Is Traditional Gender Ideology Associated with Sex-Typed Mate Preferences? A Test in Nine Nations

Social role theory (Eagly, Wood, & Diekman, 2000) predicts that traditional gender ideology is associated with preferences for qualities in a mate that reflect a conventional homemaker-provider division of labor. This study assessed traditional gender ideology using Glick and Fiske's (1996, 1999) indexes of ambivalent attitudes toward women and men and related these attitudes to the sex-typed mate preferences of men for younger mates with homemaker skills and of women for older mates with breadwinning potential. Results from a nine-nation sample revealed that, to the extent that participants had a traditional gender ideology, they exhibited greater sex-typing of mate preferences. These relations were generally stable across the nine nations.     

Sex differences when searching for a mate: A process‐tracing approach

Sex differences in the extent of mate search were investigated using two sequential choice processes. In Study 1, attribute search, prior to choosing a mate or rejecting two competing mates, for either a short‐ or long‐term relationship, was explored. Men (women) seeking short‐term relationships were the least (most) likely to reject both suitors. Men acquired a greater number of attributes prior to rejecting mates. The length of the relationship solely affected men's search behaviors. Study 2 utilized a nested sequential model namely participants decided how many suitors to sample prior to choosing a short‐term mate, and how many attributes to acquire on each sampled suitor. Women sampled a greater number of suitors prior to choosing a mate. Biological sex was found to be a greater moderator of mate search than were three personality traits linked to search. Across both studies less information was acquired prior to rejecting versus choosing a mate. Copyright © 2008 John Wiley & Sons, Ltd.     

Knowing your own mate value: sex-specific personality effects on the accuracy of expected mate choices

Knowing one's mate value (mate-value accuracy) is an important element in reproductive success. We investigated within- and between-sex differences in this ability in a real-life speed-dating event. A total of 190 men and 192 women filled out a personality questionnaire and participated in speed-dating sessions. Immediately after each date, participants recorded who they would choose as mates and who they expected would choose them. In line with evolutionarily informed hypotheses, results indicated that sociosexually unrestricted men and more agreeable women showed greater mate-value accuracy than sociosexually restricted men and less agreeable women, respectively. These results have important implications for understanding mating behavior and perhaps the origin of sex differences in personality.     

Should have known better: The impact of mating experience and the desire for marriage upon attraction to the narcissistic personality

Narcissistic males do not make good romantic partners. Narcissistic males lack commitment, engage in manipulative game-playing and are unfaithful. Despite this, they are still desired by females. Females value different traits in short-term and long-term partners. Previous mate sampling experience is also important to facilitate mate assessment. This study aimed to determine whether amongst young adult heterosexual females; their mate sampling experience and desire for marriage influenced their attraction to narcissistic personality traits in a potential mate. British females aged 18–28 provided information on past mating experience, future desire for marriage and rated their agreement with 20 statements relating to the extent that they found narcissistic personality traits attractive in a potential mate. Females with greater mating experience and those desiring marriage were more attracted to the narcissistic male personality. The narcissistic personality, whilst having many negative qualities, possesses qualities associated with status and resource provision. These traits are desirable in short and long-term mating contexts. Despite future long-term mating desires which are unlikely to be achieved with a narcissistic male and possession of substantial mate sampling experience, females view the narcissistic male as a suitable partner: a testament to the success of the narcissistic personality in facilitating short-term mating.     

Narcissism and romantic attraction: Evidence from a collectivistic culture

The purpose of this study was to examine the relationship between narcissism and romantic attraction in a collectivistic culture (i.e., Thailand). In Study 1, participants completed a measure of narcissism and rated their attraction to four potential romantic partners. There was an overall preference across participants for caring targets. Additionally, high narcissists were more attracted to admiring and high status targets than were low narcissists. A similar pattern of results was found in Study 2 with targets that were either high caring/low status or high status/low caring. Overall, caring in a partner was highly valued in a collectivistic culture, but narcissism still predicted attraction to targets who offered the potential for self-enhancement. These findings suggest that classically Western self-enhancement can be found in Eastern samples; however, to uncover these self-enhancement processes, researchers might need to use a personality variable such as narcissism.     

Chinese undergraduates' preferences for altruistic traits in mate selection and personal advertisement: Evidence from Q‐sort technique

Human's preferences for altruistic mates have been confirmed by many researchers. Under the deep influence of Confucianism that authorised more parental control over offspring's mate selection, Chinese people's mating strategies and mate preferences may be different from what the evolutionary psychologists have suggested. This study used the Q‐sort technique to assess the roles of altruistic traits in mate selection and personal advertisement. A total of 200 university students participated in the Q‐sort procedures and were asked to sort 50 traits (among which altruistic traits were mixed) according to their importance when choosing (or advertising to) a long‐term (LT) or a short‐term (ST) mate. Our findings were quite different from prior studies. When Chinese participants chose a mate or advertised themselves to a potential mate, kin altruism was considered to be the most important trait; altruistic traits were more preferred by males than by females and females tended to advertise themselves as more altruistic; preferences for altruistic traits showed no difference between LT and ST mate selections (or between personal advertisement to a LT and a ST mate).     

Mate value and mate preferences: An investigation into decisions made with and without constraints

Studies have long investigated similarities and differences in men’s and women’s mate preferences. This study sought to expand on previous research by investigating whether mate value moderated participants’ design of mates. Using both a budgeted and a non-budgeted mate design task, we investigated the effect of mate value on the design of a mate. We found that mate value consistently predicted the design of a mate in an unbudgeted task, whereas we found more mixed results in the budgeted task. Ultimately, it appears that participants with a higher level of mate value are more demanding in their design of a mate.     

大学生的短期和长期择偶偏好：比较面孔、身材和人格特质

比较面孔、身材和人格特质因素影响大学生配偶选择的重要性。要求被试主观判断跟目标异性进行短期和长期交往的意愿,并且向被试同时呈现两个目标,要求被试迫选更愿意跟谁交往。结果发现,男性在长期和短期择偶中均最关注面孔,其次是身材,最后是人格特质;并且男性在短期择偶中对外部吸引力的重视程度显著高于长期择偶中。女性的长期和短期择偶偏好与男性的择偶偏好存在一致趋势。由此可知在大学生的长期和短期择偶过程中,面孔漂亮起到了最大的锦上添花效果。     

The Role of Active Assortment in Spousal Similarity

Previous research has established the existence of active assortment, that is, a preference for similarity in a potential mate. Few studies, however, have directly related mate preferences to dyadic similarity by examining them in the same participants. We collected both similarity and mate preference data in two studies: undergraduate students (N = 519) and newlyweds (N = 335). In both studies, women placed a higher value on desirable personality characteristics (e.g., higher Conscientiousness and Agreeableness, lower Neuroticism) than did men. Nevertheless, our data also provided strong evidence of consensual mate preferences: Men and women both desired partners who were agreeable, conscientious, emotionally stable, intelligent, and physically attractive; furthermore, participants desired partners who were better (e.g., more agreeable and attractive) than they were. In contrast, attitudinal variables such as religiousness and political orientation displayed much weaker consensus but showed significant dyadic similarity in both samples; similarity coefficients for personality tended to be positive, but lower. Finally, analyses revealed a direct link between actual and desired similarity: Couples displayed the strongest similarity on those variables for which participants expressed the strongest preference for similarity. Our findings strongly suggest that active assortment is partly responsible for dyadic similarity.     

Patterns of social preference across different social contexts in golden lion tamarins (Leontopithecus rosalia)

We investigated the role of mutual and circumstantial factors in maintaining exclusive social relationships in a New World primate. Four breeding pairs of golden lion tamarins (Leontopithecus rosalia rosalia) were allowed to interact with their mate or an unfamiliar, opposite-sex adult in each of 4 different social contexts: in view of the mate, out of the mate's view, with only the mate present, and with only the unfamiliar animal present. Males and females were in proximity to, approached, and sniffed their mates significantly more often than they did unfamiliar tamarins. These behaviors suggest a preference for the familiar mate. However, when mates were absent, tamarins demonstrated significantly higher levels of approach and sniffs toward unfamiliar animals. These patterns of behavior indicate that circumstantial factors, such as social context, may regulate social interactions between paired tamarins and unfamiliar, opposite-sex conspecifics.     

Cooperation as a signal of genetic or phenotypic quality in female mate choice? Evidence from preferences across the menstrual cycle

Previous research highlighting the role sexual selection may play in the evolution of human cooperation has yet to distinguish what qualities such behaviours actually signal. The aim here was to examine whether female preferences for male cooperative behaviours are because they signal genetic or indirect phenotypic quality. This was possible by taking into account female participants' stage of menstrual cycle, as much research has shown that females at the most fertile stage show greater preferences specifically for signals of genetic quality than any other stage, particularly for short-term relationships. Therefore, different examples of cooperation (personality, costly signals, heroism) and the mate preferences for altruistic traits self-report scale were used across a series of four experiments to examine females' attitudes towards cooperation in potential mates for different relationship lengths at different stages of the menstrual cycle. The results here consistently show that female fertility had no effect on perceptions of cooperative behaviour, and that such traits were considered more important for long-term relationships. Therefore, this provides strong evidence that cooperative behaviour is important in mate choice as predominantly a signal of phenotypic rather than genetic quality.     

Playing Smart: The Mating Game and Mating Intelligence

Current work investigated the extent to which mating intelligence was related to one’s own mate value as well as the value of one’s mate. We hypothesized that (1) mating intelligence is positively correlated with measures of self-perceived mate value, (2) greater mating intelligence is associated with greater partner mate value, (3) greater mating intelligence is associated with less mate settling, and according to Parental Investment Theory, females are predicted to have significantly higher mean mate value than males. Along with the adoption of the Mate Value Inventory and Mating Intelligence Scale, a method was developed to assess a more objective rating of self and partner’s physical attractiveness. A large sample (N > 500) was obtained for this study via internet survey. As predicted, mating intelligence appeared to be a valid predictor of one’s own value in the mating market, as well as the quality of mates that one can attract. High mating intelligence also corresponded to lower mate value discrepancy within a mateship. That is, high MI tended to go with a relatively small gap between the mate value of oneself and the mate value of ones partner, or less mate settling. Moreover, the positive relationship between objective and subjective ratings of self and partner’s physical attractiveness suggests that participants were able to judge themselves and their partners through the eyes of another. In all, evidence from the current work suggests that mating intelligence has important implications for individuals’ mating behavior within the mating market.     

Assessing the impact of dispositional resistance to change on organizational attraction

In recent years there has been an increasing interest among researchers and practitioners to analyze what makes a firm attractive in the eyes of university students, and if individual differences such as personality traits have an impact on this general affect towards a particular organization. The main goal of the present research is to demonstrate that a recently conceptualized narrow trait of personality named dispositional resistance to change (RTC), that is, the inherent tendency of individuals to avoid and oppose changes (Oreg, 2003), can predict organizational attraction of university students to firms that are perceived as innovative or conservative. Three complementary studies were carried out using a total sample of 443 college students from Mexico. In addition to validating the hypotheses, our findings suggest that as the formation of the images of organizations in students' minds is done through social cognitions, simple stimuli such as physical artifacts, when used in an isolated manner, do not have a significant impact on organizational attraction.     

Selective effects of excessive engagement in health-related behaviours on disgust propensity

The present study examined the extent to which engagement in health-related behaviours modulate disgust propensity, a purportedly stable personality trait. Participants were randomised into a health behaviour (n = 30) or control condition (n = 30). After a baseline period, participants in the health behaviour condition spent one week actively engaging in a clinically representative array of health-related behaviours on a daily basis, followed by a second week-long baseline period. Participants in the control condition monitored their normal use of health behaviours. Compared to control participants, those in the health behaviour condition reported significantly greater increases in disgust propensity after the health behaviour manipulation. This effect was most robust for contamination disgust propensity and remained significant when controlling for changes in health anxiety and disease fear. In contrast, self-disgust and anxiety sensitivity did not significantly differ between the two groups as a function of the health behaviour manipulation. Mediational analyses were consistent with the hypothesis that changes in the frequency of health-related behaviours, but not changes in health anxiety and disease fear, mediated the effects of the experimental manipulation on changes in contamination disgust propensity. These findings suggest that the purportedly stable personality trait of disgust propensity can be modulated by excessive engagement in health-related behaviours.