Semantic priming of different affective categories

The authors investigated affective semantic priming using a lexical decision task with 4 affective categories of related word pairs: neutral, happy, fearful, and sad. Results demonstrated a striking and reliable effect of affective category on semantic priming. Neutral and happy prime-targets yielded significant semantic priming. Fearful pairs showed no or modest priming facilitation, and sad primes slowed reactions to sad targets. A further experiment established that affective primes do not have generalized facilitatory-inhibitory effects. The results are interpreted as showing that the associative mechanisms that support semantic priming for neutral words are also shared by happy valence words but not for negative valence words. This may reflect increased vigilance necessary in adverse contexts or suggest that the associative mechanisms that bind negative valence words are distinct.     

Boundary conditions for the influence of unfamiliar non-target primes in unconscious evaluative priming: The moderating role of attentional task sets

Evaluative priming by masked emotional stimuli that are not consciously perceived has been taken as evidence that affective stimulus evaluation can also occur unconsciously. However, as masked priming effects were small and frequently observed only for familiar primes that there also presented as visible targets in an evaluative decision task, priming was thought to reflect primarily response activation based on acquired S–R associations and not evaluative semantic stimulus analysis. The present study therefore assessed across three experiments boundary conditions for the emergence of masked evaluative priming effects with unfamiliar primes in an evaluative decision task and investigated the role of the frequency of target repetition on priming with pictorial and verbal stimuli. While familiar primes elicited robust priming effects in all conditions, priming effects by unfamiliar primes were reliably obtained for low repetition (pictures) or unrepeated targets (words), but not for targets repeated at a high frequency. This suggests that unfamiliar masked stimuli only elicit evaluative priming effects when the task set associated with the visible target involves evaluative semantic analysis and is not based on S–R triggered responding as for high repetition targets. The present results therefore converge with the growing body of evidence demonstrating attentional control influences on unconscious processing.     

Processing of unattended emotional visual scenes

Prime pictures of emotional scenes appeared in parafoveal vision, followed by probe pictures either congruent or incongruent in affective valence. Participants responded whether the probe was pleasant or unpleasant (or whether it portrayed people or animals). Shorter latencies for congruent than for incongruent prime-probe pairs revealed affective priming. This occurred even when visual attention was focused on a concurrent verbal task and when foveal gaze-contingent masking prevented overt attention to the primes but only if these had been preexposed and appeared in the left visual field. The preexposure and laterality patterns were different for affective priming and semantic category priming. Affective priming was independent of the nature of the task (i.e., affective or category judgment), whereas semantic priming was not. The authors conclude that affective processing occurs without overt attention--although it is dependent on resources available for covert attention--and that prior experience of the stimulus is required and right-hemisphere dominance is involved.     

Investigating the mechanisms underlying affective priming effects using a conditional pronunciation task

Recently, using a conditional pronunciation task, De Houwer and Randell (2004) reported evidence of affective priming effects only when pronunciation depended on the semantic category of targets. Although these findings support the notion that spreading of activation is the mechanism underlying affective priming effects, an explanation in terms of postlexical mechanism could not be ruled out. To clarify this point, we conducted two experiments in which nouns for both the to-be-pronounced as well as the not-to-be pronounced targets were used and all stimuli were affectively valenced words. In Experiment 1, the to-be-pronounced targets were object-words, and the not-to-be-pronounced targets were person-words, whereas in Experiment 2, the instructions were reversed. Results of experiment 1 showed affective priming effects only when pronunciation of target words was conditional upon their semantic category. Most importantly, affective priming effects were observed for both object-words (Experiment 1) and person-words (Experiment 2). These results are compatible with a spreading activation account, but not with a postlexical mechanism account of affective priming effects in the pronunciation task.     

Affective priming with subliminally presented pictures.

Affective priming studies have demonstrated that subliminally presented prime words can exert an influence on responses towards positive or negative target stimuli. In the present series of experiments, it was investigated whether these findings can be extended to pictorial stimuli. Ideographically selected positive, neutral, and negative picture primes that were sandwich-masked immediately preceded positive or negative target pictures (Experiment 1) or words (Experiments 2 & 3). Evaluative categorization responses to these target stimuli were significantly influenced by the valence of the prime. First, it was demonstrated that high anxious participants were selectively slowed when the subliminally presented prime was negative (Experiments 1 & 2). Second, the affective congruence between primes and targets also exerted an influence on the responses, but in a direction that is opposite to what is typically observed in affective priming research. These reverse priming effects are situated within a series of recent similar findings, and implications for theories of affective priming are discussed.     

Priming of semantic classifications by novel subliminal prime words

Four experiments demonstrate category congruency priming by subliminal prime words that were never seen as targets in a valence-classification task (Experiments 1, 2, and 4) and a gender-classification task (Experiment 3). In Experiment 1, overlap in terms of word fragments of one or more letters between primes and targets of different valences was larger than between primes and targets of the same valence. In Experiments 2 and 3, the sets of prime words and target words were completely disjoint in terms of used letters. In Experiment 4, pictures served as targets. The observed subliminal priming effects for novel primes cannot be driven by partial analysis of primes at the word-fragment level; they suggest instead that primes were processed semantically as whole words contingent upon prime duration.     

Investigating long-term semantic priming of middle- and low-familiarity category exemplars

The authors examined long-term semantic priming of middle- and low-familiarity category exemplar targets as a result of participants' studying multiple middle- and low-familiarity exemplar primes within a category. The authors used a lexical decision task to test the hypothesis that semantic encoding of middle- and low-familiarity category exemplar primes causes long-term priming of middle- and low-familiarity category exemplar targets from the same category. Participants were 12 undergraduate students who judged semantic characteristics of category exemplar primes at study and at test and who provided lexical decisions on both primes and targets in a paradigm in which at least 6 intervening items separated primes and targets. Results supported the hypothesis by showing long-term semantic priming of middle- and low-familiarity category exemplar targets. The authors discuss results in terms of theories of semantic priming.     

不同SOA条件下的情感启动效应研究

在150ms和250ms两种SOA条件下,以彩色图片为启动刺激,以汉语双字词为目标刺激,通过评价分类任务考察情感启动效应。结果表明在两种SOA条件下均存在显著的情感启动效应;积极启动和消极启动对目标词产生了不同的影响。类似Stroop效应的反应冲突机制可解释本研究所获得的结果。     

Preserved Semantic Priming Effect in Alexia

BH, a left-handed patient with alexia and nonfluent aphasia, was presented with a lexical-decision task in which words and pronounceable pseudowords were preceded by semantically related or unrelated picture primes (Experiment 1). In Experiment 2, BH was given an explicit reading task using the word lists from Experiment 1. Performance on Experiment 2 disclosed severe reading deficits in both oral reading and semantic matching of the words to pictures. However, in Experiment 1, BH demonstrated a significant semantic priming effect, responding more accurately and more quickly to words preceded by related primes than by unrelated primes. The present results suggest that even in a patient with severe alexia, implicit access to semantic information can be preserved in the absence of explicit identification. The possibility of categorical gradient in implicit activation (living vs. nonliving) in BH was also discussed, which, however, needs to be clarified in the further investigation.     

The direction of affective priming as a function of trait anxiety when naming target words with regular and irregular pronunciation

Results from an affective priming experiment confirm the previously reported influence of trait anxiety on the direction of affective priming in the naming task (Maier, Berner, & Pekrun, 2003): On trials in which extremely valenced primes appeared, positive affective priming reversed into negative affective priming with increasing levels of trait anxiety. Using valenced target words with irregular pronunciation did not have the expected effect of increasing the extent to which semantic processes play a role in naming, as affective priming effects were not stronger for irregular targets than for regular targets. This suggests the predominant operation of a whole-word nonsemantic pathway in reading aloud in German. Data from neutral priming trials hint at the possibility that negative affective priming in participants high in trait anxiety is due to inhibition of congruent targets.     

Novel word integration in the mental lexicon: Evidence from unmasked and masked semantic priming

We sought to establish whether novel words can become integrated into existing semantic networks by teaching participants new meaningful words and then using these new words as primes in two semantic priming experiments, in which participants carried out a lexical decision task to familiar words. Importantly, at no point in training did the novel words co-occur with the familiar words that served as targets in the primed lexical decision task, allowing us to evaluate semantic priming in the absence of direct association. We found that familiar words were primed by the newly related novel words, both when the novel word prime was unmasked (Experiment 1) and when it was masked (Experiment 2), suggesting that the new words had been integrated into semantic memory. Furthermore, this integration was strongest after a 1-week delay and was independent of explicit recall of the novel word meanings: Forgetting of meanings did not attenuate priming. We argue that even after brief training, newly learned words become an integrated part of the adult mental lexicon rather than being episodically represented separately from the lexicon.     

Affect Is Greater Than,Not Equal to,Condition: Condition and Person Effects in Affective Priming Paradigms

Affective primes may impact ensuing behavior through condition and person effects. However, previous research has not experimentally disentangled these two sources of influence in affective priming paradigms. In the current research, we simultaneously examine the influence of condition factors, in terms of prime valence, and person factors, in terms of affect reactivity and personality. In both studies, undergraduate participants (total N = 174) were primed with either positive or negative affective stimuli (words, Study 1; pictures, Study 2) prior to judging the likability of a neutral target (Arabic characters, Study 1; inkblots, Study 2). Although we did observe between‐condition differences for positive and negative primes, person‐level effects were more consistent predictors of target ratings. Affect reactivity (affect Time 2, controlling Time 1) to the primes predicted evaluative judgments, even in the absence of condition effects. In addition, the personality traits of Neuroticism (Study 1) and behavioral inhibition system sensitivity (Study 2) predicted evaluative judgments of neutral targets following negative affective primes. With effects for condition, affect reactivity, and personality, our results suggest that affective primes influence ensuing behaviors through both informational and affective means. Research using affective priming methodologies should take into account both condition and person‐level effects.     

Affective priming as an indirect measure of food preferences acquired through odor conditioning

The present study aimed at investigating affective priming for originally neutral food stimuli that recently acquired their affective meaning through odor conditioning. In a first phase, pictures of different brands of yogurts (CSs) were contingently presented with a positive or negative odor (US). In a subsequent phase, the yogurt CSs were used as primes in an affective priming procedure. Rating data showed that the acquisition procedure resulted in a reliable evaluative learning effect. This could be corroborated by the results of the priming task. Participants responded faster to positive target words and made fewer errors when they were preceded by a CS that had been associated with a positive odor, as compared to a CS that was associated with a negative odor. A reversed pattern was present for negative targets. Based on these findings, it is suggested that affective priming might be used as a demand-free measure of evaluative learning.     

Individual and developmental differences in semantic priming: empirical and computational support for a single-mechanism account of lexical processing

Existing accounts of single-word semantic priming phenomena incorporate multiple mechanisms, such as spreading activation, expectancy-based processes, and postlexical semantic matching. The authors provide empirical and computational support for a single-mechanism distributed network account. Previous studies have found greater semantic priming for low- than for high-frequency target words as well as inhibition following unrelated primes only at long stimulus-onset asynchronies (SOAs). A series of experiments examined the modulation of these effects by individual differences in age or perceptual ability. Third-grade, 6th-grade, and college students performed a lexical-decision task on high- and low-frequency target words preceded by related, unrelated, and nonword primes. Greater priming for low-frequency targets was exhibited only by participants with high perceptual ability. Moreover, unlike the college students, the children showed no inhibition even at the long SOA. The authors provide an account of these results in terms of the properties of distributed network models and support this account with an explicit computational simulation.     

Priming of emotion recognition

Four experiments investigated priming of emotion recognition using a range of emotional stimuli, including facial expressions, words, pictures, and nonverbal sounds. In each experiment, a prime-target paradigm was used with related, neutral, and unrelated pairs. In Experiment 1, facial expression primes preceded word targets in an emotion classification task. A pattern of priming of emotional word targets by related primes with no inhibition of unrelated primes was found. Experiment 2 reversed these primes and targets and found the same pattern of results, demonstrating bidirectional priming between facial expressions and words. Experiment 2 also found priming of facial expression targets by picture primes. Experiment 3 demonstrated that priming occurs not just between pairs of stimuli that have a high co-occurrence in the environment (for example, nonverbal sounds and facial expressions), but with stimuli that co-occur less frequently and are linked mainly by their emotional category (for example, nonverbal sounds and printed words). This shows the importance of the prime and target sharing a common emotional category, rather than their previous co-occurrence. Experiment 4 extended the findings by showing that there are category-based effects as well as valence effects in emotional priming, supporting a categorical view of emotion recognition.     

Semantic context effects in the comprehension of reduced pronunciation variants

Listeners require context to understand the highly reduced words that occur in casual speech. The present study reports four auditory lexical decision experiments in which the role of semantic context in the comprehension of reduced versus unreduced speech was investigated. Experiments 1 and 2 showed semantic priming for combinations of unreduced, but not reduced, primes and low-frequency targets. In Experiment 3, we crossed the reduction of the prime with the reduction of the target. Results showed no semantic priming from reduced primes, regardless of the reduction of the targets. Finally, Experiment 4 showed that reduced and unreduced primes facilitate upcoming low-frequency related words equally if the interstimulus interval is extended. These results suggest that semantically related words need more time to be recognized after reduced primes, but once reduced primes have been fully (semantically) processed, these primes can facilitate the recognition of upcoming words as well as do unreduced primes.     

Mechanisms of unconscious priming: I. Response competition, not spreading activation

Four experiments were conducted to replicate and expand upon A. G. Greenwald, S. C. Draine, and R. L. Abrams's (1996) demonstration that unconsciously perceived priming words can influence judgments of other words. The present experiments manipulated 2 types of relationships between priming and target stimuli: (a) whether priming and target stimuli possess a preexisting semantic relationship (an affective relationship in Experiments 1, 2, and 4; an associative relationship in Experiment 3; and an animacy relationship in Experiment 4) and (b) whether the primes and targets produce the same response. Large priming effects were found only when the primes and targets possessed response compatibility. No residual effects for affective, animacy, or semantic relatedness were observed. Although these results strongly support the conclusion that word meaning can be unconsciously activated, they do not support the claim that the unconscious perception effects obtained in Greenwald et al.'s (1996) paradigm are caused by automatic spreading activation of word meaning. Instead, the results reported here are consistent with a claim that unconsciously perceived words automatically trigger response tendencies that facilitate or interfere with target responding.     

The effects of the concreteness of differently valenced words on affective priming

This study aimed to determine whether affective priming is influenced by the concreteness of emotional words. To address this question, we conducted three experiments using lexical decision-priming task. In Experiment 1, positive-abstract (PA) and positive-concrete (PC) words were used as primes to examine the effect of the concreteness of positive words on affective priming, and in Experiment 2, negative-abstract (NA) and negative-concrete (NC) words were used as primes to examine the effect of the concreteness of negative words on affective priming. Results showed that participants responded faster to affectively congruent-abstract trails than incongruent-abstract trails in PA prime conditions, but for PC or negative word (NC and NA) prime conditions, there were no differences between the response times of congruent trails and incongruent trails. To examine the reliability of the priming effects observed in Experiments 1 and 2, we set up a neutral condition as a baseline in Experiment 3, through which we confirmed the difference in the affective priming effect between positive and negative primes in a concrete–abstract dimension. PA words were found to have the tendency to possess more emotional load and facilitate affective association between the prime and the target. The study finding suggests that aside from arousal and valence, the concreteness of positive words also has an impact on affective priming effect.     

Phonological and conceptual activation in speech comprehension

We propose that speech comprehension involves the activation of token representations of the phonological forms of current lexical hypotheses, separately from the ongoing construction of a conceptual interpretation of the current utterance. In a series of cross-modal priming experiments, facilitation of lexical decision responses to visual target words (e.g., time) was found for targets that were semantic associates of auditory prime words (e.g., date) when the primes were isolated words, but not when the same primes appeared in sentence contexts. Identity priming (e.g., faster lexical decisions to visual date after spoken date than after an unrelated prime) appeared, however, both with isolated primes and with primes in prosodically neutral sentences. Associative priming in sentence contexts only emerged when sentence prosody involved contrastive accents, or when sentences were terminated immediately after the prime. Associative priming is therefore not an automatic consequence of speech processing. In no experiment was there associative priming from embedded words (e.g., sedate-time), but there was inhibitory identity priming (e.g., sedate-date) from embedded primes in sentence contexts. Speech comprehension therefore appears to involve separate distinct activation both of token phonological word representations and of conceptual word representations. Furthermore, both of these types of representation are distinct from the long-term memory representations of word form and meaning.     

Levels of selection and capacity limits

Subjects performed a visual target-detection task in eight experiments. We examined the effects of word relevancy (word in relevant or irrelevant location) and display load (1-4 words) on physical, semantic, and controlled processing of nontargets. Interwoven with the detection task was a test-word identification task that was used to measure priming potency of nontargets. Physical and semantic levels of processing were measured in terms of identity and semantic priming, respectively. Nontarget primes were repeated as test words in identity priming. Nontarget primes were semantic associates of test words in semantic priming. Controlled processing of nontargets was measured in terms of recognition memory on a subsequent test. All measures increased with word relevancy and decreased with display load. The priming effects remained intact even when word presentation was speeded up and controlled processing was sharply curtailed. The data indicate that all levels of processing are selective and capacity limited.