Using the BIDR to Distinguish the Effects of Impression Management and Self‐Deception on the Criterion Validity of Personality Measures: A Meta‐Analysis

Although the use of personality tests for personnel selection has gained increasing acceptance, researchers have raised concerns that job applicants may distort their responses to inflate their scores. In the present meta‐analysis, we examined the effects of the two dimensions of social desirability, impression management and self‐deception, on the criterion validity of personality constructs using the balanced inventory of desirable responding (BIDR). The results indicate that impression management and self‐deception did not create spurious effects on the relationship between personality measures and performance, nor did they function as performance predictors. Moreover, removing the influence of impression management or self‐deception from personality measures did not substantially attenuate the criterion validity of personality variables. Implications of the results and directions for future research are also discussed.     

Age-Related and Situation-Related Social Desirability Responding Among Chinese Teachers

ABSTRACT

Social desirability responding (SDR) was affected by situation and age. However, most research is only concerned with overall SDR without considering the separation of impression management and self-deception. The purpose of this article is to explore the possible different effects of age and situation on the different components of SDR. A total of 158 teachers completed the BIDR at a 2 (high vs. low SDR situation) × 2 (20–29 vs. 30–39 years old) between-group experiment. The results of multivariate analyses, with gender and tenure controlled, suggested that the effects of age and situation on the four specific components were mixed. Impression management enhancement (IME) and denial (IMD) were significantly affected by situations. The older group had significantly higher self-deception enhancement (SDE) and IME scores than the younger one. Females had significantly higher IME scores than males. More age stages and the main effect of gender should be considered in the future.     

Age-related and situation-related social desirability responding among Chinese teachers

Social desirability responding (SDR) was affected by situation and age. However, most research is only concerned with overall SDR without considering the separation of impression management and self-deception. The purpose of this article is to explore the possible different effects of age and situation on the different components of SDR. A total of 158 teachers completed the BIDR at a 2 (high vs. low SDR situation) x 2 (20-29 vs. 30-39 years old) between-group experiment. The results of multivariate analyses, with gender and tenure controlled, suggested that the effects of age and situation on the four specific components were mixed. Impression management enhancement (IME) and denial (IMD) were significantly affected by situations. The older group had significantly higher self-deception enhancement (SDE) and IME scores than the younger one. Females had significantly higher IME scores than males. More age stages and the main effect of gender should be considered in the future.     

Dishonest responding or true virtue? A behavioral test of impression management

Impression management or social desirability scales have been used widely to assess and control for self-favoring biases in self-reports, both in low and high demand situations. Recently, however, substantive interpretations of impression management scores have surfaced, including the simple but troubling proposition that high scores in impression management scales actually reflect honesty rather than dishonest responding. In line with findings indicating that respondents answer to personality questionnaires rather accurately in typical low demand situations, we herein suggest that high impression management scores indeed reflect true virtues rather than dishonesty under such conditions. We found support for this idea by replicating previous correlations between impression management scores and virtue-related basic personality traits (including honesty–humility), and additionally provided conclusive behavioral evidence: We linked scores on an impression management scale administered under typical low demand condition to behavior in an incentivized, anonymous cheating task. The results clearly indicate that low scores in impression management are associated with more cheating. That is, high – and not low – scores on the impression management scale of the Balanced Inventory of Desirable Responding are aligned with more virtuous, honest behavior.     

Comparing continuous and dichotomous scoring of the balanced inventory of desirable responding

The Balanced Inventory of Desirable Responding (BIDR; Paulhus, 1994) is a widely used instrument to measure the 2 components of social desirability: self-deceptive enhancement and impression management. With respect to scoring of the BIDR, Paulhus (1994) authorized 2 methods, namely continuous scoring (all answers on the continuous answer scale are counted) and dichotomous scoring (only extreme answers are counted). In this article, we report 3 studies with student samples, and continuous and dichotomous scoring of BIDR subscales are compared with respect to reliability, convergent validity, sensitivity to instructional variations, and correlations with personality. Across studies, the scores from continuous scoring (continuous scores) showed higher Cronbach's alphas than those from dichotomous scoring (dichotomous scores). Moreover, continuous scores showed higher convergent correlations with other measures of social desirability and more consistent effects with self-presentation instructions (fake-good vs. fake-bad instructions). Finally, continuous self-deceptive enhancement scores showed higher correlations with those traits of the Five-factor model for which substantial correlations were expected (i.e., Neuroticism, Extraversion, and Conscientiousness). Consequently, these findings indicate that continuous scoring may be preferable to dichotomous scoring when assessing socially desirable responding with the BIDR.     

The effects of social desirability bias on applied measures of goal orientation

This research examined the extent to which social desirability responding influences two measures of goal orientation tailored to work (VandeWalle, 1997) and academic (Midgley et al., 1998) domains. Method bias analyses indicated a significant negative influence of social desirability on responses to learning goal items, and a significant positive influence of social desirability responding on performance-avoid goal items, with the VandeWalle scale showing larger effects than the Midgley et al. scale. Performance-approach goal items showed minimal effects of social desirability responding. Results are discussed with respect to the use of these measures in larger models of motivation and performance.     

Probing item social desirability by correlating personality items with Balanced Inventory of Desirable Responding (BIDR): A validity examination

Researchers often include a social desirability measure in personality measures, commonly the Balanced Inventory of Desirable Responding (BIDR), and correlate it with personality items to probe for social desirability of the items. A strong correlation between BIDR scores and a personality item would indicate high item social desirability. The current research assesses the validity of this practice. Results showed that these correlations have high validity only when BIDR scores are calculated as a continuous variable rather than as dichotomized item scores. In addition, self-deception scores have higher validity for detecting item social desirability than do impression management scores. The current research supported the use of the self-deception scores, in particular, to detect highly desirable or undesirable items.     

Need for social approval: Impression management or self-deception?

A bogus pipeline technique was employed to separate the self- and other-deceptive components in social desirability responding and need for social approval. The self- and the other-deceptive components of social desirability responding were found to be independent of each other but to be positively and independently related to individual differences in need for approval score. Self-deceptive persons demonstrated diminished recall while other-deceptive persons exhibited enhanced recall of negatively evaluative characteristics. Such differential association with repressive and sensitizing defensive styles is discussed within the context of defensive denial and impression management conception of approval motivation.     

Shyness and PublicSelf-Consciousness: Additive orInteractive Relation withSocial Interaction?

Shy people are characterized as engaging in self-derogatory thinking leading to anxiousness and inhibition, while people who are publicly self-conscious are focused on the impression they create on others. In addition, public self-consciousness has been described as an antecedent of shyness. In the present research, we tested additive versus interactive hypotheses about the association of shyness and public self-consciousness with dysfunctional social interaction. Undergraduate men varying in shyness and public self-consciousness engaged in a conversation with an unfamiliar woman confederate. Following the conversation, subjects completed self-report measures focusing on their responses during the conversation. Only main effects for shyness and public self-consciousness were found, supporting an additive hypothesis. Shyness was related to all dependent variables reflecting a negative self-bias, while public self-consciousness was not. In particular, shyness was inversely related to the balance of subjects' positive and negative thoughts and to reported use of protective as well as avoidance of acquisitive self-presentation responses. Public self-consciousness was positively related to use of protective self-presentation responses but unrelated to acquisitive responses.     

Driver social desirability scale: A Turkish adaptation and examination in the driving context

Self-report data collection methods are widely used techniques to gather information in studies related to road safety. One of the most considerable limitations of self-reports is social desirability bias. One way to overcome the possible detrimental effects of socially desirable responding is to control it by using social desirability scales. With respect to that, the present study aims to adapt the Driver Social Desirability Scale into Turkish, examine its construct validity, and investigate the relationship between social desirability and driving-related measures. A total of 351 drivers between the ages of 19 and 59 completed a questionnaire including a demographic information form, the Driver Behavior Questionnaire (DBQ), the Driver Skill Inventory (DSI), the Two-Dimensional Social Desirability Scale (SDS), and the Driver Social Desirability Scale (DSDS). Factor analysis supported the two-factor structure of the DSDS in the Turkish sample. Social desirability correlated positively with age and driving experience. Female drivers reported higher levels of driver impression management, while male drivers scored higher on self-deception. Driver impression management was associated negatively with violations and perceptual-motor skills and positively with safety skills. Lastly, driver self-deception was positively related to violations, positive driver behaviors, perceptual-motor skills, and safety skills. The study shows that the Turkish version of the DSDS is a reliable and structurally valid instrument with incremental validity compared to the general social desirability measure in predicting driving-related outcomes.     

A Study of Belief in the Accuracy of Newspaper Reports

An examination of the relationship of scores on Siegel's Manifest Hostility Scale (MHS) to Verbal Hostility, Fantasy Hostility, and Hostile Feeling responses to cartoon situations was undertaken, while controlling for sex of subject, sex of experimenter, and the social desirability (So-R) and ego strength/defensiveness (K) scales of the MMPI. MHS scores were significantly related to the three modes of hostility response, while sex of subject and sex of experimenter were not. Adjustment of the dependent variable means for So-R did not cancel MHS effects on Verbal or Fantasy Hostility, but adjustment for K cancelled the significant relationship between MHS scores and Fantasy Hostility and Hostile Feeling responses. Covariation of both K and So-R out of Verbal Hostility cancelled its relationship to MHS scores. Ego strength/defensiveness thus may be more significantly related to hostile responding than social desirability.     

Socially Desirable Responding and Impression Management in the Endorsement of Love Styles

In 2 experiments, the researcher investigated the social desirability of different love styles (Eros, Ludus, Storge, Pragma, Mania, and Agape). In Experiment 1, the Marlowe-Crowne measure of social desirability (D. P. Crowne & D. Marlowe, 1960) was correlated negatively with possessive, dependent (Mania) love styles in both men and women. In men, social desirability was correlated positively with romantic, passionate love (Eros) and game-playing love (Ludus), but negatively with all-giving, selfless love (Agape). In women, social desirability was correlated positively with Agape, but negatively with Ludus. In Experiment 2, the researcher replicated these findings using an impression management manipulation (good, bad, and honest responding). The gender differences in social desirability of different love styles are explained in terms of traditional and nontraditional gender role socialization.     

Socially desirable responding and impression management in the endorsement of love styles.

In 2 experiments, the researcher investigated the social desirability of different love styles (Eros, Ludus, Storge, Pragma, Mania, and Agape). In Experiment 1, the Marlowe-Crowne measure of social desirability (D. P. Crowne & D. Marlowe, 1960) was correlated negatively with possessive, dependent (Mania) love styles in both men and women. In men, social desirability was correlated positively with romantic, passionate love (Eros) and game-playing love (Ludus), but negatively with all-giving, selfless love (Agape). In women, social desirability was correlated positively with Agape, but negatively with Ludus. In Experiment 2, the researcher replicated these findings using an impression management manipulation (good, bad, and honest responding). The gender differences in social desirability of different love styles are explained in terms of traditional and nontraditional gender role socialization.     

Personality,situation, and positive–negative asymmetry in socially desirable responding

Based on previous research on socially desirable responding and positive—negative asymmetry, we hypothesized that (i) impression management is higher in public than in private settings, (ii) personal ideals linked to exemplification, ingratiation, and intimidation are related to an impression management tendency, (iii) negatively keyed social desirability items receive more extreme responses than positively keyed items, and (iv) self-esteem is correlated higher with negatively than with positively keyed self-deception items. Based on Jones and Pittman's (1982) model, exemplification, ingratiation, and intimidation are defined as impression management strategies that aim at presenting oneself as worthy, likable, or dangerous, respectively. Principally, the results obtained in a public setting (N=177) and a private setting (N= 165) support these hypotheses. The overall pattern of findings suggests that both context and personal ideals exert an influence on impression management scores, and that the keying direction of an item may be an important psychological determinant of a test response.     

Domain specific effects of central traits in impression formation

In a procedure similar to that used in Asch's classic studies in 1946, 125 college students (54 men and 71 women, Mage=20.9 yr., SD=4.8) rated their impression of a hypothetical man or woman who was described by seven stimulus traits. This list included one of four central traits which appeared in the middle of the list: warm, cold, serious, or foolish. The dependent measures were factor scores derived from participants' ratings of 20 traits on social desirability and intellectual desirability. As hypothesized, warm and cold, prototypes of social desirability and undesirability, were associated with judgments of social but not intellectual desirability, and serious and foolish, prototypes of intellectual desirability and undesirability, were associated with judgments of intellectual but not social desirability. In addition, there was evidence of a subtle sex bias: ratings of "foolish" women were higher on social desirability than ratings of "foolish" men.     

Psychological androgyny and social desirability

The concept of psychological androgyny, because of its implications for sex roles, social change, and human development, is presently of special theoretical interest. Psychologically androgynous persons, as identified by the Bern Sex Role Inventory (BSRI), score higher on both its femininity and masculinity scales. Given the psychometric properties of the BSRI, it can be hypothesized that androgynous persons will have higher social desirability scores. Yet, the "masculine male" and the "feminine female" may be the most socially desirable, in that they conform to normative expectations. Consequently it can also be hypothesized that individuals who are either masculine-typed males or feminine-typed females on the BSRI will have the higher social desirability scores. Neither prediction was found to be entirely accurate; instead, androgynous and feminine-typed individuals were found to have higher social desirability scores. Moreover, the data reveal that the BSRI femininity scale has social desirability characteristics which are sex-specific.     

Social desirability and self-reports: testing models of socially desirable responding

The present research investigated the cognitive processes involved in responding to self-report items under varying conditions of social desirability. Participants in three experiments judged the extent to which a set of items (personality traits in Experiments 1 and 2; behaviors in Experiment 3) described them under instructions that either increased or decreased concerns with social desirability. Under most conditions, instructions that produced the greatest concern with social desirability resulted in the longest response times. This finding is consistent with the view that social desirability operates as an editing process; participants retrieve the requested information and then evaluate it before responding. There was also some evidence for individual differences in social desirability; participants scoring high on the trait of self-deception were generally faster at making these judgments than were participants scoring low on self-deception.     

Plumbing the depths of the bogus pipeline: A reprise

Several years ago a debate appeared in this journal concerning the utility of the “bogus pipeline” attitude measurement technique. Cherry, Byrne, and Mitchell (Journal of Research in Personality, 1976, 10, 69–75) found that the bogus pipeline technique was vulnerable to demand characteristics, especially among persons high in social desirability. However, Gaes, Quigley-Fernandez, and Tedeschi (Journal of Research in Personality, 1978, 12, 189–192) criticized this study on methodological grounds. The present conceptual replication failed entirely to produce the Cherry et al. finding; indeed, the present data show a tendency for responsiveness to demand characteristics only among subjects responding via “paper and pencil.” This finding is consistent with the traditional conceptualization of the bogus pipeline procedures and supports the meaningfulness of data obtained using the technique within the impression management literature. Interestingly, social desirability did not enter in any way into the effects; this fact raises some intriguing questions about the social desirability construct itself.     

The Looks-Personality Relationship: Global Self-Orientations as Shared Precursors of Subjective Physical Attractiveness and Self-Ascribed Traits1

A global self-orientations model of the relationship between subjective physical attractiveness and personality is described and tested. This model, which proposes that self-esteem and two types of social desirability (self-presentation and self-deception) are causal antecedents in the self-rated looks-personality link, was supported in two studies. In Studies 1 (n= 243 females) and 2 (n= 160 males), self-esteem and social desirability independently had an impact on self-judgments of both physical attractiveness and personality, and statistically controlling for the impact of the global self-orientations substantially reduced the covariation between subjective attractiveness and personality scores. In addition, consistent with previous research, self-rated attractiveness was found to be significantly correlated with a wider range of personality attributes than was objective attractiveness.