Masked semantic priming effects from the prime's orthographic neighbours

The present research involved masked priming lexical decision experiments using, in the crucial condition, masked primes with an orthographic neighbour that was semantically related to the target. Regardless of the lexicality of the prime, a significant priming effect was observed when the relatedness proportion (RP, that is, the proportion of primes and targets that were directly related on the “word” trials) was 2/3 (Experiments 1 and 2). No effect emerged, however, when the RP was 0 (Experiment 3). These results indicate that lexical/semantic activation arises automatically for both the prime and its neighbours. This activated lexical/semantic information appears to be evaluated together with the lexical/semantic information activated by the target, creating a decision bias during the decision-making process, but only when that information often provides a clue as to the nature of the correct decision. Our results, therefore, also provide support for the retrospective account of masked semantic priming.     

Are coffee and toffee served in a cup? Ortho-phonologically mediated associative priming

We report three masked associative priming experiments with the lexical decision task that explore whether the initial activation flow of a visually presented word activates the semantic representations of that word's orthographic/phonological neighbours. The predictions of cascades and serial/modular models of lexical processing differ widely in this respect. Using a masked priming paradigm (stimulus onset asynchrony, SOA = 50 ms), words preceded by ortho-phonologically mediated associated “neighbours” (oveja–MIEL, the Spanish for sheep–HONEY; note that oveja is a phonological neighbour of abeja, the Spanish for bee) were recognized more rapidly than words preceded by an unrelated word prime (Experiments 1 and 3). Furthermore, the magnitude of the ortho-phonologically mediated priming effect (oveja–MIEL) was similar to the magnitude of the associative priming effect (abeja–MIEL). With visible primes and a 250-ms SOA, only the directly associated words showed a priming effect (Experiment 2). These findings pose some problems for a modular account and are more easily interpreted in terms of cascaded models.     

Masked cross-modal priming turns on a glimpse of the prime

We examined if cross-modal priming (print to speech) was greater for participants who were aware of the presence of letters in the experiment. Experiment 1 determined that word primes displayed at 47 ms were adequately masked. In Experiment 2 (a, b) with primes displayed at 47 ms masked priming occurred for within-mode printed targets but not for spoken ones. Experiment 3, with spoken targets, presented primes at two different durations (59, 71 ms) and priming was found for participants who reported seeing letters but not for those who did not. The results are discussed in terms how the link between prime and target representations might be strengthened even by cursory awareness of the prime and what this tells us about priming.     

汉语听觉阈下启动效应：来自听觉掩蔽启动范式的证据

使用汉语双字词为实验材料,采用听觉掩蔽启动范式,通过3个实验考察汉语听觉阈下启动效应。结果发现,真词的听觉阈下重复启动效应显著,并且听觉阈下重复启动效应不受启动、目标发音者性别一致性的影响。但真词的阈下语音、语素和语义启动效应及假词的阈下重复和首字启动效应都不显著。这些结果说明,听觉通道阈下呈现的汉语双字词的词汇水平信息可以得到无意识加工。汉语双字词的听觉阈下启动效应可能是基于启动词整词表征的无意识激活。     

Inhibitory stroke neighbour priming in character recognition and reading in Chinese

In alphabetic languages, prior exposure to a target word's orthographic neighbour influences word recognition in masked priming experiments and the process of word identification that occurs during normal reading. We investigated whether similar neighbour priming effects are observed in Chinese in 4 masked priming experiments (employing a forward mask and 33-ms, 50-ms, and 67-ms prime durations) and in an experiment that measured eye movements while reading. In these experiments, the stroke neighbour of a Chinese character was defined as any character that differed by the addition, deletion, or substitution of one or two strokes. Prime characters were either stroke neighbours or stroke non-neighbours of the target character, and each prime character had either a higher or a lower frequency of occurrence in the language than its corresponding target character. Frequency effects were observed in all experiments, demonstrating that the manipulation of character frequency was successful. In addition, a robust inhibitory priming effect was observed in response times for target characters in the masked priming experiments and in eye fixation durations for target characters in the reading experiment. This stroke neighbour priming was not modulated by the relative frequency of the prime and target characters. The present findings therefore provide a novel demonstration that inhibitory neighbour priming shown previously for alphabetic languages is also observed for nonalphabetic languages, and that neighbour priming (based on stroke overlap) occurs at the level of the character in Chinese.     

负相容效应中启动项-目标项关系对阈下信息加工的影响

采用掩蔽启动范式考察了负相容效应中启动项与目标项关系对阈下信息加工的影响,以及是否存在语义水平的负相容效应.两个实验分别以双箭头和汉字为掩蔽启动项,考察启动项和目标项重复、加工水平相同及加工水平不同三种条件下的启动效应.结果发现,两个实验的重复及加工水平相同条件下都出现负相容效应,且重复条件下启动量最大,加工水平不同条件下则无启动.这表明:(1)启动项与目标项的知觉重复影响启动量,但不是负相容效应的必要条件,只有当启动项和目标项加工水平相同时,才出现负相容效应;(2)存在语义水平上的负相容效应,阈下语义信息可得到加工并表现为对后继同类反应的抑制.     

A study of masked form priming in picture and word naming

We report a series of picture- and word-naming experiments in which the masked priming paradigm with prime exposures brief enough to prevent prime identification were used. Experiment 1 demonstrates that the prior presentation of the same word prime facilitates both picture and word naming independently of target frequency. In Experiments 2 and 3, primes that were pseudohomophones of picture targets produced facilitatory effects compared with orthographic controls, but these orthographically similar nonword primes did not facilitate picture naming compared with unrelated controls. On the other hand, word targets were primarily facilitated by orthographic prime— target overlap. This marked dissociation in the priming effects obtained with picture and word targets is discussed in relation to different explanations of masked form priming effects in visual word recognition and current models of picture and word naming.     

Code-switching effects in bilingual word recognition: a masked priming study with event-related potentials

Two experiments tested language switching effects with bilingual participants in a priming paradigm with masked primes (duration of 50 ms in Experiment 1 and 100 ms in Experiment 2). Participants had to monitor target words for animal names, and ERPs were recorded to critical (non-animal) words in L1 and L2 primed by unrelated words from the same or the other language. Both experiments revealed language priming (switching) effects that depended on target language. For target words in L1, most of the language switch effect appeared in the N400 ERP component, with L2 primes generating a more negative going wave than L1 primes. For L2 target words, on the other hand, the effects of a language switch appeared mainly in an earlier ERP component (N250) peaking at approximately 250 ms post-target onset, and showing greater negativity following an L1 prime than an L2 prime. This is the first evidence for fast-acting language-switching effects occurring in the absence of overt task switching.     

Backward affective priming: Even when the prime is late, people still evaluate

It is well-established that affective stimuli can prime congruent evaluations if they precede the target within a short time interval, i.e., forward affective priming. The present research examines whether similar effects occur if affective primes succeed target presentation, i.e., backward affective priming. Experiments 1 found short-lived, yet reliable backward affective priming. Experiment 2 found parallel forward affective priming in the same paradigm. Experiment 3 found forward and backward affective priming in a within-subjects design. Comparison with neutral primes suggested that the observed effects were mainly due to interference. Backward affective priming is a robust phenomenon that may reflect a rapid and continuous evaluation of environmental stimuli.     

Leading,but not trailing,primes influence temporal order perception: further evidence for an attentional account of perceptual latency priming

Presenting a masked prime leading a target influences the perceived onset of the masking target (perceptual latency priming; Scharlau & Neumann, in press). This priming effect is explained by the asynchronous updating model (Neumann, 1982; Scharlau & Neumann, in press): The prime initiates attentional allocation toward its location, which renders a trailing target at the same place consciously available earlier. In three experiments, this perceptual latency priming by leading primes was examined jointly with the effects of trailing primes in order to compare the explanation of the asynchronous updating model with the onset-averaging and the P-center hypotheses. Experiment 1 showed that an attended, as well as an unattended, prime leads to perceptual latency priming. In addition, a large effect of trailing primes on the onset of a target was found. As Experiment 2 demonstrated, this effect is quite robust, although smaller than that of a leading prime. In Experiment 3, masked primes were used. Under these conditions, no influence of trailing primes could be found, whereas perceptual latency priming persisted. Thus, a nonattentional explanation for the effect of trailing primes seems likely.     

Subliminal repetition primes help detection of phonemes in a picture: Evidence for a phonological level of the priming effects

In this research, we combine a cross-form word–picture visual masked priming procedure with an internal phoneme monitoring task to examine repetition priming effects. In this paradigm, participants have to respond to pictures whose names begin with a prespecified target phoneme. This task unambiguously requires retrieving the word-form of the target picture's name and implicitly orients participants' attention towards a phonological level of representation. The experiments were conducted within Spanish, whose highly transparent orthography presumably promotes fast and automatic phonological recoding of subliminal, masked visual word primes. Experiments 1 and 2 show that repetition primes speed up internal phoneme monitoring in the target, compared to primes beginning with a different phoneme from the target, or sharing only their first phoneme with the target. This suggests that repetition primes preactivate the phonological code of the entire target picture's name, hereby speeding up internal monitoring, which is necessarily based on such a code. To further qualify the nature of the phonological code underlying internal phoneme monitoring, a concurrent articulation task was used in Experiment 3. This task did not affect the repetition priming effect. We propose that internal phoneme monitoring is based on an abstract phonological code, prior to its translation into articulation.     

The positivity proportion effect: A list context effect in masked affective priming

In the evaluative decision task, participants decide whether target words denote something positive or negative. Positive and negative prime words are known to engender so-called affective priming effects in this task. Primes were sandwich masked, and the proportion of positive to negative target words was manipulated. In Experiment 1, prime valence and positivity proportion interacted, so that primes of the less frequently presented target valence caused larger priming effects. Experiment 2 rendered an explanation of this interaction in terms of response bias unlikely, Experiment 3 ruled out a peripheral locus of the effect, and Experiment 4 ruled out an account in terms of stimulus repetition. The effect is explained by means of an attentional bias favoring the rare kind of valence.     

Masked priming effect reflects evidence accumulated by the prime

In the same–different match task, masked priming is observed with the same responses but not different responses. Norris and Kinoshita's (2008) Bayesian reader account of masked priming explains this pattern based on the same principle as that explaining the absence of priming for nonwords in the lexical decision task. The pattern of priming follows from the way the model makes optimal decisions in the two tasks; priming does not depend on first activating the prime and then the target. An alternative explanation is in terms of a bias towards responding “same” that exactly counters the facilitatory effect of lexical access. The present study tested these two views by varying both the degree to which the prime predicts the response and the visibility of the prime. Unmasked primes produced effects expected from the view that priming is influenced by the degree to which the prime predicts the response. In contrast, with masked primes, the size of priming for the same response was completely unaffected by predictability. These results rule out response bias as an explanation of the absence of masked priming for different responses and, in turn, indicate that masked priming is not a consequence of automatic lexical access of the prime.     

Parts outweigh the whole (word) in unconscious analysis of meaning

In unconscious semantic priming, an unidentifiable visually masked word (the prime) facilitates semantic classification of a following visible related word (the target). Three experiments reported here provide evidence that masked primes are analyzed mainly at the level of word parts, not whole-word meaning. In Experiment 1, masked nonword primes composed of subword fragments of earlier-viewed targets functioned as effective evaluative primes. (For example, after repeated classification of the targets angel and warm , the nonword anrm acted as an evaluatively positive masked prime.) Experiment 2 showed that this part-word processing was potent enough to oppose analysis at the whole-word level. Thus, smile functioned as an evaluatively negative (!) masked prime after repeated classification of smut and bile . Experiment 3 found no priming when masked word primes contained no parts of earlier targets. These results suggest that robust unconscious priming (a) is driven by analysis of part-word information and (b) requires previous classification of visible targets that contain the fragments later serving as primes. Contrary to a widely held view, analysis of subliminal primes appears not to function at the level of analysis of complete words.     

Masked inhibitory priming in english: evidence for lexical inhibition

Predictions derived from the interactive activation (IA) model were tested in 3 experiments using the masked priming technique in the lexical decision task. Experiment 1 showed a strong effect of prime lexicality: Classifications of target words were facilitated by orthographically related nonword primes (relative to unrelated nonword primes) but were inhibited by orthographically related word primes (relative to unrelated word primes). Experiment 2 confirmed IA's prediction that inhibitory priming effects are greater when the prime and target share a neighbor. Experiment 3 showed a minimal effect of target word neighborhood size (N) on inhibitory priming but a trend toward greater inhibition when nonword foils were high-N than when they were low-N. Simulations of 3 different versions of the IA model showed that the best fit to the data is produced when lexical inhibition is selective and when masking leads to reset of letter activities.     

A study of relative-position priming with superset primes

Four lexical decision experiments are reported that use the masked priming paradigm to study the role of letter position information in orthographic processing. In Experiments 1 and 2, superset primes, formed by repetition of 1 or 2 letters of the target (e.g., jusstice-JUSTICE) or by insertion of 1 or 2 unrelated letters (e.g., juastice-JUSTICE), generated significant priming compared with unrelated primes and did not differ significantly from an identity priming condition. In Experiment 3, identity primes generated significantly faster responses than subset primes formed by removal of 2 letters from the target (e.g., jutie-JUSTICE), and subset primes generated faster responses than substitution primes formed by substitution of 2 letters of the target with unrelated letters (e.g., jumlice-JUSTICE). In Experiment 4, insertion of 3 unrelated letters continued to generate facilitation relative to unrelated primes but significantly less so than the identity prime condition. The authors discuss the implications of these results for letter-position coding schemes.     

Masked repetition and phonological priming in picture naming

We report a series of picture naming experiments in which target pictures were primed by briefly presented masked words. Experiment 1 demonstrates that the prior presentation of the same word prime (e.g.,rose-rose) facilitates picture naming independently of the target’s name frequency. In Experiment 2, primes that were homophones of picture targets (e.g.,rows-rose) also produced facilitatory effects compared with unrelated controls, but priming was significantly larger for targets with low-frequency names relative to targets with high-frequency names. In Experiment 3, primes that were higher frequency homophones of picture targets produced facilitatory effects compared with identical primes. These results are discussed in relation to different accounts of the effects of masked priming in current models of picture naming.     

Being forward not backward: lexical limits to masked priming

This study investigated whether masked priming is mediated by existing memory representations by determining whether nonwords targets would show repetition priming. To avoid the potential confound that nonword repetition priming would be obscured by a familiarity response bias, the standard lexical decision and naming tasks were modified to make targets unfamiliar. Participants were required to read a target string from right to left (i.e., "ECAF" should be read as "FACE") and then make a response. To examine if priming was based on lexical representations, repetition primes consisted of words when read forwards or backwards (e.g., "face", "ecaf") and nonwords (e.g., "pame", "emap"). Forward and backward primes were used to test if task instruction affected prime encoding. The lexical decision and naming tasks showed the same pattern of results: priming only occurred for forward primes with word targets (e.g., "face-ECAF"). Additional experiments to test if response priming affected the LDT indicated that the lexical status of the prime per se did not affect target responses. These results showed that the encoding of masked primes was unaffected by the novel task instruction and support the view that masked priming is due to the automatic triggering of pre-established computational processes based on stored information.     

Modulating the masked congruence priming effect with the hands and the mouth

The authors report a series of experiments in which they use the masked congruence priming paradigm to investigate the processing of masked primes in the manual and verbal response modalities. In the manual response modality, they found that masked incongruent primes produced interference relative to both congruent and neutral primes. This finding, which replicates the standard finding in the masked congruence priming literature, is presumed to reflect the conflict that arises between two incompatible responses and, thus, to index the extent of processing of the masked prime. Somewhat surprisingly, when participants were asked to respond verbally in the same task, masked incongruent primes no longer produced interference, but masked congruent primes produced facilitation. These findings are surprising because they suggest that the processing of nonconsciously perceived primes extends to the response level in the manual, but not verbal, response modality. The authors propose that the modulation of the masked congruence priming effect by response modality is due to verbal, but not manual, responses being mediated by the lexical-phonological production system.     

Semantic priming and identification of near threshold primes in a lexical decision task

Three experiments examined both the impact of semantic analysis of 50-msec, masked visual primes on a target response and the impact of semantic analysis of the target on a prime response. The first two experiments used a prime-target interval of 1000 msec. In Experiment 1, subjects reported the identity of each prime: (a) after a lexical decision about the target, (b) both before and after a lexical decision, or (c) after a target detection response. Prime report after both types of target response showed retroactive priming in which report was facilitated by related targets and inhibited by unrelated targets. Analyses of lexical decision latency and accuracy conditionalized on prime report showed that semantic priming was restricted to reported related primes. In Experiment 2, subjects made no overt response to the primes. Priming was conditionalized on recognition of the primes on a subsequent test. The pattern was the same as Experiment 1: There was priming only for recognized primes; recognition memory showed a pattern consistent with retroactive priming. Experiment 3 also conditionalized priming on recognition performance but used a prime-target interval of only 250 msec. Again, semantic priming was found only for recognized primes, and recognition memory revealed retroactive priming. Retroactive priming indicates an interdependency between prime and target processing that needs to be incorporated into models of semantic priming.