A temporal analysis of the gradient as it develops during the testing revealed that initially the peak of responding occurs at 550 mμ; but as testing progresses, it shifts gradually in the direction of the shorter wavelengths (purer greens). Experiment II was performed to test the generality of the phenomenon of regression to the primary color. Two groups of 20 Ss each were tested for generalization following exposure to 510 mμ (bluish-green) and 525 mμ (pure green), respectively. We predicted that the 510 mμ gradient would reveal a progressive shift toward the longer wavelengths (purer greens), whereas the 525 mμ gradient would show no tendency to shift. The results were strikingly in accord with these predictions.
We concluded that although a physiological process could not be ruled out, the verbal labeling of the standard stimulus value may well be responsible for the regression of the gradient toward the primary color.
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