Identity‐based motivation and consumer behavior

Choices are often identity-based yet the identity-to-choice link is not necessarily obvious for reasons articulated by the identity-based motivation model (Oyserman, D. (2009). Identity-based motivation: Implication for action-readiness, procedural readiness and consumer behavior. Journal of Consumer Psychology). Specifically, which identities are salient and what identities mean in the moment are highly dependent on situational cues. Though they feel stable, identities are dynamically shaped by situational affordances and constraints and this shaping process can occur without conscious awareness. This implies that product use, including use of utilitarian products, can become identity-based, as can both self-constructive and self-destructive choices. Over time, broader identities are more likely to be cued than more narrow ones, though any identity can be cued in the right circumstances. The commentaries apply the model to culture-contingent effects of power (Shavitt, S., Torelli, C. &; Wong, J. (2009). Identity-based motivation: Constraints and opportunities in consumer research. Journal of Consumer Psychology), charitable giving (Aaker, J. &; Akutsu, S. (2009). Why do people give? The role of identity in giving. Journal of Consumer Psychology), and the consequences of salient identities for self-constructive vs. self-destructive choices (Kirmani, A. (2009). The self and the brand. Journal of Consumer Psychology) and this commentary addresses some of the questions they raise.     

Rejoinder to commentators on structural equations modeling primers: Bentler,Bagozzi, and Fabrigar,Porter, and Norris

In this brief article, I applaud the commentators for the many points they make, their offering additional perspectives, and for expanding the territory of structural equations modeling coverage begun in the Journal of Consumer Psychology primers.     

The self and the brand

Whereas [Oyserman, D. 2009. Identity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior. Journal of Consumer Psychology. (this issue)] highlights the importance of identity motivation, this commentary suggests that the interesting questions for consumer researchers are not about identity per se, but about the relationship between the self and brand-related consumption. Two broad areas of investigation that can form an agenda for further research are proposed. The first area concerns the relationship among brands, identity and goals. The second area concerns the potential negative effects of identity on brand choice and on perceptions of identity-related behavior. Consumer researchers are best positioned to pursue issues dealing with the intersection of identity and brands, which can lead to both theoretical and substantive insights.     

基于一般线性模型框架的心理统计教学

心理统计学教学中,不同的统计方法常常是独立教学,致使学生不易理解各种方法之间的关系。事实上,t检验、方差分析和多元线性回归等方法都可以统一到一般线性模型的框架下,而结构方程是对这个框架的最一般化的描述,且结构方程路径图是呈现这个框架的形象工具。因此,本文尝试用路径图的方式来呈现心理学研究中最常用的统计方法,并将结构方程分析结果与传统分析结果进行对照,帮助学生建立一般线性模型上位概念,将以往孤立的统计方法联系起来。     

Statistical Power Analysis in Psychological Research

Reviews of the psychological literature suggest that many studies lack sufficient statistical power to detect effects of interest. Increased attention to statistical power by journal editors, reviewers, and funding agencies has led to a need for researchers to consider power carefully when designing studies. Our goal is to present an overview of issues that influence statistical power in the context of traditional research designs and analytic methods. We then extend the discussion of statistical power to complex designs and analyses providing readers with sources useful for evaluating power in the design stage of conducting research. Finally, we advocate the use of simulation and Monte Carlo methods as a flexible general strategy for designing research studies with adequate statistical power.     

RESEARCH SETTINGS IN INDUSTRIAL AND ORGANIZATIONAL PSYCHOLOGY: FACTS,FALLACIES, AND THE FUTURE1,2,3

Data were collected about research issues involving laboratory and field settings through a content analysis of the 1966, 1970, and 1974 volumes of the Journal of Applied Psychology, Organizational Behavior and Human Performance, and Personnel Psychology. Four general categories of data were collected: (a) affiliation of investigators, (b) topic areas investigated, (c) settings of the research, and (d) research strategies employed. Four common beliefs of either laboratory or field advocates were contradicted by the data. First, laboratory research was found fairly frequently in the industrial-organizational literature. Second, theory and hypothesis testing were not overemphasized. Third, laboratory research was as applied as field research. Lastly, studies published by researchers with nonacademic affiliations were as likely to have been conducted in laboratory settings as field settings. Recommendations were made to use the laboratory more frequently for theory and hypothesis based research and to use a variety of research strategies in both laboratory and field settings.     

Consideration of the challenges, complications, and pitfalls of taxometric analysis

The taxometric analytic procedures developed by P. E. Meehl and colleagues represent powerful statistical tools for use in the evaluation of observed quantitative data for the possible existence of a qualitative latent class, natural subgroup, or, more commonly, a taxon. Taxometric methods, like any other statistical procedures, require thoughtful application, and the responsibility for proper interpretation of the results from a taxometric study lies with the investigator. Any investigator using taxometric methods must be mindful of those substantive and methodological issues that will facilitate the most fruitful utilization of the general taxometric approach, as well as those issues that will handicap or, perhaps, fatally flaw a taxometric investigation. A number of these issues are highlighted and discussed in this article, and a reader's, writer's, and reviewer's guide for the evaluation of taxometric research reports is provided.     

Introduction to the special section on aging, cognition, and neuroimaging

In response to the recent increase in the number of laboratories engaged in the use of functional and structural neuroimaging to study cognitive aging, this special section has been compiled to serve as an entry into this area for the readers of Psychology and Aging. These articles are representative of the field and cover many of the issues faced by researchers in this area. This introduction presents some background into the techniques that are used and provides an overview of the articles.     

Homophobia as a Boundary Phenomenon: The Dynamic Dance Between Different Tensions

From the commentaries presented in this issue, the main goal of this reply is to improve the analysis of homophobia as a boundary phenomenon of affective meaning-making, a collective historical–cultural construction. According to dialectical philosophical tradition, the notion of tension of opposites united within the same whole is a central notion that assumes an important role in the studies of meaning-making processes (Josephs and Valsiner, Social Psychology Quarterly, 61(1):68–83, 1998). Therefore, this paper intends to analyze homophobia issues from the dynamic dance between different tensions: (a) the tension between the general and the particular; (b) the tension between the HEIMWEH and the FERNWEH processes; and (c) the tension between stability and change. Presented in the conclusion are some suggestions for future approaches about homophobia that could be advanced within the general area of cultural psychology.     

‘How the other half lives’?: Taking a critical approach to the social psychology of economic inequality and extreme wealth

The negative impact of economic inequality on social issues and wellbeing is of importance to social psychology that historically has an interest in social justice. Social Identity Theory is explored as an approach that acknowledges the wider context of social issues. The use of experiments encounters challenges in categorizing wealth and how individuals account for extreme wealth. Mainstream research agendas in psychology are not neutral and draw upon current ideology (such as neoliberalism) that can often maintain inequality. These difficulties are addressed by Critical Social Psychology driven by a social justice agenda that challenges the acceptance of neoliberal values. The application of Critical Social Psychology to wealth inequality is demonstrated with research using UK media data. Critical feminist psychology is discussed to explore the role of class and how to challenge the stigmatization of working-class people. Finally, this paper outlines how Discursive Psychology addresses how extreme wealth and the practices of the super-rich are warranted. A discursive approach questions the acceptance of wealth inequality as an everyday assumption and demonstrates how dominant discourse draws upon individualism. Furthermore, Discursive Psychology has examined how accountability for problematic practices, such as tax avoidance that maintain inequality, are managed in media broadcasts.     

影响产品体积知觉的形状效应研究

产品包装是现代营销的重要手段之一,也是消费与广告心理学领域的研究热点之一。产品包装的形状、尺寸和体积大小都会影响到消费者的判断、购买决策和消费行为。本文就影响产品体积知觉的高径比效应(elongation),从其概念、形状消费错觉与形重错觉的关系、实际消费中的体积知觉效应,以及注意对形状效应的影响等方面进行了阐述,并作了简要的评论。     

Reporting structural equation modeling results in Psychology and Aging: some proposed guidelines.

Structural equation modeling (SEM) is now widely used in social and behavioral science research. SEM provides the possibility of fitting, and evaluating the fit, of well-specified, theoretical models to empirical data--more generally, of testing elaborated psychological theories. The options available to users of these approaches are many and varied. Popular SEM computational software packages, such as LISREL and EQS, provide a large amount of information, and there is some uncertainty as to what should be routinely reported. A series of guidelines are proposed for reporting SEM results in articles submitted to Psychology and Aging. The suggested guidelines ask authors using SEM methodology to provide important analysis information that will enable readers to evaluate the findings.     

Toward a Psychology of Converting in the People’s Republic of China

Pastoral Psychology - The focus of this paper is the nature of converting processes in the People’s Republic of China. This paper seeks to provide an overview of the issues to be considered...     

Guidelines for education and training at the doctoral and postdoctoral levels in consulting psychology/organizational consulting psychology

The purpose of these "Guidelines for Education and Training at the Doctoral and Postdoctoral Levels in Consulting Psychology/Organizational Consulting Psychology" is to provide a common framework for use in the development, evaluation, and review of education and training in consulting psychology/organizational consulting psychology (CP/OCP). The intent of these guidelines is to improve the quality of teaching and learning in the area of the practice of CP, especially OCP, within the scientific discipline and profession of psychology. Towards these ends, this document is intended as guidance for psychologists who teach or plan curricula for teaching CP/OCP at doctoral or postdoctoral levels of professional education and training in psychology. The guidelines are structured in the form of overarching principles, general competencies, and domain-specific competencies that are ideally obtained by persons receiving training at the doctoral or postdoctoral level in CP/OCP.     

Statistical power and the Rorschach: 1975-1991

The Rorschach Inkblot Test has been the source of long-standing controversies as to its nature and its psychometric properties. Consistent with behavioral science research in general, the concept of statistical power has been entirely ignored by Rorschach researchers. The concept of power is introduced and discussed, and a power survey of the Rorschach literature published between 1975 and 1991 in the Journal of Personality Assessment, Journal of Consulting and Clinical Psychology, Journal of Abnormal Psychology, Journal of Clinical Psychology, Journal of Personality, Psychological Bulletin, American Journal of Psychiatry, and Journal of Personality and Social Psychology was undertaken. Power was calculated for 2,300 statistical tests in 158 journal articles. Power to detect small, medium, and large effect sizes was .13, .56, and .85, respectively. Similar to the findings in other power surveys conducted on behavioral science research, we concluded that Rorschach research is underpowered to detect the differences under investigation. This undoubtedly contributes to the inconsistency of research findings which has been a source of controversy and criticism over the decades. It appears that research conducted according to the Comprehensive System for the Rorschach is more powerful. Recommendations are offered for improving power and strengthening the design sensitivity of Rorschach research, including increasing sample sizes, use of parametric statistics, reduction of error variance, more accurate reporting of findings, and editorial policies reflecting concern about the magnitude of relationships beyond an exclusive focus on levels of statistical significance.     

MacLaboratory for Psychology: Successes,failures, economics,and outcomes over its decade of development

The history of the development of MacLaboratory for Psychology offers insights into both problems and solutions in academic software creation and implementation. Superficially, MacLaboratory for Psychology has been very successful, having garnered numerous acclamations, including two EDUCOM awards. It is used on thousands of Macintoshes at universities, hospitals, schools, and other institutions worldwide. However, there have also been some shortcomings to its use. In a candid discussion, successes, failures, the economics of software development, and student outcomes are addressed. Specific examples from the software as it has been used by over 10,000 undergraduates at Drexel University provide guidelines for future academic software in such domains as multimedia use, psychological and scientific education, classroom implementation, faculty research, and software support and maintenance.     

Past, current, and future trends in infant face perception research

Our review of infant face perception research had three purposes. First, we briefly attempted to describe a number of themes prevalent in the literature before 1979. Although the themes were broad and difficult to identify clearly, the underlying issues of the time seemed to fit three headings: (a) research that either did or did not support the existence of an innate preference for faces, (b) research that explored infants' general knowledge of faces, particularly their sensitivity to the invariant properties of faces, and (c) how infants acquire information about faces, as demonstrated through studies of facial scanning and feature discrimination. Our second goal was to summarize current trends. Here emphasis was placed on studies concerned with the face as a conveyer of socially-salient information, the neurological basis of face perception, and recent methodological innovations. Our final goal was to provide a sampling of issues and questions that seemed appropriate for investigation during the next decade.     

Boundaries,journals and counselling psychology: Stephen Palmer interviews Kasia Szymanska

You have just retired from editing Counselling Psychology Review, the in-house journal of the British Psychological Society, Division of Counselling Psychology. It seems an appropriate moment to interview you for Counselling Psychology Quarterly. In this interview I want to focus on a topic I know you are interested in, client-therapist boundary issues, and your experience editing the journal. But I'd like to start off at a slight tangent. What encouraged you to go into counselling psychology as a profession?     

Why do people give? The role of identity in giving

Why do people give to others? One principal driver involves one's identity: who one is and how they view themselves. The degree to which identities are malleable, involve a readiness to act, and help make sense of the world have significant implications determining whether and how much people give. Drawing on the Identity-Based Motivation model (IBM; Oyserman, D. (2009). Identity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior. Journal of Consumer Psychology, 19.), we provide a tripartite framework to help advance the research on the psychology of giving.     

A Step‐by‐Step Guide to Using Secondary Data for Psychological Research

The purpose of this paper is to serve as a primer for those who have never used, or even considered using, secondary data as a resource for psychological research. Secondary data (SD) can provide a unique methodological tool with which to examine psychological issues and can serve as a valuable contribution to a program of research. However, this important resource may often be overlooked because its use can sometimes appear daunting and time‐consuming. We seek to assist new users of SD by describing the process in a step‐by‐step manner. We address both benefits and challenges to anticipate when using SD, and discuss identifying and acquiring potential datasets, creating a personalized dataset, variable creation, statistical considerations, and the potential problem of conflicting findings when large datasets are used by multiple researchers. Our goal is to encourage researchers who are novices to the approach to consider using SD as an adjunct to their program of research.