Antecedents of consumers' citizenship behaviour towards organic foods

Within the consumer behaviour literature, there has been little research on factors that influence customers' choices for organic foods. This study investigates three aspects of the Taiwanese organic food market. The first aspect considers how argument quality, source credibility, and social comparison affect consumer‐social venture identification. The second aspect examines how identity attractiveness, social media engagement, and self‐determination affect personal relevance. The third and final aspect investigates how consumer‐social venture identification and personal relevance influence customer citizenship behaviour. The results show that consumer‐social venture identification and personal relevance have significant and positive effects on customer citizenship behaviour. Furthermore, argument quality, source credibility, and social comparison all have significant and positive effects on consumer‐social venture identification. Finally, identity attractiveness, social media engagement, and self‐determination have significant and positive effects on personal relevance. This study makes three contributions regarding consumers' behaviour of purchasing organic foods. First, it explores whether consumer‐social venture identification and personal relevance are antecedents of customer citizenship behaviour. Second, it investigates whether argument quality, source credibility, and social comparison are antecedents of consumer‐social venture identification. Last, it examines whether identity attractiveness, social media engagement, and self‐determination are antecedents of personal relevance. The practical implications of this study indicate that firms must pay more attention to consumers' information search/sharing and perceptions of a credible environment for sharing information and their awareness about healthy items and personal images on social networking sites.     

Opposing effects of personal and collective self-esteem on interpersonal and intergroup comparisons

The relationship between self-esteem deriving from both personal and social identity and comparisons at both interpersonal and intergroup level was examined. Participants took part in individual and group brainstorming tasks which they later had the opportunity to evaluate. In the case of the individual task, participants' own solutions were judged in conjunction with solutions provided by a member of their ingroup and a member of the outgroup. For the group task, the ingroup solution was compared with an outgroup solution. Both personal and collective self-esteem were found to influence these ratings, but in different ways. In terms of intergroup comparisons, participants with high personal self-esteem (PSE) showed greatest ingroup bias. In contrast, this same effect was associated with low public collective-self esteem (CSE), that is, people who felt that their group was viewed negatively differentiated most strongly. Furthermore, this opposition of the effects of PSE and CSE also applied to the interpersonal comparisons. Participants with high PSE self-enhanced relative to participants with low PSE, while the reverse pertained for CSE scores. Participants with low private CSE rated both their own and the ingroup member's solution more positively than the outgroup solution. An analysis is presented which explains these effects in terms of threat experienced as a result of incongruency between comparative context and optimal identity enhancement strategies. Copyright © 1998 John Wiley & Sons, Ltd.     

Relations of self-esteem concerns, group identification, and self-stereotyping to in-group favoritism

In 2 studies, the author examined the effect of collective self-esteem (CSE; J. Crocker & R. Luhtanen, 1993) on people's willingness to display in-group favoritism. To test that self-esteem hypothesis, he measured public CSE, rather than private CSE, because the former parallels a threat to social identity, a state believed to motivate in-group favoritism. Furthermore, the author explored whether group identification and self-stereotyping moderated the effect of public CSE on in-group favoritism. The participants were 92 British and Dutch university employees. As expected, participants high in public CSE displayed more in-group favoritism than did those low in public CSE. Moreover, group identification and self-stereotyping appeared to moderate the effect of CSE.     

INTERSECTIONAL POLITICAL CONSCIOUSNESS: APPRECIATION FOR INTRAGROUP DIFFERENCES AND SOLIDARITY IN DIVERSE GROUPS

This article introduces an intersectional approach to political consciousness and presents data to demonstrate its importance for predicting solidarity in diverse social change organizations. Women activists ( N = 174) completed measures of political consciousness, diversity, and solidarity. As expected, women differed in the degree to which their political consciousness reflected intersectionality (sensitivity to intragroup differences arising from intersections of social identities, such as ethnicity with gender) and singularity (focus on intragroup similarities arising from a shared social identity, such as gender). Although high group diversity related to lower solidarity, the content of political consciousness moderated the negative association of diversity to solidarity. High diversity had a negative association with solidarity only when political consciousness reflected a high degree of singularity and a low degree of intersectionality. These findings challenge the common assumption that diversity undermines a group's ability to work together and suggest that, when appreciation of difference is an important aspect of an individual's identity, solidarity with a social change organization may be greater when group diversity is high rather than low.     

Islamist terrorism as identity threat: the case of ambivalent identification and self‐stereotyping among Turkish Muslims

Terrorist attacks committed in 2003 by Turkish Islamist extremists threatened the social identity of Turkish Muslims by associating them with terrorism. Using a 2 × 3 experimental design, we categorized Turkish respondents and terrorists as members of a shared superordinate group (“Muslims”) or as members of separate subgroups. When sharing superordinate group membership with terrorists, less identified Turkish respondents experienced ambivalent identification, i.e., they sought to maintain attachment to their group while simultaneously seeking distance from it. Ambivalent identification was reduced when respondents emphasized their typicality as members of a Muslim subgroup that did not include terrorists. The discussion focuses on ambivalent identification as a response to identity threat, and the implications for Islamist terrorism for the social identity of Muslims.     

Relations of Self-Esteem Concerns,Group Identification,and Self-Stereotyping to In-Group Favoritism

Abstract

In 2 studies, the author examined the effect of collective self-esteem (CSE; J. Crocker & R. Luhtanen, 1993) on people's willingness to display in-group favoritism. To test that self-esteem hypothesis, he measured public CSE, rather than private CSE, because the former parallels a threat to social identity, a state believed to motivate in-group favoritism. Furthermore, the author explored whether group identification and self-stereotyping moderated the effect of public CSE on in-group favoritism. The participants were 92 British and Dutch university employees. As expected, participants high in public CSE displayed more in-group favoritism than did those low in public CSE. Moreover, group identification and self-stereotyping appeared to moderate the effect of CSE.     

Coping with Age‐related Threats to Role Identity: Older Couples and the Management of Household Money

As more couples live together into old age, difficult decisions have to be made about money matters, including the financing of late‐life care. This paper analyses in‐depth qualitative data from six older heterosexual couples, part of a wider study concerning money management in later life. Research when these cohorts were younger found that the organisation of money management within households was specialised and highly gendered, leading to substantive imbalances of power and access to financial resources, while also being core to the formation and maintenance of gendered role identities and couple identities. We find in this study that if a partner's ability to fulfil a money management role identity is threatened by later‐life issues such as poor health and cognitive decline, the other partner may try to protect that aspect of the spouse's role identity, using various covert strategies. This might be done to shore up the spouse's self‐esteem in the face of such age‐related threats to role identity, to ‘keep up appearances’ to the outside world or to maintain their identity as a couple at a time of life when there may be multiple difficulties to deal with. These findings have implications for practice and policy in the realm of money and identity management in later life. Copyright © 2013 John Wiley & Sons, Ltd.     

最心安处是吾乡：本体安全感威胁对家乡品牌偏好的影响

全球化进程的加快和贸易战的发生让人们处于一种本体不安全的状态中, 即人们的本体安全感受到了威胁。本文研究了消费者本体安全感威胁对家乡品牌偏好的影响。三项研究的结果表明, 相比本体安全感没有受到威胁的个体, 本体安全感受到威胁的个体对家乡品牌的偏好度更高, 其中家乡依恋起到了中介作用。具体而言, 本体安全感受到威胁的个体更倾向于依恋可以提供常规生活和构建个人身份的家乡, 以此寻求本体安全感恢复, 从而增加了对家乡品牌的偏好。实验结果还发现, 自然栖息地情境展露在本体安全感威胁对家乡品牌偏好的作用中起到调节作用。具体而言, 当展露于自然栖息地情境时, 本体安全感受到威胁的个体能够通过对自然栖息地这一更广泛的地点依恋来对抗本体安全感威胁, 不再需要寻求家乡依恋来缓解本体安全感威胁, 从而使其在对家乡品牌和非家乡品牌的偏好上不再呈现出差异。本研究的发现丰富了现有本体安全感和品牌偏好的相关研究, 为品牌提供了一种新的本土营销策略, 具有丰富的理论贡献和管理启示。     

The Use of Cues Depends on Goals: Store Reputation Affects Product Judgments When Social Identity Goals Are Salient

The role that a given cue plays in consumer judgments depends on the motive that is salient for the consumer. We focus on store reputation as a cue whose utilization can depend on salient goals. Research has suggested that store reputation does not influence product judgments when brand and price information are available. In 3 experiments, however, we show that when social identity goals are salient or are perceived as relevant to the product, store reputation (because it conveys image‐relevant information) is used in evaluations of product quality. Specifically, store reputation has an impact on product judgments when either (a) consumers’ social‐image goals are directly heightened or (b) an interdependent self‐construal, characterized by a greater concern with social identity, is salient. The role of product type in moderating these effects is also examined.     

Symbolic threat and social dominance among liberals and conservatives: SDO reflects conformity to political values

Three studies tested the effects of symbolic threat to group values and strength of ingroup (political party) identification on social dominance orientation (SDO), a measure of tolerance for social hierarchies. In Studies 1 and 3, conservative participants were made to feel as though their group's values were either threatened or not threatened by liberals prior to completing the SDO measure. In Studies 2 and 3, liberal participants were made to feel as though their group's values were either threatened or not threatened by conservatives prior to completing the SDO measure. Results demonstrated that high ingroup (political party) identification was associated with high SDO scores for threatened conservatives, and with low SDO for threatened liberals. These findings suggest that in response to symbolic threat, SDO can shift in directions consistent with protecting the ingroup's identity. Copyright © 2009 John Wiley & Sons, Ltd.     

Hispanics in Ivy: Assessing identity and perceived threat

Membership in social groups is an important aspect of the self-concept, as a number of theorists such as Tajfel (1981) have recognized, and ethnic identity is a major exemplar of such groupings. In the present research, we focus on the particular case of Hispanic identity and the degree to which that identity may be threatened for first-year Hispanic students who enter a predominantly Anglo university. Forty-five Hispanic students (17 female, 28 male) at two Ivy League universities were interviewed early in their first year to assess Hispanic identity, collective self-esteem (Luhtanen & Crocker, 1988), and perceived threats to Hispanic identity. In addition, we considered the degree to which strength of cultural background relates to self-esteem and to perceptions of threat. The majority of students claimed Hispanic as an important identity. Strength of cultural background generally acted as a buffer to perceived threat, particularly for men. Cultural background was also related to collective self-esteem for men but not for women, even though Hispanic identity was more important for women than men. The results attest to the importance of both gender and ethnicity to self-definition and self-esteem, as well as to the complexity of the relationships among these variables.We thank Tracey Revenson as well as the members of the Identity Research Seminar at the CUNY Graduate Center for their comments on an earlier version of this paper.     

Self-stereotyping: the central role of an ingroup threatening identity

Self-stereotyping is a process by which people belonging to a stigmatized social group tend to describe themselves more with stereotypical traits as compared with traits irrelevant to the ingroup stereotype. The present work analyzes why especially members of low-status groups are more inclined to self-stereotype compared to members of high-status groups. We tested the hypothesis that belonging to a low-, rather than a high-status group, makes low-status members feel more threatened and motivates them to protect their self-perception by increasing their similarity with the ingroup. Specifically, we investigated the effects of an experimental manipulation that was conceived to either threaten or protect the natural group membership of participants from either a low- or a high-status group on the level of self-stereotyping. The findings supported the idea that only low-status group members protected themselves when their group identity was threatened through increased self-stereotyping.     

Interpersonal control strivings and vulnerability to negative social exchanges in later life

Although negative social exchanges detract from well-being, little is known about the factors that influence older adults' vulnerability to such exchanges. Interpersonal control strivings were examined as predictors of 2 dimensions of vulnerability to negative social exchanges, exposure and reactivity, in a nationally representative sample of older adults (N=916). Interpersonal control strivings refer to people's efforts to maintain harmony in their relationships and, when unsuccessful, to preserve their emotional health. The results revealed that interpersonal control strivings directed toward maintaining harmony were associated with less exposure, whereas interpersonal control strivings directed toward preserving emotional health when harmony is threatened were associated with less reactivity. Thus, complementary control processes play an important role in older adults' vulnerability to negative social exchanges.     

Reactions to social vs self-evaluation: Moderating effects of personal and social identity orientations

People differ in the degree to which their identities are based on personal versus social identity characteristics. This experiment tested the hypothesis that people are most concerned about evaluations that are relevant to their salient identity orientation. The Aspects of Identity Questionnaire was used to classify subjects as low or high in personal and social identities. Subjects then anticipated taking a test, believing that their performance would be known by only them, by only a research assistant, by both them and a research assistant, or by no one. Subjects then completed thought-listing and self-report measures of evaluation apprehension. Subjects who scored high in social identity reacted more strongly to the social evaluation than subjects low in social identity. Although subjects high in personal identity were not particularly threatened by private feedback, personal identity seemed to buffer subjects against the threat of social-evaluation. The results are discussed in the context of recent work on private and public aspects of the self.     

Can a Rude Waiter Make Your Food Less Tasty? Social Class Differences in Thinking Style and Carryover in Consumer Judgments

Building on the notion that cognitive processes vary across social classes, we predict that social class shapes thinking style, which in turn affects consumer judgments. In doing so, we employ service failure domains as a way to understand social class effects. Across four studies, we show that, when faced with a failure incident occurring in one service dimension (e.g., rude employees), consumers in the low social class, relative to those in the high social class, carry over to influence their evaluations of the other service dimensions (e.g., food quality) that are unrelated to the failure incident. We further show that low‐class consumers favor a holistic style of thinking, whereas high‐class consumers favor an analytic style of thinking and that these differences in thinking style account for the carryover effects on evaluations. The pattern of the effects exists when the service failure is perceived to be severe rather than minor.     

The power of affirming group values: Group affirmation buffers the self-esteem of women exposed to blatant sexism

Extending the group affirmation literature to the domain of prejudice, this study investigated whether group affirmation buffers the self-esteem of women exposed to blatant sexism. In accordance with Self-Affirmation Theory and group affirmation research, we hypothesized that when one aspect of the collective self is threatened (gender identity), self-esteem can be maintained via the affirmation of an alternative aspect of the collective self. In a 2 × 2 between-participants design, female students were randomly assigned to read about discrimination directed toward women or a non-self-relevant disadvantaged group (the Inuit). All then participated in a (fictitious) second study, in which half completed a group affirmation manipulation (wrote about the top three values of a self-defining group) and half completed a control writing exercise. The self-esteem of women who were threatened by sexism, but group affirmed, was protected from the negative effects of perceiving sexism.     

Are we all in this together?: co-victimization,inclusive social identity and collective action in solidarity with the disadvantaged

Common experience of injustice can be a potent motivator of collective action and efforts to achieve social change - and of such efforts becoming more widespread. In this research, we propose that the effects of co-victimization on collective action are a function of inclusive social identity. Experiment 1 (N= 61) demonstrated that while presence (compared to absence) of co-victimization positively predicted consumer (i.e., participants) willingness to act collectively in solidarity with sweatshop workers, this effect was mediated by inclusive social identity. In Experiment 2 (N= 120), the salience of inclusive social identity was experimentally manipulated and interacted with co-victimization to predict collective action. When inclusive social identity was salient, co-victimization enhanced collective action, including willingness to pay extra for products made ethically and in support of fair wages for workers. In contrast, collective action was attenuated when co-victimization took place in the absence of inclusive social identity. Implications for understanding when co-victimization is transformed into common fate and political solidarity with the disadvantaged are discussed.     

Social self-discrepancies from own and other standpoints and collective self-esteem

On the basis of an extension of Self-Discrepancy Theory (SDT) to the social aspect of the self (A. Bizman, Y. Yinon, & S. Krotman, 2001), the authors examined the relationships between social self-discrepancies from own and other standpoints and collective self-esteem. The authors assessed perceptions of actual, ideal, and ought attributes of Israelis from own and other standpoints; perceived importance of others' evaluation of Israel; and the Collective Self-Esteem Scale (CSES) among 114 Israelis. The results revealed that the association of the discrepancy between actual Israelis and ideal Israelis from the other standpoint with the public Collective Self-Esteem (CSE) subscale was negative among participants with high perceived importance and positive among those with low perceived importance. In addition, the discrepancy between actual and ideal Israelis from the own standpoint was related to the private, public, and membership CSE subscales. Overall, the findings suggest that the SDT distinction between the own and other standpoints on the self is applicable to the social self.     

Together We Rise: How Social Movements Succeed

Social movements, such as Black Lives Matter, surge when support grows for their social justice goals. At their core, social movements advance when people act collectively by rising in solidarity with a shared purpose to address injustice and inequality. Drawing on insights from consumer psychology, this review investigates how social movements succeed in creating social change. We build on an established 21^st‐century framework for how social movements succeed to outline the promising practices of successful social movements. For each of these practices, we identify the consumer psychology mechanisms that motivate collective action and encourage people to transform from bystanders to upstanders, those who provide the grassroots momentum for successful social movements. We illustrate this framework with examples from the growth of the Black Lives Matter movement. Finally, we highlight insights from consumer psychology that promote an understanding of social movements, and we raise research questions to encourage more consumer psychologists to investigate how social movements succeed.     

Ascribing Advantages to Social Comparison Targets

Three experiments examined how people perceive a social comparison target when a dimension important to identity is threatened and a relatively unfavorable social comparison is anticipated. All 3 experiments show that people will perceive or exaggerate advantages in a target, that make the target inappropriate for social comparison, when they anticipate a comparison with the target and are uncertain of the outcome. Experiments 2 and 3 show that reports of some target advantages are moderated by individual differences in self-esteem, such that people with low self-esteem are more likely than people with high self-esteem to perceive that a comparison target enjoys subtle, subjective advantages. Finally, Experiment 3 shows that the report of overt target advantages reflects actual perceptions on the part of the perceiver, and are not merely self-presentational claims intended to manage audience attributions.