Two bases of the compatibility effect in the Implicit Association Test (IAT)

Four experiments are reported, investigating the mechanisms underlying the compatibility effect in the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998). All experiments involved two IATs: flower IAT, in which the target categories were flowers and insects, and number IAT, involving even and odd numbers as target categories. In Experiment 1, using the standard IAT procedure, the two IATs produced equal IAT effects, despite large differences in rated valence contrast between flowers and insects and between even and odd numbers. Experiment 2 used a procedure developed by Klauer and Mierke (2005) and produced results consistent with the view that valence plays a role in the flower IAT but not in the number IAT. Experiments 3 and 4 used manipulations similar to those developed by Rothermund and Wentura (2004) and showed that these manipulations affected the flower IAT and number IAT differently. The results provide converging evidence that the two types of IAT effects-one based on valence and one based on familiarity-are empirically dissociable.Experiments 1and 2 reported in this paper were conducted as an honours project by Marie Peek-O'Leary under the supervision of Sachiko Kinoshita. Parts of this paper were presented at the 44th Annual Meeting of the Psychonomic Society held in Vancouver, Canada, in November, 2003.     

The mere acceptance effect: Can it influence responses on racial Implicit Association Tests?

The Implicit Association Test (IAT) is designed to measure the strength of mental association between each of a pair of target categories (e.g., Black vs. White) and each of a pair of attributes (e.g., negative vs. positive). Recent work on the mere acceptance effect shows that, if one of the categories is the focus of attention, then an apparent preference for the focal category can emerge on the IAT, even when no such preference actually exists. It has been suggested that mere acceptance could influence responding on names-based racial IATs, perhaps leading to an exaggeration of anti-Black/pro-White bias. Whether such IATs can be influenced by a mere acceptance effect is unknown, though. By manipulating whether “Black” or “White” was the focal category on a names-based racial IAT, the present studies addressed this very issue. The results were consistent with the operation of mere acceptance effects, but not effects large enough to fully explain the appearance of bias on the IAT.     

Does Conventional Implicit Association Test of Shyness Measure “Self‐Shyness” or “Others‐Shyness”?

The Implicit Association Test (IAT) measures implicit associations between attitude targets and attributes. Its structure and procedure facilitate investigation of the strength of associations between one target and attributes relative to that between the other target and the same attributes when two targets are contradictory (e.g., black/white and comfortable/uncomfortable). This structure can cause conceptual complexity about what the IAT measures, particularly when a counter category is not needed. Thus, using the Single‐Target Implicit Association Test (ST‐IAT), which allowed only one target category for pairing with attributes, this paper delineated the association measured in the conventional IAT for shyness: “self‐shy” or “others‐shy.” Seventy‐seven Japanese university students completed the self‐report shyness scale, the conventional IAT, and two ST‐IATs (i.e., self/others as target). Results showed that implicit shyness produced in the conventional IAT significantly and positively correlated with that in the self‐targeted ST‐IAT. Moreover, implicit shyness in the conventional IAT was significantly accounted for by those produced by the ST‐IAT with self as target and those calculated in the ST‐IAT with others as target in opposite directions.     

Manipulating the role of cognitive control while taking the implicit association test

The Implicit Association Test (IAT) is one of the most widely used methods for measuring attitudes in the behavioral and social sciences. Recent studies have found that individual differences in cognitive control correlate with IAT scores. However, these studies did not collect independent measures of attitude, which makes it difficult to isolate the construct of attitude separate from cognitive control. Furthermore, no study has examined whether the role of cognitive control can be manipulated, which is necessary to establish a causal link between cognitive control and IAT performance. By collecting independent measures of attitude (explicit attitude ratings and the Affect Misattribution Procedure: AMP), Experiment 1 factored out the role of attitude for two different IATs and still found a relationship between IAT scores and cognitive control (Stroop and stop-signal). Experiments 2 and 3 manipulated the role of cognitive control through instructions and feedback regarding the race IAT's measurement goal. These manipulations increased average IAT scores (i.e., stronger preference for whites), increased the relationship with cognitive control (Stroop), and decreased the relationship with attitude (AMP). These results demonstrate that cognitive control influences IAT performance rather than merely correlating with IAT performance.     

Clarifying the role of the "other" category in the self-esteem IAT

A. Karpinski (2004) recently criticized Implicit Association Test (IAT) measures of self-esteem, arguing that their measurements of self-associations are compromised by their contrasting self with a putatively extremely negative second category, the nonspecific other. The present data show, to the contrary, that the nonspecific other category in the self-esteem IAT is near neutral in valence. Validity of the self-esteem IAT is most appropriately assessed by examining its correlations with conceptually related measures. That has been done in several previous studies that are reviewed here. The nonspecific other category is only one of several choices for representing the concept of other in self-esteem IATs. Choice of the appropriate other category to contrast with self in self-esteem IATs should be guided by the needs of the research question being addressed.     

The Effect of Anxiety on the Conditioning Rate and Stability of the PGR

Two separate experiments were completed to test the effect of valence on performance of kindergarten Ss on a conservation task. Forty-eight Ss in Experiment I, with a mean age of 5.5 years, were asked to conserve a volume of liquid. A significant number of Ss failed to conserve the volume (p < .001), but when valence—desirability of the liquid to drink—was added, a significant number of Ss changed their choices (p < .02) to show conservation. Thirty-eight Ss in Experiment II, with a mean age of 5.5 years, were asked to conserve volume of liquid with valence attached to the first choice. A significant (p < .01) number of Ss showed conservation of volume. The results of the two experiments were compared and discussed in relation to valence and language development as relevant variables in conservation tasks.     

How to like yourself better, or chocolate less: Changing implicit attitudes with one IAT task

The current paper introduces a novel feature of implicit association tests (IATs) by demonstrating their potential to change implicit attitudes. We assume that such changes are driven by associative learning mechanisms caused by carrying out an IAT task. Currently, evaluative conditioning appears to be the only widespread paradigm for changing implicit attitudes. An IAT task could provide an alternative. In two experiments, participants initially reacted to only one IAT task. Implicit preferences subsequently assessed with different implicit measures depended on the initial IAT task. This was shown for implicit self-esteem and for implicit attitudes towards well-known candy brands. Findings are discussed in relation to task-order effects in IATs.     

幼儿友好型内隐联想测验的建构及有效性

本研究依据经典IAT (Implicit Association Test)的核心原理构建了幼儿友好型内隐联想测验(Preschooler-friendly Implicit Association Test, PSF-IAT)。它由两部分联结任务组成, 以反应时为指标, 通过对概念刺激和属性刺激之间自动化联系的评估进而对幼儿的内隐态度进行间接测量。本研究采用两种方式对PSF-IAT范式的适用性进行验证：首先, 将PSF-IAT用于测试幼儿对花和虫的态度, 检验该范式在非社会范畴概念态度研究中的可行性; 其次, 将PSF-IAT用于测试幼儿内隐种族态度, 并验证其与另一种幼儿内隐态度测试方法间结果的相关性, 检验该范式在社会范畴概念态度研究中的可行性。研究结果表明, PSF-IAT符合学前儿童认知发展与行为反应的特点, 能有效测量幼儿的内隐态度。     

Reliability and validity of the Single‐Target IAT (ST‐IAT): assessing automatic affect towards multiple attitude objects

In contrast to the original Implicit Association Test (IAT), the Single‐Target Implicit Association Test (ST‐IAT) measures the evaluation of a target object without the need to simultaneously evaluate a counter‐category. The present research investigates (a) whether position within a series of several ST‐IATs affects reliability and validity, and (b) whether the ST‐IAT exhibits adequate construct validity if the target objects are closely interrelated. We address these questions by taking five interrelated yet distinct political parties in Germany as an exemplary domain. The ST‐IAT reliably and validly assessed attitudes towards political parties (Study 1). Serial position effects did not affect the results. The ST‐IATs mostly captured a specific party evaluation and exhibited discriminant validity. At the same time, discriminant validity was limited among parties within one wing of the political left–right spectrum that underlies implicit and explicit party evaluations (Study 2). If used with caution, the ST‐IAT can be a valuable supplement to implicit measures in the case of multiple single‐target assessments. Copyright © 2007 John Wiley & Sons, Ltd.     

Understanding and using the Implicit Association Test: II. Method variables and construct validity

The Implicit Association Test (IAT) assesses relative strengths of four associations involving two pairs of contrasted concepts (e.g., male-female and family-career). In four studies, analyses of data from 11 Web IATs, averaging 12,000 respondents per data set, supported the following conclusions: (a) sorting IAT trials into subsets does not yield conceptually distinct measures; (b) valid IAT measures can be produced using as few as two items to represent each concept; (c) there are conditions for which the administration order of IAT and self-report measures does not alter psychometric properties of either measure; and (d) a known extraneous effect of IAT task block order was sharply reduced by using extra practice trials. Together, these analyses provide additional construct validation for the IAT and suggest practical guidelines to users of the IAT.     

Measuring self-esteem using the implicit association test: the role of the other

In two experiments, the use of a self-other Implicit Association Test (IAT) as a measure of implicit self-esteem was examined. In Study 1, participants completed two self-other IATs: one in which the other was unspecified and one in which the other was specified to be a close friend. Esteem-IAT scores were significantly higher for the unspecified other-IAT (d = .82), indicating that the content of the other has a considerable influence on the over-all esteem-IAT scores. Study 2 provided a conceptual replication of these results and provided some initial evidence that the valence of an unspecified other is negative. Across both studies, the nature of the mental representation of the self, as measured by an esteem-IAT, changed as a function of the mental representation of the other. The crucial role of the other-associations in the esteem-IAT calls into question its use and interpretation as a measure of self-esteem.     

The Extrinsic Affective Simon Task

A modified version of the Implicit Association Test (IAT) is described that is based on a comparison of performance on trials within a single task rather than on a comparison of performance on different tasks. In two experiments, participants saw white words that needed to be classified on the basis of stimulus valence and colored words that were to be classified on the basis of color. On trials where the colored word referred to a positive target concept (e.g., "flowers," "self"), performance was superior when the correct response was the response that was also assigned to positive white words. The reverse was true on trials where the colored word represented a negative target concept (e.g., "insect"). This variant of the IAT is less susceptible to nonassociative effects of task recoding and can be used to assess single and multiple attitudes.     

When old and frail is not the same: Dissociating category and stimulus effects in four implicit attitude measurement methods

It is not always clear whether implicit attitude measures assess the attitude towards single stimuli or the attitude towards categories. Nevertheless, this is important to know—both for interpreting implicit attitude effects and for selecting the test that is most appropriate for individual research aims. We investigated this for four implicit measures: the standard Implicit Association Test (IAT), the IAT-recoding free (IAT-RF), and two versions of the Extrinsic Affective Simon Task (EAST, identification (ID)-EAST). Effects in the standard IAT reflect evaluations of categories and single stimuli, whereas the IAT-RF measures attitudes towards categories only. Both versions of the EAST measure evaluations of single stimuli independently from the evaluation of categories. Three different effect sources are distinguished: attitudes towards single stimuli (IAT; EAST and ID-EAST), attitudes towards target categories (IAT and IAT-RF), and processes of recoding (IAT), which do not necessarily reflect attitudes.     

Changing the affective valence of the stimulus items influences the IAT by re-defining the category labels

The Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) is a computer-based categorization task that measures concept association strengths. Greenwald et al. (1998) demonstrated that participants completed the categorizations more quickly when pleasant and flower shared a response key than when pleasant and insect shared a response key, and when pleasant and White shared a response key than when pleasant and Black shared a response key. In Study 1, we reversed the typical IAT effect for flowers and insects, and eliminated the typical IAT effect for White and Black, by changing the affective valence of the stimulus items. In Study 2, we replicated the reversibility effect for an animal and plant IAT, and supported a category re-definition hypothesis. Our results have implications for understanding the IAT, and suggest that the IAT not only measures stereotypic responses, but can also be influenced by individuating information of the stimulus items.     

Spatial encoding by bumblebees (Bombus impatiens) of a reward within an artificial flower array

We presented bumblebees a spatial memory task similar to that used with other species (e.g., cats, dogs, and pigeons). In some conditions we allowed for presence of scent marks in addition to placing local and global spatial cues in conflict. Bumblebees (Bombus impatiens) were presented an array of artificial flowers within a flight cage, one flower offering reward (S+), while the others were empty (S−). Bees were tested with empty flowers. In Experiment 1, flowers were either moved at the time of testing or not. Bees returned to the flower in the same absolute position of the S+ (the flower-array-independent (FAI) position), even if it was in the wrong position relative to the S− and even when new flower covers prevented the use of possible scent marks. New flower covers (i.e., without possible scent marks) had the effect of lowering the frequency of probing behavior. In Experiment 2, the colony was moved between training and testing. Again, bees chose the flower in the FAI position of the S+, and not the flower that would be chosen using strictly memory for a flight vector. Together, these experiments show that to locate the S+ bees did not rely on scent marks nor the positions of the S−, though the S− were prominent objects close to the goal. Also, bees selected environmental features to remember the position of the S+ instead of relying upon a purely egocentric point of view. Similarities with honeybees and vertebrates are discussed, as well as possible encoding mechanisms.     

The Palm IAT: A portable version of the implicit association task

The Implicit Association Test (IAT) uses reaction times to measure implicit linkages among concepts or between concepts and attributes. The Palm IAT is a simplified version of the IAT that runs on Palm Pilot or Handspring Visor personal digital assistant devices. The Palm IAT is portable, provides precise measurement, and allows for efficient data collection inside or outside the laboratory. Three studies were conducted to assess its practical usefulness. Study 1 (N = 12) replicated a previous demonstration of more favorable implicit associations for flowers than for insects. Study 2 (N = 9) found individual differences in linking the self-concept to characteristics of agency and communion. Study 3 (N = 23) found individual differences in linking the self-concept to characteristics of boldness and friendliness. Reliability of the Palm IAT is similar to reliability of the original desktop computer version. Using the Palm IAT, one can study hard-to-reach populations in unusual settings.     

Using the implicit association test to measure self-esteem and self-concept

Experiment 1 used the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998) to measure self-esteem by assessing automatic associations of self with positive or negative valence. Confirmatory factor analysis (CFA) showed that two IAT measures defined a factor that was distinct from, but weakly correlated with, a factor defined by standard explicit (self-report) measures of self-esteem. Experiment 2 tested known-groups validity of two IAT gender self-concept measures. Compared with well-established explicit measures, the IAT measures revealed triple the difference in measured masculinity-femininity between men and women. Again, CFA revealed construct divergence between implicit and explicit measures. Experiment 3 assessed the self-esteem IAT's validity in predicting cognitive reactions to success and failure. High implicit self-esteem was associated in the predicted fashion with buffering against adverse effects of failure on two of four measures.     

Understanding and using the implicit association test: I. An improved scoring algorithm

In reporting Implicit Association Test (IAT) results, researchers have most often used scoring conventions described in the first publication of the IAT (A.G. Greenwald, D.E. McGhee, & J.L.K. Schwartz, 1998). Demonstration IATs available on the Internet have produced large data sets that were used in the current article to evaluate alternative scoring procedures. Candidate new algorithms were examined in terms of their (a) correlations with parallel self-report measures, (b) resistance to an artifact associated with speed of responding, (c) internal consistency, (d) sensitivity to known influences on IAT measures, and (e) resistance to known procedural influences. The best-performing measure incorporates data from the IAT's practice trials, uses a metric that is calibrated by each respondent's latency variability, and includes a latency penalty for errors. This new algorithm strongly outperforms the earlier (conventional) procedure.     

What's in an accent? General spontaneous biases against nonnative accents: An investigation with conceptual and auditory IATs

Nonnative accents are prevalent in our globalized world and constitute highly salient cues in social perception. Whereas previous literature has commonly assumed that they cue specific social group stereotypes, we propose that nonnative accents generally trigger spontaneous negatively biased associations (due to a general nonnative accent category and perceptual influences). Accordingly, Study 1 demonstrates negative biases with conceptual IATs, targeting the general concepts of accent versus native speech, on the dimensions affect, trust, and competence, but not on sociability. Study 2 attests to negative, largely enhanced biases on all dimensions with auditory IATs comprising matched native–nonnative speaker pairs for four accent types. Biases emerged irrespective of the accent types that differed in attractiveness, recognizability of origin, and origin‐linked national associations. Study 3 replicates general IAT biases with an affect IAT and a conventional evaluative IAT. These findings corroborate our hypotheses and assist in understanding general negativity toward nonnative accents.     

IAT测验对攻击性内隐社会认知的应用研究

采用内隐联想测验（IAT）对攻击性内隐社会认知进行了研究。结果显示：1．IAT测验中,攻击性信息和积极性词汇之间的平均反应时小于其和消极性词汇之间的平均反应时,且差异显著;2．攻击性IAT测验与攻击性自陈式量表所测结果之间无显著性相关;3．攻击性IAT测验中,男女被试之间无显著性差异。研究表明IAT测验可以应用于攻击性内隐社会认知的研究。