Minimizing the influence of recoding in the Implicit Association Test: The Recoding-Free Implicit Association Test (IAT-RF)

Recoding processes can influence the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) in a way that impedes an unequivocal interpretation of the resulting compatibility effects. We present a modified version of the IAT that aims to eliminate recoding, the IAT-RF (short for “IAT–recoding free”). In the IAT-RF, compatible and incompatible assignments of categories to responses switch randomly between trials within a single experimental block. Abandoning an extended sequence of consistent category–response mappings undermines recoding processes in the IAT-RF. Two experiments reveal that the IAT-RF is capable of assessing compatibility effects between the nominally defined categories of the task and effectively prevents recoding. By enforcing a processing of the stimuli in terms of their task-relevant category membership, the IAT-RF eliminates the confounding of compatibility effects with task switch costs and becomes immune against biased selections of stimuli.     

The effect of expertise on the relation between implicit and explicit attitude measures: An information availability/accessibility perspective

Three experiments investigate expertise as a moderator of the relationship between implicit and explicit attitude measures. Prior research suggests that greater expertise leads to stronger implicit–explicit relations; however, a cognitive view of expertise can also predict a weaker implicit–explicit relation. Our framework helps to resolve that seeming contradiction on the basis of the availability/accessibility of attributes versus attitudes in explicit attitude measures. We show that object specificity and contextual factors (e.g., instructions and prior evaluations in a survey) differentially affect the availability/accessibility of global attitudes and attribute information for novices versus experts, thus determining how expertise moderates the implicit–explicit relation.     

When implicit fails: Explicit but not implicit attitudes predict choices of decided and undecided voters

IntroductionA recent study (Friese et al., 2012) involving two major political elections in the US and Germany reported that voting behavior was better predicted by explicit than implicit attitudes for both decided and undecided voters and that when voting behavior was predicted by implicit attitudes, the prediction was better for decided than undecided voters.ObjectiveWe conducted a comparable study for the 2012 French presidential election using voter volatility as a measure of voter decidedness, in order to test the generalizability of the findings of Friese et al. (2012).MethodParticipants’ voting intention, explicit and implicit attitudes towards the candidates Sarkozy and Hollande were collected during the 2 weeks separating the two rounds of the election.ResultsOur findings confirm that explicit attitudes outperform implicit attitudes when predicting voting choice, but not that the relationship between implicit attitudes and voting intention is moderated by voter decidedness.ConclusionFurther research is needed in order to test whether the moderation of implicit attitudes by voter decidedness is a robust finding or not.     

Attachment anxiety and implicit self-concept of neuroticism: Associations in women but not men

Previous research has shown that adult attachment-related anxiety is associated with the explicit self-concept of neuroticism. It remains to be clarified whether attachment anxiety is related to the implicit self-concept of neuroticism. There is evidence that gender can moderate the strength of correlation between implicit and explicit measures. The Experiences in Close Relationships scale and the NEO Five-Factor Inventory (NEO-FFI) were administered to 106 healthy adults along with an Implicit Association Test assessing neuroticism. Attachment anxiety correlated with NEO-FFI neuroticism, regardless of gender. Attachment anxiety was correlated with neuroticism as measured by the IAT in women but not men. Results from multiple regression analysis showed that gender was a moderator of the relationship between attachment anxiety and implicit neuroticism. Our data suggest that in the associative network of women with high attachment anxiety associative representations of the self are more strongly linked to attributes of neuroticism compared to women with low attachment anxiety.     

On the predictive validity of indirect attitude measures: Prediction of consumer choice behavior on the basis of affective priming in the picture-picture naming task

Recent studies have revealed that robust and replicable affective priming of naming responses can be obtained when pictures are used as primes and targets. The aim of the present research was to examine the predictive validity of affective priming effects that are obtained with the picture-picture naming task. In two studies that were modeled after [Karpinski, A., & Hilton, J. L. (2001). Attitudes and the Implicit Association Test. Journal of Personality and Social Psychology, 81, 774-778], we observed that individual difference scores that are obtained with the naming task exhibit good predictive validity. Both practical and theoretical implications of this finding are discussed.