The emotional cost of charitable donations

Donations in support of a charitable cause can create a conflict between moral intuitions (e.g., fulfilling moral obligations and helping as many individuals in need as possible) and the cost entailed by following one's moral intuitions (e.g., spending money). The present paper investigates this conflict by putting people in a situation in which they must choose whether to help three women by giving more money or help one woman by giving less. In addition, the paper uses the attraction effect paradigm to counteract the single victim effect and reduce the conflict. Experiment 1 demonstrates that in a two-alternative context the majority of participants choose to help one woman by giving €150 instead of helping three women by giving €450. Experiment 2 replicates this finding and highlights the role of emotion regulation strategies in the management of the emotional conflict arising in the two-alternative condition. In both studies, the introduction of a third, dominated alternative reduces the conflict and makes it easier to choose the programme asking for a higher donation and helping three women. Implications for charitable donations and the role of the conflict between moral intuitions and economic costs are discussed.     

Moral Foundations Theory and the Psychology of Charitable Giving

Moral foundations theory proposes that intuitions about what is morally right or wrong rest upon a set of universal foundations. Although this theory has generated a recent surge of research, few studies have investigated the real-world moral consequences of the postulated moral intuitions. We show that they are predictably associated with an important type of moral behaviour. Stronger individualizing intuitions (fairness and harm prevention) and weaker binding intuitions (loyalty, authority, and sanctity) were associated with the willingness to comply with a request to volunteer for charity and with the amount of self-reported donations to charity organizations. Among participants who complied with the request, individualizing intuitions predicted the allocation of donations to causes that benefit out-groups, whereas binding intuitions predicted the allocation of donations to causes that benefit the in-group. The associations between moral foundations and self-report measures of allocations in a hypothetical dilemma and concern with helping in-group and out-group victims were similar. Moral foundations predicted charitable giving over and above effects of political ideology, religiosity, and demographics, although variables within these categories also exhibited unique effects on charitable giving and accounted for a portion of the relationship between moral foundations and charitable giving. © 2020 The Authors. European Journal of Personality published by John Wiley & Sons Ltd on behalf of European Association of Personality Psychology     

Principle of Care and Giving to Help People in Need

Theories of moral development posit that an internalized moral value that one should help those in need—the principle of care—evokes helping behaviour in situations where empathic concern does not. Examples of such situations are helping behaviours that involve cognitive deliberation and planning, that benefit others who are known only in the abstract, and who are out‐group members. Charitable giving to help people in need is an important helping behaviour that has these characteristics. Therefore we hypothesized that the principle of care would be positively associated with charitable giving to help people in need, and that the principle of care would mediate the empathic concern–giving relationship. The two hypotheses were tested across four studies. The studies used four different samples, including three nationally representative samples from the American and Dutch populations, and included both self‐reports of giving (Studies 1–3), giving observed in a survey experiment (Study 3), and giving observed in a laboratory experiment (Study 4). The evidence from these studies indicated that a moral principle to care for others was associated with charitable giving to help people in need and mediated the empathic concern–giving relationship. © 2016 The Authors. European Journal of Personality published by John Wiley & Sons Ltd on behalf of European Association of Personality Psychology     

No match for money: Even in intimate relationships and collectivistic cultures,reminders of money weaken sociomoral responses

The present research tested two competing hypotheses: (1) as money cues activate an exchange orientation to social relations, money cues harm prosocial responses in communal and collectivistic settings; (2) as money can be used to help close others, money cues increase helping in communal or collectivistic settings. In a culture, characterized by strong helping norms, money cues reduced the quality of help given (Experiment 1), and lowered perceived moral obligation to help (Experiment 2). In communal relationships, money reminders decreased willingness to help romantic partners (Experiment 3). This effect was attenuated among people high on communal strength, although money cues made them upset with help requests (Experiment 4). Thus, the harmful effects of money on prosocial responses appear robust.     

An unintended consequence of social distance regulations: COVID-19 social distancing promotes the desire for money

Social distance regulations have been widely adopted during the global COVID-19 pandemic. From an evolutionary perspective, social connection and money are interchangeable subsistence resources for human survival. The substitutability principle of human motivation posits that scarcity in one domain (e.g., social connection) could motivate people to acquire or maintain resources in another domain (e.g., money). Two experiments were conducted to test the possibility that COVID-19 social distancing enhances the desire for money. Results showed that compared with controls, participants receiving social distancing primes (via recollection of experiences of social distancing or a Chinese glossary-search task) offered less money in the dictator game, showed lower willingness towards charitable donation (Experiment 1; N = 102), donated less money to a student fund, and rated money as having more importance (Experiment 2; N = 140). Our findings have far-reaching implications for financial decisions, charitable donations, and prosociality during and after the COVID-19 pandemic.     

Moral realism as moral motivation: The impact of meta-ethics on everyday decision-making

People disagree about whether “moral facts” are objective facts like mathematical truths (moral realism) or simply products of the human mind (moral antirealism). What is the impact of different meta-ethical views on actual behavior? In Experiment 1, a street canvasser, soliciting donations for a charitable organization dedicated to helping impoverished children, primed passersby with realism or antirealism. Participants primed with realism were twice as likely to be donors, compared to control participants and participants primed with antirealism. In Experiment 2, online participants primed with realism as opposed to antirealism reported being willing to donate more money to a charity of their choice. Considering the existence of non-negotiable moral facts may have raised the stakes and motivated participants to behave better. These results therefore reveal the impact of meta-ethics on everyday decision-making: priming a belief in moral realism improved moral behavior.     

Why mood affects help giving,but not moral courage: Comparing two types of prosocial behaviour

A long tradition in the help giving literature assumes that mood states determine the level of prosocial behaviour shown by individuals. Most research in this area has been conducted in the context of low cost prosocial behaviour, whereas research has been neglected in which participants were confronted with situations involving potential severe and dangerous negative consequences (i.e., high cost situations) with the help‐giver risking his moral integrity and social disapproval (i.e., moral courage). To address this gap in the literature, the present studies investigate differential effects of positive and negative compared with neutral mood states on help giving versus moral courage. Study 1 shows that in situations requiring low cost helping, participants were more likely to help in positive and negative moods than those in a neutral mood, whereas in situations requiring moral courage (high cost), participants were comparably likely to help in each of the three mood conditions. In Study 2, we find that salience of moral norms mediates the interaction between type of prosocial behaviour and mood. Finally, Study 3 investigates whether the apparent discrepancy between help giving and moral courage as established by the differential impact of mood states can be determined still differently. It reveals that justice sensibility, civil disobedience, resistance to group pressure, moral mandates, and anger lead to moral courage, but not to help giving. Differences between these two types of prosocial behaviour are discussed. Copyright © 2009 John Wiley & Sons, Ltd.     

Can Prayer Increase Charitable Giving? Examining the Effects of Intercessory Prayer,Moral Intuitions,and Theological Orientation on Generous Behavior

This study was designed to investigate the effects of intercessory prayer, moral intuitions, God concept, and theological orientation on generous behavior in the form of charitable giving. Christian participants (N = 313) were assigned to engage in either intercessory prayer or a secular reflection over a 2-week period on the hardships faced by either Christians (religious ingroup) or Muslims (religious outgroup) in Myanmar/Burma being persecuted by the Buddhist majority. Contrary to hypotheses and previous research, multiple regression analyses revealed that the prayer condition was associated with less monetary generosity than a nonreligious control condition. Ingroup versus outgroup status of the target of prayer/reflections was not a significant predictor of charitable giving. Moral intuitions related to the harm/care and fairness/reciprocity foundations as well as traditional God concept moderated the effects of prayer.     

The helping orientations inventory: Measuring propensities to provide autonomy and dependency help

Research on helping behavior distinguishes between giving recipients the tools to solve problems for themselves (autonomy‐oriented help) and direct solutions not requiring recipients' involvement (dependency‐oriented help). Across three studies, we examined whether individuals can be characterized by dispositional propensities toward offering autonomy‐oriented and/or dependency‐oriented help. In initial studies, factor analyses revealed the two hypothesized Helping Orientations Inventory scales along with an additional scale capturing opposition to helping, all acceptable in internal consistency and test–retest reliability (Studies 1a–1c). Next, we found that the three scales related in distinct ways to constructs from the intergroup (e.g., social dominance orientation) and interpersonal (e.g., empathic concern) helping literatures (Studies 1d and 1e). Additionally, these orientations predicted satisfaction with volunteer behavior (Study 2) and interest in future volunteering (Study 3). Overall, people vary in their helping orientations, and these orientations implicate a range of variables relevant to intergroup and interpersonal helping.     

Giving,Fast and Slow: Reflection Increases Costly (but Not Uncostly) Charitable Giving

Are people intuitively generous or stingy? Does reflection make people more willing to give generous amounts to charity? Findings across the literature are mixed, with many studies finding no clear relationship between reflection and charitable giving (e.g., Hauge, Brekke, Johansson, Johansson‐Stenman, & Svedsäter, 2016 ; Tinghög et al., 2016 ), while others find that reflection negatively affects giving (e.g., Small, Loewenstein, & Slovic, 2007 ), and still others find that reflection is positively associated with giving (e.g., Lohse, Goeschl, & Diederich, 2014 ). I demonstrate that reflection consistently increases costly giving to charity. In Study 1, people were initially reluctant to give costly amounts of money to charity, but those who reflected about the decision were more willing to give. In Studies 2–3, I isolated the role of costly stakes by randomly assigning people to either an uncostly donation (Are people intuitively generous or stingy? Does reflection make people more willing to give generous amounts to charity? Findings across the literature are mixed, with many studies finding no clear relationship between reflection and charitable giving (e.g., Hauge, Brekke, Johansson, Johansson‐Stenman, & Svedsäter, 2016 ; Tinghög et al., 2016 ), while others find that reflection negatively affects giving (e.g., Small, Loewenstein, & Slovic, 2007 ), and still others find that reflection is positively associated with giving (e.g., Lohse, Goeschl, & Diederich, 2014 ). I demonstrate that reflection consistently increases costly giving to charity. In Study 1, people were initially reluctant to give costly amounts of money to charity, but those who reflected about the decision were more willing to give. In Studies 2–3, I isolated the role of costly stakes by randomly assigning people to either an uncostly donation ($0.40) or costly donation condition (e.g., $100), and randomly assigning them to decide under time pressure or after reflecting. Reflection increased their willingness to give costly amounts, but did not influence their willingness to give uncostly amounts. Similarly, the relationship between decision time and giving was positive when the stakes were costly but was relatively flat when the stakes were uncostly (Study 4). Copyright © 2017 John Wiley & Sons, Ltd.     

National identity and international giving: Irish adults' accounts of charitable behaviour

Research on helping behaviour has emphasized the importance of the group and particularly the nation in establishing the norms and boundaries of emergency helping. Less attention has been paid to the role of the national group in longer‐term routine helping such as charitable giving. This is particularly important given recent research on intergroup helping which points to the impact of power relations on willingness of national groups to give and receive aid. The present research examines people's accounts of charitable giving in their day‐to‐day lives in Ireland, a country which has recently undergone a transformation in economic development and international relations. Discursive analysis of five focus groups with 14 Irish university students illustrates how participants proactively invoke national identity to account for giving or withholding charity. Our findings demonstrate how Irish national identity can be strategically and flexibly used to manage participants' local moral identity in the light of Ireland's changing international relations and in particular how participants display concerns to be seen to intend ‘autonomous’ rather than ‘dependency’‐oriented helping. The findings suggest that both national identity and international relations provide resources for individuals negotiating the complex demands and concerns surrounding charitable giving. Copyright © 2009 John Wiley & Sons, Ltd.     

Aspiring to become a therapist: Personal strengths and challenges,influences, motivations,and expectations of future psychotherapists

Ten female students who were considering therapy as a career path wrote self-reflection papers and were interviewed regarding their career choice. Consensual qualitative research was used to analyze the data. These participants all indicated a passion for helping others, believed in the importance of giving back, and had prior experiences in helping activities. They considered themselves to have personal helping-related strengths (e.g. empathy) as well as challenges (e.g. avoidance of interpersonal conflict), and worried about potential problems they would encounter as therapists (e.g. being too emotionally invested). Participants expressed both other-oriented (e.g. to help others who had similar painful experiences) and self-oriented (e.g. to help self) motivations for wanting to become therapists. Implications for helping undergraduate students reflect about therapy as a career choice are offered.     

The who and whom of help giving: An attributional model integrating the help giver and the help recipient

In this article, we investigate the influence of responsibility, moral emotions, and empathy on help giving for stigmatized persons in need. Both characteristics of the recipient of help and the help giver are analyzed within a general theoretical framework. Based on an online study (N = 332), structural equation models confirm and extend an attributional explanation of help‐giving, based on a thinking‐feeling‐acting model. Conditions promoting help giving are identified: (i) A potential help giver who regards himself or herself as responsible for the recipient's misfortune is likely to experience guilt, regret, and shame, thus increasing the likelihood of help. (ii) A potential recipient of help who is regarded as being not responsible for his or her plight elicits sympathy and is thus more likely to receive help. In contrast, when the person in need is regarded as being responsible for his or her plight, anger and even schadenfreude are elicited, and likelihood of help giving decreases. (iii) Different aspects of empathy as a stable personal characteristic exert direct and indirect (i.e., emotionally mediated) effects on help giving. Using structural equation modeling, we outline an attributional model of helping conceptualizing helping behavior within an actor–observer system integrating a variety of moral emotions involved in help giving.     

道德自我调节对亲社会行为和违规行为的影响

本文通过两个研究探讨道德自我调节对亲社会行为和违规行为的影响。研究一中,被试随机分为三组,分别抄写“正性特质词语”“负性特质词语”或“中性词语”,并回忆自己所经历的与关键词有关的事情。启动完成后,考察其捐助行为。结果发现,正性特质启动组被试愿意捐助的数目显著高于负性特质和中性词语启动组。研究二用同样的方法改变被试的道德自我知觉,然后对被试的作弊行为进行了考察。结果发现,正性特质启动组的作弊严重程度显著低于中性词语启动组,负性特质启动组的作弊发生率和作弊严重程度显著低于中性词语启动组。本研究表明,道德自我调节过程不一定遵循负反馈机制：虽然“道德净化效应”在本研究中得到了部分验证,但是我们的实验结果不符合“道德许可效应”的预期。     

Memory lane and morality: how childhood memories promote prosocial behavior

Although research has established that autobiographical memory affects one's self-concept, little is known about how it affects moral behavior. We focus on a specific type of autobiographical memory: childhood memories. Drawing on research on memory and moral psychology, we propose that childhood memories elicit moral purity, which we define as a psychological state of feeling morally clean and innocent. In turn, heightened moral purity leads to greater prosocial behavior. In Experiment 1, participants instructed to recall childhood memories were more likely to help the experimenter with a supplementary task than were participants in a control condition, and this effect was mediated by moral purity. In Experiment 2, the same manipulation increased the amount of money participants donated to a good cause, and both implicit and explicit measures of moral purity mediated the effect. Experiment 3 provides further support for the process linking childhood memories and prosocial behavior through moderation. In Experiment 4, we found that childhood memories led to punishment of others' ethically questionable actions. Finally, in Experiment 5, both positively valenced and negatively valenced childhood memories increased helping compared to a control condition.     

Predictors of Young People's Charitable Intentions to Donate Money: An Extended Theory of Planned Behavior Perspective

An extended theory of planned behavior (TPB) was used to predict young people's intentions to donate money to charities in the future. Students (N = 210; 18–24 years) completed a questionnaire assessing their attitude, subjective norm, perceived behavioral control (PBC), moral obligation, past behavior, and intentions toward donating money. Regression analyses revealed that the extended TPB explained 61% of the variance in intentions to donate money. Attitude, PBC, moral norm, and past behavior predicted intentions, representing future targets for charitable‐giving interventions.     

In conflict with ourselves? An investigation of heuristic and analytic processes in decision making

Many theorists propose two types of processing: heuristic and analytic. In conflict tasks, in which these processing types lead to opposing responses, giving the analytic response may require bothdetection andresolution of the conflict. The ratio bias task, in which people tend to treat larger numbered ratios (e.g., 20/100) as indicating a higher likelihood of winning than do equivalent smaller numbered ratios (e.g., 2/10), is considered to induce such a conflict. Experiment 1 showed response time differences associated with conflict detection, resolution, and the amount of conflict induced. The conflict detection and resolution effects were replicated in Experiment 2 and were not affected by decreasing the influence of the heuristic response or decreasing the capacity to make the analytic response. The results are consistent with dual-process accounts, but a single-process account in which quantitative, rather than qualitative, differences in processing are assumed fares equally well in explaining the data.     

Expectation for Mood Enhancement as a Result of Helping: The Effects of Gender and Compassionate Love

Several theoretical perspectives in the social psychology literature on helping suggest that people forecast the benefit that they will receive as a result of helping others, and help only if they determine that it is rewarding to do so. One type of self-benefit that can be received from helping is an enhancement of positive mood. The major hypotheses of the present study were: (1) women, to a greater degree than men, would expect to experience enhanced positive mood as a consequence of both helping and receiving help in a relational context; and (2) those who are high in compassionate love for others would expect to experience enhanced positive mood from giving and receiving help relative to those who are lower on compassionate love. Support was found for both hypotheses. In addition, women were more likely than men to rate certain helping behaviors in a relational context (e.g., providing verbal support) as good examples of “compassionate love acts.” The meaning of the results with respect to altruism and for gender differences in helping behavior is discussed.     

Mortality salience and morality: thinking about death makes people less utilitarian

According to the dual-process model of moral judgment, utilitarian responses to moral conflict draw on limited cognitive resources. Terror Management Theory, in parallel, postulates that mortality salience mobilizes these resources to suppress thoughts of death out of focal attention. Consequently, we predicted that individuals under mortality salience would be less likely to give utilitarian responses to moral conflicts. Two experiments corroborated this hypothesis. Experiment 1 showed that utilitarian responses to non-lethal harm conflicts were less frequent when participants were reminded of their mortality. Experiment 2 showed that the detrimental effect of mortality salience on utilitarian conflict judgments was comparable to that of an extreme concurrent cognitive load. These findings raise the question of whether private judgment and public debate about controversial moral issues might be shaped by mortality salience effects, since these issues (e.g., assisted suicide) often involve matters of life and death.     

On having very long arms: how the availability of technological means affects moral cognition

Modern technological means allow for meaningful interaction across arbitrary distances, while human morality evolved in environments in which individuals needed to be spatially close in order to interact. We investigate how people integrate knowledge about modern technology with their ancestral moral dispositions to help relieve nearby suffering. Our first study establishes that spatial proximity between an agent's means of helping and the victims increases people's judgement of helping obligations, even if the agent is constantly far personally. We then report and meta-analyse 20 experiments elucidating the cognitive mechanisms behind this effect, which include inferences of increased efficaciousness and personal involvement. Implications of our findings for the scientific understanding of ancestral moral dispositions in modern environments are discussed, as well as suggestions for how these insights might be exploited to increase charitable giving. Our meta-analysis provides a practical example for how aggregating across all available data, including failed replication attempts, allows conclusions that could not be supported in single experiments.