The effect of set on categorization in visual search

Two experiments examine whether set for a categorial difference or set for a target category is necessary in order to obtain the category effect in visual search. Eliminating a set for categorial difference does not diminish the size of the effect. When subjects are prevented from developing a useful set for the target category, however, the category effect is eliminated.     

The effect of prose context on visual search for letters

Subjects were given a simplified proofreading task in which they were instructed to circle every occurrence of a target letter in a prose passage or in a scrambled prose passage. It was found that the presence of a prose context enhanced the subjects ability to find a target letter when the target letter was in a content word, but impaired the subjects ability to find a target letter when it was in a function word. This interaction sheds light on a number of conflicting reports in the literature.     

Self-directed speech affects visual search performance

People often talk to themselves, yet very little is known about the functions of this self-directed speech. We explore effects of self-directed speech on visual processing by using a visual search task. According to the label feedback hypothesis (Lupyan, 2007a), verbal labels can change ongoing perceptual processing-for example, actually hearing "chair" compared to simply thinking about a chair can temporarily make the visual system a better "chair detector". Participants searched for common objects, while being sometimes asked to speak the target's name aloud. Speaking facilitated search, particularly when there was a strong association between the name and the visual target. As the discrepancy between the name and the target increased, speaking began to impair performance. Together, these results speak to the power of words to modulate ongoing visual processing.     

Self-directed speech affects visual search performance

People often talk to themselves, yet very little is known about the functions of this self-directed speech. We explore effects of self-directed speech on visual processing by using a visual search task. According to the label feedback hypothesis (Lupyan, 2007a), verbal labels can change ongoing perceptual processing—for example, actually hearing “chair” compared to simply thinking about a chair can temporarily make the visual system a better “chair detector”. Participants searched for common objects, while being sometimes asked to speak the target's name aloud. Speaking facilitated search, particularly when there was a strong association between the name and the visual target. As the discrepancy between the name and the target increased, speaking began to impair performance. Together, these results speak to the power of words to modulate ongoing visual processing.     

The effect of target specification on objects fixated during visual search

When a person searches for a target in a cluttered visual field his eye fixations typically fall on objects. The effect of target specification on the probability of fixating different classes of objects was studied. For fields containing objects differing Widely in size, color, and shape: a high proportion of searchers’ fixations were on objects of a specified color, a moderate proportion of their fixations were on objects of a specified size, and a slight proportion of their fixations were on objects of a specified shape. When two or more target characteristics were specified, fixations were generally based on a single characteristic. It is proposed that the specification of a target creates a perceptual structure which the searcher explores. The study of visual fixations, in effect, is the study of the perceptual structure.     

The effect of target specification on objects fixated during visual search

When a person searches for a target in a cluttered visual field his eye fixations typically fall on objects. The effect of target specification on the probability of fixating different classes of objects was studied. For fields containing objects differing widely in size, color, and shape: a high proportion of searchers’ fixations were on objects of a specified color, a moderate proportion of their fixations were on objects of a specified size, and a s light proportion of their fixations were on objects of a specified shape. When two or more target characteristics were specified, fixations were generally based on a single characteristic. It is proposed that the specification of a target creates a perceptual structure which the searcher explores. The study of visual fixations, in effect, is the study of the perceptual structure.     

Aging and performance on an everyday-based visual search task

Research on aging and visual search often requires older people to search computer screens for target letters or numbers. The aim of this experiment was to investigate age-related differences using an everyday-based visual search task in a large participant sample (n=261) aged 20-88 years. Our results show that: (1) old-old adults have more difficulty with triple conjunction searches with one highly distinctive feature compared to young-old and younger adults; (2) age-related declines in conjunction searches emerge in middle age then progress throughout older age; (3) age-related declines are evident in feature searches on target absent trials, as older people seem to exhaustively and serially search the whole display to determine a target's absence. Together, these findings suggest that declines emerge in middle age then progress throughout older age in feature integration, guided search, perceptual grouping and/or spreading suppression processes. Discussed are implications for enhancing everyday functioning throughout adulthood.     

Auditory psychomotor coordination and visual search performance

In Experiments 1 and 2, the time to locate and identify a visual target (visual search performance in a two-alternative forced-choice paradigm) was measured as a function of the location of the target relative to the subject's initial line of gaze. In Experiment 1, tests were conducted within a 260 degree region on the horizontal plane at a fixed elevation (eye level). In Experiment 2, the position of the target was varied in both the horizontal (260 degrees) and the vertical (+/- 46 degrees from the initial line of gaze) planes. In both experiments, and for all locations tested, the time required to conduct a visual search was reduced substantially (175-1,200 msec) when a 10-Hz click train was presented from the same location as that occupied by the visual target. Significant differences in latencies were still evident when the visual target was located within 10 degrees of the initial line of gaze (central visual field). In Experiment 3, we examined head and eye movements that occur as subjects attempt to locate a sound source. Concurrent movements of the head and eyes are commonly encountered during auditorily directed search behavior. In over half of the trials, eyelid closures were apparent as the subjects attempted to orient themselves toward the sound source. The results from these experiments support the hypothesis that the auditory spatial channel has a significant role in regulating visual gaze.     

Effect of template complexity on visual search and dual-task performance

Even dissimilar tasks interfere with one another when done together. We used visual search to examine the underlying cause of such interference. In many models, visual search is a process of biased competition controlled by a template describing the target to be sought. When the display is processed, matching against this template guides attention to the target. We show that increasing template complexity increased interference with a dissimilar concurrent task, story memory. This result was independent of reaction time: Increases in template complexity were associated with no increase in search time in Experiment 1 and with a decrease in search time in Experiment 2. The results show that the dual-task demands of visual search reflect the complexity of the template used in task control, and that this factor can be isolated from other sources of difficulty.     

The effect of a visual indicator on rate of visual search: Evidence for processing control

Search rates were estirnated from response latencies in a visual search task of the type used by Atkinson, Holmgren, and Juola (1969), in which a S searches a small set of letters to determine the presence or absence of a predesignated target. Half of the visual displays contained a marker above one of the letters. The marked letter was the only one that had to be checked to determine whether or not the display contained the target. The presence of a marker in a display significantly increased the estimated rate of search, but the data clearly indicated that Ss did not restrict processing to the marked item. Letters in the vicinity of the marker were also processed. These results were interpreted as showing that Ss are able to exercise some degree of control over the search process in this type of task.     

The effect of orthographic structure on word recognition in a visual search task

The effect of the orthographic structure of the stimulus field on the visual search performance of third graders (8-8 years), sixth graders (11-7 years) and adults was investigated in three experiments. In Experiment 1, where the predesignated target was one word, subjects of all ages searched equally fast through fields consisting of words, pseudowords, and nonwords. In contrast, subjects of all ages displayed effects of orthographic structure when searching for instances of a semantic category (Experiment 2) or for three words (Experiment 3). Subjects searched faster through nonwords than through pseudowords and faster through pseudowords than through words. The use of orthographic structure to facilitate search did not increase with age, suggesting that children of the youngest age group were already making maximal use of intraword redundancy.     

In search of a strong visual recency effect

When a sequence of visual stimuli is presented in a fixed location, immediate serial recall of the sequence is characterized by only a small recency effect. According to Battacchi, Pelamatti, and Umiltà (1990), the distribution of visual stimuli over space, as well as time, greatly enhances the recency effect. After an initial failure to find a strong visual recency effect with distributed presentation (Experiment 1), in the remaining experiments an attempt was made to more closely approximate Battacchi et al.'s methodology by eliminating articulatory suppression (Experiments 2-7), using their stimuli (Experiments 3-7), blocking conditions (Experiments 4-7), requiring written rather than typed responses (Experiments 5-7), and using their list length (Experiments 6 and 7). Nevertheless, even when their method was followed as closely as possible (Experiment 7), distributed presentation did not produce a strong visual recency effect. The influence of distributed presentation on the visual recency effect would seem to be, at best, limited.     

The category effect in visual search depends on physical rather than conceptual differences

Is a target letter (digit) more readily detected in a digit (letter) background because of conceptual-level differences between letters and digits or because of physical-level differences? When letters and digits were matched on physical features, both for the target set and the background set, no letter vs. digit category effect was found. With physical differences eliminated, search was faster and more accurate for letter than for digit targets and distractors, presumably because of the greater familiarity of letters. Presenting the same characters in normal and mirrorreversed orientation, which also minimized featural differences between categories, produced only a small normal vs. reversed category effect. In a normal background, a reversed target lost much more from its unfamiliarity than it gained from mismatching the background. The present results indicate that the category effect vanishes when only conceptual level differences are present.     

The effect of search condition and advertising type on visual attention to Internet advertising

This research was conducted to examine the level of consumers' visual attention to Internet advertising. It was predicted that consumers' search type would influence visual attention to advertising. Specifically, it was predicted that more attention to advertising would be attracted in the exploratory search condition than in the goal-directed search condition. It was also predicted that there would be a difference in visual attention depending on the advertisement type (advertising type: text vs. pictorial advertising). An eye tracker was used for measurement. Results revealed that search condition and advertising type influenced advertising effectiveness.     

The effect of learning condition on perceptual anticipation, awareness, and visual search

The efficacy of explicit and implicit learning paradigms was examined during the very early stages of learning the perceptual-motor anticipation task of predicting ball direction from temporally occluded footage of soccer penalty kicks. In addition, the effect of instructional condition on point-of-gaze during learning was examined. A significant improvement in horizontal prediction accuracy was observed in the explicit learning group; however, similar improvement was evident in a placebo group who watched footage of soccer matches. Only the explicit learning intervention resulted in changes in eye movement behaviour and increased awareness of relevant postural cues. Results are discussed in terms of methodological and practical issues regarding the employment of implicit perceptual training interventions.     

The influence of cast shadows on visual search

We show that cast shadows can have a significant influence on the speed of visual search. In particular, we find that search based on the shape of a region is affected when the region is darker than the background and corresponds to a shadow formed by lighting from above. Results support the proposal that an early-level system rapidly identifies regions as shadows and then discounts them, making their shapes more difficult to access. Several constraints used by this system are mapped out, including constraints on the luminance and texture of the shadow region, and on the nature of the item casting the shadow. Among other things, this system is found to distinguish between line elements (items containing only edges) and surface elements (items containing visible surfaces), with only the latter deemed capable of casting a shadow.     

A conjunctive feature similarity effect for visual search

Traditional models of visual search assume interitem similarity effects arise from within each feature dimension independently of other dimensions. In the present study, we examine whether distractor–distractor effects also depend on feature conjunctions (i.e., whether feature conjunctions form a separate “feature” dimension that influences interitem similarity). Spatial frequency and orientation feature dimensions were used to generate distractors. In the bound condition, the number of distractors sharing the same conjunction of features was higher than that in the unbound condition, but the sharing of features within frequency and orientation dimensions was the same across conditions. The results showed that the target was found more efficiently in the bound than in the unbound condition, indicating that distractor–distractor similarity is also influenced by conjunctive representations.