What do graded effects of semantic transparency reveal about morphological processing?

We examined the influence of semantic transparency on morphological facilitation in English in three lexical decision experiments. Decision latencies to visual targets (e.g., CASUALNESS) were faster after semantically transparent (e.g., CASUALLY) than semantically opaque (e.g., CASUALTY) primes whether primes were auditory and presented immediately before onset of the target (Experiment 1a) or visual with an stimulus onset asynchrony (SOA) of 250 ms (Experiment 1b). Latencies did not differ at an SOA of 48 ms (Experiment 2) or with a forward mask at an SOA of 83 ms (Experiment 3). Generally, effects of semantic transparency among morphological relatives were evident at long but not at short SOAs with visual targets, regardless of prime modality. Moreover, the difference in facilitation after opaque and transparent primes was graded and increased with family size of the base morpheme.     

The effects of associative and semantic priming in the lexical decision task

Four lexical decision experiments were conducted to examine under which conditions automatic semantic priming effects can be obtained. Experiments 1 and 2 analyzed associative/semantic effects at several very short stimulus-onset asynchronies (SOAs), whereas Experiments 3 and 4 used a single-presentation paradigm at two response-stimulus intervals (RSIs). Experiment 1 tested associatively related pairs from three semantic categories (synonyms, antonyms, and category coordinates). The results showed reliable associative priming effects at all SOAs. In addition, the correlation between associative strength and magnitude of priming was significant only at the shortest SOA (66 ms). When prime-target pairs were semantically but not associatively related (Experiment 2), reliable priming effects were obtained at SOAs of 83 ms and longer. Using the single-presentation paradigm with a short RSI (200 ms, Experiment 3), the priming effect was equal in size for associative + semantic and for semantic-only pairs (a 21-ms effect). When the RSI was set much longer (1,750 ms, Experiment 4), only the associative + semantic pairs showed a reliable priming effect (23 ms). The results are interpreted in the context of models of semantic memory.     

Does the proportion of associatively related pairs modulate the associative priming effect at very brief stimulus-onset asynchronies?

A number of experiments have shown that the magnitude of the associative priming effect increases substantially when there is a high proportion of associatively related pairs in the list when the stimulus-onset asynchrony (SOA) between prime and target is long (more than 400 ms). In the present series of experiments we manipulated the proportion of associatively related pairs when the SOA was very brief (less than 200 ms). If processing of a target word is facilitated automatically by the prior presentation of a related prime, the occurrence of priming should be unaffected by the proportion of related pairs in the list. Experiment 1 showed a robust relatedness proportion effect obtained in a double lexical decision task. Experiments 2-4 used the masked priming technique at several very short SOAs (66, 116, and 166 ms) in lexical decision and naming. The results showed a reliable associative priming effect in the two tasks, which did not differ as a function of the proportion of related pairs. Finally, Experiment 5 used unmasked primes at an 83-ms SOA in which the primes remained in view after the target presentation. As in Experiments 2-4, the associative effect was not modulated by the proportion of associatively related pairs. The implications of these results are discussed.     

Associative strength effects in the lexical decision task

Four experiments explore the role of automatic and attentional processing in producing strength effects in a lexical decision task. Experiment I manipulated the relative proportion of related and unrelated pairs, the stimulus-onset-asynchrony (SOA), and the strength of the prime-target relationship. Results indicated that strength was independent of the proportion of related and unrelated pairs and SOA. Experiment 2 manipulated the relative proportion of strong and weak related pairs and the strength of the prime-target relationship at a relatively long SOA interval (500 msec). Results showed that the strength effect was present when more strong than weak pairs were presented, and it was absent when the stimulus list contained more weak than strong pairs. Experiment 3 replicated the more weak pairs condition of Experiment 2 but with a short SOA interval (100 msec) and showed that the strength effect was found regardless of the large number of weak related pairs presented. Experiment 4 manipulated strength of the prime-target relationship and proportion of strong and weak pairs but introducing a neutral prime condition and a longer SOA interval (1000 msec). Results are discussed within a two-process model (Posner & Snyder, 1975) postulating that the strength effect at short SOAs is due to automatic processes, whereas at long SOAs it is due to the influence of attentional processes.     

Semantic priming and repetition priming from masked words: evidence for a center-surround attentional mechanism in perceptual recognition

Two lexical decision experiments compared semantic and repetition priming by masked words. Experiment 1 established prime-mask stimulus onset asynchronies (SOAs) with presence-absence detection judgments. Primes presented at detection-threshold SOAs produced equal facilitation for repeated and semantically related targets: 26 ms and 24 ms. Experiment 2 established SOAs with semantic judgments. Primes presented at 70% of the semantic-threshold SOA to mimic the exposure conditions of Experiment 1 produced slightly greater facilitation for repeated targets but a tendency toward inhibition for semantically related targets: 38 ms and -6 ms. These results confirm Dagenbach, Carr, and Wilhelmsen's (1989) report that strategies induced by threshold-setting tasks can influence masked priming. In addition, Experiment 2 suggests a mechanism for retrieving weakly activated semantic codes into consciousness that relies on the center-surround principle to enhance activation of sought-for codes and to inhibit related codes stored nearby in the semantic network.     

Automatic activation of episodic information in a semantic memory task

Four experiments are presented in which priming between newly learned associates and priming between well-known associates were examined in lexical decision. All four experiments found priming between newly learned associates, including conditions in which the Stimulus Onset Asynchrony (SOA) between prime and target was short (150 ms) and in which the probability was low (1/12) that the prime and target of a pair would be associated to each other. It was concluded, contrary to suggestions by Carroll and Kirsner (1982) and Tulving (1983), that newly learned associates can prime each other, and that they can do so at short SOAs.     

The time course of semantic and associative priming effects is different in an attentional blink task

When two targets are presented using rapid serial visual presentation (RSVP) and the interval between the targets is 200–500 ms, report of the second target is impaired, a phenomena known as the attentional blink (AB). This study examined the time course of semantic-only and associate–semantic priming effects during an AB task. Three RSVP experiments were conducted using targets that shared either a semantic-only or an associative–semantic relationship. The results of the three experiments demonstrated semantic-only priming effects at the shortest stimulus onset asynchronies (SOAs). Associative–semantic priming was evident at shorter and longer SOAs. This suggests that priming in an AB task is driven by conceptual overlap facilitating lexical access at short SOAs and with longer SOAs lexical access benefits from word associations links between targets.     

Predicting semantic priming at the item level

The current study explores a set of variables that have the potential to predict semantic priming effects for 300 prime–target associates at the item level. Young and older adults performed either lexical decision (LDT) or naming tasks. A multiple regression procedure was used to predict priming based upon prime characteristics, target characteristics, and prime–target semantic similarity. Results indicate that semantic priming (a) can be reliably predicted at an item level; (b) is equivalent in magnitude across standardized measures of priming in LDTs and naming tasks; (c) is greater following quickly recognized primes; (d) is greater in LDTs for targets that produce slow lexical decision latencies; (e) is greater for pairs high in forward associative strength across tasks and across stimulus onset asynchronies (SOAs); (f) is greater for pairs high in backward associative strength in both tasks, but only at a long SOA; and (g) does not vary as a function of estimates from latent semantic analysis (LSA). Based upon these results, it is suggested that researchers take extreme caution in comparing priming effects across different item sets. Moreover, the current findings lend support to spreading activation and feature overlap theories of priming, but do not support priming based upon contextual similarity as captured by LSA.     

Attention constraints of semantic activation during visual word recognition

The reduction of semantic priming following letter search of the prime suggests that semantic activation can be blocked if attention is allocated to the letter level during word processing. Is this true even for the very fast-acting component of semantic activation? To test this, the authors explored semantic priming of lexical decision at stimulus onset asynchronies (SOAs) of either 200 or 1,000 ms. Following semantic prime processing, priming occurred at both SOAs. In contrast, no priming occurred at the long SOA following letter-level processing. Of greatest interest, at the short SOA there was priming following the less demanding consonant/vowel task but not following the more attention-demanding letter search task. Hence, semantic activation can occur even when attention is directed to the letter level, provided there are sufficient resources to support this activation. The authors conclude that the default setting during word recognition is for fast-acting activation of the semantic system.     

Direction of association between targets in a RSVP task influences priming at very short but not long SOAs

When two targets are presented using rapid serial visual presentation (RSVP) and the interval between the targets is 200–500 ms, detection or identification of the second target is impaired. This impairment in second target report is known as the attentional blink (AB). This study sought to examine the impact of the direction of target association on priming during an AB task using very short and long SOAs. Two experiments were conducted using dual-stream RSVP tasks and targets that either shared an associative relationship or were unrelated to one another. The direction of association between the targets was also varied so that associatively related targets were presented in the forward (strongest association from target 1 to target 2) or backward directions of association (strongest association from target 2 to target 1). In Experiment 1 very short SOAs between targets (27–213 ms) were used. Priming was evident at the same SOAs for both targets presented in the backward direction of association. However, for targets presented in the forward direction of association, priming occurred for target 1 and target 2 at different SOAs. Experiment 2 used longer SOAs between targets (107 to 535 ms) and it was determined that while direction of association between the targets did not affect priming, there was a larger priming effect for target 2 than for target 1. The results of the two experiments indicate that direction of association between targets influences priming in RSVP tasks that use very short but not long SOAs. The results are discussed in relation to the two-stage response competition model of Potter et al. (J Exp Psychol Hum Percept Perform 28:1149–1162, 2002).     

Orientation invariance in visual object priming depends on prime—target asynchrony

Two experiments are reported in which orientation effects on visual object recognition latency were examined. In Experiment 1, we assessed picture-naming performance as a function of image-plane stimulus orientation and found increasing response times with increased misorientation of the stimulus. In Experiment 2, we examined the repetition priming effect on the identification of upright targets as a function of prime orientation. With time delays of 100, 200, or 500 msec between the onset of the prime and that of the target (i.e., stimulus onset asynchrony [SOA]), the magnitude of the priming effect decreased with increasing misorientation of the prime. These results contrast with the orientationinvariant priming effects reported in some previous repetition priming studies. These investigations all used relatively long prime—target SOAs. Confirming the crucial role of the latter variable, Experiment 2 shows that the magnitude of the repetition priming effect is invariant across prime orientations with an SOA of 1,000 msec. The possible implications of the present observations with respect to the issue of orientation invariance versus dependency of the visual object recognition process are discussed.     

The relative time course of semantic and phonological activation in reading Chinese

The relative time course of semantic and phonological activation was investigated in the context of whether phonology mediates access to lexical representations in reading Chinese. Compound words (Experiment 1) and single-character words (Experiments 2 and 3) were preceded by semantic and phonological primes. Strong semantic priming effects were found at both short (57 ms) and long (200 ms) stimulus onset asynchrony (SOA), but phonological effects were either absent in lexical decision (Experiment 1), were present only at the longer SOA in character decision (Experiment 2) or were equally strong as semantic effects in naming (Experiment 3). Experiment 4 revealed facilitatory or inhibitory effects, depending on SOA, in phonological judgments to character pairs that were not phonologically but semantically related. It was concluded that, in reading Chinese, semantic information in the lexicon is activated at least as early and just as strongly as phonological information.     

Why do non-color words interfere with color naming?

In the non-color-word Stroop task, university students' response latencies were longer for low-frequency than for higher frequency target words. Visual identity primes facilitated color naming in groups reading the prime silently or processing it semantically (Experiment 1) but did not when participants generated a rhyme of the prime (Experiment 3). With auditory identity primes, generating an associate or a rhyme of the prime produced interference (Experiments 2 and 3). Color-naming latencies were longer for nonwords than for words (Experiment 4). There was a small long-term repetition benefit in color naming for low-frequency words that had been presented in the lexical decision task (Experiment 5). Facilitation of word recognition speeds color naming except when phonological activation of the base word increases response competition.     

Processing phonological and semantic ambiguity: evidence from semantic priming at different SOAs.

Disambiguation of heterophonic and homophonic homographs was investigated in Hebrew using semantic priming. Ambiguous primes were followed by unambiguous targets at 100 ms, 250 ms, and 750 ms stimulus onset asynchrony (SOA). Lexical decision for targets related to the dominant phonological alternatives of heterophonic homographs were facilitated at all SOAs. Targets related to subordinate alternatives were facilitated only at SOAs of 250 ms or longer. When the primes were homophonic homographs, semantic relationship facilitated lexical decision of targets at all SOAs regardless of the dominance of the meaning to which the targets were related. These data can be accounted for by assuming multiple lexical entries for heterophonic homographs, single lexical entries for homophonic homographs, and phonological mediation of accessing meanings. Language-specific factors probably account for the long-lasting activation of subordinate meanings.     

Interactions of reading and semantics along the ventral visual processing stream

Converging evidence supports a distributed-plus-hub view of semantic processing, in which there are distributed modular semantic sub-systems (e.g., for shape, colour, and action) connected to an amodal semantic hub. Furthermore, object semantic processing of colour and shape, and lexical reading and identification, are processed mainly along the ventral stream, while action semantic processing occurs mainly along the dorsal stream. In Experiment 1, participants read a prime word that required imagining either the object or action referent, and then named a lexical word target. In Experiments 2 and 3, participants performed a lexical decision task (LDT) with the same targets as in Experiment 1, in the presence of foils that were legal nonwords (NW; Experiment 2) or pseudohomophones (PH; Experiment 3). Semantic priming was similar in effect size regardless of prime type for naming, but was greater for object primes than action primes for the LDT with PH foils, suggesting a shared-stream advantage when the task demands focus on orthographic lexical processing. These experiments extend the distributed-plus-hub model, and provide a novel paradigm for further research.     

Does temporal contiguity moderate contingency learning in a speeded performance task?

In four experiments, we varied the time between the onset of distracting nonwords and target colour words in a word-word version of the colour-word contingency learning paradigm. Contingencies were created by pairing a distractor nonword more often with one target colour word than with other colour words. A contingency effect corresponds to faster responses to the target colour word on high-contingency trials (i.e., distractor nonword followed by the target colour word with which it appears most often) than on low-contingency trials (i.e., distractor nonword followed by a target colour word with which it appears only occasionally). Roughly equivalent-sized contingency effects were found at stimulus-onset asynchronies (SOAs) of 50, 250, and 450?ms in Experiment 1, and 50, 500, and 1,000?ms in Experiment 2. In Experiment 3, a contingency effect was observed at SOAs of -50, -200, and -350?ms. In Experiment 4, interstimulus interval (ISI) was varied along with SOA, and learning was equivalent for 200-, 700-, and 1,200-ms SOAs. Together, these experiments suggest that the distracting stimulus does not need to be presented in close temporal contiguity with the response to induce learning. Relations to past research on causal judgement and implications for further contingency learning research are discussed.     

Dissociated backward priming effects in lexical decision and pronunciation tasks

Backward priming was examined at 150- and 500-msec prime-target stimulus onset asynchronies (SOAs) using visually presented primes and targets in lexical decision and pronunciation tasks. Two kinds of backward relations were used: compound items for which targets and primes formed a word in the backward direction (e.g., prime: HOP; target: bell), and noncompound items for which targets and primes did not form a word but were associatively related in the backward but not the forward direction (e.g., prime: BABY; target: stork). Results showed that backward priming effects were equivalent for compounds and noncompounds. However, for lexical decisions, backward priming occurred at both SOAs, whereas for pronunciation, it occurred only at the 150-msec SOA. We discuss how this SOA-dissociated backward priming effect in lexical decision and pronunciation tasks poses a serious challenge for all theories of semantic priming.     

The time course of competition for attention: attention is initially labile

Competition for attention between 2 written words was investigated by presenting the words briefly in a single stream of distractors (Experiment 1) or in different streams (Experiment 2-6), using rapid serial visual presentation at 53 ms/item. Stimulus onset asynchrony (SOA) was varied from 0 to 213 ms. At all SOAs there was strong competition, but which word was more likely to be reported shifted markedly with SOA. At SOAs in the range of 13-53 ms the second word was more likely to be reported, but at 213 ms, the advantage switched to the first word, as in the attentional blink. A 2-stage competition model of attention is proposed in which attention to a detected target is labile in Stage 1. Stage 1 ends when one target is identified, initiating a serial Stage 2 process of consolidation of that target.     

Bidirectional semantic priming in the attentional blink

The time course of semantic priming between two associated words was tracked using rapid serial visual presentation of two synchronized streams of stimuli appearing at about 20 items/sec, each stream including a target word. The two words were semantically related or unrelated and were separated by stimulus onset asynchronies (SOAs) of 0–213 msec. Accuracy in reporting the first target (T1) versus the second target (T2) has been shown to interact dramatically with SOA over this range. The materials were in English in Experiment1 and Italian in Experiment2. T1 was semantically primed only at short SOAs, whereas T2 was primed at all SOAs (Experiment 1) or at all SOAs except the shortest one (Experiment2). The results indicate a strong competition between target words early in processing, with T2 often becoming the first word identified at short SOAs, thus priming T1.     

Redundancy gains and costs in cognitive processing: effects of short stimulus onset asynchronies

In 7 experiments, the influence of varying stimulus onset asynchronies (SOAs) on the processing of redundant information about words and pseudowords was investigated. All stimuli were visually presented once or twice with 2 copies of the same item flashed either simultaneously or with short SOAs between presentations. The experiments revealed a redundancy gain for words that was absent for pseudowords. Furthermore, the redundancy gain disappeared at an SOA of 50 ms, and there was a gradual performance decline at longer SOAs. However, probing SOAs of 150 and 300 ms revealed that, compared with presentation of 1 target stimulus alone, words were processed significantly faster when target and redundantcopy appeared with a 150-ms lag. The results are tentatively explained in a neurocognitive framework.