We think you agree: The detrimental impact of the false consensus effect on behavior

Two studies were designed to examine the impact of the false consensus effect on behavior (FCE; Ross, Greene, & House, 1977). False consensus is a form of social projection whereby individuals overestimate the degree to which others share their characteristics or beliefs. In a modified test of the theory of reasoned action, Study 1 demonstrated that the FCE independently predicts behavioral intentions regarding important social issues in a sample comprised of 205 college students. Further, results indicated that self-monitoring moderates the extent to which the FCE predicts behavioral intentions (specifically, as hypothesized, the FCE is a stronger predictor of behavior for high self-monitors). Because of the prevalence of the FCE among college students regarding potentially harmful social behaviors, Study 2 was designed to eliminate the FCE by differentially presenting students (N = 280) with alternative viewpoints regarding various issues. Presenting both sides of an argument using video-based stimuli effectively reduced the FCE. Recommendations for interventions that effectively promote beneficial social norms are discussed.     

Today I'll use a condom, but who knows about tomorrow: a daily process study of variability in predictors of condom use

OBJECTIVE: Most models of health behavior change applied to condom use behavior have focused on individual differences in theoretical constructs to explain condom use or nonuse, while ignoring the possibility that day-to-day within-person changes in these constructs may contribute to understanding behavior. The goal of the present study was to investigate day-to-day variability in condom use attitudes, self-efficacy, and behavioral intentions and assess the utility of this variability in predicting the likelihood of condom use each day. DESIGN: A 30-day Web-based structured daily diary was used to collect daily reports of sexual behaviors and data on theoretical predictors of condom use behavior from sexually active college students (N = 116). MAIN OUTCOME MEASURES: The authors investigated whether condom use attitudes, self-efficacy, and behavioral intentions vary day to day; whether this within-person variability predicts condom use behavior; and whether negative affective states explain this variability. RESULTS AND CONCLUSIONS: Within-person variability was found for each of the constructs. Within-person day-to-day changes in behavioral intentions and attitudes predicted the instances in which an individual used a condom and daily negative affect partially explained within-person day-to-day changes in behavioral intentions and self-efficacy. Implications for models of health behavior change and for behavior change interventions are discussed.     

Prompts to regulate emotions improve the impact of health messages on eating intentions and behavior

The current study examined the effect of emotion regulation prompts on obesity-related behavioral intentions and food choices in a sample of undergraduate students. Prior to reading a pamphlet regarding obesity-related health concerns and healthy food choices, participants were prompted to regulate their emotions or no prompt was given. Study 1 investigated differences in health behavior intentions and perception of risk of obesity-related health concerns. Study 2 examined differences in meal choices from a menu. Finally, Study 3 examined differences in food choices between participants prompted to attend, regulate emotions, or no prompt. Participants prompted to regulate their emotions were more likely to report intentions to follow a healthier diet and perceive a greater likelihood of health concerns, select health food options from a presented menu. and select a healthier food choice from presented options. These findings suggest emotion regulation strategies may be beneficial to increase awareness of perceived health risks as well as encourage healthier lifestyle choices among college students.     

Development and Psychometric Evaluation of the Social Justice Scale (SJS)

The study describes the development of the Social Justice Scale (SJS). Practitioners, educators, students, and other members of the community differ on their attitudes and values regarding social justice. It is important to assess, not only individuals' attitudes and values around social values, but also other constructs that might be related to social justice behaviors. The implication of Ajzen in Organizational Behavior and Human Decision Processes 50:179-211, (1991) theory of planned behavior suggests that attitudes, perceived behavioral control, and social norms predict intentions, which then lead to behaviors. A scale was designed to measure social justice-related values, attitudes, perceived behavioral control, subjective norms, and intentions based on a four-factor conception of Ajzen's theory. Confirmatory factor analysis and analyses for reliability and validity were used to test the properties of the scale.     

Making the planet green again: The interplay of attitudes and group norms in the conversion to organic farming

Attitudes and social norms are key social psychological concepts that have often been considered as independent determinants of human behavior. However, questions about the interplay between the two are somewhat of a blind spot in social psychology. In the present research, we test the hypothesis that when an important change in norms is involved, behavioral intentions will be shaped by a discrepancy between personal attitudes and the perceived group norm, that is the perception of other group members’ attitudes. This proposition is tested and supported across three studies in a context of the conversion to organic farming, a behavior indicative of a significant societal and behavioral change. Farmers who did convert to organic farming were those who perceive other farmers to hold less positive attitudes toward this environmentally-friendly practice compared to their own (Study 1a & 1b, N = 1,023). Among conventional farmers, the intention to convert to organic farming is also predicted by a discrepancy between personal attitudes and the perceived group norm (Study 1b). Finally, among agricultural colleges’ students (Study 2, N = 280), the intention to become an organic farmer was influenced by an interaction between attitudes and perceived group norm and not only by independent effects of these two variables. The theoretical and practical implications of these findings for a better understanding of behavioral adaptation in times of social change are discussed.     

A test of theory of planned behavior in Korea: participation in alcohol-related social gatherings

Two studies are reported using the theory of planned behavior (TPB) to predict and explain joining and not joining alcohol-related social gatherings among Korean undergraduates in various engineering majors. Specifically, considering that the attitudinal component of TPB is behavioral-outcome-based, the current study investigated whether the outcomes of engaging in a behavior and of not engaging in a behavior would similarly predict intentions to engage in a behavior and intentions to not engage in a behavior. The current study also examined whether intentions to engage and intentions to not engage would be significantly related to self-reported behavior a week later. Participants in Study 1 reported TPB components (attitudes toward behavior, subjective norms, perceived behavioral control, and behavioral intentions) concerning joining alcohol-related social gatherings. Participants in Study 2 reported TPB components concerning not joining alcohol-related social gatherings. Additionally, a week later, the participants in both studies reported their participation in alcohol-related social gatherings from the past week. Generally, the results showed that the TPB components were significantly associated with undergraduates' intentions to join and intentions to not join. Specifically, conversation-related attitudes and senior-junior relationship-related attitudes were significantly related to intentions to join, and only group-related attitudes were significantly related to intentions to not join. Intentions to join and intentions to not join were not significantly related to self-reported behavior of joining alcohol-related social gatherings a week later. The findings from the current research provide some evidence that joining or not joining alcohol-related social gatherings may not be mere behavioral opposites, predictable by the presence or absence of the same behavioral outcomes. These two aspects of the behavior may require assessment of different behavioral outcomes or different assessments of the same behavioral outcomes.     

Fear or Moral Indignation? Predicting Attitudes Toward Parolees1

Instrumental beliefs, value-expressive beliefs, and attitudes related to parolees were investigated in 2 contexts. In Study I, students (N= 180) responded to value-expressive measures in a mass survey and then, a month later, read 2 scenarios and completed measures of instrumental beliefs, attitudes, and intentions. Instrumental beliefs were better predictors of behavioral attitudes than were value-expressive beliefs. In Study 2, the format of the measures was altered and all measures were administered concurrently. As in Study I, results showed that instrumental beliefs were consistent and strong predictors of attitudes toward parolees. Attitudes related to parolees appear to be based more on practical concerns (instrumental beliefs) than on moral or symbolic issues (value-expressive beliefs).     

Standing on shaky ground and living in the now: How resource amount and stability influence time perspectives

Time perspective predicts multiple health, antisocial, and prosocial outcomes, but the factors that explain it are rarely examined. Two studies examined the unique influences of resource amount and stability on time perspective. In both studies, participants (n = 300 college students for Study 1, 167 working adults for Study 2) reported the amount and stability of their income, and their time perspectives. The instability of financial and social resources was associated with present‐fatalistic perspective. The stability of personal resources was associated with future‐planful perspective. Implications for developmental and cognitive theories of risky behavior are discussed.     

Factors influencing car use for commuting and the intention to reduce it: A question of self-interest or morality?

Car use for commuting contributes to various environmental and traffic problems, such as pollution and congestion. Policies aimed at reducing commuter car use will be more effective when they target important determinants of car use and willingness to reduce it. This study examined whether variables reflecting self-interest (from the theory of planned behavior [Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action control: From cognition to behavior (pp. 11–39). Berlin: Springer]) and variables reflecting moral considerations (from the norm-activation model [Schwartz, S. H. (1977). Normative influences on altruism. In L. Berkowitz (Ed.). Advances in experimental social psychology (Vol. 10, pp. 221–279). New York: Academic Press]) were able to explain self-reported car use for commuting and intentions to reduce it in a sample of Canadian office workers. Car use for commuting was mostly explained by variables related to individual outcomes (perceived behavioral control and attitudes) whereas the intention to reduce car use was mostly explained by variables related to morality (personal norms). The study also found that perceived behavioral control moderated the relation between personal norms and behavioral intentions: stronger personal norms were associated with stronger behavioral intentions, but only when perceived behavioral control was low. Some issues evoked by these results are discussed.     

Social Cognitions and Past Behavior as Predictors of Behavioral Intentions Related to Cardiovascular Health

The present study assessed the usefulness of social cognitions shared by several health behavior models for predicting behavioral intentions regarding cardiovascular health, independent of past/current behavior. Over 800 adolescents were administered a cross-sectional survey measuring intentions (regarding cigarette use, fat consumption, physical exercise), social cognitions (severity, vulnerability, benefits, self-efficacy), and past/current behavior. Hierarchical regression analyses, controlling for past/current behavior, showed a varied predictive profile across behavioral intentions. Severity estimates predicted intended cigarette use and fat consumption, while perceived benefits predicted intended physical activity. However, self-efficacy predicted intentions consistently. Collectively, social cognitions contributed an additional 0.8%, 2.5%, and 11. 6%, of the variance in smoking, dietary fat, and exercise intentions, over and above past/current behavior. Theoretical and practical implications are considered.     

An examination of premarital sexual behavior among college students in hong kong

Abstract

This study examined the determinants of Hong Kong Chinese college students' intentions to engage in premarital sexual behavior. Fishbein and Ajzen's (1975) theory of reasoned action (TOFA) and Ajzen's (1985) perceived behavioral control were used as the theoretical framework for our investigation. Two hundred and thirty eight students completed a questionnaire designed to measure constructs of the two theories. Results from the regression analysis: (a) support the applicability of TORA in predicting these students' intentions to engage in premarital sex; (b) suggest that while attitudes toward engaging in premarital sex were more important in predicting male students' intentions, subjective norms were more important for female students; (c) reveal that the additional prediction contributed by the behavioral control components was relatively weak. Other findings were basically consistent with premarital sex research conducted in Western societies. Given the fact that promoting abstinence is one way to stop the transmission of the AIDS virus, both the theoretical and applied implications of our results for health intervention are discussed.     

Self-predictions overweight strength of current intentions

We suggest that people’s predictions of their future behavior overweight the strength of their current intentions, and underweight situational or contextual factors that influence the ease with which intentions are translated into action. As expected by this account, we find that self-predictions closely follow ratings of current intention strength, and that the actual probability of the behavior being predicted does not increase with intention strength to the extent implied by self-predictions (Study 1). We also find that manipulations designed to strengthen intentions to carry out a behavior have a larger impact on self-predictions than on the behavior being predicted (Studies 1 and 2), whereas a manipulation designed to influence the ease with which intentions are translated into behavior has a larger impact on actual behavior than on self-predictions (Study 2). Observers’ predictions of another’s behavior do not follow the same pattern (Study 3).     

Sleep as a mediator of the relationship between social class and health in higher education students

A substantial body of research indicates that higher education students from lower social class backgrounds tend to have poorer health than those from higher social class backgrounds. To investigate sleep as a potential mediator of this relationship, online survey responses of students from five large Australian universities, one Irish university and one large Australian technical college were analysed in three studies (Study 1 N = 628; Study 2 N = 376; Study 3 N = 446). The results revealed that sleep quality, sleep duration, sleep disturbances, pre-sleep worries and sleep schedule variability mediated the relationship between social class and physical and mental health. Sleep remained a significant mediator when controlling for related variables and other mediators. Thus, the findings suggest that sleep partly explains social class differences in health. We discuss the importance of addressing sleep issues among students from lower social class backgrounds.     

Humility attenuates negative attitudes and behaviors toward religious out-group members

Humility is marked by the regulation of selfish impulses for the sake of others, including holding a modest view of one’s beliefs (and their relative strengths and weaknesses). In three studies, we evaluated the extent to which humility attenuates negative attitudes, behavioral intentions, and behaviors toward religious out-group members. In Study 1 (N = 159), humility regarding religious beliefs was associated with positive attitudes toward religiously different individuals. In Study 2 (N = 149), relational and intellectual humility were associated with less aggressive behavioral intentions in a hypothetical situation in which their cherished beliefs were criticized. In Study 3 (N = 62), participants implicitly primed with humility administered significantly less hot sauce (a behavioral measure of aggression) to a religious out-group member who criticized their cherished views relative to participants in the neutral prime condition. We highlight the importance of humility in promoting positive attitudes and behaviors toward religious out-group members.     

Issue Salience, Perceived Efficacy and Perceived Risk: A Study of the Origins of Anti-Nuclear War Activity

One hundred eleven college students participated in this two-session experiment designed to explore the origins of anti-nuclear war activism. In Session 1 participants completed questionnaires assessing a number of background characteristics and attitudes, the most important of which for this study's purpose was a measure of perceived political efficacy in the nuclear realm. One week later both the salience of the nuclear weapons issue and participants' sense of personalized risk were experimentally manipulated in a 2 × 2 × 2 (salience × risk × measured efficacy) design. Dependent measures were a behavioral intentions questionnaire and an actual opportunity to sign a petition which participants did not recognize as part of the experiment. High salience significantly increased both anti-nuclear war behavioral intentions and actual behavior as predicted. Individuals who felt highly efficacious were also significantly more likely to take action than others as predicted. A similar relation between efficacy and behavioral intentions was not found, although a salience by efficacy interaction was. Personalized risk influenced only behavioral intentions. Finally, the relative impact of these three variables and of other background and attitudinal variables measured in the first session was explored using regression techniques.     

Measuring implementation intentions in the context of the theory of planned behavior

The usefulness of measuring implementation intentions in the context of the theory of planned behavior (TPB) was explored among 112 Norwegian college students. They responded to a questionnaire measuring past behavior, perceived behavioral control, behavioral intentions, implementation intentions, and actual performance of regular exercising and recycling of drinking cartons. Implementation intentions were measured using five items relating to recycling and four items relating to exercise, which showed satisfactory internal consistencies. Consistent with the main prediction, the presence of implementation intentions was related to performing the two behaviors, although behavioral intentions were the strongest determinant for both behaviors. The results suggest that the TPB may benefit from inclusion of the concept of implementation intentions to provide a more complete understanding of the psychological process in which motivation is translated into action.     

Choice Sets and Choice Intentions

Abstract

Researchers have widely accepted the argument that the Fishbein model generally predicts better if the intention measure corresponds to the predicted behavior with respect to target, action, context, and time frame. Although the model is routinely applied in situations involving choice among multiple alternatives, researchers frequently overlook the need to measure intentions so that they correspond to the multiple target behaviors that constitute the subject'S salient choice set. The present study was designed to demonstrate the effect of choice set on the measurement of behavioral intentions of American students. The data support the argument that Fishbein'S intention measure is quite sensitive to the choice set involved, perhaps one reason why intention measures sometimes fail to predict behavior accurately.     

Organ donation intentions and behaviors: application and extension of the theory of planned behavior

Organ donation intentions and behaviors were investigated using a traditional and extended theory of planned behavior (TPB). In study 1, attitudes, subjective norms, and perceived behavioral control were associated with intentions to engage in donation behaviors in a student sample (all p ≤ .02), and intentions significantly predicted behavior 2 months later (p < .001). Study 2 utilized a community sample of Catholic, Jewish, and Muslim individuals. Measures of affect and religious attitudes were added to the traditional TPB, increasing the variance in intentions accounted for by the model, F(7, 181) = 6.94, p < .001. The studies support the use of an extended TPB in predicting donation‐related intentions and behaviors and suggest potential targets of interventions to promote donation.     

How psychological resources mediate and perceived social support moderates the relationship between depressive symptoms and help-seeking intentions in college students

There is a high prevalence of depression among college students, which is linked to lower levels of help-seeking intentions. However, there has been a lack of research examining variables that may help explain this relationship. The present study aimed to address this gap by examining whether psychological resources (optimism and self-esteem) mediate the relationship between depressive symptoms and help-seeking intentions, and whether this relationship is moderated by perceived social support. Participants were 8121 college students (66% female) aged 17–25 years (M?=?20.42, SD?=?1.90), who completed the My World Survey Post-Second Level, a national survey on youth mental health. Linear regression analysis confirmed that depressive symptoms predicted lower informal help-seeking intentions. Moderated mediation indicated that social support moderated the direct relationship between depressive symptoms and informal help-seeking intentions and that optimism and self-esteem mediated this relationship, when gender was controlled for. Findings indicate that social support and psychological resources help further our understanding of the relationship between depressive symptoms and help-seeking in young people. Campaigns promoting help-seeking in college students should focus on the beneficial role of social support and on fostering optimism and self-esteem as facilitators of help-seeking intentions.