Private self-consciousness as moderator of the importance of attitude and subjective norm: The prediction of voting

The influence of private self-consciousness on the components of Ajzen and Fishbein's attitude model (attitude and subjective norm) is analysed. The impact of past behaviour on both current behaviour and behavioural intention is also studied. This model was applied to the prediction of voting intention and reported behaviour in the Spanish Parliamentary elections held in 1989, Attitude showed stronger influence than subjective norm on behavioural intention for subjects with a higher private self-consciousness. The opposite was true for subjects having a lower private self-consciousness. Past behaviour had a significant influence on both behavioural intention and behaviour.     

Predicting Zimbabwean women's ability to tell their partners to use condoms.

The effectiveness of AIDS education may depend on the development of models that predict and explain HIV prevention behavior. In this study, the aim was to test Fishbein and Ajzen's theory of reasoned action model in predicting women's capacity to tell their partner to use condoms. The basic theory pertains to the relationship of 1) attitude toward behavior and 2) the subjective norms to behavior; further refinements reflect factors such as 3) perceived behavioral control or self-efficacy, 4) and perceived barriers. A sample was drawn of 123 female first-year teacher trainees in Harare, Zimbabwe, in late 1990; a self-administered questionnaire was distributed and returned. 72% of the respondents were sexually experienced. The mean age of the entire sample was 24 years. The results of the multiple linear regression indicated that the model was able to predict were F(2,74)=32.81, p.0001. 47% of the variance was explained by this Fishbein model. Attitude toward behavior was significantly associated with the intention to tell one's partner to use condoms (beta = .60, p .05). Subjective norms were not significant (beta = .15, p .05). Perceived behavioral control and perceived barriers were also not significantly associated with the intention to tell one's partner to use condoms. A caveat was that the subjective norm was measured by only one item, and an improved conceptualization and measurement of this construct might have changed the relationship. The suggestion is that health educators should address women's underlying beliefs and attitudes about the benefits of telling their partners to use condoms. Future prospective studies will better delineate the relationship between attitude and behavior.     

Understanding pregnant women's decision making concerning prenatal screening

OBJECTIVE: This study is aimed at enhancing understanding prenatal screening decision making through testing a hypothesized decision model based on decision theory and health behavior theory. DESIGN: We obtained questionnaires from 1,666 pregnant women who were offered prenatal screening for Down's syndrome. Path analysis (using LISREL) resulted in a final model with reasonable model fit, which was verified by split-sample cross-validation. MAIN OUTCOME MEASURES: These included perceived probability, perceived severity, attitude toward termination, response efficacy, attitude toward prenatal screening, subjective norm, child-related anxiety, and intention to undergo prenatal screening. RESULTS: Attitude toward termination of pregnancy, perceived test efficacy, and subjective norm regarding the desirability of having prenatal screening determined a woman's attitude toward having a prenatal test. Anxiety was influenced by perceived risk and perceived severity of having a child with Down's syndrome, and by subjective norm, but this appeared to be a weak predictor of intention to test. Pregnant women with a positive attitude toward prenatal screening, and who perceived a subjective norm in favor of undergoing prenatal screening, showed a greater intention to have prenatal screening done. CONCLUSION: These findings suggest that more attention should be paid toward the values and social context of pregnant women during the counseling process.     

Attitude towards euthanasia in relation to death anxiety among a sample of 343 nurses in India

Scores on Attitude towards Euthanasia were correlated with scores on Death Anxiety among 343 female nurses in India using Templer's Death Anxiety Scale and the authors' 24-item attitude scale. No significant correlation was found between the two sets of scores (r = -.09) or a nonlinear score on relation. Age of nurses was not significantly related to Attitude towards Euthanasia (r = .07) or Death Anxiety (r = .11). As measured, death anxiety has no bearing on attitude about euthanasia.     

Research on parking choice behavior of shared autonomous vehicle services by measuring users’ intention of usage

Shared autonomous vehicles (SAVs) are one of the important development directions of smart and green transportation. However, relevant researches are not sufficient at present. The factors influencing the intention to use SAVs and their parking choice behaviors need to be further analyzed. First, in order to better explain, predict, and improve travelers’ intention to use SAVs, the conceptual framework based on technology acceptance model was developed to establish the relationships between the travelers’ intention to use SAVs, social influence of SAVs, attitude toward behavior of SAVs, perceived risk of SAVs, perceived usefulness of SAVs and perceived ease of these use. Then structural equation model (SEM) was established to analyze the relationship between various variables. The results show that the perceived usefulness, behavior attitude, social influence, perceived ease of use, and perceived risk are the main factors that determine the intention to use SAVs. Through the test of direct effect, indirect effect, and total effect in the model, it is found that perceived usefulness has the largest total impact on intention to use SAVs, with a standardized coefficient of 0.765, followed by behavior attitude (0.732), social influence (0.597), perceived ease of use (0.462) and perceived risk of SAVs (−0.452). In addition, through the study of observed indicator variables ATB2 and BI3, it is found that perceived usefulness, perceived ease of use, social influence, perceived risk, attitude toward behavior, and behavior intention all have an impact on parking behavior. In order to study the specific influencing factors of parking choice behavior, a multinomial logit (MNL) model was established to analyze the relationships between travelers’ parking choice behaviors and the influential factors, which include travelers’ individual characteristics, travel attributes, and parking modes’ attributes by extracting from a questionnaire. The results show that the travel time, travel fees, parking charge, cruising fees, parking time and traffic emission are the main factors that determine travelers’ choices of parking. This paper provides advice for operators of SAVs.     

The influence of an online auction's product price and e-retailer reputation on consumers' perception, attitude, and behavioral intention

Online auctions combine the conventional auction model with information technology. However, information asymmetry within such auctions causes risks and uncertainties that influence consumer purchase intentions. In this study, a 2 (product price: high vs. low) × 2 (e-retailer reputation: high vs. low) experimental design was used to understand whether the product price and e-retailer reputation will influence consumers' perceived risk, attitude toward the website and purchase intention. The results of this study indicate that perceived risk negatively influences consumer attitude toward the website and online purchase intention, while consumer attitude toward the website positively influences purchase intention. Moreover, involvement moderates the influence of product price and e-retailer reputation only on social risk but does not have a significant effect on consumer attitude toward the website. This study contributes to a more comprehensive understanding of online auction users' behavior. Finally, the managerial implications, limitations and future research directions are also provided.     

Trying,Intentions, and the Processes by Which Goals Influence Performance: An Empirical Test of the Theory of Goal Pursuit1

A laboratory-based test of the theory of goal pursuit (Bagozzi & Warshaw, 1990) was conducted with results indicating substantial support for the theory. Goal attainment and task performance were predicted by a measure of trying, which was associated with the 4 mechanisms of effort, persistence, attention, and use of effective task strategies. Trying was predicted by an individual's intention to try. The intention to try was predicted by an attitude toward trying and a subjective norm toward trying. The individual's attitude toward the process and reactions to success and failure correlated with attitude toward trying. However, regression analyses indicated that the reactions toward failure did not contribute to the prediction of the attitude toward trying. Discussion focused on the utility of the theory of goal pursuit for understanding the processes by which goals influence performance.     

Intention to Participate in Predictive Genetic Testing for Hereditary Cancer: The Role of Attitude toward Uncertainty

This study aimed to identify factors predictive of intentions to participate in genetic testing for hereditary cancer. Measures of the psychosocial influences on intention were based on the theories of reasoned action (TRA) and planned behaviour (TPB) and a new measure of Attitude toward Uncertainty. The participants (the breast cancer sample, n = 124; the colon cancer sample, n = 168) were recruited via a general practitioner's patient database and asked to complete postal questionnaires. The overall response rate was 57.4% (54.7% in the colon cancer sample, 61.4% in the breast cancer sample). In the colon cancer sample, 72% of respondents stated that they would choose to participate in genetic testing for colon cancer susceptibility. In the breast cancer sample, 77% of respondents stated that they would choose to participate in genetic testing for breast cancer susceptibility. The TRA components (attitudes and subjective norms) and Attitude toward Uncertainty emerged as the strongest predictors of intention. The Attitude toward Uncertainty appears to moderate intention in that participants with more negative attitudes toward uncertainty are more likely to undergo the test than those seeking more certainty.     

Predicting Intentions of AIDS-Preventive Behavior Among Adolescents

The aim was to predict adolescents' i]ntentions of regular condom use on the basis of an extended version of Ajzen and Fishbein's (1980) theory of reasoned action. Attitude and subjective norm concerning regular condom use were measured along with their antecedent beliefs and evaluations, with fear of AIDS and knowledge about AIDS included as additional variables. A mixed-gender sample comprising both sexually active and sexually inexperienced adolescents was studied. The results strongly support the impact of attitude toward regular condom use as a determinant of a corresponding behavioral intention. Normative pressures failed to predict intentions of regular condom use, as did fear of AIDS and knowledge about AIDS. The findings are discussed with respect to intervention campaigns aimed at promoting condom use among adolescents as an AIDS-preventive measure.     

The Do-It-Yourself Death Certificate as a Research Technique

ABSTRACT: The Do-It-Yourself Death Certificate (DIYDC) is a slightly abridged facsimile of the Michigan death certificate. In its first series of research applications, the DIYDC was administered to 158 subjects who had chosen death-related courses or occupations; other questionnaires were also administered. Among the findings: (a) death by cancer was markedly underestimated; (b) a quick death was heavily preferred; and (c) the measure of proportion-of-life-remaining was helpful in differentiating preferences for mode of body disposal and attitude toward cryonics. The DIYDC appears to offer a useful supplement to existing techniques for studying orientations toward life and death.     

Opportunistic propensity hinders commitment to acts in conditions of forced compliance and compliance without pressure

The psychosocial literature contains empirical evidence of the effects of personality variables on commitment to acts. The association of economic opportunism was explored with respect to postexperimental attitude change, intentions, and intrinsic motivation of individuals (N=132) toward acts with either forced compliance or compliance without pressure. In conditions of commitment and compliance without pressure, both intention and intrinsic motivation decreased as economic opportunism increased, while in conditions of commitment and forced compliance, intention increased as economic opportunism increased. Attitude change and economic opportunism did not appear to be associated in any experimental condition. These findings suggest that tendency to noncooperativeness predisposes to reduced concern for consistency and compliance with performed acts.     

Relating individual differences in Attitude toward Ambiguity to risky choices

Subjects (76 adult Italians of varying ages) completed a two‐part procedure. One part used an Ellsberg‐type task which allowed for both aggregate and individual level analysis of Attitude toward Ambiguity. The other part used an expanded risky choice task to assess the same subjects' Attitude toward Risk. While there was an overall tendency for subjects to be slightly ambiguity‐averse, there was a positive correlation between Attitude toward Ambiguity and Attitude toward Risk. This relation was particularly strong when the risky choice was to avoid a loss rather than to achieve a gain. Copyright © 2001 John Wiley & Sons, Ltd.     

SELF-PRESENTATIONS OF ATTITUDES FOLLOWING COMMITMENT TO PROATTITUDINAL BEHAVIOR

Attitude statements present a particular image of the respondent to onlookers and can be tactically used for self-presentational purposes. The present study investigated the relationship between variables relevant to self-presentation and attitude statements following proattitudinal actions. Under conditions of high or low decision freedom, female subjects committed themselves to argue for a proattitudinal issue. The experimenter described the issue as either low or high in importance, and subsequent attitudes toward the issue were measured in a way which allowed low (subjects did not sign their questionnaires and placed them in a collection box) or high (subjects signed their questionnaires and handed them to the experimenter) personal association with attitude statements. A triple interaction of the variables was found on subjects'statements of personal involvement with the issue. As suggested by a self-presentation approach, subjects expressed more involvement under no-choice/low-association/high-importance conditions than under choice/low-association/high-importance conditions. Subjects who were denied personal responsibility and close association with an important action apparently increased their involvement to gain responsibility. The findings failed to support self-perception predictions of more favorable attitudes under choice rather than no-choice conditions.     

The relationship between out-of-school activities and positive youth development: an investigation of the influences of communities and family

There is growing evidence that participation in constructive leisure activities facilitates positive youth development. Empirical evidence also supports the influence of families and communities on positive developmental outcomes for adolescents. This study examined the relationship among attitudes toward family and community, participation in structured out-of-school activities, and pro-social behavior. As predicted, community aspects such as opportunities available and the attitudes the youth held toward the community, as well as their attitude toward family were predictive of activity involvement. Activity involvement, in turn, was predictive of pro-social behavior. Attitude toward family was also predictive of attitude toward the community. Attitude toward community was a direct predictor of the positive developmental outcome of pro-social behavior, although contrary to the original hypothesis, family influences did not have a direct effect on pro-social behavior. Implications for continued practice and change for a variety of sectors in the positive youth development field such as educators and educational institutions, youth-serving organizations, families, and policy makers are discussed, along with recommendations for continued research in this field.     

The Impact of Personality and Religion on Attitudes toward Alcohol among 16–18 Year Olds in Northern Ireland

Background: Previous research demonstrates a negative relationship between attitude toward alcohol and religiosity. However, what is less apparent is if this relationship may, at least in part, be a function of individual differences in personality, as previous research has demonstrated a relationship between certain measures of personality and both attitude toward alcohol and attitude toward religiosity. The aim of the present study was to explore the impact of personality and the relative efficacy of different markers of religiosity in predicting attitude toward alcohol among a sample of 16–18 year olds in Northern Ireland. Method: The Francis Scale of Attitude toward Alcohol (Francis, 1992c. Drug and Alcohol Dependence, 31, 45–50) was administered alongside the Abbreviated Revised Eysenck Personality Questionnaire (Francis, Brown, & Philipchalk, 1992. Personality and Individual Differences, 13(4), 443–449), the Francis Scale of Attitude toward Christianity (Francis & Stubbs, 1987. Personality and Individual Differences, 8, 741–743) and measures of frequency of personal prayer and church attendance among a sample of 243 16- to 18-year-old sixth-form students in Northern Ireland. Results and conclusion: The data demonstrate that a more prohibitive attitude toward alcohol was correlated with lower psychoticism scores (tendermindedness) and a more positive attitude toward Christianity. Multiple-regression analyses confirm the importance of attitude toward religion in predicting individual differences in attitude toward alcohol.     

Using the theory of planned behaviour to predict screening uptake in two contexts

Given current policy that decisions about screening should be based on informed choice, such decisions should reflect people's values and attitudes. This prospective study compares the attitudes and other cognitive predictors of screening uptake in two contexts: when conducted as part of a routine visit and when it is conducted at a separate, test-specific visit. It was conducted in two hospitals in England, differing in method of screening organisation. 1499 pregnant women offered serum screening for Down Syndrome completed a questionnaire assessing theory of planned behaviour constructs: attitude towards undergoing the test, subjective norms of others, perceived behavioural control and intention to undergo the test.

Intention predicted screening uptake in both screening settings, but more strongly when screening was part of a routine visit. Perceived behavioural control was not predictive of uptake, and only weakly predictive of intention in both settings. Subjective norm predicted intention more strongly when it referred to partner and friends than when it referred to health professionals, in both settings.

Attitude was more strongly predictive of intention to attend screening when screening was organised as a part of routine screening, rather than requiring a separate visit. These results suggest that offering a screening test at a routine visit compared with a separate visit is more likely to facilitated uninformed choices, given the stronger association between attitudes and intention and the absence of an association with the perceived influence of health professionals.     

Venerating Death

Abstract

In this paper, I am concerned with elucidating and expanding our attitudes toward our own death. As it is, our common attitudes toward our death are the following: we fear our premature death, and we dread our inevitable death. These attitudes are rational, but I want to argue that our attitudes toward death should be more complicated than this. A condition upon our value, our preciousness, as creatures is that we are vulnerable, and our vulnerability is, at bottom, a vulnerability to death. A corollary of this is that we could not be loved, either by ourselves or by others, for one cannot love—be concerned for—a being invulnerable to death. As a consequence, death plays a deep and abiding role in our value systems. Our susceptibility to premature and inevitable death is a condition upon our being valuable creatures and, in turn, it is a condition upon our being loved. Given the high value that we place on being valuable creatures who deserve love, we should equally place a high value on the constitutive conditions for being precious and loved. If, as I suggest, one of these conditions is that we will die, we should see our deaths not simply as something to fear or dread, but as something of great importance in our lives. Our deaths should be treated with awe, respect, and even praise.     

The moderation of ambivalence on attitude–intention relations as mediated by attitude importance

Attitudinal ambivalence has been found to moderate attitude–intention relations. However, no prior work has investigated the mechanisms by which this moderation effect occurs. The present research attempted to address this issue. Across two studies, there was evidence that an Ambivalence × Attitude interaction was mediated through judgements about attitude importance. Additionally, the present research ruled out the possibility that attitude certainty, a factor that is often found to be positively related to attitude importance, was not responsible for the observed mediating effects of this latter variable. While replicating previous evidence supporting the moderating properties of ambivalence on attitude–intention relations, the current research sheds light on the critical role that attitude importance plays in this relationship. Copyright © 2006 John Wiley & Sons, Ltd.     

Antecedents and moderators of behavioral intention: differences between U.S. and Taiwanese students

The purpose of this study was to investigate the relative influence of attitude toward the act, subjective norm, and perceived behavioral control on consumers' purchase intention when consumers possess different levels of product knowledge (subjective and objective). The magnitude of the influence is compared across two different societies (U.S. and Taiwanese). U.S. (N = 295) and Taiwanese (N = 297) college students participated. The results showed that the relative importance of attitude toward the act, subjective norm, and perceived behavioral control in predicting purchase intention varied across consumers with different levels of product knowledge (subjective or objective) for the U.S. participants. However, the moderating effect of product knowledge was less profound for the Taiwanese participants.