Beauty and the burn: tanning and other appearance-altering attitudes and behaviors

Tanning is often prompted by appearance concerns, yet little is known about associations between tanning and other appearance-altering behaviors. In the current study, we examined potential correlates of indoor and outdoor tanning that, like tanning, may enhance appearance but present health risks. College students (N = 284; Mage = 20.14, SD = 3.39) completed a survey. The main outcome measures were indoor tanning and outdoor sunbathing. Participants also answered questions pertaining to piercings and tattoos, healthy and unhealthy dieting behaviors, cigarette smoking, and interest in cosmetic surgery and enhancements. Results indicate that indoor tanners were more likely to have piercings, tattoos, to engage in healthy dieting behaviors, and to express interest in cosmetic enhancements. Outdoor sunbathers were more interested in cosmetic enhancements than non-outdoor sunbathers, and female outdoor sunbathers reported more unhealthy dieting behaviors than male outdoor sunbathers. These findings provide evidence for college students’ engagement in a constellation of appearance-oriented risk behaviors.     

The relationship between skin tone dissatisfaction and sun tanning behaviour

Understanding the factors that contribute to sun exposure is vital for skin cancer prevention. The present study aimed to examine the utility of a new measure for cancer prevention research, the Skin Tone Rating Scale. Australian undergraduate women (N = 156) completed an online questionnaire measuring skin tone dissatisfaction, peer and media norms surrounding tanning, internalisation of a tanned ideal, appearance reasons for tanning, and self‐reported tanning behaviour. The two‐item Skin Tone Rating Scale provided a short and easy‐to‐administer measure of skin tone dissatisfaction that correlated with self‐reported tanning behaviour. The Skin Tone Rating Scale was also moderately related to appearance reasons for tanning and internalisation of a tanned ideal, demonstrating concurrent validity. Socio‐cultural influences (from peers and media) were positively correlated with skin tone dissatisfaction, and this relationship was partially mediated by internalisation of a tanned ideal. Although more research is needed to establish causation, this study provides an important addition to sun tanning literature; it provides a new measure to predict self‐reported tanning behaviour, the Skin Tone Rating Scale, which highlights the importance of appearance concerns in relation to tanning and sun exposure.     

The Social Psychology of Tanning and Sunscreen Use: Self-Presentational Motives as a Predictor of Health Risk1

To the extent that many people seek and maintain a suntan because they believe it makes them more attractive, people who are particularly motivated to make good impressions on others or to be seen as physically attractive are at increased risk for skin cancer. This study examined cognitive, motivational, and attitudinal predictors of two factors that are associated with increased risk for skin cancer: engaging in behaviors that increase one's exposure to UV radiation and inadequate use of sunscreen. Self-presentational motives involving a concern for one's personal appearance and the belief that being tan enhances one's attractiveness were the strongest predictors of the degree to which respondents exposed themselves to natural and artificial sources of UV radiation. Sunscreen use was best predicted by knowing someone with skin cancer. Implications for attempts to promote safe-sun practices are discussed.     

Using UV photography to reduce use of tanning booths: a test of cognitive mediation.

Two laboratory studies were conducted in which a new type of intervention was used to reduce ultraviolet radiation (UV) exposure from tanning booth use among college students (Time 1 Ns=70 and 134). The intervention uses UV photography to highlight the damage to facial skin caused by previous UV exposure. When the authors controlled for baseline measures of booth use, students in both studies who viewed their UV photographs reported less booth use at a follow-up session 3-4 weeks later than did students not shown a copy of their photograph. Also, in both studies, the decline in use was significantly mediated by a Tanning Cognition Index composed of variables suggested by the prototype-willingness (prototype) model of health risk: tanning attitudes, tanner prototypes, and willingness to engage in risky UV exposure.     

Addiction as an indicator of vulnerability: The case of indoor tanning

Research concerning the marketing of potentially harmful products to vulnerable consumer segments reveals difficulties in identifying vulnerable consumers. Businesses must be able to identify such segments if they are to avoid regulation and consumer activism. Whether a measure of nonsubstance addiction is an appropriate indicator of vulnerability is examined here in the context of indoor tanning. Three studies of young adult tanners indicate that (a) a modified alcohol addiction scale, the CAGE index, can be used to measure other addictions; (b) addicted indoor tanners have high motivation to meet social appearance norms and to experience the feeling of tanning, which may make them susceptible to marketing cues for indoor tanning; and (3) addicted and nonaddicted indoor tanners are similar in their knowledge of the dangers of indoor tanning, thus supporting the assertion that addicted tanners' decisions to tan indoors are likely more influenced by addiction than by informed decision making.     

面部特征空间关系、肤色亮度对卡通面孔吸引力的影响

选取88名大班儿童（43名女童和45名男童）及90名在校大学生（42名男生和48名女生）为实验被试,通过心理量表评分,探讨面部特征空间关系、肤色和亮度对儿童卡通面孔吸引力影响。结果显示：（1）幼儿与成人对卡通面孔最佳面部特征空间关系评价存在差异;（2）幼儿评价女童卡通面孔眼嘴间距离占面长24%时吸引力最优,两眼间距离占面宽41%时吸引力最优,但未达显著。成人评价女童卡通面孔也存在纵向“黄金比例（19%）”现象;（3）男童卡通面孔不存在最佳比例;（4）幼儿偏爱偏白肤色,而成人偏好白里透红;（5）受众性别与卡通形象性别均对肤色偏好有影响;（6）亮度高的儿童卡通面孔更具吸引力。结论：卡通面孔吸引力受面部特征空间关系、肤色与亮度等因素显著影响,卡通设计需针对不同年龄、性别受众来设定面部特征空间关系与肤色等要素。     

Depictions of acne and psoriasis influence interpersonal aversion

The presence of a dermatological condition may deter contact with the affected person because it falsely signals the threat of infection. The current study investigated interpersonal aversion towards individuals with the appearance of acne and psoriasis. Participants (N = 196) either viewed a female face with the appearance of acne, psoriasis, or no visible dermatological condition. Participants rated the attractiveness of the person, and indicated their willingness for social and indirect contact with them. The person depicted with acne was rated significantly less attractive than the person with psoriasis or no dermatological condition. Participants reported significantly less willingness for indirect contact with the person depicted with acne or psoriasis compared to the person with no visible dermatological condition. In contrast, participants expressed more willingness for social contact with a person with acne than with the person with psoriasis or no dermatological condition. Group differences were significant when controlling for attractiveness ratings. Unwarranted fear of infection might underpin avoidance and discriminatory behaviour towards those with skin conditions. Further research is required to understand factors that influence avoidance of contact.     

The Heterosocial Assessment Inventory for Women: A psychometric and behavioral evaluation

This paper presents a preliminary psychometric and behavioral evaluation of the Heterosocial Assessment Inventory for Women (HAI-W), a novel self-report instrument that evaluates five dimensions that may influence performance in 12 heterosocial situations: likelihood of initiation, anxiety, skillfulness, expectation of outcome, and influence of attractiveness. Study I obtained acceptable reliability and concurrent validity data and described the factor structure of the HAI-W with female college students. Study II found a significant relationship between the HAI-W factors and global ratings of the role-play performances of high- and low-heterosocially competent female college students as rendered by the male confederate, peer judges, and expert judges. The implications of these findings for the multidimensional assessment and facilitation of heterosocial competence are discussed.This study is part of a dissertation submitted to the Department of Psychology, Georgia State University, under the direction of Michael A. Milan. Portions of these data were presented at the Annual Meeting of the Association for Advancement of Behavior Therapy, Los Angeles, 1982.     

Relations among media influence,body image,eating concerns,and sexual orientation in men: A preliminary investigation

The current study explored the relation between sexual orientation, media persuasion, and eating and body image concerns among 78 college men (39 gay; 39 straight). Participants completed measures of sexual orientation, eating disorder symptoms, appearance-related anxiety, perceived importance of physical attractiveness, perceptions of media influence, and media exposure. Gay men scored significantly higher on drive for thinness, body dissatisfaction, and body image-related anxiety than their straight counterparts. Additionally, perceptions of media influence were higher for gay men, and significantly mediated the relation between sexual orientation and eating and body image concerns. Sexual orientation also moderated the relation between perceived media influence and beliefs regarding the importance of physical attractiveness, as this relation was significant for gay men, but not straight men. The current findings suggest that gay men's increased vulnerability to media influence partially accounts for the relatively high rate of eating pathology observed in this population.     

Physical Attractiveness,Mood, and the Decision to Card for the Purchase of Alcohol: Evidence for a Mood-Management Hypothesis1

Research has shown that physical attractiveness is associated with a decrease in being carded for the purchase of alcohol. Two studies examine whether this relationship might be moderated by the mood of the decision maker. Participants were randomly assigned to a 2 × 2 (Mood: Positive or Neutral × Attraction: High or Low) factorial design in which they first described a series of positive (or negative) life events, and then viewed a video of a female college student. Males were less likely to card an attractive target than an unattractive target; negative mood increased the tendency for an unattractive target to be carded, and decreased the tendency for an attractive target to be carded. Study 2 considered whether this influence may have been a result of the participant's interest in dating the target. Female subjects rated a female target in terms of their willingness to have the target date their brother or a close friend. Data revealed an interesting mood by attractiveness interaction, indicating that an attractive target was less likely to be carded, and a positive mood state appeared to enhance this general tendency. Results from both studies are interpreted within a mood-management conceptual framework.     

ATTITUDES TOWARD COSMETIC SURGERY IN MIDDLE-AGED WOMEN: BODY IMAGE, AGING ANXIETY, AND THE MEDIA

Our study investigated factors that influence attitudes toward cosmetic surgery in middle-aged women. A sample of 108 women, aged between 35 and 55 years, completed questionnaire measures of body dissatisfaction, appearance investment, aging anxiety, media exposure (television and magazine), and attitudes toward cosmetic surgery (delineated in terms of general attitudes, social motivations, and actual consideration). Body dissatisfaction, appearance investment, aging anxiety, and both media variables predicted some facet of attitudes toward cosmetic surgery. Specifically, appearance investment, aging anxiety, and television exposure were unique predictors of endorsement of social motivations for cosmetic surgery, whereas body dissatisfaction, appearance investment, and television exposure were unique predictors of actual consideration of cosmetic surgery. Regression analysis revealed that the effects of media on cosmetic surgery attitudes were primarily direct. We concluded that there are multiple influences on attitudes toward cosmetic surgery for women of middle age.     

The relationship between role concerns,preferences for slimness,and symptoms of eating problems among college women

Eating problems and body dissatisfaction among women have been associated in the literature with both slim standards of female bodily attractiveness and concerns about success and failure. This study demonstrates that among college women the desire for slim, noncurvaceous bodies associated with dieting and binging is correlated with an emphasis on physical attractiveness, and thus may be related to the desire to match the currently fashionable slim standard of female bodily attractiveness. A similar desire for slim, noncurvaceous bodies associated with purging and underweight is correlated with an emphasis on intelligence or professional success, and thus may be related to a desire to avoid the curvaceous figures that have been found associated in the minds of males and females with a perceived lack of intelligence.     

催产素对社会善念的提升作用

两个实验考察催产素对社会善念的作用以及面孔吸引力对二者关系的影响。实验1采用双盲实验，使用安慰剂作对照，发现催产素可以促进社会善念，不受面孔性别的影响。实验2依然采用双盲实验，进一步考察面孔吸引力与面孔性别对催产素与社会善念关系的作用，发现催产素对社会善念的作用不受面孔吸引力的影响；女性面孔（与男性面孔相比）吸引力对男性的社会善念影响更大。研究表明，催产素可以稳定地提高社会善念水平。     

The mere exposure effect for consumer products as a consequence of existing familiarity and controlled exposure

The finding that repeated exposure to a stimulus enhances attitudes directed towards it is a well-established phenomenon. Despite this, the effects of exposure to products are difficult to determine given that they could have previously been exposed to participants any number of times. Furthermore, factors other than simple repeated exposure can influence affective evaluations for stimuli that are meaningful. In our first study, we examined the influence of existing familiarity with common objects and showed that the attractiveness of shapes representing common objects increases with their rated commonness. In our second study, we eliminated the effects of prior exposure by creating fictitious yet plausible products; thus, exposure frequency was under complete experimental control. We also manipulated the attention to be drawn to the products' designs by placing them in contexts where their visual appearance was stressed to be important versus contexts in which it was indicated that little attention had been paid to their design. Following mere exposure, attractiveness ratings increased linearly with exposure frequency, with the slope of the function being steeper for stimuli presented in an inconspicuous context—indicating that individuals engage in more deliberate processing of the stimuli when attention is drawn to their visual appearance.     

Body Objectification, Self-Esteem, and Relationship Satisfaction: A Comparison of Exotic Dancers and College Women

We examined body objectification, self-esteem, and relationship satisfaction differences between college women and exotic dancers and the relationships among these measures for both groups. Forty-three college women and 40 female exotic dancers completed a questionnaire that assessed each of these constructs. Relative to college women, exotic dancers reported less relationship satisfaction, more body surveillance, and a greater prioritizing of body attractiveness over physical competence. Relationship satisfaction and the prioritizing of appearance over physical competence varied for the heterosexual and bisexual dancers. For exotic dancers, the body objectification measures of surveillance and shame were negatively, and body control was positively, related to self-esteem; body shame was negatively related to relationship satisfaction. For college women, higher levels of body surveillance and body shame were associated with higher prioritizing of physical attractiveness relative to physical competence.     

Appearance-based rejection sensitivity: implications for mental and physical health, affect, and motivation

Appearance-Based Rejection Sensitivity (Appearance-RS) is a personality-processing system characterized by anxious concerns and expectations about being rejected based on one's physical attractiveness. People differ in their sensitivity to rejection based on appearance, with consequences for mental and physical health, self-esteem, affect, and feelings of belonging. Study 1 describes the development and validation of the Appearance-RS scale, its relation to personality variables and to health-related outcomes. Study 2 provides experimental evidence that high Appearance-RS people feel more alone and rejected when asked to think about negative aspects of their appearance. Finally, Study 3 tests ways to reduce the negative effects of receiving an appearance threat among high Appearance-RS participants. Specifically, high Appearance-RS participants who engaged in self-affirmation (thought of their personal strengths) or received a secure attachment prime (thought of a close, caring relationship) were buffered from the negative effects of an appearance threat on subsequent state self-esteem and mood.     

Sociocultural Predictors of Physical Appearance Concerns among Adolescent Girls and Young Women from China

This research assessed the extent to which sociocultural predictors of body dissatisfaction implicated in Western studies extend to the prediction of physical appearance concerns among young women and adolescent girls in Southwest China. In Study 1, 408 Chinese university-age women completed measures of fatness concern (FC), facial appearance concerns (FAC), sociocultural influence (i.e., appearance pressure, comparison, teasing), and demographics. In hierarchical regression analyses, appearance pressure and comparison predicted both FC and FAC, independent of other factors. In Study 2, effects of appearance pressure and comparison were replicated among middle school (n = 346) and high school (n = 563) girls. Together, findings suggest that appearance pressure and social comparison correspond with specific body image concerns of young females in China.     

Social connectedness,conformity, and internalization of societal standards of attractiveness

Internalization of societal standards of attractiveness is known to play a role in the development of body dissatisfaction and disordered eating, and researchers are now working toward identifying factors that influence the internalization of those societal standards. The present study examined to what extent social connectedness and conformity were related to internalization. Female college students (n = 300) completed measures of social connectedness, conformity, and internalization, as well as measures of body image concerns, dietary restraint, and bulimic symptoms. Path analysis showed that social connectedness was negatively related to conformity, and that conformity was positively related to internalization. Consistent with past research, internalization predicted body image concerns and dietary restraint, which in turn predicted bulimic symptoms. Conformity appears to be a risk factor for the internalization of societal standards of attractiveness, and could be targeted in efforts to reduce internalization, negative body image, and disordered eating.     

Facial and self‐report questionnaire measures capture different aspects of romantic partner preferences

Romantic relationship researchers often use self‐report measures of partner preferences based on verbal questionnaires. These questionnaires show that partner preferences involve an evaluation in terms of underlying factors of vitality–attractiveness, status‐resources, and warmth–trustworthiness. However, when people first encounter a potential partner, they can usually derive a wealth of impressions from their face, and little is known about the relationship between verbal self‐reports and impressions derived from faces. We conducted four studies investigating potential parallels and differences between facial impressions and verbal self‐reports. Study 1 showed that when evaluating highly variable everyday face images in a context that does not require considering them as potential partners, participants can reliably perceive the traits and factors that are related to partner preferences. However, despite being capable of these nuanced evaluations, Study 2 found that when asked to evaluate images of faces as potential romantic partners, participants’ preferences become dominated by attractiveness‐related concerns. Study 3 confirmed this dominance of facial attractiveness using morphed face‐like images. Study 4 showed that attractiveness dominates partner preferences for faces even when task instructions imply that warmth–trustworthiness or status–resources should be of primary importance. In contrast to verbal questionnaire measures of partner preferences, evaluations of faces focus heavily on attractiveness, whereas questionnaire self‐reports tend on average to prioritize warmth–trustworthiness over attractiveness. Evaluations of faces and verbal self‐report measures therefore capture different aspects of partner preferences.     

Preliminary support for links between media body ideal insecurity and women's shoe and handbag purchases

Two studies examined the relationship between women's insecurity-arousing comparisons with female models and shoe/handbag ownership. Idealized media images appear capable of threatening some women's sense of attractiveness and it may be that as a result, accessorizing becomes particularly appealing because it helps increase physical attractiveness without drawing attention to one's figure, the object of the threatening comparisons. In Study 1 (N=922), a correlational study, the more women reported that they feel insecure when they see attractive female models, the more shoes they tended to own. In Study 2 (N=286), we manipulated whether women saw images of attractive female models or not. The more women exhibited insecurity following exposure to the images of attractive models, the more shoes and handbags they tended to own. In both studies, these effects did not hold for ownership of trousers, an item of clothing that draws attention toward one's body.