The impact of online brand community type on consumer's community engagement behaviors: consumer-created vs. marketer-created online brand community in online social-networking web sites

The current study proposed and tested a theoretical model of consumers' online brand community engagement behaviors, with particular attention given to online brand community type (consumer vs. marketer-created). By integrating attribution and social identity theories, this study investigated the causal linkages between intrinsic motives of altruism, social identification motivations, and online brand community engagement behaviors. The results showed that consumers' online brand community engagement intentions were indirectly influenced by the different types of communities through different levels of consumers' attributions to intrinsic motives of altruism. This study also found that, in the attribution processes, consumers' intrinsic motives of altruism motivated them to identify themselves socially with the online communities they join. Finally, this study demonstrated that the intrinsic motives of altruism and social identification motivations provided strong social incentives to motivate consumers to engage in subsequent online brand community behaviors.     

The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification

This study investigated the effect of brand personality on brand asset management by using the concept of consumers' identification with a brand. The focus was on one important type of high-technology product, the cellular phone. The authors develop a conceptual framework to explain the effect of brand identification on brand loyalty. The important variables of this framework include the attractiveness of the brand personality, the distinctiveness of the brand personality, the self-expressive value of the brand personality, positive word-of-mouth reports of the brand, and brand loyalty. The empirical results indicated that there are positive relationships between attractiveness, distinctiveness, and self-expressive value of brand personality. These relationships had a statistically significant effect on consumers' identification with a brand. Furthermore, brand identification had a direct effect on word-of-mouth reports and an indirect effect on brand loyalty. The theoretical and managerial implications of the empirical results are presented, and suggestions are made regarding both the limitations of the present study and future directions for research.     

Prejudice Against Muslim Australians: The Role of Values,Gender and Consensus

Data from an Australian community survey (n = 189) examining the predictors of prejudice against Muslim Australians were analysed. Using thematic analysis, we investigated the specific values our participants reported regarding their perceptions of Muslim Australians and Islam. We then investigated the relationship between prejudice against Muslim Australians, the most important value priorities given by our participants, and other prejudice‐related variables. After entry into a regression analysis, the participants high in prejudice were found to be significantly more likely to have lower educational levels and more right‐wing views. They were also significantly more likely to report high levels of national attitudes (i.e. stronger identification with Australian identity), concern about gender equality within the Muslim community, less concern about equality generally and report that Muslims were not conforming to Australian values. High prejudiced participants also scored higher in the reporting of negative media‐related beliefs, were more likely to perceive higher support in the community for their views than was the case and were more negative towards Muslim men than Muslim women. The implications for anti‐prejudice interventions are discussed. Copyright © 2011 John Wiley & Sons, Ltd.     

Customers' perceptions of salespersons' orientation and susceptibility to salespersons' influence

This study examined correlations of scores for salespersons' and customers' orientation, as indicated by a modified Salesperson Orientation-Customer Orientation scale, with self-reported consumers' susceptibility to salespersons' information, recommendations, and relational influence. Vehicle purchasers provided 508 useable survey responses. Correlations for customers' perceptions of both salespersons' orientation (-.39 and -.21) and customers' orientation (.39 and .24) were related to self-reports of susceptibility to salespersons' information and relational influence.     

Self-Enhancement and Social Responsibility: On Caring More, but Doing Less, Than Others

Self-enhancement biases have been found in a variety of self-rated skills, traits, and abilities, yet past research has not examined whether people show such biases in ratings of their social concern and activism. In the present paper, we report the results of two surveys on this question. In the first survey, 549 adults rated their level of concern and activism on one of six different issues (e.g., homelessness). The results showed a general pattern of self-enhancement in professed concern but self-deprecation in activism. In the second survey, a random-digit dialing method was used to contact a representative sample of the general public. A total of 817 respondents rated their level of concern and activism on the issues of environmental protection, animal welfare, and world hunger. The second survey also explored two techniques for debiasing self-enhancement in concern: one based on a cognitive consistency model, and one based on the salience of others' actions. Findings from the second survey replicated those of the first, and both debiasing techniques failed to reduce self-ratings of concern. Moreover, a sizable number of respondents said that they would do more if others showed more concern. These results are consistent with a social dilemma in which citizens feel a personal sense of concern, but are reluctant to act until others show greater concern.     

Profiling active and passive nonrespondents to an organizational survey

In this field study (N = 405) population profiling was introduced to examine general and specific classes of nonresponse (active vs. passive) to a satisfaction survey. The active nonrespondent group (i.e., purposeful nonresponders) was relatively small (approximately 15%). Active nonrespondents, in comparison with respondents, were less satisfied with the entity sponsoring the survey and were less conscientious. Passive nonrespondents (e.g., forgot), who represented the majority of nonrespondents, were attitudinally similar to respondents but differed with regard to personality. Nonresponse bias does not appear to be a substantive concern for satisfaction type variables--the typical core of an organizational survey. If the survey concerns topics strongly related to Conscientiousness and Agreeableness, the respondent sample may not be representative of the population.     

消费者产品质量知觉研究

本文探讨了品牌、产地、价格、服务及消费者的知识经验对消费者产品质量知觉的影响。结果表明：１、品牌、产地、服务对消费者的产品质量知觉有显著影响;２、消费者对名牌产品的质量知觉显著高于不知名品牌,对进口产品质量知觉显著高于国产产品,对服务好的产品质量知觉显著高于服务差的产品;３、知识经验丰富的消费者的产品质量知觉易受品牌的影响,而知识经验不足的消费者的产品质量知觉易受价格、服务的影响。     

Contextual factors in the appearance of consumer robots: exploratory assessment of perceived anxiety toward humanlike consumer robots.

The authors use the "uncanny valley theory" as a diagnostic lens to better understand consumers' perceptions of humanlike consumer robots in different contexts. The results demonstrate that individuals were indifferent about the extent of the humanness of robotic images in the context of touching the robots. However, respondents showed more concern for robotic images' similarity to humans in the contexts of communicating with robots, watching robots in a movie, and living in the same house with robots. One key contribution of the study includes the initial empirical foundation for understanding individual evaluation of the appearance of consumer robots in a variety of contexts.     

Morality Predicts Enjoyment But Not Appreciation of Morally Ambiguous Characters

Understanding the role of morally ambiguous characters such as anti-heroes in entertainment experiences has become a central concern for media researchers. Some have argued that different character schemas or tropes may vary along specific moral domains, whereas others promote a linear progression of moral violation from hero to villain. This study presents the results of survey data (N = 294) examining the perceptions of established character tropes in terms of character morality, enjoyment, and appreciation responses. Popular perceptions of character tropes drawn from the website TV Tropes did not significantly differ in terms of which moral domains they upheld or violated, but demonstrated a linear progression of moral violation across five domains of morality. Perceptions of character tropes also did not differ significantly in associations with enjoyment, appreciation, or variables drawn from character identification literature such as self-expansion, wishful identification, or homophily. When examining media responses, however, self-expansion, wishful identification, and moral violation were all strongly related to enjoyment. Unlike enjoyment, appreciation was not related to moral violation. These results are discussed in terms of hedonic and eudaimonic responses to characters.     

关系规范对消费者抱怨意愿及潜在动机的影响模型

现有的关于向企业进行抱怨的研究均建立在“理性人”的假设之上, 而忽视了消费者同时作为“社会人”需要遵循一定的规范。本文引入关系规范的概念(共有关系规范, 交换关系规范), 通过实验的方法探究其对消费者的抱怨意愿及潜在动机的影响。实验一的结果显示在服务失误水平低的情况下, 共有关系规范下的被试相对于交换关系规范下的被试更乐意向企业抱怨, 而在服务失误水平高的情况下, 这种差异不显著。实验二进一步验证了这种关系, 并发现共有关系规范下的被试向企业抱怨, 是为了帮助其发现和改进服务中存在的问题, 以提高服务质量, 具有利他动机。     

Explaining the procedural justice–perceived legitimacy relationship: Relying on relational concern or instrumental concern?

People can extract relational information (i.e., relational concern) as well as instrumental information (i.e., instrumental concern) from decision‐making procedures. Thus, both instrumental and relational concerns are assumed to influence the procedural justice–perceived legitimacy relationship. Drawing from social exchange theory, the different kinds of concerns may lead to form different exchange relationships (social exchange relationship vs. economic relationship), which can be indicated by two forms of trust (affect‐based trust vs. cognition‐based trust). We built a model of trust mediation in which procedural justice predicted affect‐based and cognition‐based trust. Further, we also tested the hypothesis that high (compared with low) group identification individuals are more likely to rely on relational concern to construct procedural justice and judge legitimacy of authority, because they use procedural fairness information to infer the quality of their relationships with the authority. The results of an experiment (Study 1) demonstrated that both affect‐based trust and cognition‐based trust mediated the procedural justice–perceived legitimacy relationship. Moreover, a field study (Study 2) showed that affect‐based trust mediated the relationship between procedural justice and perceived legitimacy primarily among individuals with high group identification whereas cognition‐based trust mediated this relationship primarily among those with low group identification.     

授权赋能领导行为与组织公民行为:员工的领导认同感和组织心理所有权的作用

认同感和控制感出发,研究授权赋能领导行为对员工组织公民行为的作用机制和边界条件。通过问卷调查,搜集了162名主管及其460名直接下属的数据。研究结果表明,授权赋能领导行为对员工对主管的领导认同感有积极影响作用;领导认同感在授权赋能领导行为与员工组织公民行为之间起到中介作用;员工对组织的心理所有权对领导认同感的中介效应起到调节作用。     

合作还是冲突?组合代言中代言人关系类型对广告效果的影响

在营销实践中,多位代言人同时出现在一则广告中的组合代言广告日益增多,却很少有研究关注。本文探究了组合代言中代言人关系类型(合作型组合代言vs.冲突型组合代言)对广告效果的影响。研究发现,相对于合作型组合代言,冲突型组合代言会产生更好的广告效果;这种作用是通过消费者感知到的广告生动性所中介的;消费者的情感强度可以调节这种作用,对于情感强度较高的消费者,冲突型组合代言能产生更好的广告效果,而对于情感强度较低的消费者没有显著影响;此外,代言人之间的差异程度也可以起到调节作用,即当消费者对组合代言中代言人们的评价相差较小时,冲突型组合代言能提升广告效果,当对代言人们的评价相差较大时,则没有显著的促进作用。文章还对这些发现的理论贡献、营销启示和未来研究方向进行了讨论。     

The many faces of stereotype threat: Group- and self-threat

Contending with negative intellectual stereotypes has been shown to depress the academic performance of targets of the stereotypes [Steele, C. M. (1997). A threat in the air: How stereotypes shape intellectual identity and performance. American Psychologist, 52, 613-629]. The present paper examines whether women’s mathematics performance is differentially affected by the concern of confirming that a negative stereotype is true of the self (self-threat), than by the concern of confirming that the stereotype is true of their gender (group-threat). In two studies we independently manipulated these different threats for women taking a mathematics test. Gender identification moderated the effect of group-threats on test performance; only women highly identified with their gender underperformed. The performance of less gender-identified women was unaffected by group-threats. In contrast, gender identification did not moderate the effect of self-threats—both high- and low-identified women underperformed. The results of these studies suggest that women’s math performance is differentially affected by the source of the threat.     

The effect of search condition and advertising type on visual attention to Internet advertising

This research was conducted to examine the level of consumers' visual attention to Internet advertising. It was predicted that consumers' search type would influence visual attention to advertising. Specifically, it was predicted that more attention to advertising would be attracted in the exploratory search condition than in the goal-directed search condition. It was also predicted that there would be a difference in visual attention depending on the advertisement type (advertising type: text vs. pictorial advertising). An eye tracker was used for measurement. Results revealed that search condition and advertising type influenced advertising effectiveness.     

Positive and negative behavioural intentions towards refugees in Turkey: The roles of national identification,threat, and humanitarian concern

The present research investigated positive and negative behavioural intentions towards Syrian refugees in Turkey. The behavioural intentions were examined in relation to national identification, perception of threat, and humanitarian concerns. A questionnaire was conducted among Turkish participants (n = 605) and the results showed that respondents made a distinction between negative and positive behavioural intentions towards Syrian refugees. Further, higher national identification was associated with more negative and less positive behavioural intentions, and perception of threat was responsible for these associations. In addition, humanitarian concern was associated with more positive behavioural intentions and less negative ones. Additionally, stronger humanitarian concern weakened the association between threat perceptions and negative behavioural intentions but also strengthened the association between higher threat and lower positive behavioural intentions.     

Principle of Care and Giving to Help People in Need

Theories of moral development posit that an internalized moral value that one should help those in need—the principle of care—evokes helping behaviour in situations where empathic concern does not. Examples of such situations are helping behaviours that involve cognitive deliberation and planning, that benefit others who are known only in the abstract, and who are out‐group members. Charitable giving to help people in need is an important helping behaviour that has these characteristics. Therefore we hypothesized that the principle of care would be positively associated with charitable giving to help people in need, and that the principle of care would mediate the empathic concern–giving relationship. The two hypotheses were tested across four studies. The studies used four different samples, including three nationally representative samples from the American and Dutch populations, and included both self‐reports of giving (Studies 1–3), giving observed in a survey experiment (Study 3), and giving observed in a laboratory experiment (Study 4). The evidence from these studies indicated that a moral principle to care for others was associated with charitable giving to help people in need and mediated the empathic concern–giving relationship. © 2016 The Authors. European Journal of Personality published by John Wiley & Sons Ltd on behalf of European Association of Personality Psychology     

Career Adapt-Abilities Scale—Iran Form: Psychometric properties and relationships with career satisfaction and entrepreneurial intentions

This study examined the psychometric properties of a Persian translation of the Career Adapt-Abilities Scale (CAAS—Iran Form) and its relationships with career satisfaction, business opportunity identification, and entrepreneurial intentions. It was hypothesized that career adaptability relates positively to these three outcomes, even when controlling for demographic and employment characteristics. Data were provided by 204 workers from Iran. Results showed that the overall CAAS score and sub-dimension scores (concern, control, curiosity, and confidence) were highly reliable. Moreover, confirmatory factor analyses indicated that the CAAS—Iran Form measures four distinct dimensions that can be combined into a higher-order career adaptability factor. Findings also demonstrated criterion-related validity of the scale with regard to career satisfaction and entrepreneurial intentions. In contrast, overall career adaptability was not significantly related to opportunity identification, while concern related positively, and control related negatively to opportunity identification. Overall, the CAAS—Iran Form has very good psychometric properties and predicts important career outcomes, suggesting that it can be used for career counseling and future research with Persian-speaking workers.     

Individual Differences in the Pursuit of Self-Uniqueness Through Consumption

In this paper, we report an original study of the relationships between self-attributed need for uniqueness and several consumer dispositions. The results indicate that the self-attributed need for uniqueness is related to consumers' desires for scarce, innovative, and customized products and to consumers' preferences for unusual shopping venues, but not to consumers' susceptibilities to normative influence. Moreover, we find that these relationships are mediated by a latent variable reflecting individual differences in the tendency to pursue uniqueness through consumption. The theoretical and practical implications of these results are discussed along with directions for future research.     

Family Physicians’ Awareness and Knowledge of the Genetic Information Non-Discrimination Act (GINA)

Historically, physicians have expressed concern about their patients’ risk of genetic discrimination, which has acted as a barrier to uptake of genetic services. The Genetic Information Nondiscrimination Act of 2008 (GINA) is intended to protect patients against employer and health insurance discrimination. Physicians’ awareness and knowledge of GINA has yet to be evaluated. In 2009, we mailed surveys to 1500 randomly selected members of the American Academy of Family Physicians. Questions measured physicians’ current knowledge of GINA and their level of concern for genetic discrimination. In total, 401 physicians completed the survey (response rate 26.9%). Approximately half (54.5%) of physicians had no awareness of GINA. Of physicians who reported basic knowledge of GINA, the majority were aware of the protections offered for group health insurance (92.7%), private health insurance (82.9%), and employment (70.7%). Fewer physicians were aware of GINA’s limitations regarding life insurance (53.7%) and long-term care insurance (58.8%). Physicians demonstrated highest levels of concern for health insurance, life insurance, and long-term care insurance discrimination, with less concern for employer and family/social discrimination. Level of concern for the risk of genetic discrimination did not correlate significantly with awareness of GINA. Approximately 17 months after GINA was signed into federal law, physicians’ knowledge remained limited regarding the existence of this legislation and relevant details. Physicians who are aware of GINA continue to have significant concerns regarding the risk of genetic discrimination. This study reveals the need to further educate physicians about the existence of GINA and the protections offered.