A stochastic multidimensional scaling procedure for the empirical determination of convex indifference curves for preference/choice analysis

The vast majority of existing multidimensional scaling (MDS) procedures devised for the analysis of paired comparison preference/choice judgments are typically based on either scalar product (i.e., vector) or unfolding (i.e., ideal-point) models. Such methods tend to ignore many of the essential components of microeconomic theory including convex indifference curves, constrained utility maximization, demand functions, et cetera. This paper presents a new stochastic MDS procedure called MICROSCALE that attempts to operationalize many of these traditional microeconomic concepts. First, we briefly review several existing MDS models that operate on paired comparisons data, noting the particular nature of the utility functions implied by each class of models. These utility assumptions are then directly contrasted to those of microeconomic theory. The new maximum likelihood based procedure, MICROSCALE, is presented, as well as the technical details of the estimation procedure. The results of a Monte Carlo analysis investigating the performance of the algorithm as a number of model, data, and error factors are experimentally manipulated are provided. Finally, an illustration in consumer psychology concerning a convenience sample of thirty consumers providing paired comparisons judgments for some fourteen brands of over-the-counter analgesics is discussed.     

Multidimensional successive categories scaling: A maximum likelihood method

A single-step maximum likelihood estimation procedure is developed for multidimensional scaling of dissimilarity data measured on rating scales. The procedure can fit the euclidian distance model to the data under various assumptions about category widths and under two distributional assumptions. The scoring algorithm for parameter estimation has been developed and implemented in the form of a computer program. Practical uses of the method are demonstrated with an emphasis on various advantages of the method as a statistical procedure.The research reported here was partly supported by Grant A6394 to the author by Natural Sciences and Engineering Research Council of Canada. Portions of this research were presented at the Psychometric Society meeting in Uppsala, Sweden, in June, 1978. MAXSCAL-2.1, a program to perform the computations discussed in this paper may be obtained from the author. Thanks are due to Jim Ramsay for his helpful comments.     

Three-way metric unfolding via alternating weighted least squares

Three-way unfolding was developed by DeSarbo (1978) and reported in DeSarbo and Carroll (1980, 1981) as a new model to accommodate the analysis of two-mode three-way data (e.g., nonsymmetric proximities for stimulus objects collected over time) and three-mode, three-way data (e.g., subjects rendering preference judgments for various stimuli in different usage occasions or situations). This paper presents a revised objective function and new algorithm which attempt to prevent the common type of degenerate solutions encountered in typical unfolding analysis. We begin with an introduction of the problem and a review of three-way unfolding. The three-way unfolding model, weighted objective function, and new algorithm are presented. Monte Carlo work via a fractional factorial experimental design is described investigating the effect of several data and model factors on overall algorithm performance. Finally, three applications of the methodology are reported illustrating the flexibility and robustness of the procedure.We wish to thank the editor and reviewers for their insightful comments.     

A marginalization model for the multidimensional unfolding analysis of ranking data

A marginalization model for the multidimensional unfolding analysis of ranking data is presented. A subject samples one of a number of random points that are multivariate normally distributed. The subject perceives the distances from the point to all the stimulus points fixed in the same multidimensional space. The distances are error perturbed in this perception process. He/she produces a ranking dependent on these error-perturbed distances. The marginal probability of a ranking is obtained according to this ranking model and by integrating out the subject (ideal point) parameters, assuming the above distribution. One advantage of the model is that the individual differences are captured using the posterior probabilities of subject points. Three sets of ranking data are analyzed by the model.     

Statistical consistency and hypothesis testing for nonmetric multidimensional scaling

The properties of nonmetric multidimensional scaling (NMDS) are explored by specifying statistical models, proving statistical consistency, and developing hypothesis testing procedures. Statistical models with errors in the dependent and independent variables are described for quantitative and qualitative data. For these models, statistical consistency often depends crucially upon how error enters the model and how data are collected and summarized (e.g., by means, medians, or rank statistics). A maximum likelihood estimator for NMDS is developed, and its relationship to the standard Shepard-Kruskal estimation method is described. This maximum likelihood framework is used to develop a method for testing the overall fit of the model.     

A quasi-nonmetric method for multidimensional scaling VIA an extended euclidean model

An Extended Two-Way Euclidean Multidimensional Scaling (MDS) model which assumes both common and specific dimensions is described and contrasted with the standard (Two-Way) MDS model. In this Extended Two-Way Euclidean model then stimuli (or other objects) are assumed to be characterized by coordinates onR common dimensions. In addition each stimulus is assumed to have a dimension (or dimensions) specific to it alone. The overall distance between objecti and objectj then is defined as the square root of the ordinary squared Euclidean distance plus terms denoting the specificity of each object. The specificity,s _j , can be thought of as the sum of squares of coordinates on those dimensions specific to objecti, all of which have nonzero coordinatesonly for objecti. (In practice, we may think of there being just one such specific dimension for each object, as this situation is mathematically indistinguishable from the case in which there are more than one.)We further assume that _ij =F(d _ij ) +e _ij where _ij is the proximity value (e.g., similarity or dissimilarity) of objectsi andj,d _ij is the extended Euclidean distance defined above, whilee _ij is an error term assumed i.i.d.N(0, ²).F is assumed either a linear function (in the metric case) or a monotone spline of specified form (in the quasi-nonmetric case). A numerical procedure alternating a modified Newton-Raphson algorithm with an algorithm for fitting an optimal monotone spline (or linear function) is used to secure maximum likelihood estimates of the paramstatistics) can be used to test hypotheses about the number of common dimensions, and/or the existence of specific (in addition toR common) dimensions.This approach is illustrated with applications to both artificial data and real data on judged similarity of nations.     

Constrained multidimensional unfolding of confusion matrices: Goal point and slide vector models

Two constrained multidimensional unfolding models, the goal point and slide vector models, are proposed for analyzing confusion matrices. In both models, the row and column stimuli are expressed as two sets of points in a low-dimensional space, where the difference vector connecting a column point to the corresponding row point indicates the change in the stimulus representation through a cognitive process. The difference vector is constrained by the hypothesis that the trend in the representational change is invariant across stimuli: the goal point model constrains all difference vectors to point toward a single point, and the slide vector model constrains all difference vectors to be parallel to each other. In both models the coordinates of points are estimated by the maximum-likelihood method. Examples illustrate that the two models allow us to examine hypotheses about invariant trends in representational changes and to grasp such trends from the resulting configurations.     

Probabilistic multidimensional scaling: Complete and incomplete data

Simple procedures are described for obtaining maximum likelihood estimates of the location and uncertainty parameters of the Hefner model. This model is a probabilistic, multidimensional scaling model, which assigns a multivariate normal distribution to each stimulus point. It is shown that for such a model, standard nonmetric and metric algorithms are not appropriate. A procedure is also described for constructing incomplete data sets, by taking into consideration the degree of familiarity the subject has for each stimulus. Maximum likelihood estimates are developed both for complete and incomplete data sets. This research was supported by National Science Grant No. SOC76-20517. The first author would especially like to express his gratitude to the Netherlands Institute for Advanced Study for its very substantial help with this research.     

A maximum likelihood method for latent class regression involving a censored dependent variable

The standard tobit or censored regression model is typically utilized for regression analysis when the dependent variable is censored. This model is generalized by developing a conditional mixture, maximum likelihood method for latent class censored regression. The proposed method simultaneously estimates separate regression functions and subject membership in K latent classes or groups given a censored dependent variable for a cross-section of subjects. Maximum likelihood estimates are obtained using an EM algorithm. The proposed method is illustrated via a consumer psychology application.     

Multidimensional unfolding analyses of ranking data for groups

One probabilistic version of Coombs' unfolding model called the MMUR (Marginalization model for the Multidimensional Unfolding analysis of Ranking data) is extended to treat ranking data for groups. One favorable feature of the model is that it can both take into consideration individual differences without estimating the subject parameters and capture the differences between the groups in a systematic manner. Another advantage lies in the fact that one can see the group differences in the geometrical point configuration, since the model shows how the ideal points of the groups differ from each other in space. Four applications are provided which demonstrate that the model is useful for clarifying systematic differences in this type of data.     

A latent class unfolding model for analyzing single stimulus preference ratings

A multidimensional unfolding model is developed that assumes that the subjects can be clustered into a small number of homogeneous groups or classes. The subjects that belong to the same group are represented by a single ideal point. Since it is not known in advance to which group of class a subject belongs, a mixture distribution model is formulated that can be considered as a latent class model for continuous single stimulus preference ratings. A GEM algorithm is described for estimating the parameters in the model. The M-step of the algorithm is based on a majorization procedure for updating the estimates of the spatial model parameters. A strategy for selecting the appropriate number of classes and the appropriate number of dimensions is proposed and fully illustrated on some artificial data. The latent class unfolding model is applied to political science data concerning party preferences from members of the Dutch Parliament. Finally, some possible extensions of the model are discussed.The first author is supported as Bevoegdverklaard Navorser of the Belgian Nationaal Fonds voor Wetenschappelijk Onderzoek. Part of this paper was presented at the Distancia meeting held in Rennes, France, June 1992.     

A procedure for ordering object pairs consistent with the multidimensional unfolding model

A procedure for ordering object (stimulus) pairs based on individual preference ratings is described. The basic assumption is that individual responses are consistent with a nonmetric multidimensional unfolding model. The method requires data where a numerical response is independently generated for each individual-object pair. In conjunction with a nonmetric multidimensional scaling procedure, it provides a vehicle for recovering meaningful object configurations.The author wishes to thank Jack Hoadley, Larry Mayer, Sheldon Newhouse, Stuart Rabinowitz, Forrest Young, and three anonymous reviewers for their useful suggestions.     

A multidimensional scaling model for the size-weight illusion

The kinds of individual differences in perceptions permitted by the weighted euclidean model for multidimensional scaling (e.g., INDSCAL) are much more restricted than those allowed by Tucker's Three-mode Multidimensional Scaling (TMMDS) model or Carroll's Idiosyncratic Scaling (IDIOSCAL) model. Although, in some situations the more general models would seem desirable, investigators have been reluctant to use them because they are subject to transformational indeterminacies which complicate interpretation. In this article, we show how these indeterminacies can be removed by constructing specific models of the phenomenon under investigation. As an example of this approach, a model of the size-weight illusion is developed and applied to data from two experiments, with highly meaningful results. The same data are also analyzed using INDSCAL. Of the two solutions, only the one obtained by using the size-weight model allows examination of individual differences in the strength of the illusion; INDSCAL can not represent such differences. In this sample, however, individual differences in illusion strength turn out to be minor. Hence the INDSCAL solution, while less informative than the size-weight solution, is nonetheless easily interpretable.This paper is based on the first author's doctoral dissertation at the Department of Psychology, University of Illinois at Urbana-Champaign. The aid of Professor Ledyard R Tucker is gratefully acknowledged.     

A parametric procedure for ultrametric tree estimation from conditional rank order proximity data

The psychometric and classification literatures have illustrated the fact that a wide class of discrete or network models (e.g., hierarchical or ultrametric trees) for the analysis of ordinal proximity data are plagued by potential degenerate solutions if estimated using traditional nonmetric procedures (i.e., procedures which optimize a STRESS-based criteria of fit and whose solutions are invariant under a monotone transformation of the input data). This paper proposes a new parametric, maximum likelihood based procedure for estimating ultrametric trees for the analysis of conditional rank order proximity data. We present the technical aspects of the model and the estimation algorithm. Some preliminary Monte Carlo results are discussed. A consumer psychology application is provided examining the similarity of fifteen types of snack/breakfast items. Finally, some directions for future research are provided.     

A multidimensional approach to measuring well-being in students: Application of the PERMA framework

Seligman recently introduced the PERMA model with five core elements of psychological well-being: positive emotions, engagement, relationships, meaning, and accomplishment. We empirically tested this multidimensional theory with 516 Australian male students (age 13–18). From an extensive well-being assessment, we selected a subset of items theoretically relevant to PERMA. Factor analyses recovered four of the five PERMA elements, and two ill-being factors (depression and anxiety). We then explored the nomological net surrounding each factor by examining cross-sectional associations with life satisfaction, hope, gratitude, school engagement, growth mindset, spirituality, physical vitality, physical activity, somatic symptoms, and stressful life events. Factors differentially related to these correlates, offering support for the multidimensional approach to measuring well-being. Directly assessing subjective well-being across multiple domains offers the potential for schools to more systematically understand and promote well-being.