Implicit self-esteem compensation: automatic threat defense

Four experiments demonstrated implicit self-esteem compensation (ISEC) in response to threats involving gender identity (Experiment 1), implicit racism (Experiment 2), and social rejection (Experiments 3-4). Under conditions in which people might be expected to suffer a blow to self-worth, they instead showed high scores on 2 implicit self-esteem measures. There was no comparable effect on explicit self-esteem. However, ISEC was eliminated following self-affirmation (Experiment 3). Furthermore, threat manipulations increased automatic intergroup bias, but ISEC mediated these relationships (Experiments 2-3). Thus, a process that serves as damage control for the self may have negative social consequences. Finally, pretest anxiety mediated the relationship between threat and ISEC (Experiment 3), whereas ISEC negatively predicted anxiety among high-threat participants (Experiment 4), suggesting that ISEC may function to regulate anxiety. The implications of these findings for automatic emotion regulation, intergroup bias, and implicit self-esteem measures are discussed.     

Drinking to belong: The effect of a friendship threat and self-esteem on college student drinking

The current study examined how implicit and explicit self-esteem and time spent drinking with friends influence college student drinking after a friendship threat manipulation. Poisson regression analyses revealed that students with low implicit self-esteem showed a greater increase in alcohol consumption when drinking with friends after experiencing a friendship threat than in the control condition. These effects were not found among students with high implicit self-esteem. A similar, but weaker, pattern emerged when testing the independent effects of explicit self-esteem. We suggest that low self-esteem students are drinking because they lack the self-resources to deal with unmet belongingness needs. These findings suggest that low implicit self-esteem may be a risk factor for college student drinking.     

中国文化中内隐自大对人际吸引力的影响

研究考察了中国被试的内隐自大是否能够被激发从而影响人际吸引力。通过两个实验,研究者发现,在中国被试当中内隐自大不但会被被试自己的姓所激发,也能被被试母亲的姓所激发;被试会偏好那些和自己或者自己母亲的姓相似的对方,而这种偏好在遭遇自我概念威胁之后更加明显,而在受到自我肯定之后会受到抑制;对母亲概念的威胁和对自我概念的威胁作用基本类似。另外,母亲的姓比起被试自己的姓来,激发了被试更大更一致的受吸引程度。这说明母亲概念属于自我概念当中比较积极正面的一部分。     

Intuition and the correspondence between implicit and explicit self-esteem

Four studies tested whether the perceived validity of intuition increases the correspondence between implicit and explicit self-esteem. Studies 1 and 2 found, with 2 different measures of implicit self-esteem, that people who chronically view their intuition as valid have more consistent implicit and explicit self-esteem. In contrast, people with relatively low faith in their intuition had a negative relation between implicit and explicit self-esteem, suggesting that they may overcorrect their explicit self-views for the potential bias posed by implicit self-esteem. In Studies 3 and 4, participants who were induced to view their intuition as valid reported explicit self-views (self-evaluations made under time pressure, or state self-esteem) that were more consistent with their implicit self-esteem. These results suggest that people experience implicit self-esteem as intuitive evaluations. The correspondence between implicit and explicit self-esteem among individuals who view their intuition as valid may suggest that these individuals incorporate implicit self-esteem into their explicit self-views.     

Fluctuations in state implicit self-esteem in response to daily negative events

A repeated assessment study examined changes in state implicit self-esteem after negative events. Multilevel analyses revealed that trait explicit self-esteem and self-concept clarity moderated the within-person association between daily negative events and state implicit self-esteem. People with low trait explicit self-esteem or low self-concept clarity experienced decreases in state implicit self-esteem when they experienced negative life events. In contrast, for people with high trait explicit self-esteem or high self-concept clarity, state implicit self-esteem remained stable after negative events. In addition, changes in state implicit self-esteem remained significant after controlling for state explicit self-esteem and daily negative affect. This study is the first to study changes in implicit self-esteem in the context of daily life events.     

Social identity threat and consumer preferences

Although marketers often link brands with an aspect of consumer social identity, the current research demonstrates that such brand-identity linkages may sometimes have negative consequences. Consumers motivated to protect and maintain feelings of individual self-worth alter their product evaluations and choices to avoid a threatened aspect of their own social identity. Whereas those low in collective self-esteem (CSE) tend to exhibit such identity avoidance effects, those high in CSE maintain associations with an identity-linked brand even when that social identity is threatened. Moreover, when the consumer feels positively about the self via self-affirmation, the effect among low CSE consumers is mitigated. Finally, it is demonstrated that differences in the use of identity as a resource underlie the effects.     

Don’t hate me because I’m beautiful: Self-enhancing biases in threat appraisal

We compare people’s intuitive judgments about how the self and others respond to threat. We propose that people hold a self-enhancing belief in ”threat immunity,” i.e., they see themselves as more secure than other people in the face of threat. In Study 1, people assumed that they threatened others more than others threatened them. In Study 2, people on project teams estimated that both they and their teammates provoked roughly equal levels of threat in others, although they experienced less threat than did other people. Study 3 experimentally manipulated threat perceptions in an interactive context and revealed that when people held self-enhancing threat appraisals, those with whom they interacted experienced lower satisfaction with the outcome and relationship. Finally, Study 4 demonstrated that, as compared to people who affirmed themselves and thus focused on the self, people who affirmed another person displayed lower threat immunity. The self-enhancing nature of these threat appraisals reveals how competition and envy emerge in organizations—or at least, how people imagine they emerge.     

自我概念威胁以及与重要他人的比较共同削弱自我面孔优势效应

内隐积极联想理论(implicit positive association, IPA)认为自我面孔识别以及与之伴随的自我意识激发了自我概念的积极属性, 促进了对自我面孔的识别优势, 因此通过自我概念威胁可以削弱自我面孔识别的优势效应。本研究旨在探讨自我概念威胁以及与重要他人的比较对自我面孔优势效应的共同影响。实验一为自我-朋友对比实验, 10对同性好友(20名被试)在接受完自我概念威胁启动或者非威胁性启动后对自我面孔和朋友面孔进行朝向的判断, 结果发现非威胁性启动后, 自我面孔的优势效应依然存在, 而在自我概念威胁启动后, 自我面孔优势效应消失。实验二为自我-陌生人对比实验, 另外20名被试在接受完自我概念威胁启动或者非威胁性启动后, 对自我面孔和陌生人面孔进行朝向的判断, 结果发现, 无论是自我概念威胁启动还是非威胁性启动后, 自我面孔识别优势效应都依然存在。两个实验的结果均主要体现在用左手进行反应的时候。结果表明：自我概念威胁以及与重要他人的比较共同削弱自我面孔优势效应; 而左手效应的发生似乎表明了大脑右半球对自我面孔识别的主导和调节作用。     

Maintaining One's Self-Image Vis-à-Vis Others: The Role of Self-Affirmation in the Social Evaluation of the Self

Three studies examined how people maintain their self-images when they face threat to interpersonal aspects of the self. In Studies 1 and 2, we found evidence that low self-esteem people lower their estimates of their performance when they expect immediate feedback in order to protect themselves from the interpersonal threat inherent in such feedback, and that self-affirmation reduces this tendency among low self-esteem people. In Study 3, we found that when people are self-affirmed they are more likely to engage in upward social comparisons and less likely to engage in downward social comparisons. Together these findings suggest that people can cope with threats to interpersonal aspects of the self by affirming other important aspects of the self.     

The effects of self-esteem and ego threat on interpersonal appraisals of men and women: a naturalistic study

A naturalistic study examined the effects of self-esteem and threats to the self on interpersonal appraisals. Self-esteem scores, ego threat (operationalized as a substantial decrease in self-esteem across an average of 9 months), and their interaction were used to predict likability and personality perceptions of college men and women. The results revealed a curvilinear function explaining likability: Moderate to low self-esteem men and women were higher in likability when threatened, whereas high self-esteem men were seen as less likable when threatened. Personality ratings indicated that high self-esteem men and women who were threatened were rated highest on Antagonism (i.e., fake, arrogant, unfriendly, rude, and uncooperative). Mediational analyses revealed that differences in Antagonism statistically accounted for differences in likability. These patterns are interpreted with respect to gender and time in interpersonal perceptions as well as naturalistic versus laboratory investigations.     

The COVID-19 threat and luxury advertising

The purpose of this research is to examine how the COVID-19 pandemic has impacted the luxury goods industry. The authors hypothesize that pandemic threats drive consumers toward luxury consumption to increase their perceptions of control. The article reports results of three experimental studies conducted in the United States. In Study 1, after participants read an article about COVID-19, they respond favorably to an advertisement for a luxury brand. The comparative control participants read an article about a tofu dish and respond less favorably to the luxury advertisement. Study 2 provides further evidence that perceived control acts as a mediator, while ruling out alternative explanations. Study 3 indicates that threat evokes luxury preferences only when advertisements for both luxury and nonluxury products use abstract messages, as opposed to concrete messages. The findings provide practical insights showing that the most effective advertising strategy for luxury brand managers is to use abstract rather than concrete messages for targeting consumers who feel highly threatened by COVID-19.     

Name Letter Preferences Are Not Merely Mere Exposure: Implicit Egotism as Self-Regulation

People prefer the letters in their own names to letters that are not in their own names. Furthermore, people prefer the numbers in their own birthdays to numbers not in their own birthdays. In this article we argue that these examples of implicit egotism are best conceptualized as the product of unconscious self-regulation processes rather than a result of mere exposure. In support of this hypothesis, a study of name-letter preferences showed that people preferred their own name letters even when these letters were relatively rare. Furthermore, the name-letter and birthday-number preferences of high and low self-esteem participants diverged in response to an experimentally manipulated self-concept threat. We conclude that implicit egotism, specifically name-letter and birthday-number preferences, represent a form of unconscious self-regulation. Implications of these results for the mere exposure explanation of name-letter preferences and for theory and research in implicit egotism are discussed.     

Rising to the threat: Reducing stereotype threat by reframing the threat as a challenge

In two experiments, we found that the performance-inhibiting consequences of stereotype threat were eliminated when the threat was subtly reframed as a challenge. In Experiment 1, Black school children in North Carolina completed a 10-item mathematics test. Participants who reported their race before taking the test performed more poorly than participants who reported their race after completing the test, unless the test was framed as a challenge. Experiment 2 replicated this effect with undergraduates at a prestigious university. When reminded that they graduated from high schools that were poorly represented at the university, they performed more poorly than their peers on a math test. However, when the test was reframed as a challenge, this threat had no effect on their performance. These findings are discussed in terms of their theoretical and practical applications for both educational and athletic training.     

Self-esteem maintenance processes: why low self-esteem may be resistant to change

If most people desire to maximize feelings of self-worth, how do we explain the persistence of low self-esteem? Results from four studies suggest that people with low self-esteem may be less likely to accept positive feedback from themselves than from an outside source but equally likely to accept negative feedback from the self and an outsider. When the self was the source of positive feedback, people high, but not low, in self-esteem incorporated the feedback into their self-views; in contrast, when positive feedback came from a knowledgeable external source, both high and low self-esteem people accepted it. Finally, when self-generated feedback was negative, participants low in self-esteem accepted it. The authors discuss how these findings shed light on the maintenance of low self-esteem.     

Hispanics in Ivy: Assessing identity and perceived threat

Membership in social groups is an important aspect of the self-concept, as a number of theorists such as Tajfel (1981) have recognized, and ethnic identity is a major exemplar of such groupings. In the present research, we focus on the particular case of Hispanic identity and the degree to which that identity may be threatened for first-year Hispanic students who enter a predominantly Anglo university. Forty-five Hispanic students (17 female, 28 male) at two Ivy League universities were interviewed early in their first year to assess Hispanic identity, collective self-esteem (Luhtanen & Crocker, 1988), and perceived threats to Hispanic identity. In addition, we considered the degree to which strength of cultural background relates to self-esteem and to perceptions of threat. The majority of students claimed Hispanic as an important identity. Strength of cultural background generally acted as a buffer to perceived threat, particularly for men. Cultural background was also related to collective self-esteem for men but not for women, even though Hispanic identity was more important for women than men. The results attest to the importance of both gender and ethnicity to self-definition and self-esteem, as well as to the complexity of the relationships among these variables.We thank Tracey Revenson as well as the members of the Identity Research Seminar at the CUNY Graduate Center for their comments on an earlier version of this paper.     

Types of high self-esteem and prejudice: how implicit self-esteem relates to ethnic discrimination among high explicit self-esteem individuals

There is increasing recognition that high self-esteem is heterogeneous. Recent research suggests that individuals who report having high self-esteem (i.e., have high explicit self-esteem) behave more defensively to the extent that they have relatively low implicit self-esteem. The current studies test whether individuals with high explicit self-esteem are more likely to discriminate ethnically, as a defensive technique, to the extent that they have relatively low implicit self-esteem. The results support this prediction. Among participants with high explicit self-esteem, all of whom were threatened by negative performance feedback, those with relatively low implicit self-esteem recommended a more severe punishment for a Native, but not a White, student who started a fist-fight. In Study 2, this pattern was not apparent for participants with relatively low explicit self-esteem.     

Group identification moderates emotional responses to perceived prejudice

Two studies tested the prediction that group identification (importance of the group in the self-concept) moderates the impact of perceived discrimination on self-evaluative emotions (depression and self-esteem). In Study 1, women low in gender identification experienced less depressed emotion and higher self-esteem if a negative evaluation was due to sexism than when it was not. The self-evaluative emotions of women high in gender identification were not buffered by attributions to sexism. In Study 2, ethnic identification and depressed emotions were positively related when Latino-Americans read about pervasive prejudice against the ingroup but were negatively related when they read about prejudice against an outgroup. Both studies demonstrated that for highly group identified individuals, prejudice against the ingroup is a threat against the self. Thus, the self-protective strategy of attributing negative feedback to discrimination may be primarily effective for individuals who do not consider the group a central aspect of self.     

Contingencies of self-worth, academic failure, and goal pursuit

Two studies examine the effects of failure on explicit and implicit self-esteem, affect, and self-presentation goals as a function of people's trait self-esteem and academic contingency of self-worth. Study 1 shows that participants with low self-esteem (LSE) who receive failure feedback experience lower state self-esteem, less positive affect, and less desire to be perceived as competent the more they base self-worth on academics. In contrast, participants with high self-esteem (HSE) who strongly base self-worth on academics show a slight boost in state self-esteem and desire to be perceived as competent following failure. Study 2 shows that following failure, academically contingent LSE participants downplay the importance of appearing competent to others and associate themselves with failure on an implicit level. Taken together, these findings suggest that academically contingent HSE people show resilience following failure, whereas academically contingent LSE people experience negative outcomes and disengage from the pursuit of competence self-presentation goals.     

内隐自尊的特性：来自EAST的证据

采用外部情绪性Simon任务（EAST）对109名大学生对代表自我和他人的刺激词的态度差异进行测量,从而探讨内隐自尊的特性。结果显示：在个体的认知图式中,对自我持有一种内隐的积极的评价或态度,对他人持有一种内隐的相对消极的评价或态度。具体表现在：（1）内隐自尊的特性是将自己与积极的评价和情感相联系,将他人与消极的评价和情感相联系;（2）自我姓名激活的积极的内隐自我态度比一般性自我词更为强烈,而他人姓名激活的消极的内隐态度比一般性非我词更弱。本研究表明,EAST能有效检测出内隐自尊效应,并可以同时获得个体对自我和他人的内隐态度的强度和方向,为内隐自尊研究提供了一种新的有效的方法,但其应用仍需谨慎。     

Interpersonal evaluations following threats to self: role of self-esteem

In 2 studies, the authors used dyadic interactions to assess the influence of ego threat on likability as a function of self-esteem. In both studies, 2 naive participants engaged in a structured conversation; in half of the dyads, 1 participant received an ego threat prior to the interaction. In the 1st study, threatened high self-esteem participants were rated as less likable than were threatened low self-esteem participants. The 2nd study confirmed that ego threats are associated with decreased liking for those with high self-esteem and with increased liking for those with low self-esteem. A mediational analysis demonstrated that decreased liking among high self-esteem participants was due to being perceived as antagonistic. Study 2 also indicated that the findings could not be explained by trait levels of narcissism. These patterns are interpreted in terms of differential sensitivity to potential interpersonal rejection.