How We Conceptualize Our Attitudes Matters: The Effects of Valence Framing on the Resistance of Political Attitudes

Three studies tested the valence-framing effect: that merely conceptualizing one's preferences as opposing something will make that preference more resistant to persuasion than will thinking about the same preference in terms of supporting something . In Study 1, participants who were led to conceptualize their political preferences as being against a candidate were more resistant to a counterattitudinal message than were participants who were led to conceptualize the same preference as being in favor of the other candidate. Study 2 showed that this effect was not due to a priming process, while Study 3 provided evidence for the effect's generalizability.     

Judgment is not color blind: The impact of automatic color preference on product and advertising preferences

This research examines the colors white and black and highlights the importance of automatic preference for the color white over black in product choice and advertising contexts. Across three studies, we incorporate multiple Implicit Association Tests to assess automatic preferences for colors, products, races, and advertisements. In Study 1, we demonstrate an automatic color preference for white over black, show that this preference holds for Caucasian-Americans and African-Americans, and find that automatic color preference predicts automatic product preference of white over black-colored products. Study 2 extends these findings by showing that actual behavioral product choice is best predicted by a combination of automatic and explicit color preferences. In the advertising domain, Study 3 demonstrates how automatic color preference influences advertising responses and how it explains the lack of in-group preference by African-Americans in previous implicit studies of racial preference. Collectively, our research draws attention to the need to disentangle white and black as designation of colors versus racial groups, and offers significant and novel contributions to the work on color and race in consumer psychology.     

Motivation modulates the effect of approach on implicit preferences

With three studies, we investigated whether motivational states can modulate the formation of implicit preferences. In Study 1, participants played a video game in which they repeatedly approached one of two similar beverages, while disregarding the other. A subsequent implicit preference for the target beverage emerged, which increased with participants’ thirst. In Study 2, participants approached one brand of potato chips while avoiding the other: Conceptually replicating the moderation observed in Study 1, the implicit preference for the approached brand increased with the number of hours from last food intake. In Study 3, we experimentally manipulated hunger, and the moderation effect emerged again, with hungry participants displaying a higher implicit preference for the approached brand, as compared to satiated participants. In the three studies, the moderation effect was not paralleled in explicit preferences although the latter were affected by the preference inducing manipulation. Theoretical implications and open questions are discussed.     

Some observations on the universality of the late-closure strategy

Two questionnaire studies and a reading time experiment investigated the application of the late-closure principle in Italian, a Romance language which contrasts with English with respect to several linguistic properties. All the studies addressed interpretation preferences in sentences containing a complex NP followed by a relative clause (e.g....the son of the woman who arrived yesterday...). While the questionnaires investigated final preferences, the reading time experiment addressed also the principle governing the initial attachment of a relative clause to a complex NP. Furthermore, through a manipulation of the type of preposition within the complex NP, we investigated the role of the thematic structure of the complex NP in initial and final parsing. The results showed that the late-closure principle applies in Italian to the initial parsing without being affected by the thematic structure of the complex NP. Final interpretation instead shows an effect of pragmatic preference and an effect of thematic structure on syntactic revisions. The results are discussed in terms of a parsing model that adopts syntactic parsing strategies and makes modular use of linguistic information. Some implications for the relationship between syntactic theories and the human parser are also addressed.     

Learning To Parse?

A strong claim about human sentence comprehension is that the processing mechanism is fully innate and applies differently to different languages only to the extent that their grammars differ. If so, there is hope for an explanatory project which attributes all parsing strategies to fundamental design characteristics of the parsing device. However, the whole explanatory program is in peril because of the discovery (Cuetos & Mitchell, 1988) that Late Closure is not universal: Spanish, and also Dutch and other languages, favor Early Closure (high attachment) where English favors Late Closure flow attachment). I argue that the universal parser can weather this storm. Exceptions to Late Closure in Spanish and other languages are observed only in one construction (a relative clause attaching into a complex noun phrase [NP]), which is borderline in English too. For other constructions, low attachment is preferred in all languages tested. I propose that what differentiates the complex NP construction is the heaviness of the attachee compared to that of the host configuration. A relative clause is a heavy attachee, and the lower NP alone is small as a host; the relative is therefore better balanced if the whole complex NP is its host. A wide range of facts is accounted for by the principle that a constituent likes to have a sister of its own size. Light constituents will tend to attach low, and heavy ones to attach high, since larger constituents are dominated by higher nodes. A preference for balanced weight is familiar from work on prosodic phrasing. I suggest, therefore, that prosodic processing occurs in parallel with syntactic processing (even in reading) and influences structural ambiguity resolution. Height of attachment ambiguities are resolved by the prosodically motivated same-size-sister constraint. The exceptional behavior of English may be due to its prosodic packaging of a relative pronoun with the adjacent noun, overriding the balance tendency. If this explanation is correct, it is possible that all cross-language variations in parsing preferences are due to cross-language variations in the prosodic component of the competence grammar.     

Are animacy effects in episodic memory independent of encoding instructions?

The adaptive view of human memory [Nairne, J. S. 2010. Adaptive memory: Evolutionary constraints on remembering. In B. H. Ross (Ed.), The psychology of learning and motivation (Vol. 53 pp. 1–32). Burlington: Academic Press; Nairne, J. S., & Pandeirada, J. N. S. 2010a. Adaptive memory: Ancestral priorities and the mnemonic value of survival processing. Cognitive Psychology, 61, 1–22, 2010b; Memory functions. In The Corsini encyclopedia of psychology and behavioral science, (Vol 3, 4th ed. pp. 977–979). Hokoben, NJ: John Wiley & Sons] assumes that animates (e.g., baby, rabbit presented as words or pictures) are better remembered than inanimates (e.g., bottle, mountain) because animates are more important for fitness than inanimates. In four studies, we investigated whether the animacy effect in episodic memory (i.e., the better remembering of animates over inanimates) is independent of encoding instructions. Using both a factorial (Studies 1 and 3) and a multiple regression approach (Study 2), three studies tested whether certain contexts drive people to attend to inanimate more than to animate things (or the reverse), and therefore lead to differential animacy effects. The findings showed that animacy effects on recall performance were observed in the grassland-survival scenario used by Nairne, Thompson, and Pandeirada (2007. Adaptive memory: Survival processing enhances retention. Journal of Experimental Psychology: Learning, Memory, & Cognition, 33, 263–273) (Studies 1–3), when words were rated for their pleasantness (Study 2), and in explicit learning (Study 3). In the non-survival scenario of moving to a foreign land (Studies 1–2), animacy effects on recall rates were not reliable in Study 1, but were significant in Study 2, whereas these effects were reliable in the non-survival scenario of planning a trip as a tour guide (Study 3). A final (control) study (Study 4) was conducted to test specifically whether animacy effects are related to the more organised nature of animates than inanimates. Overall, the findings suggest that animacy effects are robust since they do not vary across different sets of encoding instructions (e.g., encoding for survival, preparing a trip and pleasantness).     

Emotions within reason: Resolving conflicts in risk preference

This research focused on differential effects of emotional and rational preferences in decision making and how people resolve conflicting risk preferences caused by inconsistency between their emotional reactions to and rational assessment of a risk problem. In addition, effects of the framing of choice outcomes on emotional, rational, and overall risk preferences were examined. Adopting a within-subjects design, Study 1 showed that the emotional choice preference was often the opposite of the rational choice preference and was more risk-seeking than the rational preference. The overall favourability rating for a chosen option was significantly higher when the emotional choice and rational choice were the same than when they were opposed. Emotional preferences were significantly more susceptible than rational preferences to the hedonic tone of risky choice framing. The overall preference was a compromise of the conflicting emotional and rational preferences in some risk domains, and resembled either the emotional preference or the rational preference in other risk domains. Study 2, using a between-subjects manipulation, further confirmed that emotional preference and rational preference had differential effects on risky choice.     

Mirror,mirror, on the wall,who is the most masculine of them all? The Dark Triad,masculinity, and women’s mate choice

Although the Dark Triad of personality (i.e., Machiavellianism, narcissism, and psychopathy) has been researched widely, few studies have looked at women’s preferences for men who are high and low in Dark Triad. Further, it is not clear what the relationships between the Dark Triad and facial masculinity are. We investigated female preference for computer manipulated Dark Triad male faces in two on-line studies (Study 1: n = 125; Study 2: n = 1633). We found that women rated the high psychopathy and narcissistic faces the most masculine (Study 1). We also found that women showed a low preference for the high morphs in both long and short term relationships, and that preference for masculinity was correlated with a preference for narcissism (Study 2). We discuss the results in terms of male and female mating strategies.     

Accuracy and differentiation in social prediction: A developmental perspective1

Two studies examined the accuracy and differentiation of 4–5-yearolds‘, 8–9-year-olds’, and undergraduates' predictions of the preferences of peers and nonpeers. In Study 1 each subject was presented with separate arrays of snacks, meals, and activities depicted on cards and were asked to select their own preferences and the preferences of peers and nonpeers (“grown-ups” for the children, and “4- to 5-year-olds” for the undergraduates). In Study 2 each subject selected his or her own preference, the preference of peers, and the preferences of both older nonpeers (“grown-ups”) and younger nonpeers (“2-year-olds”). For all age groups, including 4–5-year-olds: (1) the preference predictions differentiated peers from nonpeers, as well as older nonpeers from younger nonpeers; (2) it was very rare for a subject to select his or her own preferences for the preference predictions of both peers and nonpeers. There were no consistent developmental differences either in the tendency to select one's own preferences when predicting the preferences of others or in the tendency to differentiate predictions for peers and nonpeers. In contrast, there was a clear developmental increase in predictive accuracy, with 4–5-year-olds being relatively inaccurate in predicting the preferences of nonpeers. The inadequacy of constructs such as “assumed similarity” and “egocentrism” as explanations for the general accuracy in predicting peers' preferences and the 4–5-year-olds' inaccuracy in predicting nonpeers' preferences is discussed. Possible alternative variables underlying developmental increases in judgmental accuracy, such as “social reference,”“self reference,” and “social category knowledge,” are then proposed.     

If you want to be one of us,then become like us: The evaluation of naturalization applicants by host nationals

Immigrant naturalization is a rite of passage, making assimilationist attitudes particularly pronounced among host nationals. Three experimental studies investigate whether heritage culture maintenance violates expectations that citizenship should be deserved by proving strong attachment to the host nation (i.e., neoliberal communitarianism). Study 1 (N = 293) demonstrates that naturalization applicants’ high degree of heritage culture maintenance impairs application evaluations. Perceived attachment to the host nation and citizenship deservingness mediated this effect. Study 2 (N = 220) replicates results across two national contexts and reveals that heritage culture maintenance impairs evaluations only among naturalization applicants from devalued countries. Study 3 (N = 117) manipulates attachment to the host nation and shows that perceived citizenship deservingness mediates the negative effects of naturalization applicants' low attachment to the host nation on application evaluations. Overall, assimilationist attitudes among host nationals are best explained by the combination of neoliberal and communitarian criteria of evaluation.     

Factors influencing player preferences for heroic roles in role-playing games.

Two studies were conducted to investigate whether player personality or social cognition influence preferences for heroic roles in role-playing games (RPG). In Study 1, 149 teenager subjects were categorized into five groups according to the Guilford Personality Inventory. Heroes were clustered into three types based on their attributes. The analysis of variance (ANOVA) results indicated that each personality group did not display distinctive preference for any particular heroic type. However, of the three heroic types teenagers most strongly preferred, Justice Warrior was followed, in order of preference, by Visionary Leader and Saint. In Study 2, the influence of three player social cognition factors (similarity, proximity, and familiarity) on player preference for heroic roles was studied. Multiple regression analysis results indicated that similarity and familiarity predicted player preferences for heroic roles.     

Recency and lexical preferences in Spanish

One experiment provided evidence in support of Gibson, Pearlmutter, Canseco-Gonzalez, and Hickok's (1996) claim that a recency preference applies to Spanish relative clause attachments, contrary to the claim made by Cuetos and Mitchell (1988). Spanish speakers read stimuli involving either two or three potential attachment sites in which the same lexical content of the two-site conditions appeared in a different structural configuration in the three-site conditions. High attachment was easier than low attachment when only two sites were present, but low attachment was preferred over high attachment, which was in turn preferred over middle attachment, when three sites were present. The experiment replicated earlier results and showed that (1) attachment preferences are determined in part by a preference to attach recently/low, and (2) lexical biases are insufficient to explain attachment preferences.     

Sentence interpretation in normal and aphasic Hindi speakers.

In interpreting a sentence, listeners rely on a variety of linguistic cues to assign grammatical roles such as agent and patient. The present study considered the relative ranking of three cues to agenthood (word order, noun animacy, and subject-verb agreement) in normal and aphasic speakers of Hindi. Because animacy plays a grammatical role in Hindi (determining the nature and acceptability of sentences without accusative marking), this language is relevant to the claim that Broca's aphasia involves a dissociation between grammar and semantics. Results of Study 1 with normal Hindi-dominant speakers showed that animacy is the strongest cue in this language, while agreement is the weakest cue. In Study 2, Hindi-English bilinguals were tested in both their languages. Most showed the normal animacy-dominant monolingual pattern in Hindi, with a mixture of strategies from both languages in their interpretation of English. A substantial minority showed mixed strategies in both languages. Only 5 of 48 subjects displayed a complete separation between languages, with animacy dominance in Hindi and word order dominance in English. In Study 3, two Hindi-English bilinguals with Broca's aphasia were tested in both languages. Results indicate (a) greater use of animacy in Hindi than in English and (b) greater use of word order in English than in Hindi. The strategies displayed by these patients fall well within the range observed among bilingual normals. We conclude that the use of animacy in sentence interpretation by these aphasic patients reflects preservation of normal, language-specific processing strategies; it cannot be interpreted as a nonlinguistic strategy developed to compensate for receptive agrammatism. Results are discussed in light of other cross-linguistic evidence on sentence comprehension in monolingual and bilingual aphasics.     

A Study on Late Closure in Spanish: Principle-grounded vs. Frequency-based Accounts of Attachment Preferences

A much-debated issue in current research on sentence parsing concerns the resolution of attachment ambiguities. Parsing theories differ on the procedures used to guide on-line attachment decisions: principle-grounded theories (e.g. garden-path/ construal) propose universal principles that minimize processing load; frequency-based accounts (such as linguistic tuning) claim that attachment decisions are shaped by readers' previous experience with their particular language; lexically based models, in turn, assert that attachment choices are determined by the properties of individual lexical items in the sentence. This paper reports six studies on late closure in the resolution of attachment ambiguities in Spanish: a questionnaire study on attachment preferences and three self-paced reading experiments where ambiguous PPs could be attached as arguments of two VP-hosts in NP-VP1-NPVP2-PP structures. The results show a clear preference towards low attachment (late closure), thus supporting principle-grounded theories. In addition, two corpus studies were carried out to obtain records of relative frequencies of the attachment choices involved in the experiments. A coarse-grained measure revealed that, in accordance with linguistic tuning, low-attachment structures are more common in Spanish NP-VP1-NP-VP2-PP sentences. However, a fine-grained count showed that low-attachment preferences cannot be explained by arguing that the specific verbs positioned lower on the tree (VP2) are more likely to take an extra argument than those located at a higher position (VP1), as lexical models would assume.     

The effects of social change within a group on membership preferences: to leave or not to leave?

Two studies examined immediate (Study 1) and long-term (Study 2) behavioral consequences of previously documented asymmetries in cognitive and evaluative reactions to change in majority and minority positions within a group. Study 1 found an overall decrease in preferences for group membership immediately following change, which was preceded by decategorization and devaluation of the group in response to loss, together with lack of categorization and positive evaluation in response to gain of the majority position. Study 2 found a gradual increase in preference to stay with (vs. exit) the group among former minorities with prolonged interactions that confirmed their gained majority position. A gradual increase in preference for group membership was paralleled with gradual increases in perception of both inclusion within and differentiation from the group.     

Preference for Second-Generation African Immigrants Over Native-Born Black Americans: A College Admission Simulation

Two studies examined preferences for second-generation African immigrants over Black American natives in a college admission simulation. Study 1 showed that a Black American native applicant was less likely to be admitted when his competitor was a second-generation African immigrant applicant relative to a White American competitor. Study 2 showed that this preference did not occur when the two applicants of color were not in competition. Stereotypes and perceived SES did not explain these findings. Discussion suggests that accepting second-generation African immigrants may cover for prejudice by providing a socially desirable alternative to accepting Black American native applicants.     

Recency in verb phrase attachment

Four experiments investigated attachment preferences in constructions involving 3 verb phrases (VPs) followed by an attaching modifier. Readers preferred attachment to the most recent (lowest) VP site overall and preferred to attach the modifier to the middle VP over the highest VP, demonstrating a monotonic recency-based preference ordering. This pattern could not be attributed to lexical or plausibility-based preferences. The results contrast with the pattern for relative clause attachment into 3 potential noun phrase sites, where the preference ordering is nonmonotonic (e.g., E. Gibson, N. J. Pearlmutter, E. Canseco-Gonzalez, & G. Hickok, 1996), and support the multiple-constraint theory described by E. Gibson and N. J. Pearlmutter (1998), which proposes that recency/locality and a secondary factor, predicate proximity, combine with lexical, grammatical, prosodic, and contextual constraints to determine attachment preferences.     

The construction of risk in relationships: The role of framing in decisions about intimate relationships

Two studies examined the applicability of Kahneman and Tversky's (1979) notion of “framing” to decision making in romantic relationships. Using scenarios about hypothetical relationships, the results of Study 1 demonstrated that framing objectively identical alternatives in terms of losses versus gains affected participants' preferences for risky versus cautious actions. Furthermore, adult attachment style was found to moderate the impact of this framing effect. Study 2 examined individual differences in people's spontaneous tendencies to frame their feelings about their actual relationships in terms of losses or gains. Consistent with the findings of Study 1, attachment style was reliably associated with spontaneous framing. Secure individuals were most likely to represent their feelings in terms of a “gains frame” whereas fearful individuals were most likely to represent their feelings in terms of a “loss frame.”     

Long‐term stability of edible preferences in individuals with developmental disabilities

Multiple stimulus without replacement (MSWO) preference assessments were used to examine the stability of preference hierarchies in eight individuals with developmental disabilities. In Study 1, preference assessments using edible items were conducted 6 months apart; in Study 2, assessments were conducted 12 months apart. As in previous studies analyzing preference stability, individual differences in stability were found in both studies. However, mean rank order coefficients across participants revealed interesting findings in both comparisons. Generally, preference for edible items, particularly the most and least preferred stimuli, was more stable across time than has been found in other research conducted with leisure items. Stability was greater when only 6 months lapsed between assessments. Moreover, for three of the eight participants, rank order coefficients were significant across both studies indicating the possibility that some individuals may tend toward more stable preferences. Copyright © 2007 John Wiley & Sons, Ltd.