The affective shift hypothesis: The functions of emotional changes following sexual intercourse

This article develops the Affective Ship Hypothesis, which suggests that women experience positive affective shifts following first‐time intercourse as a means to facilitate a longer‐term, more committed relationship. The hypothesis predicts a negative affective shift in men who pursue a short‐term mating strategy; this shift is hypothesized to function to curtail commitment by motivating the man to terminate the relationship. Study 1 (N= 177) documented sex differences predicted by the affective shift hypothesis. Study 2 (N= 203), using a somewhat different methodology involving reports of presex and postsex feelings, found that men with high numbers of sex partners, but not men with low numbers of partners, experienced a decrease in their partner's physical and sexual attractiveness following first‐time sexual intercourse. In contrast, women, more than men, experienced increases in feelings of love and commitment following first‐time sex.     

From dating to mating and relating: Predictors of initial and long‐term outcomes of speed‐dating in a community sample

We studied initial and long‐term outcomes of speed‐dating over a period of 1 year in a community sample involving 382 participants aged 18–54 years. They were followed from their initial choices of dating partners up to later mating (sexual intercourse) and relating (romantic relationship). Using Social Relations Model analyses, we examined evolutionarily informed hypotheses on both individual and dyadic effects of participants' physical characteristics, personality, education and income on their dating, mating and relating. Both men and women based their choices mainly on the dating partners' physical attractiveness, and women additionally on men's sociosexuality, openness to experience, shyness, education and income. Choosiness increased with age in men, decreased with age in women and was positively related to popularity among the other sex, but mainly for men. Partner similarity had only weak effects on dating success. The chance for mating with a speed‐dating partner was 6%, and was increased by men's short‐term mating interest; the chance for relating was 4%, and was increased by women's long‐term mating interest. Copyright © 2010 John Wiley & Sons, Ltd.     

Implicit motives and sexual conservatism as predictors of sexual behaviors

This study was designed to provide an assessment of the relationship between the two most important implicit motives and the most frequently studied sexual behaviors. A community sample of 102 men and 92 women completed measures of implicit power and affiliation-intimacy motives, sexual conservatism, social desirability, and sexual behavior. For men, high power motivation was positively associated with the number of sexual partners and the frequency of sex. There was an interaction between sexual conservatism and power motivation in women. For women low in sexual conservatism, high power motivation was positively associated with the number of sexual partners and with earlier initiation to intercourse and oral sex. There were few associations between affiliation-intimacy motivation and sexual behaviors; however, women high in this motive reported later initiation to oral sex.     

The desire for sexual variety as a key to understanding basic human mating strategies

Different authors have proposed competing evolutionary theories of human mating. Some argue that both sexes are designed to pursue a singular long‐term mating strategy. Others contend that both sexes are designed to function as essentially multiple maters. Sexual Strategies Theory (SST; D.M. Buss & D.P. Schmitt, 1993), in contrast, proposes that men and women have evolved short‐term and long‐term mating strategies that are pursued differently by each sex depending on theoretically derived dimensions of context. According to SST, the sexes tend to differ in the nature and prominence of the short‐term component of human mating–particularly the short‐term desire for sexual variety. The current research was designed to test competing empirical predictions from these contrasting theories by focusing on sex differences in the desire for sexual variety. Study 1 (N= 1,049), consisting of five separate samples, found large and consistent sex differences in the desire for short‐term sexual variety, even after employing statistical methods to control for skewed distributions and statistical outliers. Study 2 (N= 192) confirmed the results of Study 1 using an older, more mature sample. Study 3 (N= 50) again replicated these sex differences using an observer‐based method of inquiry. Study 4 (N= 167) found evidence that short‐term mating was unrelated generally to psychological dysfunction and may be related to mentally healthy personality characteristics in men. Discussion focuses on the viability of pluralistic compared with monomorphic evolutionary theories of human mating strategies.     

Implicit Motives and Sexual Conservatism as Predictors of Sexual Behaviors

ABSTRACT

This study was designed to provide an assessment of the relationship between the two most important implicit motives and the most frequently studied sexual behaviors. A community sample of 102 men and 92 women completed measures of implicit power and affiliation-intimacy motives, sexual conservatism, social desirability, and sexual behavior. For men, high power motivation was positively associated with the number of sexual partners and the frequency of sex. There was an interaction between sexual conservatism and power motivation in women. For women low in sexual conservatism, high power motivation was positively associated with the number of sexual partners and with earlier initiation to intercourse and oral sex. There were few associations between affiliation-intimacy motivation and sexual behaviors; however, women high in this motive reported later initiation to oral sex.     

Evolutionary Theory and Self‐perception: Sex Differences in Body Esteem Predictors of Self‐perceived Physical and Sexual Attractiveness and Self‐Esteem

Responses to the body esteem scale (Franzoi & Shields, 1984) and multiple regression were used to determine if evolutionary biological theory is relevant to an understanding of self‐perceived physical and sexual attractiveness and self‐esteem and to determine if physical and sexual attractiveness are the same construct. It was hypothesized that regression models of physical and sexual attractiveness would differ within and across sex groups and that models of self‐esteem would differ across sex groups in accordance with evolutionary theory. These hypotheses were supported. Attributes of the body related to fecundity and successful mothering characteristics predicted for women and attributes of the body related to strength and dominance predicted for men. In addition, attributes of the body dealing with sexual maturity were stronger predictors of sexual attractiveness. Physical and sexual attractiveness are not the same constructs. This research indicates that evolutionary bological theory can provide relevant insight for an understanding of self‐perceived attractiveness and self‐esteem.     

Receptivity to sexual offers as a function of sex,socioeconomic status,physical attractiveness,and intimacy of the offer

The present research examined sex differences in the willingness to accept hypothetical sexual offers by different potential partners. In 2 experiments, participants were asked to imagine that 1 person with moderate socioeconomic status (SES) and moderate physical attractiveness was their current partner. In Experiment 1, 2 potential partners were either depicted as physically attractive or as having a high SES. For each of the 2 partners, American participants were asked to report their willingness to date, to kiss, to make out, to have sexual intercourse, and to leave their current partners. Results revealed that men always reported a greater willingness to accept the offer when the potential partner was physically attractive. Given a short‐term involvement, women also preferred the potential partner who was physically attractive. In contrast, given a long‐term involvement, they were equally willing to accept the offer of potential partners with high SES or with high physical attractiveness. In addition, whereas men reported a very similar willingness toward all kinds of offers, women reported a greater willingness to accept a less intimate, as opposed to an intimate, sexual offer. In a second experiment, these results were replicated with German respondents.     

A Tale of Two Standards: An Examination of Young Adults�� Endorsement of Gendered and Ageist Sexual Double Standards

Current North American sexual standards allow women to be sexual within committed relationships but may still restrict women??s sexuality to a greater extent than men??s. We investigated whether these gender double standards interact with an age double standard that describes the elderly as less sexual than the young, to create particularly limiting sexual standards for older women. 305 Canadian undergraduates completed a 2 (target age) × 2 (target gender) × 2 (participant gender) within-subjects study measuring perceptions of younger (own age) and older (over 65 years old) men??s and women??s interest in traditional sex (e.g., cuddling, intercourse with main partner) and experimental sex (e.g., extra-relationship sex, viewing erotic materials). ANCOVAs controlling for ageist and sexist beliefs revealed the ageist double standard; the elderly were perceived to be less interested in sex overall than the young. There was also a sexual double standard; women were perceived to be more interested in traditional sex than men, and men more interested in experimental sex than women. For traditional sex, women perceived younger targets as more interested than the older targets, and women targets as more interested than men. For experimental sex, a three-way interaction showed the interplay between the sexual and ageist double standards. Elderly female targets were perceived as least interested, and young male targets as most interested. Results reinforce that the current sexual standards distinguish between sex for intimacy and sex for other reasons (e.g., pleasure) and that the standards are particularly restrictive for older women.     

The relation of gender-role orientation to sexual experience among college students

This study examined the relations of gender and three aspects of gender roles — self concept, behavior, and sexual attitudes — to three aspects of sexual behavior — sexual experience, reasons for intercourse, and contraceptive use. Gender was strongly related to all three aspects of sexual behavior. For both men and women, sex role behaviors were related to sexual experience and to reasons for intercourse, but not to contraceptive use, and sex role self-concept was unrelated to any of the aspects of sexual behavior. The results indicate that sexual behavior is influenced both by societal gender role norms and by individual differences in the acceptance of those norms.     

Men's strategic preferences for femininity in female faces

Several evolutionarily relevant sources of individual differences in face preference have been documented for women. Here, we examine three such sources of individual variation in men's preference for female facial femininity: term of relationship, partnership status and self‐perceived attractiveness. We show that men prefer more feminine female faces when rating for a short‐term relationship and when they have a partner (Study 1). These variables were found to interact in a follow‐up study (Study 2). Men who thought themselves attractive also preferred more feminized female faces for short‐term relationships than men who thought themselves less attractive (Study 1 and Study 2). In women, similar findings for masculine preferences in male faces have been interpreted as adaptive. In men, such preferences potentially reflect that attractive males are able to compete for high‐quality female partners in short‐term contexts. When a man has secured a mate, the potential cost of being discovered may increase his choosiness regarding short‐term partners relative to unpartnered men, who can better increase their short‐term mating success by relaxing their standards. Such potentially strategic preferences imply that men also face trade‐offs when choosing relatively masculine or feminine faced partners. In line with a trade‐off, women with feminine faces were seen as more likely to be unfaithful and more likely to pursue short‐term relationships (Study 3), suggesting that risk of cuckoldry is one factor that may limit men's preferences for femininity in women and could additionally lead to preferences for femininity in short‐term mates.     

College Men's Perceived Likelihood to Perpetrate Sexual Aggression

This study implemented a prospective design to explore the relationship between college men's perceived likelihood to perpetrate sexual aggression and their perpetration of sexual aggression over a three-month interim (N = 414). Compared to men's report of their likelihood to use physical force to obtain sex play or sexual intercourse, college men reported higher levels of perceived likelihood to use arguments or pressure to obtain sex play or sexual intercourse as well as drugs and alcohol to obtain sexual intercourse. Prospective analyses revealed that the majority of men who perpetrated sexual aggression over the follow-up period indicated that they were at some risk to do so at the pretest assessment. Implications for sexual assault prevention programming are discussed.     

A good story: Men's storytelling ability affects their attractiveness and perceived status

Three studies examined gender differences in the effect of storytelling ability on perceptions of a person's attractiveness as a short‐term and long‐term romantic partner. In Study 1, information about a potential partner's storytelling ability was provided. Study 2 participants read a good or poor story supposedly written by a potential partner. Results suggested that only women's attractiveness assessments of men as a long‐term date increased for good storytellers. Storytelling ability did not affect men's ratings of women nor did it affect ratings of short‐term partners. Study 3 suggested that the effect of storytelling ability on long‐term attractiveness for male targets may be mediated by perceived status. Storytelling ability appears to increase perceived status and thus helps men attract long‐term partners.     

Online low‐key conspicuous behavior of fashion luxury goods: The antecedents and its impact on consumer happiness

Nowadays, people tend to show off in a more conservative rather than ostentatious way, that is, “low‐key style.” This paper focuses on consumers' low‐key conspicuous behavior on social media after they purchase fashion luxury goods, so as to explore the antecedents of this behavior, as well as its impact, on consumer happiness. Our results show that motivations for self‐representation and avoidance of negative comments from others trigger the low‐key conspicuous behavior. Afterward, this behavior will positively affect consumers' short‐term happiness through both perceived self‐image and perceived interpersonal relationship, while enhancing long‐term happiness only through perceived interpersonal relationship. The reason may be that the temporary pleasure brought by the improvement of perceived self‐image is not enough to raise the quality of life, but an improvement in one's interpersonal relationship is a lifelong benefit.     

Social cognitive processes mediating the relationship between exposure to television's sexual content and adolescents' sexual behavior

This study used multiple-group structural equation modeling to test a model explaining the association between exposure to televised sexual content and initiation of intercourse among an ethnically diverse national sample of 1,292 adolescents. The authors hypothesized, on the basis of social-cognitive theory, that exposure to televised sexual content would influence adolescents' safe-sex self-efficacy, sex-related outcome expectancies, and perceived peer norms regarding sex, and that each of these would, in turn, influence intercourse initiation. Findings support a model in which the relationship between exposure to TV's sexual content and intercourse initiation is mediated by safe-sex self-efficacy among African Americans and Whites but not among Hispanics. Outcome expectancies and perceived peer norms may also mediate the link between exposure and intercourse initiation among all 3 racial/ethnic groups, although evidence of this could not be confirmed.     

The impact of college‐level sex education on sexual knowledge,attitudes, and practices: The knowledge/sexual experimentation myth revisited

In recent years, many persons have opposed sex education believing that such courses will lead to increased participation in sexual intercourse by young people, but their fears are not supported by most previous research. The influence of sex education material integrated into functional marriage and family courses, however, has not been the subject of in‐depth, scientific investigations.

An anonymous questionnaire was administered to never‐married undergraduate students enrolled in a college‐level marriage and family course at a state university. A pretest and post‐test design was utilized with experimental groups of 50 women and 26 men and comparison groups of 60 women and 28 men.

The findings indicate that the sex education content had a significant impact on the experimental groups, especially for women. Substantial increases in knowledge regarding abortion and contraception, more favorable attitudes toward masturbation, and frequency of masturbation were reported by experimental group women as contrasted with comparison group women. Experimental group men indicated increased knowledge about female hygiene and contraception in contrast to comparison group men. From these findings, sex educators should be able to better meet the criticisms of sex education opponents given this greater understanding of the impact of sex education material on the sex lives of their students.     

Nontraditional gender roles and the sexual experiences of heterosexual college students

The purposes of this study of heterosexual college students were (1) to specify gender differences and similarities in sexual beliefs and experiences, (2) to determine the prevalence of women enacting traditional male roles in dating and sexual interactions, and (3) to examine the relationship between women's enactment of traditional male roles and their sexual experiences. Findings for this predominantly Caucasian sample indicated that there were no significant gender differences in age of first intercourse, frequency of intercourse, oral sex participation, prevalence of coitus and anal sex, rating of how often sex partners satisfied their sex needs and desires, and reactions to recent intercourse. Although less than men's frequencies, sizable proportions of women acknowledged they had multiple sex partners and sex without emotional involvement. Support for an increased proportion of females engaging in the traditional male roles of initiating sexual involvement and dates and paying date expenses was also found. Findings also suggested that there are no simple patterns between women's sexual experience and nontraditional roles but that this association depends on the specific role as well as the status and quality of a woman's current sexual relationship. Findings were discussed in terms of their potential to contribute to women's sexual decisions.     

Adult attachment and sexual behavior

The relations between adult attachment processes and sexuality were examined in a community sample of 792 young adults (327 men and 465 women) from the Niagara region of Canada. Participants completed questionnaires that included Simpson’s (1990) measure of adult attachment, self‐reported physical attractiveness, erotophilia, and a variety of sexual behavior measures (e.g., number of sexual partners, age of first sexual experience, frequency of sexual behaviors in the past year, whether an affair had occurred in the past year, and consistent condom usage). The sexuality measures were factor analyzed to extract common factors. The results were modest, but a number of significant relationships between sexuality and attachment were observed. For example, people scoring higher on a secure attachment index perceived themselves as more physically attractive, whereas people scoring higher on an anxious attachment index perceived themselves as less physically attractive, had an early first intercourse (and more lifetime partners), more infidelity, and took more sexual precautions (e.g., condom usage). The results were generally stronger in women, with most of the attachment/sexuality associations in the full sample being driven by the results in women. Implications for understanding sexual variability, including high‐risk sexual behavior, are discussed.     

Good Enough for an Affair. Self‐Enhancement of Attractiveness,Interest in Potential Mates and Popularity as a Mate

Using data from the Berlin Speed Dating Study, we tested rival hypotheses concerning the effects of self‐enhancement of attractiveness on dating outcomes. Three hundred eighty‐two participants took part in one of the 17 speed‐dating sessions. After each speed‐dating interaction, participants indicated how interesting they found the respective person as a long‐term and short‐term partner. Using social relations analyses, we computed perceiver effects (being more or less choosy) and target effects (being rated as more or less interesting) of long‐term and short‐term partner ratings. Self‐enhancement was operationalized as the discrepancy between self‐rated attractiveness and four components of actual attractiveness (observer‐rated facial and vocal attractiveness, height and body mass index). Results indicated that self‐enhancers were less choosy with respect to their interest for short‐term partners, which was especially true for men, but more choosy with respect to long‐term partners. With regard to popularity as a mate, potential partners indicated that they found self‐enhancers more interesting as short‐term partners but not as long‐term partners. As self‐enhancement is a key component of narcissism, these results are consistent with findings that narcissists perceive many sexual affairs as an achievement, while preferring selected ‘trophy’ long‐term partners, and narcissists have a charming appeal for short‐term, but not lasting, social relationships. Copyright © 2015 European Association of Personality Psychology     

Nonverbal Behaviors and Perceptions of Sexual Intentions: Effects of Sexual Connotativeness,Verbal response,and Rape Outcome

Through the exchange of nonverbal and verbal behaviors, a man and a woman on a date negotiate situated identities. However, a woman's nonverbal and verbal behaviors may reflect an identity discrepant from the one she intended to project, leading to miscommunication between men and women regarding the woman's desire for sexual activity. In Experiment 1, subjects read scenarios in which a woman, Mary, engaged in behaviors that were low, moderate, or high in the degree to which they connotated a desire for sex. In addition, they learned that Mary responded to her date's sexual advances either by saying "no," or by slapping him, or they received no information regarding Mary's verbal response. Subjects were also informed that Mary's date either did or did not force her to have sexual intercourse. Subjects perceived Mary more sexually as her behaviors increased in sexual connotation. In addition, they perceived that Mary desired sex more when no information about her verbal response was provided than when she resisted her date's sexual advances. Subjects also rated the woman more negatively when her nonverbal behaviors were incongruent with her responses to her dale's sexual advances. Contrary to previous research, little evidence of victim derogation was obtained. Results from Experiment 2 showed that men and women agreed in their perceptions of a woman whose behaviors connoted a high interest in sex, but that men perceived behaviors low in sexual connotation ore sexually than women. Implications of the data for understanding sexual miscommunication between men and women as well as reactions to rape victims are examined.