Dissociative effects of viewpoint and semantic priming on action and semantic decisions: evidence for dual routes to action from vision

This article reports evidence that two variables—object viewpoint and semantic priming—differentially affect action and semantic decisions to objects. Changing the viewing angle of an object, so that its graspable parts are oriented away from observers, disrupted action decisions but had little effect on semantic categorization. In contrast, semantic priming influenced semantic categorization and object naming, but not action decisions. Action priming, however, did not affect performance. These selective effects are consistent with the existence of separate semantic and direct (nonsemantic) routes to action from vision.     

Short-term action intentions overrule long-term semantic knowledge

In the present study, we investigated whether the preparation of an unusual action with an object (e.g. bringing a cup towards the eye) could selectively overrule long-term semantic representations. In the first experiment it was found that unusual action intentions activated short-term semantic goal representations, rather than long-term conceptual associations. In a second experiment the reversal of long-term priming effects was replicated, while reducing the need for internal verbalization as a possible strategy to accomplish the task. Priming effects in the first two experiments were found to involve the selection of object knowledge at a semantic level, rather than reflecting a general effect of action preparation on word processing (Experiment 3). Finally, in a fourth experiment short-term priming effects were shown to extend beyond a lexical level by showing faster responses to pictures representing the short-term action goal. Together, the present findings extend the ‘selection-for-action’ principle previously used in visual attention to a semantic level, by showing that semantic information is selectively activated in line with the short-term goal of the actor.     

The neural substrates of action retrieval: An examination of semantic and visual routes to action

We report three PET experiments that examine the neural substrates of the conceptual components of action retrieval. In all three experiments, subjects made action or screen-size decisions to familiar objects presented either as pictures or written words (the names ofthe objects). In Experiment 1, a third task was included, requiring a decision on the real-life size of the stimuli. In Experiment 2, a third stimulus type was included, with action and size decisions also performed on pictures of meaningless novel objects. Finally, in Experiment 3, we changed the response mode from a button press to a more explicit movement made with a “manipulandum”. Based on neuropsychological findings, we predicted that when action responses were made to pictures of familiar or novel objects, relative to words, there would be less activation in semantic regions but greater activation in visual, motor, and perhaps parietal cortices. We found that, action relative to screen-size decisions on both pictures and words activated the left hemisphere temporo-frontal semantic system with activation in the left posterior middle temporal cortex specific to action retrieval (Experiment 1). In addition, action retrieval elicited more activation for (1) words than pictures in areas associated with semantics; and (2) novel objects than words or familiar objects in areas associated with pre-semantic object processing. These results are discussed in the context of semantic and visual routes to action retrieval.     

Controlling the unconscious: attentional task sets modulate subliminal semantic and visuomotor processes differentially

Are unconscious processes susceptible to attentional influences? In two subliminal priming experiments, we investigated whether task sets differentially modulate the sensitivity of unconscious processing pathways. We developed a novel procedure for masked semantic priming of words (Experiment 1) and masked visuomotor priming of geometrical shapes (Experiment 2). Before presentation of the masked prime, participants performed an induction task in which they attended to either semantic or perceptual object features designed to activate a semantic or perceptual task set, respectively. Behavioral and electrophysiological effects showed that the induction tasks differentially modulated subliminal priming: Semantic priming, which involves access to conceptual meaning, was found after the semantic induction task but not after the perceptual induction task. Visuomotor priming was observed after the perceptual induction task but not after the semantic induction task. These results demonstrate that unconscious cognition is influenced by attentional control. Unconscious processes in perceptual and semantic processing streams are coordinated congruently with higher-level action goals.     

A constraint on eliminating semantic priming by repeating a prime

Repeated semantic primes have been shown to generate an additive semantic priming effect when those primes are different words, but repetition priming of the prime seems to eliminate semantic priming of lexical decisions for reasons that are not clear. These studies replicated this effect but also showed that repetition priming of the prime does not eliminate semantic priming with a longer lag between the repeated primes. The implications of these results for understanding the basic effect are discussed.     

In search of perceptual priming in a semantic classification task

Four experiments tested for perceptual priming for written words in a semantic categorization task. Repetition priming was obtained for low-frequency words when unrelated categorizations were performed at study and test (Experiment 1), but it was not orthographically mediated given that written-to-written and spoken-to-written word priming was equivalent (Experiments 2 and 3). Furthermore, no priming was obtained between pictures and words (Experiment 4), suggesting that the nonorthographic priming was largely phonological rather than semantic. These results pose a challenge to standard perceptual theories of priming that should expect orthographic priming when words are presented in a visual format at study and test.     

Perceptual priming is not a necessary consequence of semantic classification of pictures

Four experiments investigated how repetition priming of object recognition is affected by the task performed in the prime and test phases. In Experiment 1 object recognition was tested using both vocal naming and two different semantic decision tasks (whether or not objects were manufactured, and whether or not they would be found inside the house). Some aspects of the data were inconsistent with contemporary models of object recognition. Specifically, object priming was eliminated with some combinations of prime and test tasks, and there was no evidence of perceptual (as opposed to conceptual or response) priming in either semantic classification task, even though perceptual identification of the objects is required for at least one of these tasks. Experiment 2 showed that even when perceptual demands were increased by brief presentation, the inside task showed no perceptual priming. Experiment 3 showed that the inside task did not appear to be based on conceptual priming either, as it was not primed significantly when the prime decisions were made to object labels. Experiment 4 showed that visual sensitivity could be restored to the inside task following practice on the task, supporting the suggestion that a critical factor is whether the semantic category is preformed or must be computed. The results show that the visual representational processes revealed by object priming depend crucially on the task chosen.     

Emotional speech processing: Disentangling the effects of prosody and semantic cues

To inform how emotions in speech are implicitly processed and registered in memory, we compared how emotional prosody, emotional semantics, and both cues in tandem prime decisions about conjoined emotional faces. Fifty-two participants rendered facial affect decisions (Pell, 2005a), indicating whether a target face represented an emotion (happiness or sadness) or not (a facial grimace), after passively listening to happy, sad, or neutral prime utterances. Emotional information from primes was conveyed by: (1) prosody only; (2) semantic cues only; or (3) combined prosody and semantic cues. Results indicated that prosody, semantics, and combined prosody–semantic cues facilitate emotional decisions about target faces in an emotion-congruent manner. However, the magnitude of priming did not vary across tasks. Our findings highlight that emotional meanings of prosody and semantic cues are systematically registered during speech processing, but with similar effects on associative knowledge about emotions, which is presumably shared by prosody, semantics, and faces.     

Phonological and semantic priming: Evidence for task-independent effects

The questions asked in the present experiments concern the generality of semantic and phonological priming effects: Do these effects arise automatically regardless of target task, or are these effects restricted to target tasks that specifically require the retrieval of the primed information? In Experiment 1, subjects produced faster color matching times on targets preceded by a masked rhyming prime than on targets preceded by an orthographic control or an unrelated prime. This result suggests that automatic priming effects on the basis of phonological similarity can be obtained even when the target task does not make use of phonological information. This claim was reinforced in Experiment 2 in which a rhyme priming effect and a semantic priming effect were found in a semantic categorization task. In Experiment 3, the target task was phonological (rhyme detection), and, again, both phonological and semantic priming effects were observed. Finally, in Experiments 4 and 5, in a replication and an extension of Experiment 1, phonological and semantic priming effects were found in a color matching task, a task involving neither phonological nor semantic processing. These results are most straightforwardly interpreted by assuming that both semantic and phonological priming effects are, at least in part, due to automatic activation of memorial representations.     

Emotional speech processing: disentangling the effects of prosody and semantic cues

To inform how emotions in speech are implicitly processed and registered in memory, we compared how emotional prosody, emotional semantics, and both cues in tandem prime decisions about conjoined emotional faces. Fifty-two participants rendered facial affect decisions (Pell, 2005a), indicating whether a target face represented an emotion (happiness or sadness) or not (a facial grimace), after passively listening to happy, sad, or neutral prime utterances. Emotional information from primes was conveyed by: (1) prosody only; (2) semantic cues only; or (3) combined prosody and semantic cues. Results indicated that prosody, semantics, and combined prosody-semantic cues facilitate emotional decisions about target faces in an emotion-congruent manner. However, the magnitude of priming did not vary across tasks. Our findings highlight that emotional meanings of prosody and semantic cues are systematically registered during speech processing, but with similar effects on associative knowledge about emotions, which is presumably shared by prosody, semantics, and faces.     

义符启动范式下家族大小和类别一致性对义符语义激活的影响

采用义符启动范式,考察不同加工深度任务中家族大小和类别一致性对义符语义激活的影响。结果发现:在词汇判断中,家族大小影响义符的语义激活,大家族义符的语义不容易激活,小家族义符的语义容易激活。在语义相关判断中,类别一致性影响义符的语义激活,类别一致性高的义符的语义容易激活,并且在错误率上,这一影响受义符的家族大小调节。义符类别一致性影响义符家族效应的作用方向:当类别一致性低时,出现抑制的家族效应;当类别一致性高时,家族效应无影响或表现为促进作用。     

Affective priming of nonaffective semantic categorization responses

Recent studies have shown that robust affective priming effects can be obtained when participants are required to categorize the targets on the basis of their valence, but not when participants are asked to categorize the targets on the basis of nonaffective features. On the basis of this pattern of results, it has been argued that affective priming is due to processes that operate at a response selection stage rather than to processes that operate at an encoding stage. We demonstrate (a) that affective priming of nonaffective semantic categorization responses can be obtained when participants assign attention to the affective stimulus dimension, and (b) that affective priming in the standard evaluative categorization task is strongly reduced when participants assign attention to nonaffective stimulus features. On the basis of these findings, we argue (a) that processes operating at an encoding stage do contribute to the affective priming effect, and (b) that automatic affective stimulus processing is reduced when participants selectively attend to nonaffective stimulus features.     

Category size effects revisited: frequency and masked priming effects in semantic categorization

Previous work indicates that semantic categorization decisions for nonexemplars (e.g., deciding that TURBAN is not an animal name) are faster for high-frequency words than low-frequency words. However, there is evidence that this result might depend on category size. When narrow categories are used (e.g., Months, Numbers), there is no frequency effect for nonexemplars. This result is confirmed, and is explained in terms of a category search model, which allows a "No" decision to be generated without access to the lexical entry for the target word. This explains the absence of a frequency effect, but not the presence of a strong masked repetition priming effect, which is assumed to have a lexical source. It is shown that this effect may not be lexical, since nonwords also show similar priming. Both of these priming effects disappear when a larger category is used. This pattern of results is explained on the assumption that category search is only possible with small categories, and that tentative category decisions are generated for the unconsciously perceived prime, which leads to a marked response congruence effect.     

Unconscious semantic priming in the absence of partial awareness

In a recent paper in Psychological Science, Kouider and Dupoux reported obtaining unconscious Stroop priming only when subjects had partial awareness of the masked distractor words (i.e., could consciously perceive subword features that enabled reconstruction of whole words). Kouider and Dupoux conjectured that semantic priming occurs only when such partial awareness is present. The present experiments tested this conjecture in an affective categorization priming task that differed from Kouider and Dupoux’s in using masked distractors that subjects had practiced earlier as visible words. Experiment 1 showed priming from practiced words when subjects had no partial awareness of those words. Experiment 2 showed that, in the absence of partial awareness, practiced words yielded priming but not-practiced words did not. Experiment 3 corroborated Experiment 1 and 2s results using a different test of partial awareness. These results suggest that unconscious processing (rather than partial awareness) of subword elements drives masked semantic priming by practiced words.     

Semantic priming in the prime task effect: Evidence of automatic semantic processing of distractors

The automaticity of the semantic processing of words has been questioned because of the reduction of semantic priming when the prime word is processed nonsemantically--for example, in letter search (the prime task effect). In two experiments, prime distractor words produced semantic priming in a subsequent lexical decision task, but with the direction of priming (positive or negative) depending on the prime task. Lexico-semantic tasks produced negative semantic priming, whereas letter search produced positive semantic priming. These results are discussed in terms of task-based inhibition. We argue that, given the results from the distractors, the absence of semantic priming does not indicate an absence of semantic activation but reflects the action of control processes on prepotent responses when less practiced responses are needed.     

How semantic is automatic semantic priming?

Priming for semantically related concepts was investigated using a lexical decision task designed to reveal automatic semantic priming. Two experiments provided further evidence that priming in a single presentation lexical decision task (McNamara & Altarriba, 1988) derives from automatic processes. Mediated priming, but no inhibition or backward priming was found in this type of lexical decision task. Experiments 3 and 4 demonstrated that automatic priming was found only for associated word pairs, as determined by word association norms, and not for word pairs that are semantically related but not associated. It is argued that automatic priming in the lexical decision task occurs at a lexical level not at a semantic level.     

The activation of semantic memory: Effects of prime exposure,prime-target relationship,and task demands

Priming facilitation was examined under conditions of brief incremental prime exposures (28, 43, 71, and 199 msec) under masked conditions for two types of lexical relationships (associative-semantic pairs, such as "wolf-fox," and semantic-feature pairs, such as "whale-dolphin") and in two tasks (primed lexical decision and semantic categorization). The results of eight experiments revealed, first, that priming elicits faster response times for semantic-feature pairs. The associative-semantic pairs produced priming only at the longer prime exposures. Second, priming was observed earlier for semantic categorization than for the lexical decision task, in which priming was observed only at the longer stimulus onset asynchronies. Finally, our results allowed us to discredit the congruency hypothesis, according to which priming is due to a common categorical response for the prime and target words. The implications of these results for current theories of semantic priming are discussed.     

On the interaction between linguistic and pictorial systems in the absence of semantic mediation: Evidence from a priming paradigm

Use of the letter search task in the context of the priming paradigm has proved to be an invaluable tool for the investigation of the strategic control of processes involved in word recognition. In particular, previous findings that letter search on a prime word interferes with the priming of semantically/associatively related targets, but not with the priming of either identical or morphologically related targets, suggests that letter search may selectively interfere with semantic processing, leaving other levels of processing intact. In the present experiments, this investigation was extended by exploring the priming of pictures following letter search of either a same-concept word (repetition priming) or a semantically/associatively related word (semantic priming). There was significant repetition priming of picture categorization following both silent reading and letter search of the prime word (Experiments 1 and 2). In contrast, semantic priming of pictures was found only following silent reading of the prime; there was no semantic priming following letter search of the prime (Experiment 2). This pattern of results suggests that focusing attention at the letter level during prime processing selectively attenuates activation of the semantic system by the prime. It does not prevent the spread of activation between the lexical and pictogen levels of representation of a given concept.     

Analogical priming via semantic relations

Research on semantic memory has often tacitly treated semantic relations as simple conduits for spreading activation between associated object concepts, rather than as integral components of semantic organization. Yet conceptual relations, and the role bindings they impose on the objects they relate, are central to such cognitive tasks as discourse comprehension, inference, problem solving, and analogical reasoning. The present study addresses the question of whether semantic relations and their bindings can influence access to semantic memory. The experiments investigated whether, and under what conditions, presenting a prime pair of words linked by 1 of 10 common semantic relations would facilitate processing of a target pair of words linked by the same relation. No effect was observed when participants merely read the prime; however, relational priming was observed under instructions to note and use the semantic relations. Participants were faster at making a lexical decision or naming a word on a related pair of target words when that pair was primed with an analogously related pair of words than when the prime pair consisted of either two unrelated words or two words linked by some other relation. This evidence of analogical priming suggests that under an appropriate strategic set, lexical decisions and naming latencies can be influenced by a process akin to analogical mapping.     

Masked priming effects in semantic categorization are independent of category size

The question whether subliminal primes can activate their semantic meaning or not is still of interest today. Three different competing theories have tried to account for the often inconsistent research results: The semantic categorization hypothesis, the direct motor specification hypothesis, and the category search model. The present study aimed to shed light on these different points of view by examining the role of category size in response congruency effects when novel primes are used. Three experiments were conducted and a transparent pattern of results emerged: Significant priming effects were obtained across different tasks, irrespective of category size and irrespective of stimulus set size. The findings are discussed in terms of the three theoretical frameworks. It becomes clear that the present results provide strong evidence in favor of the semantic categorization hypothesis, which assumes semantic processing of subliminal primes.