评价分类任务中情绪启动效应的若干定理*

评价分类任务中的情绪启动效应有很多现象,如比例效应、反转效应、词频效应。到目前为止,任何一个启动模型均无法解释所有的情绪启动现象,表明现有的模型均有理论不足。为此提出了四条定理,实验一证实了启靶一致RT(一致性期待时)<启靶不一致RT(不一致性期待时)<启靶一致RT(不一致性期待时);实验二证实了“启—靶”反应从快到慢依次是:N(负)—N、P(正)—N、N—P、P—P;实验三证实了在评价分类任务中准确性判断与速度判断出现了实验性分离。使用这些定理可以解释所有的评价分类任务中的情绪启动现象。     

Psychophysiological evidence of response conflict and strategic control of responses in affective priming

This experiment investigated the role of conflict in the response and evaluative categorization systems in the affective congruency effect using event-related brain potentials (ERPs). Participants completed a primed evaluative decision task in which the proportion of congruent to incongruent trials was manipulated. The size of the affective congruency effect increased along with the proportion of congruent trials. ERP data identified the locus of this effect in the response system: the lateralized readiness potential (LRP) showed that preferential response activation occurred in motor cortex following prime onset, and the fronto-central N2 (conflict monitoring) component indicated that conflict occurred when the response activated by the prime differed from the target response, irrespective of the affective congruency of the prime and target. The extent of this conflict covaried with strategic processing of primes, as participants directed less attention to primes that were likely to elicit conflict. These data support a response conflict account of affective congruency effects in the evaluative decision task and indicate that strategic control of attention is important in determining the extent to which conflict occurs.     

Does sunshine prime loyal … or summer? Effects of associative relatedness on the evaluative priming effect in the valent/neutral categorisation task

After 30 years of research, the mechanisms underlying the evaluative priming effect are still a topic of debate. In this study, we tested whether the evaluative priming effect can result from (uncontrolled) associative relatedness rather than evaluative congruency. Stimuli that share the same evaluative connotation are more likely to show some degree of non-evaluative associative relatedness than stimuli that have a different evaluative connotation. Therefore, unless associative relatedness is explicitly controlled for, evaluative priming effects reported in earlier research may be driven by associative relatedness instead of evaluative relatedness. To address this possibility, we performed an evaluative priming study in which evaluative congruency and associative relatedness were manipulated independently from each other. The valent/neutral categorisation task was used to ensure evaluative stimulus processing in the absence of response priming effects. Results showed an effect of associative relatedness but no (overall) effect of evaluative congruency. Our findings highlight the importance of controlling for associative relatedness when testing for evaluative priming effects.     

Evaluative priming of naming and semantic categorization responses revisited: a mutual facilitation explanation

The evaluative priming effect (i.e., faster target responses following evaluatively congruent compared with evaluatively incongruent primes) in nonevaluative priming tasks (such as naming or semantic categorization tasks) is considered important for the question of how evaluative connotations are represented in memory. However, the empirical evidence is rather ambiguous: Positive effects as well as null results and negatively signed effects have been found. We tested the assumption that different processes are responsible for these results. In particular, we argue that positive effects are due to target-encoding facilitation (caused by a congruent prime), while negative effects are due to prime-activation maintenance (caused by a congruent target) and subsequent response conflict. In 4 experiments, we used a negative prime-target stimulus-onset asynchrony (SOA) to minimize target-encoding facilitation and maximize prime maintenance. In a naming task (Experiment 1), we found a negatively signed evaluative priming effect if prime and target competed for naming responses. In a semantic categorization task (i.e., person vs. animal; Experiments 2 and 3), response conflicts between prime and target were significantly larger in case of evaluative congruence compared with incongruence. These results corroborate the theory that a prime has more potential to interfere with the target response if its activation is maintained by an evaluatively congruent target. Experiment 4a/b indicated valence specificity of the effect. Implications for the memory representation of valence are discussed.     

Affective priming of nonaffective semantic categorization responses

Recent studies have shown that robust affective priming effects can be obtained when participants are required to categorize the targets on the basis of their valence, but not when participants are asked to categorize the targets on the basis of nonaffective features. On the basis of this pattern of results, it has been argued that affective priming is due to processes that operate at a response selection stage rather than to processes that operate at an encoding stage. We demonstrate (a) that affective priming of nonaffective semantic categorization responses can be obtained when participants assign attention to the affective stimulus dimension, and (b) that affective priming in the standard evaluative categorization task is strongly reduced when participants assign attention to nonaffective stimulus features. On the basis of these findings, we argue (a) that processes operating at an encoding stage do contribute to the affective priming effect, and (b) that automatic affective stimulus processing is reduced when participants selectively attend to nonaffective stimulus features.     

Contextual influences on implicit evaluation: a test of additive versus contrastive effects of evaluative context stimuli in affective priming

Drawing on two alternative accounts of the affective priming effect (spreading activation vs. response interference), the present research investigated the underlying processes of how evaluative context stimuli influence implicit evaluations in the affective priming task. Employing two sequentially presented prime stimuli (rather than a single prime), two experiments showed that affective priming effects elicited by a given prime stimulus were more pronounced when this stimulus was preceded by a context prime of the opposite valence than when it was preceded by a context prime of the same valence. This effect consistently emerged for pictures (Experiment 1) and words (Experiment 2) as prime stimuli. These results suggest that the impact of evaluative context stimuli on implicit evaluations is mediated by contrast effects in the attention to evaluative information rather than by additive effects in the activation of evaluative information in associative memory.     

再探汉字加工中语音、语义激活的相对时间进程

在Zhou和Marslen-Wilson（2000）基础之上,进一步探讨汉字加工中语音和语义信息激活的相对时间进程及其对汉字加工理论的含义。采用启动范式,用同一目标字与语义相关启动字、同音启动字以及无关控制启动字配对,变化同音启动字读音与其声旁的规则性,变化启动字与目标字呈现之间的时间间隔（SOA,57ms或200ms）,使用两种实验任务（真假字判断和命名）,考察语义、语音效应发生的时间先后与效应量的大小。真假字判断实验发现,不管SOA如何,语义启动效应都非常显著,而同音启动效应则随SOA的增长而逐渐加大,从不显著到显著;同音启动字读音规则性对启动效应没有明显影响。命名实验发现,语义启动、同音启动效应同时存在于长、短SOA条件中。长SOA时,两者在数值上没有显著差异;短SOA时,同音不规则字产生的启动效应等同于语义启动效应,而同音规则字产生的启动效应则大于语义启动效应。结合其它实验发现,这些结果说明,在熟练的汉字加工中,语音信息的激活并不比语义信息早,语音激活也不是语义激活的先决条件;但汉字各种信息激活的相对激活量和时间进程会随任务性质和材料性质而在一定范围内有所改变。     

Priming effects on the N400 in the affective priming paradigm with facial expressions of emotion

We studied the effect of facial expression primes on the evaluation of target words through a variant of the affective priming paradigm. In order to make the affective valence of the faces irrelevant to the task, the participants were assigned a double prime–target task in which they were unpredictably asked either to identify the gender of the face or to evaluate whether the word was pleasant or unpleasant. Behavioral and electrophysiological (event-related potential, or ERP) indices of affective priming were analyzed. Temporal and spatial versions of principal components analyses were used to detect and quantify those ERP components associated with affective priming. Although no significant behavioral priming was observed, electrophysiological indices showed a reverse priming effect, in the sense that the amplitude of the N400 was higher in response to congruent than to incongruent negative words. Moreover, a late positive potential (LPP), peaking around 700 ms, was sensitive to affective valence but not to prime–target congruency. This pattern of results is consistent with previous accounts of ERP effects in the affective priming paradigm that have linked the LPP with evaluative priming and the N400 with semantic priming. Our proposed explanation of the N400 priming effects obtained in the present study is based on two assumptions: a double check of affective stimuli in terms of valence and specific emotion content, and the differential specificities of facial expressions of positive and negative emotions.     

Cross-notation number priming investigated at different stimulus onset asynchronies in parity and naming tasks

In this paper, a parity judgment task and a number naming task were used to investigate cross-notational number priming. Primes and targets could be verbal (e.g., seven) or Arabic numbers (e.g., 7), and were always presented in a different notation within the same trial (either a verbal prime and an Arabic target or an Arabic prime and a verbal target). Previous experiments showed that response latencies increase when the distance between prime and target increases (for example, in a naming task, seven is pronounced faster after 6 than after 5). This semantic distance priming effect was the same for Arabic and verbal targets and was the same for within-notation trials as for cross-notation trials. In the present experiments, we wanted to investigate whether the cross-notational priming effect also occurs at SOAs shorter than the ones used in previous experiments. Therefore, we used SOAs of 43, 57, 86, and 115 ms. Semantic distance effects were indeed present at these shorter SOAs: Processing times in the semantic parity judgment task and in the non-semantic naming task increased when the distance between prime and target increased. The results are discussed and integrated within an interactive dual-route model of number processing that postulates that the impact of the semantic and the non-semantic route depends on the task and the notation of the stimuli.     

Locational uncertainty moderates affective congruency effects in the evaluative decision task

Affective congruency effects are often investigated using the evaluative decision task. It was predicted that uncertainty about the location of stimulus presentation moderates the strength of affective congruency effects in this task. In line with this hypothesis, effects of affective congruency were observed in two experiments only if locational uncertainty about the target location required participants to distribute their attention evenly over the visual field. Inducing certainty about the target location allowed participants to narrow their attentional focus and to suppress the influence of irrelevant distractor words. The results suggest that affective congruency effects in the evaluative decision task are not exclusively based on automatic processes, but also depend on a strategic and flexible allocation of attention.     

Response-bound primes diminish affective priming in the naming task

We found affective priming in the naming task (i.e., faster naming of a target picture that follows a valence-congruent prime picture compared to an incongruent prime) significantly reduced if prime stimuli were strongly bound to a naming response compared to when primes did not elicit a naming response. This result indicates that affective priming in the naming task originates from encoding facilitation processes, which are usually overshadowed by response conflict due to primes that also trigger a naming response.     

Boundary conditions for the influence of unfamiliar non-target primes in unconscious evaluative priming: The moderating role of attentional task sets

Evaluative priming by masked emotional stimuli that are not consciously perceived has been taken as evidence that affective stimulus evaluation can also occur unconsciously. However, as masked priming effects were small and frequently observed only for familiar primes that there also presented as visible targets in an evaluative decision task, priming was thought to reflect primarily response activation based on acquired S–R associations and not evaluative semantic stimulus analysis. The present study therefore assessed across three experiments boundary conditions for the emergence of masked evaluative priming effects with unfamiliar primes in an evaluative decision task and investigated the role of the frequency of target repetition on priming with pictorial and verbal stimuli. While familiar primes elicited robust priming effects in all conditions, priming effects by unfamiliar primes were reliably obtained for low repetition (pictures) or unrepeated targets (words), but not for targets repeated at a high frequency. This suggests that unfamiliar masked stimuli only elicit evaluative priming effects when the task set associated with the visible target involves evaluative semantic analysis and is not based on S–R triggered responding as for high repetition targets. The present results therefore converge with the growing body of evidence demonstrating attentional control influences on unconscious processing.     

Automatic non-associative semantic priming: episodic affective priming of naming responses

Affective priming for associatively unrelated prime-target pairs was investigated using (a) the naming task, (b) a short stimulus onset asynchrony (250 ms), and (c) primes that had acquired their affective connotation during a differential evaluative conditioning procedure. Despite the fact that the primes and the targets were related on the affective dimension only, significant priming emerged. This finding indicates that mere affective overlap is sufficient to produce automatic priming. As such, our results are in line with theoretical accounts of automatic priming that are based on semantic relatedness.     

不同SOA条件下的情感启动效应研究

在150ms和250ms两种SOA条件下,以彩色图片为启动刺激,以汉语双字词为目标刺激,通过评价分类任务考察情感启动效应。结果表明在两种SOA条件下均存在显著的情感启动效应;积极启动和消极启动对目标词产生了不同的影响。类似Stroop效应的反应冲突机制可解释本研究所获得的结果。     

The direction of affective priming as a function of trait anxiety when naming target words with regular and irregular pronunciation

Results from an affective priming experiment confirm the previously reported influence of trait anxiety on the direction of affective priming in the naming task (Maier, Berner, & Pekrun, 2003): On trials in which extremely valenced primes appeared, positive affective priming reversed into negative affective priming with increasing levels of trait anxiety. Using valenced target words with irregular pronunciation did not have the expected effect of increasing the extent to which semantic processes play a role in naming, as affective priming effects were not stronger for irregular targets than for regular targets. This suggests the predominant operation of a whole-word nonsemantic pathway in reading aloud in German. Data from neutral priming trials hint at the possibility that negative affective priming in participants high in trait anxiety is due to inhibition of congruent targets.     

Affective priming as an indirect measure of food preferences acquired through odor conditioning

The present study aimed at investigating affective priming for originally neutral food stimuli that recently acquired their affective meaning through odor conditioning. In a first phase, pictures of different brands of yogurts (CSs) were contingently presented with a positive or negative odor (US). In a subsequent phase, the yogurt CSs were used as primes in an affective priming procedure. Rating data showed that the acquisition procedure resulted in a reliable evaluative learning effect. This could be corroborated by the results of the priming task. Participants responded faster to positive target words and made fewer errors when they were preceded by a CS that had been associated with a positive odor, as compared to a CS that was associated with a negative odor. A reversed pattern was present for negative targets. Based on these findings, it is suggested that affective priming might be used as a demand-free measure of evaluative learning.     

Exploring the time course of semantic interference and associative priming in the picture-word interference task

The picture-word interference (PWI) task is a widely used technique for exploring effects of semantic context on lexical access. In this task, printed words are superimposed over pictures to be named, with the timing of the interfering word relative to the picture systematically manipulated. Two experiments (N = 24 adults in each) explored the time course of effects of associates (e.g., CARROT superimposed on a picture of a rabbit) versus coordinates (e.g., CHIPMUNK superimposed on a picture of a rabbit) on naming latencies. Associates led to faster picture naming than did unrelated words, with facilitative effects occurring at stimulus onset asynchronies (SOAs, in ms) ranging from -450 to 0. Coordinates led to slower naming latencies, with the interference effect restricted to SOAs of -150 and 0. The overlapping time course of associative priming and coordinate interference provides important constraints on models of lexical access in speech production.     

Semantic negative priming in picture categorization and naming

Ignoring a particular stimulus can hamper subsequent attended processing of the same stimulus, a phenomenon known as 'negative priming'. Previous research has yielded partial support for the claim that the effect results from the attentional inhibition of central representations, as suggested by the fact that it appears to extend to semantic associates of ignored stimuli. In the current experiment, participants categorized or named pictorial stimuli with superimposed distractor pictures; the effect of unrelated, identical, or categorically related previously ignored pictures was investigated. Furthermore, visual similarity between categorically related picture pairs was manipulated in the naming task. The results indicated negative priming from identical ignored pictures irrespective of task. However, semantic negative priming was observed in the categorization task only. In the naming task, even visual overlap between categorically related picture pairs failed to induce negative priming. These findings argue against a central locus of the negative priming effect.     

A time course analysis of the affective priming effect

The argument that automatic processes are responsible for affective/evaluative priming effects has been primarily based on studies that have manipulated the stimulus onset asynchrony (SOA; i.e., the interval between the onset of the prime and the onset of the target). Moreover, these SOA studies provide an insight in the time course of the activation processes underlying automatic affect/attitude activation. Based on a fine-grained manipulation of the SOA employing either the evaluative decision task (Experiment 1) and the pronunciation task (Experiment 2) we concluded that affective priming, and hence automatic affect activation, is based on fast-acting automatic processes. The results of Experiment 3 provide a valid explanation for an apparent discrepancy between the results of Experiments 1 and 2 and previous findings. Finally, the results of Experiment 3 support the prediction of Jarvis and Petty (1996) that affective priming effects should be stronger for participants who are more chronically engaged in conscious evaluations.     

任务与字频对汉字情绪启动反转效应的影响

本研究使用ERP技术对比了效价判断与真假字判断两种任务形式下的汉字情绪启动效应。结果发现,在效价判断任务中高频目标字出现情绪启动的反转效应,效价不一致比一致条件下反应时短,诱发了较大的P200;低频目标字出现情绪启动的一致性效应,效价一致比不一致条件下反应时短,诱发了较大的P200与N400。真假字判断任务中高频和低频目标字均出现情绪启动的一致性效应。情绪启动的反转效应依赖于刺激材料的可通达性与注意导向,启动字与目标字的反应竞争关系导致了情绪启动的反转效应。