When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships

To better understand the conditions under which committed consumers continue to support their preferred brand after a transgression versus turn against the brand and the underlying theoretical process, we study the interplay between brand commitment and specific types of transgressions. Across three scenario‐based and field studies, we show that consumers have psychological contracts with brands, which dictate the terms of the relationship, and for committed consumers, violations of any aspect in (out of) the contract results in a negative (indifferent) response. Furthermore, we demonstrate that consumer trust is the underlying mechanism: committed consumers exhibit more negative responses to in‐contract transgressions as a result of their lower trust in the brand.     

Understanding the richness of brand relationships: Research dialogue on brands as intentional agents

This essay offers some perspectives on Kervyn et al.'s insightful research on brand relationships and the role of perceived intentions and ability. After briefly discussing the importance of brand knowledge and functionality in understanding the diversity of brand relationships, some other antecedents and consequences of brand relationships are reviewed. Three antecedents of corporate credibility — expertise, trust, and likability — are suggested as another means to differentiate how consumers view different brands. Brand resonance — an intense, active loyalty relationship — is also suggested as an important outcome of brand relationships. The essay concludes by noting that any concept as complex as brand relationships lends itself to multiple concepts, perspectives, and analysis.     

Broadening (and narrowing) the scope of brand relationships

The Attachment–Aversion Relationship Model proposed by Park, Eisingerich, and Park represents the latest in a series of attempts to expand, refine, and validate the increasingly popular concept of brand relationships. We find much value in the effort. We suggest, however, that researchers should avoid indiscriminate use of the term and focus on identifying the unique contribution that the notion of brand relationships can make to theory and practice. We also note how the present model could be expanded to achieve this objective.     

The development of the Sport Commitment Questionnaire-2 (English version)

ObjectivesThe purpose of this research was to develop the Sport Commitment Questionnaire-2 (SCQ-2) and establish its psychometric properties. The SCQ-2 measures the updated Sport Commitment Model (SCM: Scanlan, Russell, Scanlan, Klunchoo, & Chow, 2013) and replaces the outdated Sport Commitment Questionnaire (SCQ) that assessed the original SCM (Scanlan, Simons, Carpenter, Schmidt, & Keeler, 1993).DesignBased on prior commitment research, items were generated to refine and expand the original SCQ subscales and to measure new candidate constructs to the SCM. A multiphase study was then conducted.MethodsPhase 1 participants were 753 male/female adolescent athletes (ages 13–19 years) from six sports representing varying levels of task interdependence. Using similar methodology as Phase 1, Phase 2 assessed 982 male/female adolescent athletes.ResultsExploratory factor analysis of Phase 1 data revealed 13 factors: two types of commitment (Enthusiastic and Constrained) and 11 sources. Confirmatory factor analysis of Phase 2 data supported a 58-item, 12-factor structure. In addition, all subscales were internally consistent. Structural equation modeling revealed that the sources explained 81.8% of the variance in Enthusiastic Commitment and 63.9% in Constrained Commitment.ConclusionsThe SCQ-2 assesses the sources and types of commitment in the updated SCM. Based on several indices of fit and the composite reliabilities, psychometric support for the SCQ-2 was established.     

Motivations for promotion and prevention and the role of trust and commitment in interpersonal forgiveness

Granting forgiveness demands self-regulation. Distinct modes of self-regulation might therefore produce distinct routes to forgiveness. Self-regulation focused on advancement (or promotion) could motivate forgiveness through the perceived benefits to be attained by repairing a relationship, i.e., one’s trust that a partner will provide such benefits rather than further betrayal. In contrast, self-regulation focused on security (or prevention) could motivate forgiveness through the perceived costs of further relationship deterioration, i.e., one’s commitment to maintain a relationship upon which one depends and protect against the loss of this relationship. These hypotheses were supported across two studies that: (a) measured and manipulated promotion-focused versus prevention-focused self-regulation, (b) included real and imagined offenses in casual and close relationships, and (c) assessed forgiveness immediately following an offense and after a two-week delay. Trust in a relationship partner more strongly predicted forgiveness among promotion-focused individuals, whereas commitment to this partner more strongly predicted forgiveness among prevention-focused individuals.     

Breaching the Contract: Aggressive Interpersonal Behaviors in Paternalistic Relationships

ABSTRACT

The study examined student evaluations (N?=?221) of frequency and impact of negative interpersonal behaviors by academic faculty and other students. As expected, negative behaviors by faculty was rated as less frequent but as more upsetting than those carried out by fellow students. The impact of such behaviors was not affected by the setting in which they occurred. However, students with a strong power motivation perceived negative behaviors by faculty as more upsetting than did students with a weak power motivation. The findings highlight the importance of covert restrictions on the exploitation of the potential power intrinsic in paternalistic relationships.     

Ideal Standards in Close Relationships: Their Structure and Functions

This article describes the Ideals Standards Model, which deals with the content and functions of partner and relationship ideals in intimate relationships. This model proposes that there are three distinct categories of partner ideals (warmth-loyalty, vitality-attractiveness, and status-resources), and that ideals have three distinct functions (evaluation, explanation, and regulation). The model also explains how perceived discrepancies between ideals and perceptions of one's current partner or relationship can have different consequences, depending on which of two motivating forces is active (the need to see the partner or relationship positively or the need to be accurate). Recent empirical studies that support some of the main features of the model are described.     

Reversing the Placebo: Performance‐Branded Experiences Can Undermine Consumer Performance

Products bearing premium brand labels are known to increase perceptions of efficacy and improve objective consumer performance relative to lesser‐branded equivalents, in what is traditionally described as a marketing placebo effect. In this paper, we suggest that experiences bearing these highly regarded brand labels can lead to a reverse effect, such that consumer performance actually declines with their use. Our findings demonstrate across domains of improving mental acuity, learning a new language, and developing financial analysis skills that completing performance‐branded training experiences impairs objective performance in related tasks, relative to lower‐performance‐branded or unbranded counterparts. We posit that branded training experiences can evoke a brand‐as‐master relationship in which consumers take on a subservient role relative to the brand. As a consequence, higher‐performance brands may impose greater demands upon consumers, increasing performance‐anxiety and interfering with an individual's ability to perform effectively. These results document an important ramification of applying branding to learning experiences and identify contexts in which traditionally positive marketing actions can backfire for consumers.     

When the heat is on: romantic partner responses influence distress in socially anxious women

This study provided a preliminary test of whether socially anxious women and their partners would show more negative social support behavior, especially among those with low relationship satisfaction, and whether this would increase the distress of the socially anxious women. Women with (n=22) and without (n=23) heightened social anxiety were observed interacting with their partners under a social-evaluative threat and support behaviors were coded. Unexpectedly, no differences were found between socially and non-socially anxious women and their partners. Although relationship satisfaction influenced this process, it was the more satisfied women who showed more negative behavior. Additionally, the more positive behaviors the partner exhibited, the greater was the distress reported by socially anxious women, particularly among women whose partners reported high relationship satisfaction. Implications for how these findings might expand theories on interpersonal processes in social anxiety are discussed.     

Student-Teacher Relationships and Early School Adaptation of Children with ASD: A Conceptual Framework

In this conceptual article, we integrate existing literature on early school transitions, ecological systems theory, and student-teacher relationships to propose a framework for investigating the transition to school for children with autism spectrum disorders (ASD). A review of the literature suggests that the quality of early student-teacher relationships may play an important role in this process for young children with ASD. Factors important in predicting student-teacher relationship quality, and ultimately, early school outcomes, are derived from the existing literature, which is heavily focused on the experiences of typically developing children. Hypothesized direct effects of child characteristics, teacher factors, classroom/school characteristics, and parent-school connectedness on student-teacher relationship quality are set forth. Potential moderators of the relation between student-teacher relationship quality and child outcomes are proposed, including child cognitive functioning, child relationships with other school staff, classroom placement, and parent involvement. Continued research on these factors will help identify malleable targets for school-based intervention with teachers and children with ASD to enhance student-teacher relationship quality and, in turn, school adjustment for this student population.     

Pathways of Influence: Marital Relationships and Their Association with Parenting Styles and Sibling Relationship Quality

We investigated the associations among marital relationship quality, mothers’ parenting styles, and young children’s sibling relationship quality drawing on the principles of family systems theory. Survey data were collected from 130 mothers who had a target child (mean age = 4.6 years) with a sibling close in age. The sample consisted of participants who self-identified as Mexican-American (49%), European-American (20%), and Taiwanese in Taiwan (24%). Structural equation modeling was used to test the direct and indirect effects of marital relationships on children’s sibling relationship quality through parenting styles and the reciprocal association between sibling relationship quality and parenting styles. The findings revealed evidence of a direct effect of marital relationships on sibling relationship quality and bidirectional relations between sibling relationships and parenting styles. The importance of research on bidirectional associations between sibling relations and parenting styles is discussed.     

Gender-Role Self-Stereotyping and the Relationship Between Equity and Satisfaction in Close Relationships

Gender-role self-stereotyping was investigated as a moderator of the importance of equity to satisfaction within close relationships in a sample of 204 men and women in long-term relationships. For those low in gender-role self-stereotyping, equity strongly predicted satisfaction, whereas for those higher in gender-role self-stereotyping, satisfaction was predicted by the belief that one's own relationship compared favorably with those of same-sex others. The importance of equity was also investigated by asking participants to predict how they would respond if they found themselves in an overbenefiting or underbenefiting relationship. Predicted responses to inequity were influenced by participants' sex, degree of gender-role self-stereotyping, and the type of inequity imagined. These finding are discussed in terms of the system justifying effects of gender-role stereotypes.     

Consumer Well-Being (CWB): The Effects of Self-Image Congruence, Brand-Community Belongingness, Brand Loyalty, and Consumption Recency

Consumer well-being (CWB) refers to the extent to which a particular consumer good or service creates an overall perception of the quality-of-life impact of that product. We developed a model that posits that CWB related to a specific product is heavily influenced by self-image congruence and brand-community belongingness. Self-image congruence is also hypothesized to influence CWB moderated by brand loyalty. Similarly, brand-community belongingness is hypothesized to influence CWB moderated by consumption recency. Our survey data of 275 undergraduate students reporting on their coffee consumption showed the following: (1) CWB was significantly predicted by brand loyalty and brand-community belongingness; (2) the effect of brand loyalty on CWB was moderated by self-image congruence, and (3) the effect of brand-community belongingness was moderated by consumption recency.     

多重关系视角下心理咨询的伦理风险治理

多重关系是心理咨询的一项重要伦理议题,也是影响心理咨询服务质量的主要因素。以多重关系为视角,系统性梳理心理咨询的伦理风险、评析国内服务环境现状,解读域外伦理和法律规范的治理逻辑。对于心理咨询服务缺乏有效治理的问题,建议以伦理规范为基础,在伦理规范中建立相应的预判机制、督导机制和约束机制,在立法中确定心理咨询师对多重关系的预防义务、风险应对义务,建立心理咨询督导制度。最终形成和完善由政府部门、行业协会等利益相关方参与的共同治理法治框架。

     

How Psychotherapists Address Hypothetical Multiple Relationships Dilemmas with Asian American Clients: A National Survey

This study examined how psychotherapists address hypothetical nonsexual multiple relationships dilemmas with Asian American clients and identified predictors of conservative decisions and the use of culture-based rationales. This survey of 787 Asian American and non-Asian American psychotherapists revealed that clinicians rely on mostly their personal policies and seldom focus on the clients' cultural backgrounds. Psychotherapists who consider their clients' Asian culture have more cultural knowledge and awareness, have been mental health providers longer, and are Asian American and female. Clinicians who avoid multiple relationships tend to cite formal policies as justification and are less likely to consider clients' cultural worldviews, the therapeutic relationship, or their own values. The results are discussed in terms of specific revisions needed in the American Psychological Association Ethics Code, the benefits of more frequent consultation with colleagues and supervisors about ethical dilemmas, and recommendations for psychotherapists.     

Transferences Toward the Co-Therapist Couple: Triadic Relationships and Selfobject Needs

This paper examines transferences toward the male/female co-therapists within a developmental context, using concepts from self psychology, intersubjectivity, and infant research. In addition, it proposes that some individuals have selfobject needs specifically related to the parental unit, so triadic relationships can influence one's development. Clinical examples elucidate the repetitive and selfobject dimensions of the transferences within the intersubjective field formed by the triad of a patient and the male and female co-therapists.