Contrasting the Theory of Planned Behavior With the Value‐Belief‐Norm Model in Explaining Conservation Behavior1

In this paper, we contrast the value‐belief‐norm (VBN) model and the theory of planned behavior (TPB) for the first time regarding their ability to explain conservation behavior. The participants represent a convenience sample of 468 university students. Using survey data and adopting previously established compound measures, structural equation analyses revealed a remarkable explanatory power for both theories: TPB's intention accounted for 95% of people's conservation behavior and VBN's personal norms accounted for 64%. Compared to the VBN model, the TPB covered its concepts more fully in terms of proportions of explained variance. More importantly, the fit statistics revealed that only the TPB depicts the relations among its concepts appropriately, whereas the VBN model does not.     

A Test of the Theory of Planned Behavior for Two Health-Related Practices1

This study tested the utility of the theory of planned behavior in predicting two health-related behaviors. The first behavior (breast self-exam) is relatively simple, while the second (exercise) is complex. Data were utilized from health risk appraisals completed on 185 telephone company employees. Attitude, normative belief, and self-efficacy measures served to predict behavioral intention and subsequent attempt to change both the behaviors. As tested in path models, the results for breast self-examination were closer to the results expected from theory, with less good fit for exercise. Different models were developed for each behavior, although the self-efficacy measures made independent contributions to each. While the theory of planned behavior received support in the data, the results suggest that different models may appropriate for different types of behavior.     

The Dynamic Interaction of Personal Norms and Environment‐Friendly Buying Behavior: A Panel Study1

A deeper understanding of the attitude–norm–behavior relationship in the environmental field can be obtained by analyzing the dynamic interaction over time between relevant attitudinal variables and specific behaviors of interest. This article is based on a panel survey with a random sample of about 1,500 Danes interviewed up to 3 times in 1998 to 2000, regarding their purchase of organic food products. The panel analysis reveals that the stronger are consumers' personal norms about buying organic food products and the less they perceive organic products as expensive, the greater the likelihood that they change their purchase patterns in favor of organic products. Furthermore, one can observe significant cross‐lagged paths from past behavior to belief and norm variables.     

How do I feel about the behavior? The interplay of affective associations with behaviors and cognitive beliefs as influences on physical activity behavior.

Individuals have affective associations with health behaviors. In other domains such associations have been shown to influence behavior, but affective associations with health behaviors are not included in current health decision-making models. The authors examined whether affective associations with exercise predicted individuals' activity behavior and, if so, how they interfaced with other decision-making constructs to influence behavior. Adult participants (N = 433) reported their current physical activity behavior and affective associations with physical activity. Health belief model and theory of planned behavior constructs were also assessed. More positive affective associations with activity significantly predicted greater activity behavior. Moreover, the influence of the health belief model and theory of planned behavior constructs on activity behavior was mediated through affective associations. Affective associations were shown to play a central role in individuals' activity behavior, both as a mediator of the effects of cognitively based decision-making factors and as an independent predictor of activity behavior. The results suggest the need to include affective influences on behavior in formal models of health decision making and, potentially, to explore affectively based intervention routes to change behaviors.     

Safer Sex Behavior: The Role of Attitudes, Norms, and Control Factors

A study was undertaken to assess the utility of revisions to the theories of reasoned action/planned behavior in the context of HIV-preventive behaviors. Revisions to the models incorporated the addition of group norm (behavioral norm and group attitude) to the nonnative component of the reasoned action model and the distinction among three aspects (self-efficacy, perceived behavioral control, and planning) of the control component of the theory of planned behavior. Respondents were 211 sexually experienced heterosexual undergraduates. The study employed a longitudinal design, with the proposed predictors of performing the behaviors under consideration (using a condom every time you have sexual intercourse during the next month and discussing whether to use a condom with any new partners during the next month) assessed prior to the measures of reported behavior. Consistent with expectations, group norm emerged as a distinctive predictor (in addition to attitude and subjective norm) of intentions to practice both safer sex behaviors. The data also revealed some support for the distinction among the different measures of control. The results of the study suggest that the normative component of the theories of reasoned action and planned behavior should be revised to incorporate more subtle influences of the referent group and that tests of theory of planned behavior should distinguish among the different aspects of behavioral control.     

Understanding the Determinants of Consumer Composting Behavior1

This study compared 3 models of waste management behavior: (a) a theory of reasoned action model, (b) an environmental belief-behavior model, and (c) an integrated waste management model which is based on the theory of planned behavior. The three models were compared using data from a sample of over 1,400 individual respondents who each completed a survey and a 2-week diary of their consumer composting activities. Overall, the results suggest that while the environmental beliefs-behavior model and the integrated waste management models both fit the data well, the integrated waste management model provided better predictive power and offers significant insight into the factors that influence composting behavior.     

Explaining Proenvironmental Intention and Behavior by Personal Norms and the Theory of Planned Behavior1

The value of personal norms (Schwartz, 1977) for proenvironmental behavior has been demonstrated in previous studies (e.g., Vining & Ebreo, 1992), but not in addition to the theory of planned behavior (Ajzen & Madden, 1986). In the present study, this combination was investigated by means of a mail survey among a sample of 305 Dutch citizens who were enlisted to participate in a behavioral change intervention program on environmentally relevant behavior. Personal norms appear to increase the proportion of explained variance in 5 intentions and 4 self-reported measures of performed environmentally relevant behaviors beyond that explained by three of the theory of planned behavior constructs (i.e., attitude, subjective norm, and perceived behavioral control). Issues evoked by these results are discussed.     

The Awareness of Consequences Scale: An Exploration,Empirical Analysis,and Reinterpretation

The value–belief–norm model assumes that egoistic, social‐altruistic, and biospheric value orientations causally influence how people cognitively structure beliefs regarding adverse environmental consequences. Empirical studies have administered the Awareness of Consequences (AC) scale to differentiate between these 3 orientations. We report an analysis that challenges previous work in the field. Evidence is presented that indicates the AC scale should be reinterpreted as a measure of beliefs supporting environmental action and beliefs supporting environmental inaction. The beliefs supporting environmental action appear to be differentiable according to beliefs in the positive consequences from environmental protection and the seriousness of environment harm. This has major implications for the value–belief–norm model and its application.     

Social cognitive models of health and exercise behavior: An introduction and review of conceptual issues

Abstract

This article reviews the major social cognitive models of adherence or compliance in health and exercise behavior and attempts to show that these models are more similar to each other than different from each other. Self-efficacy theory and the theory of reasoned action/planned behavior have guided most of the theory-based research on exercise behavior. Two other models, protection motivation theory and the health belief model, have guided much research on the role of social cognitive factors in other health behaviors. These models are comprised largely of the same basic set of social cognitive variables: self-efficacy expectancy, outcome expectancy, outcome value, and intention. Two other factors, situational cues and habits, although not common to all the models, round out the theoretical picture by explaining how the relationship between the major social cognitive variables and behavior may change with repeated performance of a behavior over time.An integration of these models is offered using the theory of planned behavior as a foundation. It is suggested that research on health and exercise behavior that pits one model against another to determine which one is the better predictor of behavior is likely to be unproductive due to the striking similarities of the models. It is suggested instead that theorists and researchers focus their efforts on integration of the major social cognitive models and on determining the relative predictive utility of the various social cognitive factors with various health behaviors and in various contexts.     

Exploring Individual‐Level Factors Related to Employee Energy‐Conservation Behaviors at Work1

The higher costs of energy have increased organizations' interest in searching for ways to reduce energy use. Typically, organizations have utilized structural or operational changes to decrease their energy use. Another approach involves the energy‐conservation behaviors of an organization's employees. Drawing on value‐belief‐norm theory ( Stern, 2000b ), we examined the individual‐level factors related to energy‐conservation behaviors at work among employees of a large state university. Using path analysis, we found that environmental personal norms predicted self‐reported energy‐conservation behaviors, as well as behavioral intentions. Environmental personal norms also mediated the relationship of environmental worldviews with self‐reported energy‐conservation behaviors, as well as behavioral intentions. Implications for theory and organizational energy‐conservation interventions are discussed.     

Predicting Voting Behavior of Young Adults: The Importance of Information,Motivation, and Behavioral Skills

The information–motivation–behavioral skills (IMB) model has been shown reliably to predict and change a number of behaviors ( Fisher & Fisher, 2000 ). In light of low voter turnout among young adults, the present research examines the utility of the IMB model to predict voting behavior among this population. The predictive validity of the IMB model for voting behavior was tested, as well as its unique contribution to explaining voting behavior, over and above the theory of reasoned action ( Ajzen & Fishbein, 1980 ) and the theory of planned behavior ( Ajzen, 1985 ). As expected, the variables specified by the IMB model uniquely predicted intention to vote (Study 1) and voting behavior (Study 2), over and above the 2 other models.     

An Integrative Analysis of Person–Organization Fit Theories

This study provides an integrative analysis of three approaches to person–organization (P–O) fit theory and measurement: values congruence and personality congruence (supplementary fit measures), and work environment congruence (a needs–supplies fit measure). Commensurate measures of each aspect of fit were collected from 105 employees in six organizations in the western United States. Values congruence and work environment congruence were both related to job satisfaction and organizational commitment, but personality congruence was not. All three fit measures were related to employees' intent to remain with their employer, although this effect was generally mediated by satisfaction and commitment. When multiple fit measures were used in a single analysis, values congruence and work environment congruence had the strongest and most consistent effects on the outcome measures. These results suggest a revised, multidimensional model of P–O fit.     

Expanding the Affective and Normative Components of the Theory of Planned Behavior: A Meta‐Analysis of Anticipated Affect and Moral Norms

Meta‐analysis was used to determine the predictive validity of anticipated affect and moral norms in the theory of planned behavior (TPB; Ajzen, 1991 ). Medium‐to‐large sample‐weighted average correlations were obtained. Anticipated affect and moral norms increased the variance explained in intentions by 5% and 3%, respectively, controlling for TPB variables. Intention mediated the influence of both variables on behavior. Moderator analyses showed that younger samples and behaviors with a moral dimension were associated with stronger moral‐norm/intention relations, and anticipated regret was associated with a stronger anticipated‐affect/intention relation. The implications of the findings for the TPB are discussed.     

Predicting Recycling Behavior from Global and Specific Environmental Attitudes and Changes in Recycling Opportunities1

Surveys of households in a medium-sized city were conducted at three different points in time to investigate changes in general environmental concern (as measured by the New Environmental Paradigm), specific recycling attitudes (as measured by constructs of the Schwartz moral norm model), and recycling behavior that occurred as recycling opportunities increased over time. After the initial data point, a voluntary curbside recycling program was implemented in central sections of the community and then later expanded citywide. The results indicate that over time, the proportion of households indicating that they recycled increased along with the actual volume of materials recycled in the community. General environmental concern and specific attitudes regarding recycling also became more favorable over time with recyclers exhibiting stronger pro-environmental attitudes than nonrecyclers. Specific recycling attitudes were found to be only moderately related to generalized concern for the environment. Lastly, the predictive utility of general environmental concern and specific recycling attitudes were examined.     

Development of a Multidimensional Instrument of Person–Environment Fit: The Perceived Person–Environment Fit Scale (PPEFS)

This research identifies four challenges in the field of person–environment fit (PE fit): the multidimensionality of PE fit, the integration of fit theories, the simultaneous effects of the multiple dimensions, and the function of the dimensions. To address those challenges, we develop a theory‐driven and systematically validated multidimensional instrument, the Perceived Person–Environment Fit Scale (PPEFS), consisting of four measures: the Person–Job Fit Scale (PJFS), the Person–Organisation Fit Scale (POFS), the Person–Group Fit Scale (PGFS), and the Person–Supervisor Fit Scale (PSFS). Data are collected from 532 employees and 122 managers for two independent studies with multiple rater sources and multiple time points. A series of validation analyses and hypothesis tests reveals that the PPEFS measures have good psychometric properties (i.e. reliability, convergent validity, discriminant validity, and criterion‐related validity) and exhibit incremental validity above and beyond Cable and DeRue's (2002) fit measures. Furthermore, the measures are reflected by a superordinate (vs. aggregate) construct of PE fit. Overall, the four different types of fit significantly predict in‐role behavior, job satisfaction, intent to quit, and organisational citizenship behavior (OCB), each explaining the greatest amount of variance in different outcomes. The PPEFS should prove useful in future research regarding PE fit.     

Treating Perpetrators of Domestic Violence: Gender Differences in the Applicability of the Theory of Planned Behavior

Female perpetrated intimate partner violence has commonly been treated, both legally and clinically, similarly to male perpetrated violence. However, there is little empirical research of the gender differences in treatment needs or the applicability of classic models of batterer intervention for women. This study examines the applicability of one theory that has commonly been used to guide treatment of male perpetrators, the theory of planned behavior. R. M. Tolman, J. L. Edleson, and M. Fendrich (1996) found the components of this theory to be moderately predictive of abusive behavior among males. In a survey of 114 male and female participants in batterer intervention counseling in Los Angeles County, the current study confirmed that the model predicted male behaviors but found the model did not apply to female violent behavior.     

The Roles of Values,Behavior, and Value‐Behavior Fit in the Relation of Agency and Communion to Well‐Being

Four studies examined whether agency and communion values, behaviors, or an interaction between values and behaviors (value‐behavior fit) would predict well‐being. In addition, Study 2 examined whether agency and communion goals, behaviors, or goal‐behavior fit would predict well‐being. In all four studies, participants completed online questionnaires containing measures of agency and communion values, behaviors, and well‐being. In Studies 1 and 4, participants were recruited from the general population (respectively, N = 371, M_age = 37.49, and N = 133, M_age = 36.59). In Studies 2 and 3, participants were undergraduate students (respectively, N = 239, M_age = 20.8, and N = 242, M_age = 21.6). All four studies consistently found that agency and communion behaviors were significantly positively correlated with both subjective and psychological well‐being. There was no strong indication that either values were directly associated with well‐being. Neither was there any indication that well‐being was predicted by value‐behavior fit. The implications of these findings for theory and improving well‐being are discussed.     

The Process by Which Relative Autonomous Motivation Affects Intentional Behavior: Comparing Effects Across Dieting and Exercise Behaviors

A motivational model integrating self-deter-mination theory and the theory of planned behavior was tested in two samples for exercise and dieting behavior respectively. Relative autonomous motivation from self-determination theory was hypothesized to predict intentions to exercise or diet via the mediation of attitudes and perceived behavioral control (PBC) from the theory of planned behavior. It was also expected that attitudes and PBC would predict actual levels of exercise and dieting behavior via the mediation of intentions. Relations in the proposed model were expected to be invariant across the behaviors. Two samples of participants (N = 511) completed measures of the autonomous motives, attitudes, subjective norms, PBC, and intentions with respect to exercise and dieting behavior. Four weeks later, participants self-reported their behavior. Structural equation models supported the replicability of the proposed model in both behaviors. Findings supported the majority of the hypothesized effects in the proposed model across the two health behaviors. However, four effects were significantly different across the two behaviors: the effect of autonomous motives on intentions, subjective norms and PBC on intentions, and intentions on behavior. Findings extend knowledge of the processes by which psychological antecedents from the theories affect health behaviors integral to the maintenance of energy balance.

Even with the Best of Intentions: Paternal Involvement and the Theory of Planned Behavior

Implicit in much of the fatherhood discourse is the assumption that if fathers want to take an active role in their children's lives, they could and would do so. While research has highlighted the factors associated with fathers' involvement, very few, if any, of these studies have been guided by a theory that accounts for both fathers' involvement intentions and their ability to follow through on those intentions. The theory of planned behavior and its emphasis on attitudes, the beliefs of significant others, and whether one has control over engaging in behavior is a conceptual fit to respond to questions related to the complex nature of paternal involvement. Using data from the Fragile Families and Child Well‐being Study, the purpose of this study was to test the utility of the theory of planned behavior in predicting fathers' involvement intentions and reports of involvement. The results revealed that the theory of planned behavior can be useful in examining paternal involvement and should be used in future research to enhance the fatherhood literature.