On the automatic evaluation of end-states

The author's research examined automatically activated attitudes toward desired end-states. Across 4 studies, participants' automatic attitudes toward goals (i.e., thinness, egalitarianism) significantly predicted their goal pursuit, including behaviors, intentions, and judgments. Such attitudes predicted behavior and judgments that are difficult to monitor and control (i.e., restrained eating, subtle prejudice), but not judgments that are easy to monitor and control (i.e., blatant prejudice). Automatic attitudes toward goals also possessed unique predictive validity compared with explicit measures of motivation and with automatic attitudes toward more physical, "graspable" objects. The findings are discussed with regard to the predictive validity of automatic attitudes, the use of automatic attitudes toward goals as an implicit measure of motivation, and the role of automatic evaluative processes in goal-pursuit and self-regulation.     

An evaluation of the effects of matched stimuli on behaviors maintained by automatic reinforcement

The purpose of the current investigation was to extend the literature on matched stimuli to three dissimilar forms of aberrant behavior (dangerous climbing and jumping, saliva manipulation, and hand mouthing). The results of functional analyses suggested that each behavior was automatically reinforced. Preference assessments were used to identify two classes of stimuli: items that matched the hypothesized sensory consequences of aberrant behavior (matched stimuli) and items that produced sensory consequences that were not similar to those produced by the aberrant behavior (unmatched stimuli). The effects of providing continuous and noncontingent access to either the most highly preferred matched or the most highly preferred unmatched stimuli were assessed relative to a condition in which no stimuli were available. Overall results suggested that providing access to items that matched the hypothesized sensory consequences of aberrant behavior may be more effective than simply selecting stimuli either arbitrarily or based on the results of preference assessments alone.     

On the automatic evaluation of social exemplars

The present article focuses on the automatic evaluation of exemplars whose category membership has been learned in the past. Studies 1 and 2 confirmed the hypothesis that once an exemplar has been encoded as a member of a given group, at a later encounter the evaluation associated with the group will be unintentionally retrieved from memory, even when no perceptual cue indicates the exemplar's category membership. Study 3 extended the results to the domain of in-group/out-group differentiation. In addition. Studies 4 and 5 confirmed the hypothesis that stored evaluations can be retrieved and affect responses even when the semantic information on which the evaluations were originally based is no longer available for retrieval. Finally, Study 6 investigated spontaneous approach-avoidance behavior tendencies. Overall, results demonstrate the pervasive effects of person-based representations, and they are discussed in terms of recent models of person perception and out-group discrimination.     

An evaluation of response cost in the treatment of inappropriate vocalizations maintained by automatic reinforcement

In the current study, we examined the utility of a procedure consisting of noncontingent reinforcement with and without response cost in the treatment of inappropriate vocalizations maintained by automatic reinforcement. Results are discussed in terms of examining the variables that contribute to the effectiveness of response cost as treatment for problem behavior maintained by automatic reinforcement.     

Evidence for the automatic evaluation of self-generated actions

The accuracy of simple actions is swiftly determined through specific monitoring brain systems. However, it remains unclear whether this evaluation is accompanied by a rapid and compatible emotional appraisal of the action that allows to mark incorrect actions as negative/bad and conversely correct actions as positive/good. In this study, we used a new method to decode the affective value of simple actions generated by participants during a standard Go/noGo task. Immediately after each Go/noGo action, participants responded to the valence of either a positive or a negative word. Results showed that False Alarms performed during the Go/noGo task led to a faster evaluative categorization of negative words relative to positive words. This action-word evaluative priming effect occurred when the interval between these two events was set to either 300 or 600ms, but not 1000ms. Finally, higher levels of trait anxiety were associated with a reduction of the evaluative priming effect. Our results suggest that simple actions are rapidly evaluated as positive or negative depending on the automatic monitoring of their perceived accuracy.     

The automatic evaluation of novel stimuli

From classic theory and research in psychology, we distill a broad theoretical statement that evaluative responding can be immediate, unintentional, implicit, stimulus based, and linked directly to approach and avoidance motives. This statement suggests that evaluative responses should be elicited by novel, nonrepresentational stimuli (e.g., abstract art, "foreign" words). We tested this hypothesis through combining the best features of relevant automatic–affect research paradigms. We first obtained explicit evaluative ratings of novel stimuli. From these, we selected normatively positive and negative stimuli to use as primes in a sequential priming paradigm. Two experiments using this paradigm demonstrated that briefly presented novel prime stimuli were evaluated automatically, as they facilitated responses to subsequently presented target stimuli of the same valence just as much as did pictures or names of real objects. A final experiment revealed that exposure to novel stimuli produces muscular predispositions to approach or avoid them.     

Generalization versus contextualization in automatic evaluation

Research has shown that automatic evaluations can be highly robust and difficult to change, highly malleable and easy to change, and highly context dependent. We tested a representational account of these disparate findings, which specifies the conditions under which automatic evaluations reflect (a) initially acquired information, (b) subsequently acquired, counterattitudinal information, or (c) a mixture of both. The account postulates that attention to contextual cues during the encoding of evaluative information determines whether this information is stored in a context-free representation or a contextualized representation. To the extent that attention to context cues is low during the encoding of initial information but is enhanced by exposure to expectancy-violating counterattitudinal information, initial experiences are stored in context-free representations, whereas counterattitudinal experiences are stored in contextualized representations. Hence, automatic evaluations tend to reflect the valence of counterattitudinal information only in the context in which this information was learned (occasion setting) and the valence of initial experiences in any other context (renewal effect). Four experiments confirmed these predictions, additionally showing that (a) the impact of initial experiences was reduced for automatic evaluations in novel contexts when context salience during the encoding of initial information was enhanced, (b) context effects were eliminated altogether when context salience during the encoding of counterattitudinal information was reduced, and (c) enhanced context salience during the encoding of counterattitudinal information produced context-dependent automatic evaluations even when there was no contingency between valence and contextual cues. Implications for automatic evaluation, learning theory, and interventions in applied settings are discussed.     

An evaluation of antecedent exercise on behavior maintained by automatic reinforcement using a three-component multiple schedule

We evaluated antecedent exercise for treating the automatically reinforced problem behavior of 4 individuals with autism. We conducted preference assessments to identify leisure and exercise items that were associated with high levels of engagement and low levels of problem behavior. Next, we conducted three 3-component multiple-schedule sequences: an antecedent-exercise test sequence, a noncontingent leisure-item control sequence, and a social-interaction control sequence. Within each sequence, we used a 3-component multiple schedule to evaluate preintervention, intervention, and postintervention effects. Problem behavior decreased during the postintervention component relative to the preintervention component for 3 of the 4 participants during the exercise-item assessment; however, the effects could not be attributed solely to exercise for 1 of these participants.     

An automatic micropipette fluid dispenser

An automatic device for repeated dispensation of a precisely controlled amount of fluid is described. The device employs a repeating micropipette powered by an electric motor geared to a rack-and-pinion drive. In our particular application, thirsty rats work for 0.2-ml shots of water delivered to a metal spout connected to a drinkometer circuit. This arrangement permits the recording of both volumetric intake and the number of licks directed at the spout.     

Controllability and resource dependence in automatic evaluation

Two studies addressed automaticity features of evaluative priming. In Study 1, participants could strategically eliminate and partially reverse priming effects although stimulus onset asynchrony between prime and target was short (275 ms) and time pressure considerable. In Study 2, priming effects under a concurrent memory load increased as measured working-memory capacity decreased. The results bear on the interpretation of evaluative priming as a measure of spontaneous evaluation, and they support an account of evaluative priming in terms of Stroop-like response conflict and synergy.     

An automatic device for toilet training

A chain of subject-initiated toileting behavior was established and maintained in three enuretic and encopretic profoundly retarded adults through the use of an automatic device which both monitored eliminations and dispensed candy reinforcers. When the device reinforced elimination, the incidence of urinations and defecations in clothing was sharply reduced in each subject, while the frequency of appropriate toileting behavior increased. With the device nonoperative (extinction), the behavior relapsed toward pretraining levels. In reconditioning, with the device again functional, post-training levels were re-established. The device was reliable and was seen to eliminate many of the difficulties inherent in toilet training.     

On the automatic activation of associated evaluations: An overview

A review of the literature concerning the phenomenon known as automatic attitude activation is presented. The robustness of the affective priming effect across many different procedural variations, the mediating mechanisms thought to underlie the effect, and the moderating role of associative strength are discussed. The relevance and importance of automatic attitude activation to many fundamental cognitive and social processes also is highlighted. Finally, an overview of the articles included in this Special Issue of Cognition and Emotion, their essential contributions, and their relation to the earlier literature is presented.