. Three hundred twenty-six officer cadets in the Israel Defense Forces completed self-report stress questionnaires during four critical course events and hardiness questionnaires at the beginning and end of the course. As hypothesized, hardiness was consistently negatively related to experienced stress. It was also consistently positively related to objectively assessed performance throughout the course and in the subsequent course, and to the first on-the-job performance appraisal a year later. In addition to its main effects, hardiness buffered the cadets from the detri- mental effects of stress on performance. The processes by which hardiness affects performance are discussed.  相似文献   

14.
Recent research has suggested that time delays might result in consumers' reliance on different sets of criteria in making product purchase decisions. A critical criterion among these factors is consumers' product category knowledge. The present study suggests that category knowledge mediates temporally distanced purchase decisions. When product category knowledge is retrieved, it has no or marginal immediate influence on consumers' decisions. However, retrieved product category knowledge has a substantial influence on consumers' decisions if these are delayed, that is, when decisions are made only after some time had elapsed since the exposure to product information. The function of product category knowledge within the decision predictors is conceptualized and demonstrated empirically. Its significance in the marketing reality which involves numerous decisions that are obtained in delay, is discussed.  相似文献   

15.
在医疗保健领域功利主义具有重要作用。功利主义主张根据行为的结果进行道德判断,功利主义认为医疗保健政策应该满足大多数人的利益,应该根据治疗效果决定享有权和相应的治疗措施。这一思想在医疗保健领域体现为成本效益分析,通过收益的大小确定医疗资源分配的限度和范围。  相似文献   

16.
The purpose of the current study is to examine the use of both a prospective and a retrospective pretest in evaluating the impact of the Strengthening Families Program on foster care involved families affected by parental substance abuse. Debate has existed in the literature for over 60 years regarding the use of retrospective pretests in assessing self-reported program impact, with key stakeholders often arguing strongly that, due to response-shift bias, sensitization, and the nature of many human service settings, retrospective pretesting may be more appropriate. However, program evaluators must also incorporate into the evaluation design funding mandates to collect data at specific points in time. In order to mitigate potential pretest-only biases and enhance the evaluation’s rigor, this study sought to address the pretest debate through the use of both a traditional, prospective pretest and a retrospective pretest. Using data provided by 411 caregivers, program effectiveness was measured in the areas of family, child and parent functioning. Statistical significance tests and effect sizes were analyzed to compare traditional prospective pretest to posttest scores and retrospective pretests to posttest scores. Findings indicate that overall, the Strengthening Families Program positively impacted family, child and parent functioning and that there were few differences between testing approaches when testing for statistical significance; however, relative differences between prospective pretests and retrospective pretests appeared more prominent in effect size computations. This research informs the longstanding debate, and suggests that program evaluators consider the advantages and disadvantages of using a retrospective pretest in design planning.  相似文献   

17.
在国内外研究的基础上,以207名企业员工为被试,运用问卷调查法和分层回归分析统计方法,考察了工作投入与工作家庭冲突的关系,并考察了组织支持感在工作投入与工作家庭冲突之间的调节作用。结果表明:工作投入对时间冲突和行为冲突都具有显著的负向预测作用。组织支持感在工作投入与行为冲突的关系中起调节作用。  相似文献   

18.
19.
It was hypothesized in a two-person situation that students would perform significantly better on intellectual tasks when paired with a liked other than when paired with a disliked other. In a laboratory experiment, 108 male undergraduates performed one of three types of intellectual tasks with an attitudinally similar or dissimilar partner or with a partner about whom the subject had no attitude information. Individuals paired with a similar partner felt affectively more positive than those paired with a dissimilar partner (p < .01). Individuals paired with a similar other performed significantly better on the tasks than those paired with a dissimilar partner (p < .01).  相似文献   

20.
本研究通过两个实验采用单因素被试内设计研究了触动觉对无意义词汇学习和回忆的作用。自变量设置了3 个水平,视觉学习—视觉回忆(水平1),视觉触动觉结合学习—视觉回忆(水平2),视觉触动觉结合学习—视觉触动觉结合回忆(水平3)。结果表明,在即时回忆条件下,触动觉对3字符词汇的学习和回忆都没有明显的促进作用。但是对5 字符词汇而言,在学习过程中,加入触动觉会明显提高学习成绩;在回忆过程中加不加触动觉对成绩影响不大。  相似文献   

设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号