Predicting semantic priming at the item level

The current study explores a set of variables that have the potential to predict semantic priming effects for 300 prime-target associates at the item level. Young and older adults performed either lexical decision (LDT) or naming tasks. A multiple regression procedure was used to predict priming based upon prime characteristics, target characteristics, and prime-target semantic similarity. Results indicate that semantic priming (a) can be reliably predicted at an item level; (b) is equivalent in magnitude across standardized measures of priming in LDTs and naming tasks; (c) is greater following quickly recognized primes; (d) is greater in LDTs for targets that produce slow lexical decision latencies; (e) is greater for pairs high in forward associative strength across tasks and across stimulus onset asynchronies (SOAs); (f) is greater for pairs high in backward associative strength in both tasks, but only at a long SOA; and (g) does not vary as a function of estimates from latent semantic analysis (LSA). Based upon these results, it is suggested that researchers take extreme caution in comparing priming effects across different item sets. Moreover, the current findings lend support to spreading activation and feature overlap theories of priming, but do not support priming based upon contextual similarity as captured by LSA.     

Latent semantic analysis cosines as a cognitive similarity measure: Evidence from priming studies

In distributional semantics models (DSMs) such as latent semantic analysis (LSA), words are represented as vectors in a high-dimensional vector space. This allows for computing word similarities as the cosine of the angle between two such vectors. In two experiments, we investigated whether LSA cosine similarities predict priming effects, in that higher cosine similarities are associated with shorter reaction times (RTs). Critically, we applied a pseudo-random procedure in generating the item material to ensure that we directly manipulated LSA cosines as an independent variable. We employed two lexical priming experiments with lexical decision tasks (LDTs). In Experiment 1 we presented participants with 200 different prime words, each paired with one unique target. We found a significant effect of cosine similarities on RTs. The same was true for Experiment 2, where we reversed the prime-target order (primes of Experiment 1 were targets in Experiment 2, and vice versa). The results of these experiments confirm that LSA cosine similarities can predict priming effects, supporting the view that they are psychologically relevant. The present study thereby provides evidence for qualifying LSA cosine similarities not only as a linguistic measure, but also as a cognitive similarity measure. However, it is also shown that other DSMs can outperform LSA as a predictor of priming effects.     

Pre- and postlexical loci of contextual effects on word recognition

The context in which a word occurs could influence either the actual decoding of the word or a postrecognition judgment of the relatedness of word and context. In this research, we investigated the loci of contextual effects that occur in lexical priming, when prime and target words are related along different dimensions. Both lexical decision and naming tasks were used because previous research had suggested that they are differentially sensitive to postlexical processing. Semantic and associative priming occurred with both tasks. Other facilitative contextual effects, due to syntactic relations between words, backward associations, or changes in the proportion of related items, occurred only with the lexical decision task. The results indicate that only associative and semantic priming facilitate the decoding of a target; the other effects are postlexical. The results are related to the different demands of the naming and lexical decision tasks, and to current models of word recognition.     

Does the proportion of associatively related pairs modulate the associative priming effect at very brief stimulus-onset asynchronies?

A number of experiments have shown that the magnitude of the associative priming effect increases substantially when there is a high proportion of associatively related pairs in the list when the stimulus-onset asynchrony (SOA) between prime and target is long (more than 400 ms). In the present series of experiments we manipulated the proportion of associatively related pairs when the SOA was very brief (less than 200 ms). If processing of a target word is facilitated automatically by the prior presentation of a related prime, the occurrence of priming should be unaffected by the proportion of related pairs in the list. Experiment 1 showed a robust relatedness proportion effect obtained in a double lexical decision task. Experiments 2-4 used the masked priming technique at several very short SOAs (66, 116, and 166 ms) in lexical decision and naming. The results showed a reliable associative priming effect in the two tasks, which did not differ as a function of the proportion of related pairs. Finally, Experiment 5 used unmasked primes at an 83-ms SOA in which the primes remained in view after the target presentation. As in Experiments 2-4, the associative effect was not modulated by the proportion of associatively related pairs. The implications of these results are discussed.     

Automatic Semantic Priming: The Contribution of Lexical- and Semantic-level Processes

It has recently been argued that the facilitation between associated primetarget pairs observed in automatic semantic priming tasks is due to lowlevel lexical effects. Any ''pure'' semantic priming is thought to be the result of strategic effects and does not therefore reflect automatic access to lexical semantic representations (e.g. Shelton & Martin, 1992). Not only are such claims based on a narrow definition of semantic relatedness as category comembership, but it is argued that the methodology employed by Shelton and Martin and other advocates of the intra-lexical priming hypothesis, who have attempted to dissociate semantic and associative effects by devising non-associated semantic prime-target pairs, is fundamentally flawed. Instead, an experiment is reported in which purely lexical-level primes are compared directly with semantic-level primes for the same target items in a sequential lexical decision task. Both types of prime produce facilitation, but only that from the semantic-level primes is significant. It is argued that, contrary to the intra-lexical priming hypothesis, semantic information is required for automatic semantic priming. If it were not, the lexical-level priming in this experiment would have been greater than the semantic-level priming. As it is, the reverse pattern is reported, providing support for the notion of a semantic contribution to the facilitation observed between associated prime-target pairs.     

The activation of semantic memory: Effects of prime exposure,prime-target relationship,and task demands

Priming facilitation was examined under conditions of brief incremental prime exposures (28, 43, 71, and 199 msec) under masked conditions for two types of lexical relationships (associative-semantic pairs, such as "wolf-fox," and semantic-feature pairs, such as "whale-dolphin") and in two tasks (primed lexical decision and semantic categorization). The results of eight experiments revealed, first, that priming elicits faster response times for semantic-feature pairs. The associative-semantic pairs produced priming only at the longer prime exposures. Second, priming was observed earlier for semantic categorization than for the lexical decision task, in which priming was observed only at the longer stimulus onset asynchronies. Finally, our results allowed us to discredit the congruency hypothesis, according to which priming is due to a common categorical response for the prime and target words. The implications of these results for current theories of semantic priming are discussed.     

Relation between pronunciation and recognition of printed words in deep and shallow orthographies

The processes responsible for recognition and pronunciation of printed words were studied by means of lexical decision and naming experiments. Two languages were examined: English, which has a complex and deep correspondence between spelling and speech, and Serbo-Croatian, in which the correspondence is simple and direct. It was hypothesized that reliance on articulatory coding (instead of on mediation by the internal lexicon) would be greater for Serbo-Croatian because its shallow orthography would allow more efficient use of spelling-to-speech correspondences. Each target stimulus was preceded by a word that was either related or unrelated semantically. Semantic priming of target words facilitated performance in both lexical decision and naming for English, results suggesting an influence of the internal lexicon on both processes. In contrast, semantic priming facilitated only lexical decision for Serbo-Croatian, which suggests that naming, at least in that language, is not strongly influenced by the internal lexicon. Further, in Serbo-Croatian, lexical decision and naming latencies were correlated when both tasks were not semantically primed and were uncorrelated when either or both tasks received semantic priming. This suggested that articulatory coding is used in lexical decision, at least under conditions in which contextual semantic facilitation is absent. In contrast, in English, lexical decision and naming were correlated uniformly whether semantic facilitation was present or not, which, when considered with the effect of semantic facilitation on naming, suggested a stronger influence of the internal lexicon on both recognition and pronunciation.     

Graded aspects of morphological processing: task and processing time

Effects on targets of orthographically (O) and semantically (S) related primes were compared with morphologically related (M) primes in the lexical decision, naming, and go/no go naming tasks. The overall pattern typified the graded nature of morphological processing. Morphological relatedness produced facilitation whose magnitude varied across a range of stimulus onset asynchronies (SOAs of 66-300 ms) and tasks. The effect of semantic and orthographic similarity also depended on SOA and on task. Importantly, the effects of morphological relatedness and orthographic similarity diverged along a time course that reflected semantic processing but could only be approximated by the effect of semantic relatedness between prime and target.     

Spreading activation versus compound cue accounts of priming: mediated priming revisited.

Spreading activation theories and compound cue theories have both been proposed as accounts of priming phenomena. According to spreading activation theories, the amount of activation that spreads between a prime and a target should be a function of the number of mediating links between the prime and target in a semantic network and the strengths of those links. The amount of activation should determine the amount of facilitation given by a prime to a target in lexical decision. To predict the amount of facilitation, it is necessary to measure the associative links between prime and target in memory. Free-association production probability has been the variable chosen in previous research for this measurement. However, in 3 experiments, the authors show priming effects that free-association production probabilities cannot easily predict. Instead, they argue that amount of priming depends on the familiarity of the prime and target as a compound, where the compound is formed by the simultaneous presence of the prime and target in short-term memory as a test item.     

Levels and speed of processing effects on word analysis

Previous work on semantic priming effects has suggested that priming is contingent upon semantic analysis of the prime stimulus. In the present series of experiments, subjects in Grade 3, Grade 6, and college performed variants of a priming task in which semantic (lexical decision) as well as fast (case judgment) and slow (letter search) nonsemantic levels of processing were required for both prime and target stimuli. Contrary to a levels of processing hypothesis, context effects were not simple functions of the level at which the prime was processed. Priming effects were found with a slow nonsemantic prime task (letter search), but generally not with a fast nonsemantic analysis of the prime (case judgment). The form of the priming effect when the prime was processed semantically by a lexical decision depended on the relationship between prime and target processing: a switch from semantic prime processing to nonsemantic target processing produced Stroop-like interference, with other combinations of prime and target processing producing facilitation. By using a series of discrimination, focusing, and classification tasks in a Garner (1978) paradigm, it was possible to determine how subjects were processing the semantic and nonsemantic dimensions, and these perceptual strategies were compared across educational levels to account for the priming effects. Our results suggest that context effects need to be understood in terms of the speeds of processing of different codes of information inherent in words.     

Rapid naming is affected by association but not by syntax

Three experiments are reported that focused on the grammatical and associative relationship between a single-word context and a to-be-named target in the Serbo-Croatian language. Unlike in studies using the English language, word class need not be violated in order to obtain grammatical incongruency: all word pairs, therefore, can be semantically plausible. Experiment 1 contrasted naming with lexical decision using associative and grammatical priming, a replication of Seidenberg, Waters, Sanders, and Langer’s (1984) study. With associative priming, both lexical decision and naming were facilitated significantly, but with grammatical priming, only lexical decision was affected significantly. Heeding observations of West and Stanovich (1986), in Experiment 2 we used stimuli known to produce a robust grammatical congruency effect on lexical decision (130 msec) and a procedure designed to slow naming latencies. Again, no grammatical congruency effect for naming was obtained. Finally, because Experiment 1, which used a row of Xs as the neutral context, showed an associative priming effect on naming pseudowords, Experiment 3 used a neutral context that was linguistic. An associative priming effect was found for words but not for pseudowords. Results were discussed in terms of pre- and postlexical loci of contextual effects.     

Categorizing chairs and naming pears: Category differences in object processing as a function of task and priming

Four experiments are reported examining the locus of structural similarity effects in picture recognition and naming with normal subjects. Subjects carried out superordinate categorization and naming tasks with picture and word forms of clothing, furniture, fruit, and vegetable exemplars. The main findings were as follows: (1) Responses to pictures of fruit and vegetables (\ldstructurally similar\rd objects) were slowed relative to pictures of clothing and furniture (\ldstructurally dissimilar\rd objects). This structural similarity difference was greater for picture naming than for superordinate categorization of pictures. (2) Structural similarity effects in picture naming were reduced by repetition priming. Repetition priming effects were equivalent from picture and word naming as prime tasks. (3) However, superordinate categorization of the prime did not produce the structural similarity effects on priming found for picture naming. Furthermore, such priming effects did not arise for picture or word categorization or for reading picture names as target tasks. It is proposed that structural similarity effects on priming object processing are located in processes mapping semantic representations of pictures to name representations required to select names for objects. Visually based competition between fruit and vegetables produces competition in name selection, which is reduced by priming the mappings between semantic and name representations.     

Amodal processing of visual speech as revealed by priming

This study investigated the linguistic processing of visual speech (video of a talker's utterance without audio) by determining if such has the capacity to prime subsequently presented word and nonword targets. The priming procedure is well suited for the investigation of whether speech perception is amodal since visual speech primes can be used with targets presented in different modalities. To this end, a series of priming experiments were conducted using several tasks. It was found that visually spoken words (for which overt identification was poor) acted as reliable primes for repeated target words in the naming, written and auditory lexical decision tasks. These visual speech primes did not produce associative or reliable form priming. The lack of form priming suggests that the repetition priming effect was constrained by lexical level processes. That priming found in all tasks is consistent with the view that similar processes operate in both visual and auditory speech processing.     

语音在维——汉双语者汉字识别中的作用

采用语音启动技术,以第二语言为汉语的46名维吾尔族大学生为研究对象,考查了语音在维-汉双语者汉字识别中的作用.结果发现,维吾尔族被试在命名任务和词汇判断任务中都获得了语音启动效应,语义启动效应只出现在词汇判断任务中.结论:语音在维吾尔族大学生汉字识别中是自动激活的,而且语音的自动激活参与了语义通达.     

汉字刺激质量与语义启动间的交互作用

本研究探讨汉字刺激质量与语义启动的相互作用,深入考察汉字识别的内在机制。实验采用真假字判断范式,实验1使用语义相关词对比率较高的实验材料,实验2使用语义相关词对比率较低的实验材料,结果发现：（1）无论语义相关词对比率高还是低,均存在语义启动效应和刺激质量效应,且汉字刺激质量与语义启动之间均存在交互作用;（2）轻度模糊刺激较重度模糊刺激受到的语义启动效应更大。结果表明,即使排除了额外反馈的作用,汉字刺激质量与语义启动之间仍存在交互作用,进一步支持交互激活模型。     

Associative and repetition priming with the repeated masked prime technique: No priming found

Wentura and Frings (2005) reported evidence of subliminal categorical priming on a lexical decision task, using a new method of visual masking in which the prime string consisted of the prime word flanked by random consonants and random letter masks alternated with the prime string on successive refresh cycles. We investigated associative and repetition priming on lexical decision, using the same method of visual masking. Three experiments failed to show any evidence of associative priming, (1) when the prime string was fixed at 10 characters (three to six flanking letters) and (2) when the number of flanking letters were reduced or absent. In all cases, prime detection was at chance level. Strong associative priming was observed with visible unmasked primes, but the addition of flanking letters restricted priming even though prime detection was still high. With repetition priming, no priming effects were found with the repeated masked technique, and prime detection was poor but just above chance levels. We conclude that with repeated masked primes, there is effective visual masking but that associative priming and repetition priming do not occur with experiment-unique prime-target pairs. Explanations for this apparent discrepancy across priming paradigms are discussed. The priming stimuli and prime-target pairs used in this study may be downloaded as supplemental materials from mc.psychonomicjournals. org/content/supplemental.     

Associative priming in color naming: interference and facilitation

In Experiment 1, color-naming interference for target stimuli following associated primes was greater in a group making a lexical decision to the prime than in a group reading the prime silently. High-frequency targets were responded to more quickly than low-frequency targets. In Experiment 2, with subjects naming the prime, there was evidence of associative interference when the prime and the target were grouped temporally but not when the intertrial interval was comparable with the prime-target interval. Associative primes presented at a short (120-msec) prime-target stimulus onset asynchrony facilitated color naming in Experiment 3. Taken together, the results suggest that the effect of faster processing of the base word in a color-naming task is facilitatory and that color-naming priming interference arises when associative prime processing increases conflict between word and color responses by enhancing phonological or articulatory activation of the base word.     

Effect of backward priming on word recognition in single-word and sentence contexts

Backward priming was investigated under conditions similar to those used in lexical ambiguity research. Subjects received prime-target word pairs that were associated either unidirectionally (BABY-STORK) or bidirectionally (BABY-CRY). In the first experiment, targets were presented 500 ms following the onset of visual primes, and subjects made naming or lexical decision responses to the targets. Forward priming was obtained in all conditions, while backward priming (i.e., priming for pairs in which there was a unidirectional target-to-prime association, as in BABY-STORK) occurred only with lexical decision. In the second experiment, primes were presented auditorily, either in isolation or in a sentence. Targets followed the offset of the primes either immediately or after 200 ms. Backward priming occurred with both response tasks, but only when the prime was an isolated word. In addition, backward priming decreased over time with the naming task, but not with lexical decision. These results suggest that the locus of the backward priming effect is different for the two response tasks. Further, the lack of a backward priming effect with sentence contexts suggests that backward priming cannot account for the demonstrations of multiple access in the lexical ambiguity literature. These results, therefore, support a context-independent view of lexical access.     

Masked translation priming asymmetry in Chinese-English bilinguals: Making sense of the Sense Model

Masked translation priming asymmetry is the robust finding that priming from a bilingual's first language (L1) to their second language (L2) is stronger than priming from L2 to L1. This asymmetry has been claimed to be task dependent. The Sense Model proposed by Finkbeiner, Forster, Nicol, and Nakamura (2004) claims that the asymmetry is reduced in semantic categorization relative to lexical decision due to a category filtering mechanism that limits the features considered in categorization decisions to dominant, category-relevant features. This paper reports two pairs of semantic categorization and lexical decision tasks designed to test the Sense Model's predictions. The experiments replicated the finding of Finkbeiner et al. that L2-L1 priming is somewhat stronger in semantic categorization than lexical decision, selectively for exemplars of the category. However, the direct comparison of L2-L1 and L1-L2 translation priming across tasks failed to confirm the Sense Model's central prediction that translation priming asymmetry is significantly reduced in semantic categorization. The data therefore fail to support the category filtering account of translation priming asymmetry. Rather, they suggest that pre-activation of conceptual features of the target category provides feedback to lexical forms that compensates for the weak connections between the lexical and conceptual representations of L2 words.