Priming word recognition with orthographic neighbors: effects of relative prime-target frequency

Four lexical decision experiments were performed with an orthographic priming paradigm in which test words were preceded by orthographically related or unrelated prime words. When prime words were presented for 350 ms without a mask, it was observed that primes that are lower frequency orthographic neighbors of the target interfered with target processing relative to an unrelated condition. When primes were higher frequency neighbors of the target, no interference or facilitation was observed. On the other hand, with briefly presented masked primes, interference was observed with higher frequency prime words. Finally, facilitatory effects in masked repetition priming were obtained with both high- and low-frequency prime-target pairs. The results are interpreted in terms of activation and selection processes operating in visual word recognition.     

汉语听觉阈下启动效应：来自听觉掩蔽启动范式的证据

使用汉语双字词为实验材料,采用听觉掩蔽启动范式,通过3个实验考察汉语听觉阈下启动效应。结果发现,真词的听觉阈下重复启动效应显著,并且听觉阈下重复启动效应不受启动、目标发音者性别一致性的影响。但真词的阈下语音、语素和语义启动效应及假词的阈下重复和首字启动效应都不显著。这些结果说明,听觉通道阈下呈现的汉语双字词的词汇水平信息可以得到无意识加工。汉语双字词的听觉阈下启动效应可能是基于启动词整词表征的无意识激活。     

Masked repetition and phonological priming within and across modalities

Lexical decision latencies to word targets presented either visually or auditorily were faster when directly preceded by a briefly presented (53-ms) pattern-masked visual prime that was the same word as the target (repetition primes), compared with different word primes. Primes that were pseudohomophones of target words did not significantly influence target processing compared with unrelated primes (Experiments 1-2) but did produce robust priming effects with slightly longer prime exposures (67 ms) in Experiment 3. Like repetition priming, these pseudohomophone priming effects did not interact with target modality. Experiments 4 and 5 replicated this general pattern of effects while introducing a different measure of prime visibility and an orthographic priming condition. Results are interpreted within the framework of a bimodal interactive activation model.     

Priming of semantic classifications by novel subliminal prime words

Four experiments demonstrate category congruency priming by subliminal prime words that were never seen as targets in a valence-classification task (Experiments 1, 2, and 4) and a gender-classification task (Experiment 3). In Experiment 1, overlap in terms of word fragments of one or more letters between primes and targets of different valences was larger than between primes and targets of the same valence. In Experiments 2 and 3, the sets of prime words and target words were completely disjoint in terms of used letters. In Experiment 4, pictures served as targets. The observed subliminal priming effects for novel primes cannot be driven by partial analysis of primes at the word-fragment level; they suggest instead that primes were processed semantically as whole words contingent upon prime duration.     

Beyond binary judgments: Prime validity modulates masked repetition priming in the naming task

Bodner and Masson (2001) reported that masked repetition priming of lexical decisions is often greater when the repetition primes appear on a high, rather than a low, proportion of trials. They suggested that processing episodes are constructed for masked primes and that recruitment of those episodes is affected by the probability that the prime will be useful for processing the target. If context-sensitive recruitment of primes is a general mechanism, a similar effect should also occur in a nonbinary response task. In accord with this hypothesis, using the naming task and a 45-msec prime duration, we show that masked repetition priming effects for uppercase words, case-alternated words, and pseudohomophones were greater when .8 rather than .2 of the trials involved repetition (vs. unrelated) primes. Prime validity effects are consistent with a memory recruitment view of priming but may be difficult to explain using activation-based mechanisms.     

Evidence from the attentional blink for different sources of word repetition effects

T2 in an attentional blink paradigm served as a high- or low-frequency prime word for a subsequent repeated target. Consistent with research in visual word identification, only reported primes facilitated the identification of a target repeated approximately 8 s after RSVP. Priming was greater for low- than high-frequency words. Analogous with masked priming, a blinked T2 facilitated report of a repeated target occurring 318 ms after T2 in RSVP. The blinked repetition priming effect was additive with target frequency. These results indicate that: (1) the outcomes of processing prime words are a key factor in repetition priming effects, with blinked and reported T2s behaving like masked and unmasked primes, respectively, (2) there may be different sources of repetition effects, (3) there is a consistent cross-paradigm pattern of repetition effects that occurs as a function of prime–target interval and the ability to identify the word on its first and second presentation.     

Mechanisms of source confusion and discounting in short-term priming: 1. Effects of prime duration and prime recognition

Huber, Shriffrin, Lyle, and Ruys (2001) measured short-term repetition priming effects in perceptual identification with two-alternative forced-choice testing. There was a preference to choose repeated words following passive viewing of primes and a preference against choosing repeated words following active responding to primes. In this present study, we explored conditions of prime processing that produce this pattern of results. Experiment 1 revealed that increased prime duration under passive viewing instructions produces the active priming pattern. Experiment 2 assessed memory for primes: With poor recognition of primes, there was a strong preference for repeated words; however, with good recognition of primes, this preference was eliminated. These results are modeled by a computational theory of optimal decision making, responding optimally with unknown sources of evidence (ROUSE). In ROUSE, a preference for repeated words results from source confusion between primes and choice words. A reversal in the direction of preference arises from the discounting of words known to have also appeared as primes.     

Code-switching effects in bilingual word recognition: a masked priming study with event-related potentials

Two experiments tested language switching effects with bilingual participants in a priming paradigm with masked primes (duration of 50 ms in Experiment 1 and 100 ms in Experiment 2). Participants had to monitor target words for animal names, and ERPs were recorded to critical (non-animal) words in L1 and L2 primed by unrelated words from the same or the other language. Both experiments revealed language priming (switching) effects that depended on target language. For target words in L1, most of the language switch effect appeared in the N400 ERP component, with L2 primes generating a more negative going wave than L1 primes. For L2 target words, on the other hand, the effects of a language switch appeared mainly in an earlier ERP component (N250) peaking at approximately 250 ms post-target onset, and showing greater negativity following an L1 prime than an L2 prime. This is the first evidence for fast-acting language-switching effects occurring in the absence of overt task switching.     

Comparing different kinds of words and word-word relations to test an habituation model of priming

Huber and O'Reilly (2003) proposed that neural habituation exists to solve a temporal parsing problem, minimizing blending between one word and the next when words are visually presented in rapid succession. They developed a neural dynamics habituation model, explaining the finding that short duration primes produce positive priming whereas long duration primes produce negative repetition priming. The model contains three layers of processing, including a visual input layer, an orthographic layer, and a lexical-semantic layer. The predicted effect of prime duration depends both on this assumed representational hierarchy and the assumption that synaptic depression underlies habituation. The current study tested these assumptions by comparing different kinds of words (e.g., words versus non-words) and different kinds of word-word relations (e.g., associative versus repetition). For each experiment, the predictions of the original model were compared to an alternative model with different representational assumptions. Experiment 1 confirmed the prediction that non-words and inverted words require longer prime durations to eliminate positive repetition priming (i.e., a slower transition from positive to negative priming). Experiment 2 confirmed the prediction that associative priming increases and then decreases with increasing prime duration, but remains positive even with long duration primes. Experiment 3 replicated the effects of repetition and associative priming using a within-subjects design and combined these effects by examining target words that were expected to repeat (e.g., viewing the target word ‘BACK' after the prime phrase ‘back to'). These results support the originally assumed representational hierarchy and more generally the role of habituation in temporal parsing and priming.     

Semantic priming effects from single words in a lexical decision task

The present research examines the semantic priming effects of a centrally presented single prime word to which participants were instructed to either "attend and remember" or "ignore". The prime word was followed by a central probe target on which the participants made a lexical decision task. The main variables manipulated across experiments were prime duration (50 or 100 ms), the presence or absence of a mask following the prime, and the presence (or absence) and type of distractor stimulus (random set of consonants or pseudowords) on the probe display. There was a consistent interaction between the instructions and the semantic priming effects. Relative to the "attend and remember" instruction, an "ignore" instruction produced reduced positive priming from single primes presented for 100 ms, irrespective of the presence or absence of a prime mask, and regardless of whether the probe target was presented with or without distractors. Additionally, reliable negative priming was found from ignored primes presented for briefer durations (50 ms) and immediately followed by a mask. Methodological and theoretical implications of the present findings for the extant negative priming literature are discussed.     

A constraint on eliminating semantic priming by repeating a prime

Repeated semantic primes have been shown to generate an additive semantic priming effect when those primes are different words, but repetition priming of the prime seems to eliminate semantic priming of lexical decisions for reasons that are not clear. These studies replicated this effect but also showed that repetition priming of the prime does not eliminate semantic priming with a longer lag between the repeated primes. The implications of these results for understanding the basic effect are discussed.     

The facilitation of lexical decisions by a prime occurring after the target

Three experiments are reported that investigate priming effects in a lexical decision task. when the prime was presented after the target. In Experiment 1, the lexical decision target was presented for 50 msec, followed 80 msec later by the prime. No significant facilitation of responses was observed in the related prime condition. In Experiment 2, the target was presented for 30 msec, followed 35 msec later by the prime. Targets followed by related primes were responded to significantly faster than targets with unrelated primes. Experiment 3 replicated the result of Experiment 2. The data are interpreted as supporting parallel processing of the prime and target in semantic priming experiments. The theoretical implications of the “backward” priming effect are discussed.     

The dependence of semantic relatedness effects upon prime processing

The semantic relationship between a prime and a target word has been shown to affect the speed at which the target word is processed. This series of experiments investigated how the semantic priming effect is influenced by the nature of the task performed on the prime word. Subjects were asked to perform either a naming or a letter-search task on the prime word and either a lexical-decision or color-naming task on the target word. When the primes were named, response times for the target words were facilitated in the lexical-decision task and inhibited in the color-naming task. However, these effects were eliminated or reduced to an insignificant level when the primes were searched for letters. We suggest that in order to produce the usual priming effect, the primes have to be processed for meaning rather than probed for constituents.     

The positivity proportion effect: A list context effect in masked affective priming

In the evaluative decision task, participants decide whether target words denote something positive or negative. Positive and negative prime words are known to engender so-called affective priming effects in this task. Primes were sandwich masked, and the proportion of positive to negative target words was manipulated. In Experiment 1, prime valence and positivity proportion interacted, so that primes of the less frequently presented target valence caused larger priming effects. Experiment 2 rendered an explanation of this interaction in terms of response bias unlikely, Experiment 3 ruled out a peripheral locus of the effect, and Experiment 4 ruled out an account in terms of stimulus repetition. The effect is explained by means of an attentional bias favoring the rare kind of valence.     

Semantic priming,prime reportability,and retroactive priming are interdependent

In two experiments, semantic analysis of prime words was measured in terms of facilitation in naming a semantically related target word. Targets were degraded but gradually clarified until the subject named them. Subjects reported the prime after naming the target. Experiment 1 used semantic associates as primes at a 50-msec prime-target stimulus onset asynchrony (SOA). Experiment 2 used both semantic-associate and identity primes at a 1,000-msec prime-target SOA. Reported primes showed facilitation in both experiments, whereas unreported primes did not. It appears that primes that undergo enough analysis to facilitate target processing are also available for conscious report. However, retroactive priming in both experiments showed that target processing also had an impact on prime reportability. The interdependence of priming and prime reportability disallows a straightforward interpretation of the origin of the facilitation.     

Masked priming of words and nonwords in a naming task: Further evidence for a nonlexical basis for priming

Masked priming effects in word identification tasks such as lexical decision and word naming have been attributed to a lexical mechanism whereby the masked prime opens a lexical entry corresponding to the target word. Two experiments are reported in which masked repetition priming effects of similar magnitude were obtained with word and nonword targets in a naming task. Masked orthographic priming was more stable for word than for nonword targets, although morphological primes produced no advantage beyond that achieved by matched orthographic primes. These results, taken together with the recent finding that repetition priming of nonwords can be obtained in the lexical decision task, support the view that masked priming of words and nonwords has a nonlexical component. We suggest that masked primes can enhance target identification by contributing to the construction of an orthographic or a phonological representation of the target, regardless of the target's lexical status.     

Boundary conditions for the influence of unfamiliar non-target primes in unconscious evaluative priming: The moderating role of attentional task sets

Evaluative priming by masked emotional stimuli that are not consciously perceived has been taken as evidence that affective stimulus evaluation can also occur unconsciously. However, as masked priming effects were small and frequently observed only for familiar primes that there also presented as visible targets in an evaluative decision task, priming was thought to reflect primarily response activation based on acquired S–R associations and not evaluative semantic stimulus analysis. The present study therefore assessed across three experiments boundary conditions for the emergence of masked evaluative priming effects with unfamiliar primes in an evaluative decision task and investigated the role of the frequency of target repetition on priming with pictorial and verbal stimuli. While familiar primes elicited robust priming effects in all conditions, priming effects by unfamiliar primes were reliably obtained for low repetition (pictures) or unrepeated targets (words), but not for targets repeated at a high frequency. This suggests that unfamiliar masked stimuli only elicit evaluative priming effects when the task set associated with the visible target involves evaluative semantic analysis and is not based on S–R triggered responding as for high repetition targets. The present results therefore converge with the growing body of evidence demonstrating attentional control influences on unconscious processing.     

Mechanisms of source confusion and discounting in short-term priming 2: effects of prime similarity and target duration

D. E. Huber, R. M. Shiffrin, K. B. Lyle, and K. I. Ruys (2001) tested two-alternative, forced-choice (2-AFC) perceptual identification in a short-term priming task. For repetition priming, passive viewing of primes resulted in a preference to choose repeated words, but actively responding to primes resulted in a preference against choosing repeated words. These results were explained with a computational model, responding optimally with unknown sources of evidence (ROUSE), using the offsetting mechanisms of source confusion and discounting. An analysis of ROUSE revealed conditions under which discounting efficacy should diminish, causing a preference for primed words even with active prime processing. Two new studies confirm 2 such conditions: very short target flash durations and very low similarity between primes and primed choice words. These a priori predictions contrast with the a posteriori data fits of a multinomial model developed by R. Ratcliff and G. McKoon (2001).     

Primes and flankers: Source confusions and discounting

Visual identification of briefly presented target words is affected by the presence of nondiagnostic prime words that immediately precede the target, flanker words simultaneously presented adjacent to the target, and visual masks that immediately follow the target in the same location. Priming is duration dependent: In a forced choice target identification task, brief primes produce a strong preference to choose the primed alternative, whereas long primes have the opposite effect. The ROUSE model (Huber, Shiffrin, Lyle, & Ruys, Psychological Review 108:149?C182, 2001) predicts this interaction by positing that prime features are confused with target features and that evidence regarding the prime features is discounted less for short primes and more for long primes, when both are compared with the optimal level. In the present study, we augmented the typical short-term priming experiment by adding flankers that appeared simultaneously with the target and remained for a short or long duration. In the experiment, we replicated previous priming effects and produced novel effects of flanker duration. ROUSE accounted for both the priming and flanker findings with the previously posited processes, but with different quantitative parameters for flankers: Relative to optimal levels of discounting, all flanker features were underdiscounted, but longer flankers were discounted more than short flankers.     

Effects of prime and target eccentricity on masked repetition priming

Three experiments examined the influence of briefly presented, pattern-masked prime stimuli on target word recognition at varying eccentricities. The prime was either the same word as the targets or a different word, and prime position varied horizontally from a central fixation point. The targets were either in the same location as the primes (Experiment 1A) or always centrally located (Experiments 1B and 2). In Experiment 1A, target word recognition showed a typical right visual field advantage, and priming effects diminished with increasing prime and target eccentricity. With centrally located targets, priming effects tended to be more constrained by prime location. After eye fixation location and prime visibility were controlled for (Experiment 2), a right visual field advantage for priming effects was also evident for central targets, suggesting an influence of endogenous attentional biases in masked repetition priming.