SMAC: An interface for investigating sequential multiattribute choices

The sequential-sampling approach as applied to multiattribute choices assumes that an individual acquires one piece of attribute information at a time (across the competing alternatives) until sufficient cumulative discrimination has occurred to permit a choice. In such an environment, individuals must not only decide when to stop acquiring additional information but also, whenever additional information is desired, they must determine which attribute to acquire next. The SMAC (Sequential Multi-Attribute Choice) interface, described in this paper, was developed as a comprehensive data collection tool relevant to the many distinct stages of this type of sequential choice environment.     

Providing an analytic structure for key system design choices

The design of a system, especially a system architecture, requires the balancing of multiple performance parameters with the system cost and other implementation issues. Multi-attribute utility theory provides a structured, coherent framework for conducting an analysis in which system designs are evaluated on multiple performance parameters. This paper describes the application of multi-attribute utility analysis to the design of the Worldwide Digital Signal Systems Architecture (WWDSA), a telecommunications system, by the United States' Defense Communications Agency (now called the Defense Information Systems Agency). The advantages of using multi-attribute utility theory during the system design are highlighted. In addition, we discuss several key analytical issues that led to this application being a success in the eyes of the decision makers.     

Retrieval-induced forgetting,delay, and sleep

Retrieval-induced forgetting (RIF) refers to the finding that retrieval of a subset of previously studied material can cause forgetting of related unpractised material. Prior work on the role of delay between practice and test for RIF reported mixed results. Whereas some studies found RIF to be a relatively transient phenomenon, others found RIF to persist over time. We examined whether the persistence of RIF can depend on whether wakefulness or sleep follows retrieval practice. We employed a variant of the retrieval-practice paradigm with short (20 minutes) and long (12 hours) delay conditions. In all conditions participants studied a perceptually categorised list followed by retrieval practice on some of the items from some of the categories. Participants studied and practised the material in the morning or the evening. RIF was present in the short-delay conditions, and it was present in the long-delay condition if the delay included nocturnal sleep; if the long delay was filled with diurnal wakefulness, RIF was absent. Results show that whether delay eliminates RIF or not can depend on whether sleep or wake follows retrieval practice. Connections of the results to recent findings about the role of delay and sleep for RIF are discussed.     

Retrieval-induced forgetting, delay, and sleep

Retrieval-induced forgetting (RIF) refers to the finding that retrieval of a subset of previously studied material can cause forgetting of related unpractised material. Prior work on the role of delay between practice and test for RIF reported mixed results. Whereas some studies found RIF to be a relatively transient phenomenon, others found RIF to persist over time. We examined whether the persistence of RIF can depend on whether wakefulness or sleep follows retrieval practice. We employed a variant of the retrieval-practice paradigm with short (20 minutes) and long (12 hours) delay conditions. In all conditions participants studied a perceptually categorised list followed by retrieval practice on some of the items from some of the categories. Participants studied and practised the material in the morning or the evening. RIF was present in the short-delay conditions, and it was present in the long-delay condition if the delay included nocturnal sleep; if the long delay was filled with diurnal wakefulness, RIF was absent. Results show that whether delay eliminates RIF or not can depend on whether sleep or wake follows retrieval practice. Connections of the results to recent findings about the role of delay and sleep for RIF are discussed.     

Stimulus generalization, context change, and forgetting

Forgetting is often attributed to retrieval failure caused by background contextual cues changing over time. However, generalization between stimuli may increase over time and make them increasingly interchangeable. If this effect occurs with contextual cues, it might cancel any effect of a changing context. The authors review the evidence and suggest a resolution of this paradox. Although generalization gradients can change over time, the effect is not always strong. Increased responding to nontarget stimuli is not often shown, and few studies have demonstrated such changes with contextual cues in a way that rules out other interpretations. Even this example of forgetting may be caused by retrieval failure. The physical contexts manipulated in learning and memory experiments themselves occur within a superordinate temporal context and can thus be forgotten with no inherent challenge to a context-change account of forgetting.     

Emotion, directed forgetting, and source memory

We investigated the role of emotion on item and source memory using the item method of directed forgetting (DF) paradigm. We predicted that emotion would produce source memory impairment because emotion would make it more difficult to distinguish between to-be-remembered (R items) and to-be-forgotten items (F items) by making memory strength of R and F items similar to each other. Participants were presented with negatively arousing, positively arousing, and neutral pictures. After each picture, they received an instruction to remember or forget the picture. At retrieval, participants were asked to recall both R and F items and indicate whether each item was an R or F item. Recall was higher for the negatively arousing than for the positively arousing or neutral pictures. Further, DF occurred for the positively arousing and neutral pictures, whereas DF was not significant for the negatively arousing pictures. More importantly, the negatively arousing pictures, particularly the ones with violent content, showed a higher tendency of producing misattribution errors than the other picture types, supporting the notion that negative emotion may produce source memory impairment, even though it is still not clear whether the impairment occurs at encoding or retrieval.     

Perceived brand authenticity: Examining the effects of inferred dedication and anticipated quality on consumers' purchase intentions and actual choices

This research investigates both the downstream effect of perceived brand authenticity on consumers' actual, consequential choice and the important role of inferred brand dedication in the relationship between perceived brand authenticity, anticipated quality, and purchase intentions. We also investigate the interactive effect of two source-related factors—intrinsic motivation and congruity—on consumers' brand authenticity perceptions. We present findings from three studies using different product categories (utilitarian/consumable: hand sanitizer; hedonic/consumable: chocolate; hedonic/non-consumable: sunglasses). Study 1 shows that consumers use information regarding the intrinsic motivation of those behind the brand and congruity between the brand's actions and what it represents to consumers when forming brand authenticity perceptions and that intrinsic motivation and congruity interact to increase authenticity perceptions. We anticipate that consumers' positivity toward brands perceived as authentic will extend to actual choice through anticipated quality. Study 2 demonstrates that consumers choose authentic brands over inauthentic brands above what chance would dictate and anticipated quality can forecast this choice. Next, we extend our collective process knowledge by exploring an underlying reason why consumers anticipate that brands presented through marketing communications as authentic will have higher quality. We suggest that when managers present brands as authentic, consumers infer greater dedication of those behind the brand and inferred dedication influences anticipated product quality. Study 3 provides support and uncovers a serial mediation process, highlighting the importance of inferred dedication. Specifically, perceived brand authenticity increases consumers' brand dedication inferences, which in turn increases anticipated product quality, and ultimately purchase intentions.     

Subjective utility,anticipated utility,and the Allais paradox

One of the most notable counterexamples to expected utility theory is the “Allais paradox” (M. Allais, 1953, Econometrica, 31, 503–546). A number of alternative theories have been proposed in an attempt to resolve this paradox, notably including Karmarkar, 1978, Karmarkar, 1979, 24, 67–72). It is shown that SWU theory necessarily involves violations of dominance, but that the theory can be modified to avoid these violations. The result is a special case of J. Quiggin's anticipated utility theory (1982, Journal of Economic Behaviour and Organisation, 3, 323–343).     

Infants' recognition memory, forgetting, and savings.

In four experiments infants of 5–6 months of age were tested for recognition memory of briefly presented visual stimuli. In the first experiment infants showed relatively more looking at a novel picture when it was paired with a picture they had just studied for 10 or 20 sec. This differential response to novelty served as evidence of immediate recognition memory. In the second experiment these same 10- or 20-sec study times were used but were not sufficient to produce reliable evidence of memory over a long (48 hr) retention interval or even as short an interval as 40 sec. The third experiment demonstrated substantial delayed recognition if a brief reexposure of materials was introduced immediately prior to the recognition test. This reminder required less than the minimal study time found necessary to produce immediate recognition memory in Experiment 1. The results of the fourth experiment indicated that the savings effects that occurred in Experiment 3 were not solely due to familiarity with the testing procedures. The implications of savings effects in infants' memory are discussed.     

Direct remembering,mediated remembering,and atypical forgetting functions

Atypical forgetting functions have been demonstrated in several recent studies of delayed matching to sample, in which experimental conditions are altered partway through the retention interval. The forgetting functions are atypical in that accuracy or discriminability is not always a negatively accelerated monotonic function of increasing retention interval duration, but may increase at later times in the retention interval. Atypical forgetting functions reflect changes in levels of discrimination. A switch from a lower level to a higher level of discrimination, or vice versa, can occur at any time in the retention interval. The behavioral theories of remembering proposed by Nevin, Davison, Odum, and Shahan (2007), and White and Brown (2014), offer quantitative predictions of forgetting functions that differ in intercept or slope. Both theories are able to account for atypical forgetting functions, by assuming time‐independent changes in the mediating effect of attending to sample and comparison stimuli (in Nevin et al.'s model) or in the direct effect of the context of reinforcement of the conditional discrimination (in White & Brown's model). Despite differences in their main assumptions, the theories have an edge over any theory that assumes that forgetting is time‐dependent.     

The relationship between retrieval-induced forgetting, anxiety, and personality

Abstract Retrieval-induced forgetting (RIF) refers to the finding that the retrieval of a memory trace suppresses the retrieval of rival memory traces, and there is evidence that RIF reflects the effects of cognitive inhibition. The Attentional Control Theory (ACT) postulates that cognitive inhibition will be impaired by a high level of state anxiety, but the effect of anxiety on RIF has not previously been investigated. A sample of 116 participants were tested on the RIF procedure, and were also administered the Spielberger State Anxiety Inventory and the Big Five Personality Inventory. The results indicated a significant negative correlation between RIF scores and state anxiety, and a significant positive correlation between RIF scores and extraversion. However, a multiple regression analysis identified extraversion as the main predictor of RIF performance. None of the other personality factors correlated with RIF scores. These findings are consistent with the predictions of the ACT.     

Risks,choices and behavioral treatment

Recent arguments against the use of intrusive behavioral interventions in the treatment of handicapped people are examined. The anti-aversive position was found to be based on assumptions about the negative impact of aversive procedures, and to consider only a small subset of the variables that should be taken into account when treatment decisions are made. A preliminary application of formal decision-analysis techniques that have been developed in response to other controversial technologies had a number of benefits including: (a) sharpening the distinction between scientific and social criteria; (b) sensitizing decision-makers and scientists to the range of costs, risks, and benefits associated with treatment decisions; and (c) identifying critical areas of research. Decision-analysis techniques were found to be helpful in directing scientists and policy-makers towards more informed decision-making.     

Interference resolution in retrieval-induced forgetting: Behavioral evidence for a nonmonotonic relationship between interference and forgetting

Retrieving memories renders related memories less accessible. This phenomenon, termed retrieval-induced forgetting (RIF), is thought to be the result of processes that resolve interference during competitive retrieval. In several studies, researchers have manipulated the level of interference to test different theoretical accounts of RIF (e.g., inhibitory vs. noninhibitory). However, the nature of how interference and RIF are related has not been systematically investigated. Here, we introduce a design that allows for assessing interference during competitive retrieval by measuring the recall RTs associated with target recall. Using such a design, we found that RIF occurred only when interference during competitive retrieval reached moderate levels, but not when it was too low or too high. This finding might indicate that low levels of interference do not trigger interference resolution, whereas interference resolution might fail when the interference reaches extremely high levels.     

Adolescents' reference-group choices, self-esteem, and adjustment

Three hundred thirty Black, Hispanic, Asian, and White high school students reported their reference-group label as mainstream, bicultural, or strongly ethnically identified. Compared with other groups, White students were significantly more likely to be mainstream. Across ethnic groups, students reporting a strong ethnic identification held attitudes that were significantly more separatist, reported more ethnic pride, engaged in less cross-ethnic contact out of school, reported more cross-ethnic conflict, and used English significantly less often than other reference groups. Reference-group label was not associated with significant ethnic differences in self-esteem, social competence, or grade point average. The generational status of minority students is discussed as a potential influence mediating the impact of reference group on adjustment.     

Degree of learning,interpolated tests,and rate of forgetting

The purpose of the two experiments reported here was to observe the effects of degree of learning, interpolated tests, and retention interval, primarily on the rate of forgetting of a list of words, and secondarily on hypermnesia for those words. In the first experiment, all the subjects had one study trial on a list of 20 common words, followed by two tests of recall. Half of the subjects had further study and test trials until they had learned the words to a criterion of three correct consecutive recalls. Two days later, half of the subjects under each learning condition returned for four retention tests, and 16 days later, all the subjects returned for four tests. Experiment 2 was similar, except that all the subjects had at least three study trials followed by four recall tests on Day 1, intermediate tests were given 2 or 7 days later, and they all had final tests 14 days later. The results showed that rate of forgetting was attenuated by an additional intermediate set of tests but not by criterion learning. Hypermnesia was generally found over the tests that were given after a retention interval of 2 or more days. The best predictor of the amount of hypermnesia over a set of tests was the difference between overall cumulative recall and net recall on the first test of the set.     

GABA, glutamate, dopamine and serotonin transporters expression on forgetting

Notwithstanding several neurotransmission systems are frequently related to memory formation; forgetting process and neurotransmission systems or their transporters; the role of γ-aminobutyric acid (GAT1), glutamate (EACC1), dopamine (DAT) and serotonin (SERT) is poorly understood. Hence, in this paper western-blot analysis was used to evaluate expression of GAT1, EAAC1, DAT and SERT during forgetting in trained and untrained rats treated with the selective serotonin transporter inhibitor fluoxetine, the amnesic drug d-methamphetamine (METH) and fluoxetine plus METH. Transporters expression was determined in the hippocampus (HIP), prefrontal cortex (PFC) and striatum (STR). Results indicated that forgetting of Pavlovian/instrumental autoshaping was associated to up-regulation of GAT1 (PFC and HIP) and DAT (PFC) while SERT (HIP) was down-regulated; no-changes were observed in striatum. Methamphetamine administration did not affect forgetting at 216 h post-training but up-regulated hippocampal DAT and EACC, prefrontal cortex DAT and striatal GAT1 or EACC1. Fluoxetine alone prevented forgetting, which was associated to striatal GAT1 and hippocampal DAT up-regulation, but prefrontal cortex GAT1 down-regulation. Fluoxetine plus METH administration was also able to prevent forgetting, which was associated to hippocampal DAT, prefrontal cortex SERT and striatal GAT1, DAT or SERT up-regulation, but prefrontal cortex GAT1 down-regulation. Together these data show that forgetting provokes primarily hippocampal and prefrontal cortex transporters changes; forgetting represent a behavioral process hardly modifiable and its prevention could causes different transporters expression patterns.     

Clothing choices, weight, and trait self-objectification

The present study aimed to assess the link between clothing choice and aspects of body image. Participants were 112 female undergraduate students who completed a questionnaire containing a measure of clothing functions, as well as BMI, self-classified weight, and trait self-objectification. Results indicated that BMI and self-classified weight were positively correlated with the choice of clothes for camouflage. Self-objectification was positively correlated with choice of clothes for fashion, and negatively correlated with choosing clothes for comfort. It was concluded that clothing represents an important but neglected aspect of contemporary women's management of their body's appearance.