Battle of the sexes: gender stereotype confirmation and reactance in negotiations.

The authors examined how gender stereotypes affect negotiation performance. Men outperformed women when the negotiation was perceived as diagnostic of ability (Experiment 1) or the negotiation was linked to gender-specific traits (Experiment 2), suggesting the threat of negative stereotype confirmation hurt women's performance relative to men. The authors hypothesized that men and women confirm gender stereotypes when they are activated implicitly, but when stereotypes are explicitly activated, people exhibit stereotype reactance, or the tendency to behave in a manner inconsistent with a stereotype. Experiment 3 confirmed this hypothesis. In Experiment 4, the authors examined the cognitive processes involved in stereotype reactance and the conditions under which cooperative behaviors between men and women can be promoted at the bargaining table (by activating a shared identity that transcends gender).     

Exposure to sexism can decrease implicit gender stereotype bias

Two studies examined the effect of exposure to sexism on implicit gender bias, focusing specifically on stereotypes of men as competent and women as warm. Male and female participants were exposed to sexism or no sexism. In both Experiment 1 (Implicit Association Task; N = 115) and Experiment 2 (Go/No‐go Association Task; N = 167), women who had been exposed to sexist beliefs demonstrated less implicit gender stereotype bias relative to women who were not exposed to sexism. In contrast, exposure to sexism did not influence men's implicit gender stereotype bias. In Experiment 2, process modelling revealed that women's reduction in bias in response to sexism was related to increased accuracy orientation and a tendency to make warmth versus competence judgments. The implications of these findings for current understandings of sexism and its effects on gender stereotypes are discussed.     

Trait‐Related Concepts Activate Stereotypically Consistent Concepts on the Same Stereotype Dimension,But May not Spread to the Other Stereotype Dimension

Applying the stereotype‐content model, which categorizes stereotypes into two dimensions (warmth and competence), we investigated whether gender‐stereotype‐related concepts activate other concepts on the same dimension and concepts on the other dimension. To test this, we conducted two experiments, both based on the Deese–Roediger–McDermott paradigm. In Experiment 1, we conceptually replicated the results of previous research, which revealed that when trait‐related words are presented to participants, gender‐stereotype‐related concepts induce the later false recognition of stereotypically consistent non‐presented words. Then, in Experiment 2, we revealed that exposure to gender‐stereotype‐related concepts induces the false recognition of non‐presented words relevant to stereotypical concepts on the same dimension, but not those on the other dimension. We conclude by discussing the underlying process of ambivalent stereotype activations, referring to implicit processes and system justification.     

What Matters More—Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness

The outcomes of 2 experiments investigating the effectiveness of advertisements that use (non)traditional stereotypes of women (Experiment 1) or men (Experiment 2) are reported. Effectiveness of the ads was tested in relation to perceivers' attitudes toward female or male gender roles, respectively. The main finding was that for both male and female versions of the advertisements, the paternalistic ad strategies were more effective than were the envious ones, supporting the predictions of the stereotype content model over the classic prediction of negative effects of nontraditional gender portrayals for advertising effectiveness. Moreover, attitudes toward gender roles played only a limited role in determining ad effectiveness. Theoretical and practical implications are discussed.     

Women who tell and men who ask: Perceptions of men and women departing from gender stereotypes during initial interaction

An experiment was conducted to determine if behavior that deviated from gender stereotypes during initial interaction produced less positive perceptions of a target than did behavior conforming to stereotype. Thirty-seven males and 38 females (targets) were randomly assigned to conditions where they either enacted a behavior stereotypical to their gender or engaged in a behavior departing from the stereotype during initial interaction with a randomly assigned different-gender stranger (perceiver). All of the participants were raised in the United States. The majority of participants were Caucasian, approximately 30% of the participants were Hispanic. The participants were predominantly middle class. The gender stereotypical condition required the female target to ask questions and the male target to talk about himself during the interaction. A second condition required male and female targets to do the reverse (female tell and male ask). Following the interaction perceivers completed measures of positive affect and social attractiveness. The results indicated that perceptions of targets engaging in behavior opposite of gender stereotypes depend on the perceiver's level of gender-schematicity. The level of gender schematicity indicates a person's tendency to depend on traditional gender stereotypes. While schematics tended to feel less positively or no differently during interactions with gender opposite versus gender norm targets, they tended to evaluate the gender opposite target as more or no differently socially attractive than gender norm targets. Results also suggest that men may have more latitude to engage in gender opposite behaviors than do women.     

The effect of gender stereotype activation on entrepreneurial intentions

In this study, the impact of implicit and explicit activation of gender stereotypes on men's and women's intentions to pursue a traditionally masculine career, such as entrepreneurship, was examined. On the basis of stereotype activation theory, it was hypothesized that men and women would confirm the gender stereotype about entrepreneurship when it was presented implicitly but disconfirm it when it was presented explicitly. Hypotheses were tested by randomly assigning 469 business students to one of 6 experimental conditions and then measuring their entrepreneurial intentions. Results supported the hypothesis when entrepreneurship was associated with stereotypically masculine characteristics but not when it was associated with traditionally feminine characteristics. Men also had higher entrepreneurial intention scores compared with women when no stereotypical information about entrepreneurship was presented, suggesting that underlying societal stereotypes associating entrepreneurship with masculine characteristics may influence people's intentions. However, men and women reported similar intentions when entrepreneurship was presented as gender neutral, suggesting that widely held gender stereotypes can be nullified. Practical implications and directions for future research are discussed.     

Measuring Stereotypes of Female Politicians

One explanation for the dearth of women in elected office is that voters stereotype candidates based on their gender. Research in this vein often assumes that female candidates will be stereotyped similarly to women (e.g., as compassionate) and measures stereotypes as such. We question this assumption, proposing instead that female politicians constitute a subtype—a new stereotypical category with its own qualities—of the broader group of women. We compare the content of female politician stereotypes to other relevant comparison groups including politicians, male politicians, and female professionals. Using a classic methodology to determine stereotype content (Katz & Braly, 1933), we find that female politicians do not share the qualities that are ascribed to women (e.g., warm, empathetic). Our results show that female politicians seem to be “losing” on male stereotypical qualities while also not having any advantage on qualities typical of women. The content of female politician stereotypes is nebulous and lacks clarity in comparison to all other groups examined. We discuss implications for the future measurement of politician stereotypes.     

STEREOTYPE THREAT AND GENDER DIFFERENCES IN PERFORMANCE ON A NOVEL VISUOSPATIAL TASK

Stereotype threat research has shown that being a member of a negatively stereotyped group may result in impaired performance on tests of skills thought to be relevant to the stereotype. This study investigated whether stereotype threat influences gender differences in performance on a novel test of visuospatial ability. Undergraduates ( N  = 194) were told that men outperform women on the test (explicit threat), were given no gender-relevant information (implicit threat), or were told that men and women do not differ (nullified stereotype). Although men outperformed women in the explicit and implicit stereotype threat groups, women's performance did not differ significantly from men's when told there is no gender difference. The effect was most pronounced for difficult line judgments. Although stereotypes regarding visuospatial ability may be less culturally salient than those of other cognitive abilities, these findings suggest that they influence performance nonetheless. Implications for optimizing cognitive test performance are discussed.     

Stereotype susceptibility narrows the gender gap in imagined self-rotation performance

Three studies examined the impact of stereotype messages on men’s and women’s performance of a mental rotation task involving imagined self-rotations. Experiment 1 established baseline differences between men and women; women made 12% more errors than did men. Experiment 2 found that exposure to a positive stereotype message enhanced women’s performance in comparison with that of another group of women who received neutral information. In Experiment 3, men who were exposed to the same stereotype message emphasizing a female advantage made more errors than did male controls, and the magnitude of error was similar to that for women from Experiment 1. The results suggest that the gender gap in mental rotation performance is partially caused by experiential factors, particularly those induced by sociocultural stereotypes.     

Disinhibition of stereotyping: context,prejudice, and target characteristics

The present research examined the moderating influences of individual differences in sexism on the application of gender stereotypes to stereotypic versus nonstereotypic targets as a function of contexts that induced sex stereotypic or counterstereotypic responses. Specifically, participants first received an attribution task in which they were induced to explain a variety of gender relevant situations in gender stereotypic or nonstereotypic ways. Participants were then presented with an ostensibly unrelated person judgment task in which they were asked to judge two women who acted either ambiguously stereotypically or nonstereotypically. The initial opportunity to express stereotypes without censure accentuated stereotype application, but only for highly prejudiced participants rating a woman who acted in an ambiguously stereotypical (i.e. unassertive) manner. We consider the implications of these findings for processes of stereotype disinhibition, and the moderating influences of individual differences in prejudice, target characteristics, and local norms. Copyright © 2002 John Wiley & Sons, Ltd.     

Reactions to counterstereotypic behavior: the role of backlash in cultural stereotype maintenance

Social and economic sanctions for counterstereotypical behavior have been termed the backlash effect. The authors present a model of the role of backlash in cultural stereotype maintenance from the standpoint of both perceivers and actors. In Experiments 1 and 2, participants lost a competition to either atypical or typical men or women and subsequently showed greater tendency to sabotage deviants. Moreover, undermining deviants was associated with increased self-esteem, suggesting that backlash rewards perceivers psychologically. Experiment 3 showed that gender deviants who feared backlash resorted to strategies designed to avoid it (e.g., hiding, deception, and gender conformity). Further, perceivers who sabotaged deviants (Experiment 2) or deviants who hid their atypicality (Experiment 3) estimated greater stereotyping on the part of future perceivers, in support of the model's presumed role for backlash in stereotype maintenance. The implications of the findings for cultural stereotypes are discussed.     

Suppression and hypothesis testing: does suppressing stereotypes during interactions help to avoid confirmation biases?

Recent work indicates that trying not to think in stereotypical terms increases the accessibility of stereotypical information, which paradoxically results in more stereotypical judgments. The present study translated the colour‐blindness ideology in general and stereotype suppression research in particular into an hypothesis testing setting. Participants who were asked to suppress their stereotypes when selecting a set of questions were indeed less guided by ambient stereotypes than control participants, thereby showing a reduction of the classical confirmation orientation in question preferences. Still, compared to control participants, suppressors also later reported more polarized impressions such that consistent targets were seen as more stereotypical and inconsistent ones as more counter‐stereotypical. Moreover, group evaluations were more stereotypical for suppressors than for controls indicating that suppression had led to stronger activation of the stereotypical representation. Results are discussed in light of the prevailing belief regarding the benefits of political correctness and colour‐blindness. Copyright © 2003 John Wiley & Sons, Ltd.     

Category and stereotype activation revisited

In Study 1 (N= 230), we found that the participants' explicit prejudice was not related to their knowledge of cultural stereotypes of immigrants in Sweden, and that they associated the social category immigrants with the same national/ethnic categories. In Study 2 (N= 88), employing the category and stereotype words obtained in Study 1 as primes, we examined whether participants with varying degrees of explicit prejudice differed in their automatic stereotyping and implicit prejudice when primed with category or stereotypical words. In accord with our hypothesis, and contrary to previous findings, the results showed that people's explicit prejudice did not affect their automatic stereotyping and implicit prejudice, neither in the category nor stereotype priming condition. Study 3 (N= 62), employing category priming using facial photographs of Swedes and immigrants as primes, showed that participants' implicit prejudice was not moderated by their explicit prejudice. The outcome is discussed in relation to the distinction between category and stereotype priming and in terms of the associative strength between a social category and its related stereotypes.     

Sexting, Catcalls, and Butt Slaps: How Gender Stereotypes and Perceived Group Norms Predict Sexualized Behavior

The current study examined the role of endorsed stereotypes about men and women and perceived peer norms in predicting three distinct types of stereotypical sexualized behaviors (verbal, physical, and indirect) among late adolescents. Two hundred and fifty U.S. college students from the mid-South (178 females, 72 males) between the ages of 17 and 19 completed a number of surveys regarding sexual gender stereotypes (e.g., men are sex-focused and women are sexual objects), perceived peer norms about the acceptability of stereotypical sexualized behaviors (SSB), and their own SSBs. Results revealed that most college students have perpetrated these SSBs at least once, and that the most common form of sexualized behavior was verbal SSB, such as rating someone’s body. Results also showed that, although the young men and women did not differ in their perpetration of indirect SSBs (e.g., sending pictures via text), young men perpetrated more verbal and physical SSB than women. For young women, endorsing the idea that men are sex-focused predicted all three types of SSB. For young men, endorsing the stereotype that men are sex-focused predicted verbal and physical SSB, and endorsing the stereotype that women are sex objects predicted physical SSB. Importantly, perceived peer group norms were a significant predictor of all three types of SSB for both women and men. Thus, the current study suggests that distinct types of stereotypical sexualized behaviors are common among college students, and are predicted by an individual’s stereotypes about men and women and perceived peer norms.     

Support for harmful treatment and reduction of empathy toward blacks: “Remnants” of stereotype activation involving Hurricane Katrina and “Lil’ Kim”

Two experiments involving White participants tested the influence of media-based Black stereotypes on subsequent responses to Black and White persons-in-need. Experiment 1 showed that priming the “Black criminal” stereotype through exposure to photographs of Blacks looting after Hurricane Katrina produced greater application of the criminal stereotype and support for harmful treatment toward Black evacuees-in-need (i.e., police firing gun shots directly over evacuees’ heads) relative to control conditions. Experiment 2 showed that priming the “promiscuous Black female” stereotype through exposure to sexual rap music elicited greater application of the promiscuity stereotype and reduced empathy for a Black pregnant woman-in-need relative to control conditions. The influence of priming Black stereotypes through media exposure on support for harmful treatment and empathic responses was mediated by stereotypical attributions.     

Facial expressions can inhibit the activation of gender stereotypes

ABSTRACT

Using faces as the priming stimuli, the present study explored the influence of facial expressions on the activation of gender stereotypes using a lexical decision paradigm. Experiment 1 explored the activation of gender stereotypes when the facial primes contained only gender information. The results showed that gender stereotypes were activated. In Experiment 2, the facial primes contained both gender category and expression information. The results indicated that gender stereotypes were not activated. Experiment 3 required the participants to make emotion, gender, or impression decisions concerning the facial primes before the lexical decision task. The results showed that gender stereotypes were not activated in emotion and impression decisions conditions, whereas stereotypes were activated in gender decisions condition. These finding suggest that facial expressions can inhibit automatic activation of gender stereotypes, unless the perceivers perform gender categorization processing to prime faces intentionally.     

Endorsing a negative in-group stereotype as a self-protective strategy: Sacrificing the group to save the self

This work examined if stigmatized targets will embrace negative in-group stereotypes in order to protect their self-esteem from the threat of stereotypic failures. All studies focused on the stereotype that women have lower math ability than men. In Study 1, women who failed a math test showed buffered self-esteem if they were first given the opportunity to endorse this stereotype. Study 2 replicated this effect and showed that women, but not men, increased their endorsement of this stereotype following math failure. Study 3 showed that the tendency to embrace this stereotype in response to failure was most pronounced among women with high trait self-esteem. Together, these findings suggest that there are contexts in which stigmatized individuals can protect their self-esteem in the face of stereotypic failures by embracing the very stereotypes that would have predicted their failure.     

印象形成中交叉刻板印象的加工机制

以大学生作为被试,旨在探究：在交叉刻板印象加工过程中,是否存在某一单维刻板印象的加工优势效应？如果存在,靶子熟悉度的差异是否会影响单维刻板印象的加工优势效应？该单维刻板印象加工优势效应是否还会受到其他单维刻板印象加工的调节。研究结果表明：（1）在对具有性别-年龄组合而成的交叉刻板印象的人群进行判断时,通过面孔进行启动,发现在不同的条件下分别存在性别单维刻板印象和年龄单维刻板印象的加工优势效应,即年轻男性或女性面孔的性别特征较年龄特征更容易得到加工和提取,老年男性或女性面孔的年龄特征较性别特征更具有加工优势。而在范畴词汇启动下,老年男性或女性词汇启动下的年龄特征较性别特征更具有加工优势。（2）熟悉性会影响单维刻板印象的加工优势,即在年轻被试感知面孔或范畴词汇时,其对老年男性或女性靶子间击中率的差异要显著大于对年轻男性或女性的靶子间击中率的差异。换言之,年轻被试感知老年人靶子的性别与年龄间的差异要显著大于年轻人靶子,出现自我参照现象。（3）在交叉刻板印象加工中,同时存在的各类单维刻板印象加工是彼此削弱的,具有优势加工效应的刻板印象的加工会受到非优势刻板印象加工的抑制。（4）在交叉刻板印象加工中,优势刻板印象加工会受到其相对刻板印象加工的削弱。