Affective and normative commitment to organization,supervisor, and coworkers: Do collectivist values matter?

Employees’ commitment to their organization is increasingly recognized as comprising of different bases (affect-, obligation-, or cost-based) and different foci (e.g., supervisor, coworkers). Two studies investigated affective and normative commitment to the organization, supervisor and coworkers in the Turkish context. The results of Study 1 confirmed that employees differentiate between affect versus obligation-based commitment towards the organization, supervisor and coworkers. Study 2 tested the “cultural hypothesis” which argues for the moderating influence of collectivistic values on the relationship between person (local) commitments and organizational-level (global) outcomes. The results failed to support the cultural hypothesis and showed that commitment to organization was predictive of organizational-level outcomes (e.g., turnover intentions), and commitment to supervisor was predictive of supervisor-related outcomes (e.g., citizenship towards supervisor). These findings suggest that the influence of culture may be less straightforward and may require a more sophisticated measurement of the nature of relationships and organizational characteristics in general.     

Affective and normative commitment to organization, supervisor, and coworkers: Do collectivist values matter?

Employees’ commitment to their organization is increasingly recognized as comprising of different bases (affect-, obligation-, or cost-based) and different foci (e.g., supervisor, coworkers). Two studies investigated affective and normative commitment to the organization, supervisor and coworkers in the Turkish context. The results of Study 1 confirmed that employees differentiate between affect versus obligation-based commitment towards the organization, supervisor and coworkers. Study 2 tested the “cultural hypothesis” which argues for the moderating influence of collectivistic values on the relationship between person (local) commitments and organizational-level (global) outcomes. The results failed to support the cultural hypothesis and showed that commitment to organization was predictive of organizational-level outcomes (e.g., turnover intentions), and commitment to supervisor was predictive of supervisor-related outcomes (e.g., citizenship towards supervisor). These findings suggest that the influence of culture may be less straightforward and may require a more sophisticated measurement of the nature of relationships and organizational characteristics in general.     

Tracing Attitude Expressions: An Eye‐Tracking Study

Attitudes represent object evaluations, comprising complex underlying cognitive and affective knowledge structures. When people are asked to judge an object, they can use their primary response (i.e., the immediate object‐evaluation linkage) or underlying affective and cognitive knowledge structures. In many situations, a primary response satisfices, but if not, more elaboration is required. Both processes are fundamentally different but may lead to the same attitude. For monitoring underlying processes during attitude expression, we developed an innovative eye‐tracking procedure using eye‐gaze on response scale options. This procedure was applied in three studies to identify the extent to which elaboration differs for attitude objects with weak or strong, univalent or mixed object evaluations (i.e., univalent, neutral and ambivalent). In Study 1, the overall judgment preceded processing of more specific affective and cognitive linkage evaluations. In Studies 2 and 3, the order was reversed, and affective and cognitive bases were assessed prior to overall attitude outcomes. For attitude objects with strong univalent or strong mixed object evaluations, we found similar outcomes on underlying processes. For weak object evaluations, cognition was found to be more predictive and easily accessible if an overall judgment was required first; affect for these objects was more predictive if people had to elaborate on affect and cognition first. We concluded that both affective and cognitive attitudes may require substantial elaboration, albeit in different situations. Copyright © 2015 John Wiley & Sons, Ltd.     

Is Sexism a Gender Issue? A Motivated Social Cognition Perspective on Men's and Women's Sexist Attitudes Toward Own and Other Gender

The present research investigated the antecedents of ambivalent sexism (i.e., hostile and benevolent forms) in both men and women toward own and other gender. In two heterogeneous adult samples (Study 1: N = 179 and Study 2: N = 222), it was revealed that gender itself was only a minor predictor of sexist attitudes compared with the substantial impact of individual differences in general motivated cognition (i.e., need for closure). Analyses further showed that the relationship between need for closure and sexism was mediated by social attitudes (i.e., right‐wing authoritarianism and social dominance orientation), which were differently related to benevolent and hostile forms of sexism. In the discussion, it is argued that sexism primarily stems from individual differences in motivated cognitive style, which relates to peoples' perspective on the social world, rather than from group differences between men and women. Copyright © 2011 John Wiley & Sons, Ltd.     

Personality Certainty and Politics: Increasing the Predictive Utility of Individual‐Difference Inventories

Research on political psychology has benefitted from using individual‐difference measures to predict political attitudes and behavior. And, previous research has further identified a number of specific variables that enhance the predictive utility of individual‐difference scales. However, a potentially important factor that has been overlooked is the certainty with which people make their responses. The present research establishes that the certainty with which people respond to scales is associated with stability of the scale responses over time and correspondence between the scale and related outcomes. In addition, the effects of certainty in political ideological identification in predicting politically relevant outcomes hold when controlling for a number of previously established moderators. This research suggests that measuring certainty in answers to individual‐difference scales can be a useful and efficient way to increase the predictive utility of those scales within the political domain and beyond. This benefit is demonstrated with need for cognition (Study 1), need to evaluate (Study 2), and ideological identification (Studies 2 and 3).     

品牌名称暗示性对消费者决策选择的影响：认知需要和专业化水平的调节作用

品牌管理者最首要的决策就是选择一个好记的或有意义的品牌名字。由于任何特征的品牌名字都必须借助消费者的认知差异来实现真正的差异化, 因此, 从消费者认知特点出发研究暗示性品牌名字就显得尤为重要和有意义。本文通过3个实验, 分别验证了消费者认知需要和专业化水平对品牌名称暗示性与决策选择的调节作用。方差分析发现：低专业化水平的消费者更倾向于根据暗示性的品牌名字做出决策, 而高专业化水平的消费者则不受品牌名称暗示程度的影响。此外, 低认知需要的消费者比较喜欢暗示性的品牌名字, 而对于高认知需要的消费者来说, 品牌名字的暗示性程度不会对其决策过程产生影响。最后, 研究结果揭示了专业化水平和认知需要对暗示性品牌名字效果发挥具有交互作用。对于具有高专业化水平的消费者来说, 无论他们处于低认知需要还是高认知需要, 品牌名字的暗示程度都不会影响他们的态度形成。相反地,对于具有低专业化水平的消费者来说, 无论是低认知需要还是高认知需要均倾向于暗示性的品牌名字。而对于专业化程度中等的消费者而言, 暗示性品牌名字效用的发挥则取决于其处理信息的动机—认知需要水平。     

When message tailoring backfires: The role of initial attitudes in affect–cognition matching

This research explores when and how tailoring messages to attitudinal bases backfires. Study 1 demonstrated that for attitudes (toward education subsidies) that were based more on beliefs than emotions, recipients whose initial attitudes were incongruent with the message position (i.e., message opponents) showed mismatching effects, such that the affective message was more persuasive than the cognitive message. Study 2 replicated these mismatching effects among message opponents for attitudes (toward a rival university) that were primarily affective. Study 3 controlled for effects of initial attitude certainty and replicated the mismatching effects of Study 2 for affective attitudes toward an increase in tuition. Finally, Study 4 suggested a potential mechanism for mismatching effects, revealing that for attitudes (toward an online course management system) that were based more on beliefs than emotions, message opponents counter‐argued with the cognitive appeal more intensely than the affective appeal. Contrary to the notion in the extant literature that mismatching effects are relatively rare compared with matching effects, the current research suggests that mismatching effects occur for both primarily affective and cognitive attitudes when the recipient is highly opposed to the message position. The present findings also demonstrate the utility of examining attitudinal bases at the object level in the context of message tailoring. Implications for message tailoring and for affective versus cognitive attitudes are discussed. Copyright © 2013 John Wiley & Sons, Ltd.     

Sexism and the Effectiveness of Femvertising in China: A Corporate Social Responsibility Perspective

The present study draws on theories and prior research on corporate social responsibility (CSR) and gender attitudes (i.e., sexism) to understand young Chinese peoples’ responses toward women-empowering advertising (i.e., femvertising). We conducted two experiments in which male and female Chinese college students (232 in Study 1 and 231 in Study 2) were exposed to either women-empowering or control advertisements (traditional ad in Study 1 and gender-irrelevant ad in Study 2) and reported their attitudes about the ads as well as their purchase intentions toward the advertised products (shampoo and smartphone, respectively). In line with our predictions, both experiments showed that messaging about women’s empowerment in advertising can induce perceptions of CSR, thereby increasing favorable responses such as enhanced positive ad attitudes and increased purchase intentions toward the advertised products. Moreover, hostile sexism was negatively associated with consumer responses toward femvertising such that the lower participants’ hostile sexism, the more positive ad attitudes and stronger purchase intent participants they reported. However, benevolent sexism was not predictive of consumer responses toward femvertising. These results offer insights into people’s responses toward women-empowering advertisements and also have practical implications for advertisers and marketers who are interested in using such an advertising tactic to promote products and services.

     

Should persuasion be affective or cognitive? The moderating effects of need for affect and need for cognition

Three experiments tested the hypothesis that need for affect and need for cognition influence receptivity to affect- and cognition-based persuasive messages. Experiment 1 found that an affective message elicited more positive attitudes among individuals high in need for affect and low in need for cognition, whereas a cognitive message elicited more positive attitudes among individuals low in need for affect and high in need for cognition. Experiment 2 found that individual differences in need for affect influenced receptivity to an affect-based (but not cognition-based) message, whereas individual differences in need for cognition influenced receptivity to a cognition-based (but not affect-based) message. Experiment 3 found that individual differences in need for affect were associated with increased recognition of information from an affect-based (but not cognition-based) message, whereas individual differences in need for cognition were associated with increased recognition of information from a cognition-based (but not affect-based) message. Overall, the studies point to the importance of individual differences in need for affect and need for cognition in understanding how individuals respond to different types of persuasive messages.     

Why do implicit and explicit attitude tests diverge? The role of structural fit

Implicit and explicit attitude tests are often weakly correlated, leading some theorists to conclude that implicit and explicit cognition are independent. Popular implicit and explicit tests, however, differ in many ways beyond implicit and explicit cognition. The authors examined in 4 studies whether correlations between implicit and explicit tests were influenced by the similarity in task demands (i.e., structural fit) and, hence, the processes engaged by each test. Using an affect misattribution procedure, they systematically varied the structural fit of implicit and explicit tests of racial attitudes. As test formats became more similar, the implicit-explicit correlation increased until it became higher than in most previous research. When tests differ in structure, they may underestimate the relationship between implicit and explicit cognition. The authors propose a solution that uses procedures to maximize structural fit.     

On the automatic evaluation of end-states

The author's research examined automatically activated attitudes toward desired end-states. Across 4 studies, participants' automatic attitudes toward goals (i.e., thinness, egalitarianism) significantly predicted their goal pursuit, including behaviors, intentions, and judgments. Such attitudes predicted behavior and judgments that are difficult to monitor and control (i.e., restrained eating, subtle prejudice), but not judgments that are easy to monitor and control (i.e., blatant prejudice). Automatic attitudes toward goals also possessed unique predictive validity compared with explicit measures of motivation and with automatic attitudes toward more physical, "graspable" objects. The findings are discussed with regard to the predictive validity of automatic attitudes, the use of automatic attitudes toward goals as an implicit measure of motivation, and the role of automatic evaluative processes in goal-pursuit and self-regulation.     

Improving attitudes towards minority groups by thinking about the thoughts and meta-cognitions of their members

Research on persuasion has shown that for attitudes to change people need to take into consideration not only the thoughts message recipients generate in response to proposals but also how people think about their own thoughts (metacognition). In the present research, we introduce a new perspective for improving outgroup attitudes focused on the distinction between cognition and metacognition but this time applied to the perceptions of others’ minds. Specifically, we examined to what extent thinking about the mental processes of outgroup members influences attitudes towards those outgroups. We compared the impact of thinking about how others think (perceived primary cognition) with how others think about their own thoughts (perceived secondary cognition or metacognition). In the primary cognition treatment, participants answered questions about the thinking processes of outgroup members. In the secondary cognition treatment, participants answered questions that required them to consider how outgroup members think about their own thoughts (i.e., metacognition). Compared to controls, these treatments were capable of improving attitudes of Spanish citizens towards Syrian refugees, South American immigrants, and Roma people. A third study used a minimal group paradigm in which a fictitious outgroup was described as having primary (vs. secondary) cognition. A final study also tested the implications of assuming that groups have one type of cognition or another. The effects of the two treatments varied depending on the type of outgroup.     

The relative importance of psychopathy-related traits in predicting impersonal sex and hostile masculinity

This paper reports the relative contributions of several facets of subclinical psychopathy (i.e., callous affect, erratic lifestyle, interpersonal manipulation), subclinical narcissism (i.e., entitlement, exploitation), and trait aggression (i.e., anger) to the prediction of four enduring attitudes towards women and sexual assault (i.e., hostility towards women, negative attitudes regarding women, sexual dominance, impersonal sex) and a behavioral indicator of an impersonal sexual behavior (i.e., number of one-night stands). Survey data were collected from 470 single men living in the Detroit Metropolitan area. The importance of personality traits varied as a function of the outcome with anger most predictive of hostility toward women; erratic lifestyle most predictive of impersonal sexual attitudes and behavior, and entitlement most predictive of sexual dominance and negative attitudes toward women. These outcome-specific findings are interpreted and directions for future research are discussed.     

Adaptation in very old age: exploring the role of resources, beliefs, and attitudes for centenarians' happiness

When individuals reach very old age, accumulating negative conditions represent a serious challenge to their capacity to adapt and are likely to reduce the quality of life. By examining happiness and its determinants in centenarians, this study investigated the proposal that psychological resilience may come to an end in extremely old age. Data from the population-based Heidelberg Centenarian Study indicated high levels of happiness. Basic resources (i.e., job training, cognition, health, social network, extraversion) explained a substantial proportion of variance in happiness, but some resource effects were mediated through self-referent beliefs (e.g., self-efficacy) and attitudes toward life (e.g., optimistic outlook). Results challenge the view that psychological resilience reaches a critical limit or that the self-regulatory adaptation system loses its efficiency in very advanced age.     

Cultural estrangement: the role of personal and societal value discrepancies

Study 1 examined whether cultural estrangement arises from discrepancies between personal and societal values (e.g., freedom) rather than from discrepancies in attitudes toward political (e.g., censorship) or mundane (e.g., pizza) objects. The relations between different types of value discrepancies, estrangement, subjective well-being, and need for uniqueness also were examined. Results indicated that personal-societal discrepancies in values and political attitudes predicted estrangement, whereas mundane attitude discrepancies were not related to estrangement. As expected, value discrepancies were the most powerful predictor of estrangement. Value discrepancies were not related to subjective well-being but fulfilled a need for uniqueness. Study 2 replicated the relations between value discrepancies, subjective well-being, and need for uniqueness while showing that a self-report measure of participants' values and a peer-report measure of the participants' values yielded the same pattern of value discrepancies. Together, the studies reveal theoretical and empirical benefits of conceptualizing cultural estrangement in terms of value discrepancies.     

Thinking about commitment: Accessibility of commitment and prediction of relationship persistence,accommodation, and willingness to sacrifice

Research has demonstrated that more accessible cognitive constructs (e.g., attitudes, stereotypes) are more likely to influence thoughts and behaviors. The current research applies a social cognition framework to the prediction of romantic relationship persistence (i.e., “stay‐leave” behavior), accommodation, and willingness to sacrifice. Conceptualizing commitment as a partially cognitive construct and following from social cognition and attitudinal research, we hypothesized that the accessibility of commitment will moderate the association between commitment and relationship persistence, accommodative responses, and willingness to sacrifice. In Study 1, participants in romantic relationships responded to statements derived from the commitment subscale of the Investment Model Scale. Reaction times to these statements were used as a measure of accessibility of commitment. In addition, participants completed measures of their commitment level. Seven months later, participants were contacted and relationship persistence was assessed. Accessibility of commitment significantly moderated the association between commitment and relationship persistence. Study 2 expanded on the results of the first study by demonstrating that accessibility of commitment also significantly moderated the association between commitment and accommodation and willingness to sacrifice. Taken together, these two studies highlight the usefulness of applying social cognitive concepts to understand close relationships.     

Convergent and divergent thinking in verbal analogy

Individual differences in convergent and divergent thinking may uniquely explain variation in analogical reasoning ability. Across two studies we investigated the relative influences of divergent and convergent thinking as predictors of verbal analogy performance. Performance on both convergent thinking (i.e., Remote Associates Test) and divergent thinking (i.e., Alternative Uses Task) uniquely predicted performance on both analogy selection (Studies 1 and 2) and analogical generation tasks (Study 2). Moreover, convergent and divergent thinking were predictive above and beyond creative behaviours in Study 1 and a composite measure of crystallised intelligence in Study 2. Verbal analogies in Study 2 also varied in semantic distance, with results demonstrating divergent thinking as a stronger predictor of analogy generation for semantically far than for semantically near analogies. Results thus further illuminate the link between analogical reasoning and creative cognition by demonstrating convergent and divergent thinking as predictors of verbal analogy.     

Religion and Anti-Immigration Sentiments in Context: Field Studies in Jerusalem

ABSTRACT

Political and social changes in the past decade have rendered questions about religion and immigration more salient than ever. However, we know very little about the potential impact of religion as it operates in the real world on attitudes toward immigrants. In this investigation, we tested whether and how contextual religious cues in the public sphere might affect tolerance toward immigrants. In two studies, we compared the effects of a religious and a secular context (Study 1: religious location; Study 2: religious attire) on attitudes toward Jewish immigrants (i.e., a religious ingroup) and non-Jewish immigrants (i.e., a religious outgroup). Across studies, contextual religious cues predicted ingroup favoritism, as expressed by less social rejection toward religious ingroups and less support for anti-immigration policies affecting religious ingroups. However, contextual religious cues were unrelated to anti-immigration attitudes toward religious outgroups. In Study 2, these patterns were moderated by participants’ religiosity, such that they were found among more (but not fewer) religious participants. These findings extend prior laboratory findings and shed light on how religion influences attitudes toward immigration in rich and complex real environments.     

Full-Time versus Part-Time Employees: Understanding the Links between Work Status, the Psychological Contract, and Attitudes

Research findings comparing the work attitudes of full-time and part-time employees have been inconsistent and inconclusive. Furthermore, empirical studies have tended to be atheoretical, and there are few convincing psychological explanations to explain differences where found. This article tests the psychological contract as an explanatory framework for attitudinal differences across work status (i.e., whether employed on a part-time or full-time basis). The model is tested across samples from two different organizations using structural equation modeling. The analysis reveals that part-time and full-time employees differed on a number of attitudes and that psychological contract fulfillment could be used to explain differences in certain attitudes (e.g., satisfaction) but not others (e.g., affective commitment). Analyses also show that the relationships between psychological contract fulfillment and outcomes were rarely moderated by work status, suggesting that part-time employees will respond in a similar way as full-time employees to adjustments in their psychological contract.     

The Instrumental and Symbolic Functions of Attitudes toward Persons with AIDS1

Five studies explored the psychological bases of attitudes toward persons afflicted with Acquired Immune Deficiency Syndrome (AIDS). These studies examined both instrumental and symbolic bases of these attitudes. In Studies 1, 2, and 3, both instrumental factors (e.g., beliefs about the probability of one's own child contracting AIDS) and symbolic factors (general attitudes toward homosexuality) independently contributed to the prediction of attitudes toward having one's child attend classes with a nonhomosexual person having AIDS. In Study 4, only attitudes toward homosexuality (symbolic factors) and not beliefs about contagiousness related to students' expressing a desire to transfer from a class with an AIDS-infected professor. In Study 5, subjects role played the situation experienced by subjects in Study 4. A wider array of instrumental concerns was assessed. While both instrumental and symbolic factors were related to attitudes of role-playing subjects, the specific instrumental concerns of importance were related to beliefs about subjects' feeling comfortable with the professor and not the contagiousness of AIDS. Thus, these results paralleled those of Study 4. These findings are discussed with regard to their relevance for understanding the varying functions of attitudes and for understanding the stigmatization of disease victims.