Advertising's misinformation effect

This research explores whether post-experience advertising alters information learned in a consumer's direct experience. An advertising misinformation effect was obtained for colour memory of a previously seen candy bar wrapper upon both visual and verbal misinformation. However, the misleading visual information produced more ‘remember’ judgements than misleading verbal information. This advertising misinformation effect did not dissipate when the source was discredited. We found that such memory changes can be directly linked to consumer subjective judgements and choices when the misleading information is particularly salient. Not only do these findings constitute a novel generalizability of the misinformation effect, they also have implications for social policy research on deceptive advertising. Copyright © 1998 John Wiley & Sons, Ltd.     

Correcting the misinformation effect

Decades of memory research have demonstrated a dire need for effective methods of correcting misinformation, particularly once it has been encoded. However, much of this research has exposed participants to misinformation first then provided a correction, and used indirect memory questions. Using a misinformation effect (ME) paradigm, in which participants' memory is distorted by misleading postevent information, we examine whether corrections can combat memory distortion on direct memory tests. Experiment 1 showed corrections greatly reduced the ME. Experiment 2 replicated this finding with a longer lag time (3 min) between exposure to misinformation and its correction, except for participants that read only the misinformation and its correction. Experiment 3 ruled out the possibility that participants reported the most recent information they read, suggesting participants evaluate the correction's veracity. Finally, a meta‐analysis of the three experiments reiterates that corrections may be effective in combating misinformation.     

Children’s resistance to misleading postevent information: When does it occur?

Whether or not misleading postevent information influences children’s memory has been hotly debated. The present experiment focused on the null effects of misinformation and was designed so as to partially replicate Zaragoza’s (1991) finding that preschoolers were unaffected by suggested information. Consistent with Zaragoza’s findings, no difference in recognition memory performance was observed between control and misled conditions. Item analyses were also indicative of the absence of a misinformation effect. Results are discussed in terms of event salience, interviewer credibility, and their psycholegal implications.     

A modulatory effect of male voice pitch on long-term memory in women: evidence of adaptation for mate choice?

From a functionalist perspective, human memory should be attuned to information of adaptive value for one’s survival and reproductive fitness. While evidence of sensitivity to survival-related information is growing, specific links between memory and information that could impact upon reproductive fitness have remained elusive. Here, in two experiments, we showed that memory in women is sensitive to male voice pitch, a sexually dimorphic cue important for mate choice because it not only serves as an indicator of genetic quality, but may also signal behavioural traits undesirable in a long-term partner. In Experiment 1, we report that women’s visual object memory is significantly enhanced when an object’s name is spoken during encoding in a masculinised (i.e., lower-pitch) versus feminised (i.e., higher-pitch) male voice, but that no analogous effect occurs when women listen to other women’s voices. Experiment 2 replicated this pattern of results, additionally showing that lowering and raising male voice pitch enhanced and impaired women’s memory, respectively, relative to a baseline (i.e., unmanipulated) voice condition. The modulatory effect of sexual dimorphism cues in the male voice may reveal a mate-choice adaptation within women’s memory, sculpted by evolution in response to the dilemma posed by the double-edged qualities of male masculinity.     

Assessment of calibration for reconstructed eye-witness memories

Two experiments examined confidence judgments associated with eyewitness memory for events to misinformation [Loftus, E. F. (1975). Leading questions and the eyewitness report. Cognitive Psychology, 7, 560-572]. Participants in each experiment watched videos depicting crimes and either responded to questionnaires (Experiment 1) or read narratives (Experiment 2) containing veridical or non-veridical information. Upon testing for memory performance 24 h later, participants exposed to misinformation accepted the misinformation as part of their memory of the events in the videos. In both experiments, confidence judgments of participants subjected to misinformation were high and comparable to those of participants not subjected to misinformation. The relationship between accurate responding and confidence was assessed via calibration analysis [Yates, J. F. (1990). Judgments and decision making. Englewood Cliffs, NJ: Prentice Hall]. Performance on various measures of calibration was generally better for participants who were not exposed to misinformation. We conclude that confidence judgments can depend on factors other than those that improve the accuracy of memory, such as the retrieval fluency of one’s memories.     

Misleading postevent information and working memory capacity: an individual differences approach to eyewitness memory

The present study examines how individual differences in working memory capacity relate to the effect of misleading postevent information on memory for the original event. Participants were shown a film of a crime event and were then asked to unscramble a narrative that included misinformation regarding some of the film's details. Additionally, the working memory capacity of the participants was measured using the operation‐word span task. Finally, in a free recall test, participants recalled fewer correct details in the misinformation condition compared to the control condition. This effect was negatively correlated with working memory capacity. Copyright © 2002 John Wiley & Sons, Ltd.     

Gating Out Misinformation: Can Young Children Follow Instructions to Ignore False Information?

The current study investigated the effects of misinformation on children's memory reports after practice with the logic-of-opposition instruction at time of test. Four- and 6-year-old children participated in a play event in Session 1. During a two-week delay, parents presented their children with either misinformation or correct information about the play event. Prior to a memory interview in Session 2, some misled children were given a developmentally appropriate logic-of-opposition instruction to not report information provided by their parents. Results indicated that children were misled by the incorrect information, but that the logic-of-opposition instruction aided in the children's retrieval of the original memory, particularly for the 6-year-olds. Implications of the results for memory malleability and social demand effects in children are discussed. Copyright © 2015 John Wiley & Sons, Ltd.     

Influences of misleading postevent information: misinformation interference and acceptance

Because of the biasing nature of retrieval tests, evidence that the introduction of misleading postevent information will impair the memory for an original event has recently been in dispute. In two experiments, a retrieval test sensitive to both biasing effects of misinformation (misinformation acceptance) and influences of the misinformation on memory (misinformation interference) was used. Both experiments demonstrated misinformation acceptance, and one of the experiments suggested that misinformation interferes with the ability to remember the original event. Two misinformation interference hypotheses are evaluated; they suggest that the misinformation may have either impaired memory or led to confusion regarding what had occurred during the event.     

Children’s higher order cognitive abilities and the development of secondary memory

The relations between higher cognitive abilities and immediate and delayed recall were studied in 57 children (6–16 years of age). The participants were tested repeatedly on free recall of a supraspan list (Children’s Memory Scale), and their fluid ability was also assessed (Woodcock—Johnson III Spatial Relations). Consistent with Unsworth and Engle’s (2007) account of the relation between memory and higher order cognition, the children’s fluid ability was significantly correlated with retrieval from secondary memory, regardless of whether it was measured using immediate or delayed recall. Multiple regression analyses provided further support for this view, revealing that measures of immediate and delayed retrieval from secondary memory accounted for the same variance in the children’s fluid ability.     

The Influence of Social (Mis)Information on Memory for Behavior in an Employment Interview

We examined the impact of misinformation on memory for behavioral information in a social decision making context. In the initial study, 70 subjects viewed an 18-minute simulated employment interview, evaluated the interviewee, and then provided group ratings using their own evaluations and two other evaluations containing misinformation (misled group) or no misinformation (control group). The results of this study revealed that misled subjects were quite accepting of the misinformation, and were highly confident that the misinformation was true. In a supplemental experimental condition, a separate group of 23 subjects was given the same misinformation as the misled group. However, this group was alerted to the fact that they had received some misinformation, prior to completing a recognition memory test. This misled-informed group exhibited the same degree of accuracy as the control group, suggesting that the misinformation effects observed for the original misled group were due to social influence, rather than memory interference or source-attribution errors.