Culture and decision‐making: Investigating cultural variations in the East Asian and North American online decision‐making processes

Research in cross‐cultural psychology suggests that East Asians hold holistic thinking styles whereas North Americans hold analytic thinking styles. The present study examines the influence of cultural thinking styles on the online decision‐making processes for Hong Kong Chinese and European Canadians, with and without time constraints. We investigated the online decision‐making processes in terms of (1) information search speed, (2) quantity of information used, and (3) type of information used. Results show that, without time constraints, Hong Kong Chinese, compared to European Canadians, spent less time on decisions and parsed through information more efficiently, and Hong Kong Chinese attended to both important and less important information, whereas European Canadians selectively focused on important information. No cultural differences were found in the quantity of information used. When under time constraints, all cultural variations disappeared. The dynamics of cultural differences and similarities in decision‐making are discussed.     

Culture and the body: East-West differences in visceral perception

This research investigated cross-cultural differences in the accuracy of individuals' perceptions of internal visceral states. We conducted 4 studies to test the hypothesis that Asians are less sensitive to internal physiological cues relative to European Americans. Studies 1 and 2 assessed cultural differences in visceral perception via tests of misattributions of arousal: Study 1 involved false heart rate feedback during an emotionally evocative slideshow and examined subsequent self-reported affective changes; Study 2 manipulated apparent physiological arousal and measured its effects on attraction via an immersive virtual environment. Study 3 directly assessed visceral perception using a heartbeat detection task. All 3 studies found Asians to be less viscerally perceptive than European Americans. Study 4 examined one possible cultural mechanism for the observed difference and found evidence for contextual dependency as a mediator of the culture-visceral perception link.     

Beliefs about aggression in British students from individualist and collectivist cultures

This study assessed the hypothesis that people from an individualist culture (100 British Anglo‐Saxon students) would show higher instrumental (I) and lower expressive (E) beliefs about aggression than those from a collectivist culture (100 British Asian students). The hypothesis was not supported and, at an individual level, there was no association between cultural orientation and beliefs about aggression. Asians showed higher I beliefs about their aggression than did Anglo‐Saxons, and the typical sex differences in I and E beliefs were more pronounced in the Asian than the Anglo‐Saxon sample. The study also assessed the relationship between I and E beliefs and instrumental and expressive personality traits in the two cultures. Moderate associations were found between I and E beliefs and the corresponding instrumental and expressive personality traits, which were unrelated to measures of cultural orientation. These findings show that despite superficial similarities in measures of cultural orientation, beliefs about aggression, and gender stereotypic traits, they are relatively unrelated constructs. Aggr. Behav. 31:000–000, 2005. © 2005 Wiley‐Liss, Inc.     

Attitudes to cosmetic surgery among ethnic minority groups in Britain: Cultural mistrust,adherence to traditional cultural values,and ethnic identity salience as protective factors

Previous work has suggested that ethnic minority women have more negative attitudes to cosmetic surgery than British Whites, but reasons for this are not fully understood. To overcome this dearth in the literature, the present study asked 250 British Asian and 250 African Caribbean university students to complete measures of attitudes to cosmetic surgery, cultural mistrust, adherence to traditional cultural values, ethnic identity salience, self‐esteem, and demographics. Preliminary analyses showed that there were significant between‐group differences only on cultural mistrust and self‐esteem, although effect sizes were small (d values = .21–.37). Further analyses showed that more negative attitudes to cosmetic surgery were associated with greater cultural mistrust, stronger adherence to traditional values, and stronger ethnic identity salience, although these relationships were weaker for African Caribbean women than for British Asians. These results are discussed in relation to perceptions of cosmetic surgery among ethnic minority women.     

Culture and body image: Body perception and weight concern in young Asian and Caucasian British women

The comparatively lower prevalence of eating disorders among Asian and Afro-Caribbean than Caucasian women in the UK has often been attributed to cultural differences in pressures for slimness. However, there have been no attempts to evaluate cultural differences in ideals for female physique directly among women in the at risk age groups. In the present study, cultural influences on body image were evaluated by comparing the body size ideals, body image and dieting concerns in a sample of 274 young white and Asian British women. The results indicate that Asian women are less likely to describe themselves as too fat, were less dissatisfied with their body size, less likely to want to lose weight and less restrained. However, Asian women were slimmer than white women and, after controlling for the difference in body size, the effects were reduced. The hypothesis that any body satisfaction differences could be explained by differences in ideal body size between the two groups were not supported; Asian women favoured even slimmer ideal body sizes than white women. Alternative explanations in terms of cultural differences in evaluation of fatness are discussed.     

Culture and state boredom: A comparison between European Canadians and Chinese

The primary goal of the present research was to examine cross-cultural validity of the Multidimensional State Boredom Scale (MSBS) by comparing a European Canadian sample and a Chinese sample. The secondary goal was to explore cross-cultural differences in the actual experience of boredom between European Canadian and Chinese participants when they completed a psychological survey. After establishing cross-cultural validity of the MSBS by eliminating items that functioned differentially across the two cultural groups, we found that European Canadians scored higher on the MSBS than did Chinese. Results are consistent with the literature on cultural differences in ideal affect, such that European North Americans (vs. East Asians) tend to value high-arousal positive affects (e.g., excitement) more, and low-arousal positive affect less (Tsai, Knutson, & Fung, 2006).     

Stigma towards psychosis: Cross‐cultural differences in prejudice,stereotypes, and discrimination in White British and South Asians

Public stigma towards people with mental health problems has been demonstrated in Western societies. Little is known about non‐Western cultures and whether cultures differ in their perceptions of people with mental health problems. Aim of this study was to examine cultural differences in prejudice, stereotypes, and discrimination towards people with psychosis. Participants were from White British and South Asian backgrounds (N = 128, aged 16–20 years) recruited from two schools and colleges in the United Kingdom. They completed a cross‐sectional survey on affective, cognitive, and behavioural dimensions of stigma. Results revealed significant cultural differences on all three stigma dimensions. South Asians attributed higher anger (prejudice) and dangerousness (stereotypes) to people with psychosis than White British. They also reported lower willingness to help, greater avoidance, and higher endorsement of segregation (discrimination). The effects of ethnic group on helping intentions, avoidance, and segregation endorsement were mediated by anger and by dangerousness. Understanding cultural differences in stigma towards psychosis will be important for designing stigma interventions as well as treatments for people with different cultural backgrounds.     

In Defense of a Disputed Study of Construct Validity from South Africa

This analysis of a critique finds that the original study accurately showed that the items found easy or difficult by Black South African undergraduates were those found easy or difficult by their White and South Asian counterparts (r's=.90). There was no evidence of any culture‐specific effect. Instead, African/non‐African differences were found to be most pronounced on g. This was shown by item‐total correlations (estimates of the item's g loading), which predicted the magnitude of African/non‐African differences on those same items, and by a confirmatory factor analysis. The tests were equally predictive for Blacks and non‐Blacks on external criteria such as course grades. The results indicate the remarkable cross‐cultural generalizability of item properties across sub‐Saharan Africans, South Asians, and Europeans and that these reflect g more than culturally specific ways of thinking.     

Forecasting good or bad behaviour: A non‐transparent test of contrastive responses to cultural cues

Bicultural individuals vary in the degree to which their two cultural identities are integrated – Bicultural Identity Integration (BII). Among Asian‐Americans, for example, some experience their Asian and American sides as integrated (high BII) whereas others experience the two as divided (low BII). Past research on social judgement found that individual differences in BII affect the way biculturals respond to cultural cues or norms in their situation. Asian‐Americans with low BII tend to contrast to the cultural norm (e.g. they exhibit typically American judgements when in Asian cultural situations) rather than assimilate to them, a response observed more among high BII individuals (e.g., they exhibit typically Asian judgements when in Asian cultural situations). Research has interpreted the contrastive response as reflecting implicit identity motives, yet past studies used measures that make cultural differences salient. Conscious awareness of the experimental hypothesis could elicit contrastive responses. The present research assessed forecasts of others' behaviour in which cultural group differences are less obvious: Asians, compared to Westerners, forecast more positive behaviours from others. In three experiments with Asian‐Americans, we found the contrastive response by low BII individuals persisted. They made more positive forecasts after exposure to American versus Asian cultural cues. This suggests that the moderating role of BII on responses to cultural cues is not a matter of demand characteristics or limited to stereotypical cultural differences. Implications for bicultural identity, implicit processes, and organizational behaviour are discussed.     

Age and culture modulate object processing and object—scene binding in the ventral visual area

Behavioral differences in the visual processing of objects and backgrounds as a function of cultural group are well documented. Recent neuroimaging evidence also points to cultural differences in neural activation patterns. Compared with East Asians, Westerners’ visual processing is more object focused, and they activate neural structures that reflect this bias for objects. In a recent adaptation study, East Asian older adults showed an absence of an object-processing area but normal adaptation for background areas. In the present study, 75 young and old adults (half East Asian and half Western) were tested in an fMR-adaptation study to examine differences in object and background processing as well as object—background binding. We found equivalent background processing in the parahippocampal gyrus in all four groups, diminished binding processes in the hippocampus in elderly East Asians and Westerners, and diminished object processing in elderly versus young adults in the lateral occipital complex. Moreover, elderly East Asians showed significantly less adaptation response in the object areas than did elderly Westerners. These findings demonstrate the malleability of perceptual processes as a result of differences in cohort-specific experiences or in cultural exposure over time.     

跨文化的实证法学研究：文化心理学的挑战与贡献

跨文化的实证法学研究把文化心理学的理论突破和心理学的实证方法引入到对法学基本原理的研究之中。文化心理学研究中发现的东西方文化在价值定向、道德判断和思维方式等方面的差异能够给跨文化实证法学研究带来重要的启示。在对一些重要法律问题的认识上, 例如法律中的因果关系和责任的判定、合同形成以及纠纷调解等方面, 跨文化心理学研究已经发现了显著的跨文化差异, 这些差异可能会影响到不同文化背景的人对法的认识、法的建设以及法律的应用。我们认为跨文化的实证法学研究不仅可以为法学研究提供一条新的研究路径, 更主要的是还可以为中国法学研究的国际化和国际法律纠纷提供理论指导。     

GENDER AND ETHNOCULTURAL COMPARISONS IN STYLES OF LOVE

Ethnocultural background and gender were investigated as correlates of love styles in an ethnically diverse sample of university students in Toronto. Women viewed love as more friendship oriented, more pragmatic, but less permissive than did men, findings consistent with previous research with American college students. Ethnocultural differences or Gender x Ethnocultural Background interactions were also found. In line with an expected contrast between Asian and Western cultural traditions regarding love, Chinese and other Asian respondents of both sexes were more friendship oriented in their love relationships than were respondents of Anglo-Celtic or European ethnocultural backgrounds. Expectations of greater gender role differentiation among Asians were partly supported by finding that women from Asian ethnocultural backgrounds other than Chinese were less likely to view "love as a game" than were either their female or male counterparts. Women from Asian ethnocultural backgrounds other than Chinese also expressed a more altruistic view of love than did Anglo-Celtic women.     

Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk,attitudes, and behavioural intentions

Globalisation and the broader use of the Internet have led both academia and professionals to dedicate a great deal of attention to the analysis of the cultural differences that exist within a market and between different markets. Language emerges as a relevant issue in current marketing and communication management environments, especially in online servicescape. Following this premise, the current paper examines the role of language as a vessel of cultural values, namely, individualism and uncertainty avoidance, and its impact on consumer's perceived risk, attitudes, and behavioural intentions in online servicescape. To address this objective, an experimental design was performed. The sample comprised 491 Internet users from 2 different national cultures (British and Spanish). Users were asked to browse an experimental website in their native or first language, whereas the other half of the sample browsed in their second language (British subjects browsing in Spanish and vice versa). The unique contribution of this study lies in demonstrating that online information processing is moderated by the language by which users elaborate information and their cultural values in terms of the dimensions of individualism and uncertainty avoidance. The findings provide valuable insights into the role of language in international marketing strategies, as well as in multicultural and cross‐cultural integrated marketing communications. In this regard, marketers must acknowledge the symbolic cues of language and the competitive advantage that might derive from a strategic language choice to evoke emotions and forge attitudes that are consistent with brand and corporate values.     

Cross-cultural differences in coping with sadness

The current study investigated cross-cultural differences in ways of coping with sadness in a multicultural sample (N=140). Anova analyses revealed that Asians and Caucasians are less likely to use confrontive and positive reappraisal coping strategies in dealing with sadness than multicultural individuals. Asians are also less likely to use distancing coping strategies than multicultural individuals. Clinical implications of the results are discussed.     

Cross-cultural differences in coping with sadness

The current study investigated cross-cultural differences in ways of coping with sadness in a multicultural sample (N=140). Anova analyses revealed that Asians and Caucasians are less likely to use confrontive and positive reappraisal coping strategies in dealing with sadness than multicultural individuals. Asians are also less likely to use distancing coping strategies than multicultural individuals. Clinical implications of the results are discussed.     

Career decision-making difficulties of British and Chinese international university students

This study explored cultural and gender differences in career decision-making difficulties (CDMD) experienced by 109 British and 86 Chinese international university students, and the impact of cross-cultural adjustment on the CDMD of Chinese international students. Results showed no significant cultural differences in overall CDMD, and that the cross-cultural adjustment of Chinese participants was not correlated with their difficulty in career decision-making. Significant cultural differences on the sub-categories of the Career Decision-making Difficulties Questionnaire (e.g. Chinese participants were significantly less ready than British participants to make career decisions) and some significant gender differences (e.g. male participants generally experienced fewer difficulties than female participants in career decision-making) were identified. Age and degree level were negatively related to the level of difficulty the participants experienced in career decision-making. Implications for career counselling and future research directions are discussed.     

Attitudes toward seeking professional psychological help among Chinese students at a UK university

Aim: In this study we aimed to investigate whether Chinese international and British home students at a university in the United Kingdom differed in their attitudes towards seeking psychological help. Method: The total sample comprised 323 participants. Participants completed measures to assess their attitudes toward seeking professional psychological help (recognition of need for psychological help, stigma tolerance, interpersonal openness, confidence in mental health practitioners). Results: Chinese students reported significantly less interpersonal openness than that reported by British students. Contrary to prediction, however, no significant group differences were found on any of the other mental health attitudes (i.e. recognition of need for psychological help, confidence in mental health practitioners or stigma tolerance). Within‐group contrasts also showed that Chinese students reported lower scores on interpersonal openness than on stigma tolerance and confidence in mental health practitioners. In contrast, British participants reported less confidence in mental health practitioners and recognition of the need for psychological help than reported for stigma tolerance and interpersonal openness. Conclusion: The findings highlight the need for a greater understanding of students' cultural inclinations toward mental health issues and cultural attitudes that may hinder and/or facilitate students' access and engagement with psychological services in higher education institutions.     

Emotional expression and physiology in European Americans and Hmong Americans

Ethnographic and clinical observations suggest that Asians are less expressive than European Americans. To examine whether this difference emerged in online emotional responding, 50 Hmong Americans (HAs) and 48 European Americans (EAs) were asked to relive past episodes of intense happiness, pride, love, anger, disgust, and sadness. Facial behavior and physiological reactivity were measured. For most emotions, more cultural similarities than differences were found. There were some exceptions: During happiness, fewer HAs than EAs showed non-Duchenne smiles (i.e., "social" smiles), despite similarities in reported emotional experience and physiological reactivity. Within-group differences between "less Hmong" and "more Hmong" HAs were also found. Implications of these findings for our understanding of culture-emotion relations are discussed.     

Chinese are more loss averse than British

This research investigates how culture might influence loss aversion. Chinese were expected to be more loss averse than British because of cultural differences in regulatory focus. Study 1 reveals that compared with British participants, Chinese participants were less likely to give up gifts they had received in exchange for new gifts. In Study 2, Chinese and British participants imagined buying a computer which either had a high specification and a high price tag (high reference), or a basic specification and a low price tag (low reference). Participants were informed that the (reference) computer was unavailable, and they had to choose between two available computers, which were both cheaper and less powerful than the high reference computer, and more expensive and more powerful than the low reference computer. The results reveal that the difference in price tag between the two available computers had a bigger impact on Chinese buying decisions than on British buying decisions when it was viewed as a loss. Furthermore, both promotion focus and prevention focus mediated the influence of culture on buying decisions in the low reference condition. No cross‐cultural difference was found in the high reference condition.