Context effects on tempo and pleasantness judgments for Beatles songs

Context effects on tempo and pleasantness judgments of different tempos were demonstrated in three experiments using Beatles songs. In Experiments 1 and 2, we explored how listening to versions of the same song that were played at different tempos affected tempo and pleasantness ratings. In both experiments, contrast effects were found on judgments of tempo, with target tempos rated faster when context tempos were slow than when they were fast. In both experiments, we also showed that the peak of the pleasantness rating function shifted toward the values of the context tempos, reflecting disordinal context effects on pleasantness relationships. Familiarity with the songs did not moderate these effects, and shifts in tempo ratings did not correlate with shifts in most pleasant target tempos when context was manipulated within subjects. In Experiment 3, we examined how manipulations of context tempos for one song affected judgments of the same song as compared with judgments of other more or less similar songs. For tempo ratings, contrast effects transferred to ratings of a similar song, but for pleasantness ratings, assimilative shifts of ideals were found only for the same song and not for similar songs. This pattern of results was supportive of independent bases for the two context effects.     

Effects of context in judgments of sweetness and pleasantness

Dramatic effects of the immediate stimulus context were demonstrated for ratings of sweetness and also for ratings of pleasantness of soft drinks containing different concentrations of sucrose. The same drinks were rated sweeter when the lower concentrations were presented more frequently, less sweet when the higher concentrations were presented more frequently. A quasi-normal distribution of frequencies yielded ratings falling between the two skewed distributions. Ratings of sweetness were accurately predicted by Parducci’s (1974) range-frequency model of judgment, which was originally developed to explain contextual effects in other psychophysical dimensions. Ratings of pleasantness were also affected by context; the highest ratings were assigned to concentrations of intermediate sweetness in their respective contexts.     

Categorical and dimensional perceptions in decoding emotional facial expressions

We investigated whether categorical perception and dimensional perception can co-occur while decoding emotional facial expressions. In Experiment 1, facial continua with endpoints consisting of four basic emotions (i.e., happiness-fear and anger-disgust) were created by a morphing technique. Participants rated each facial stimulus using a categorical strategy and a dimensional strategy. The results show that the happiness-fear continuum was divided into two clusters based on valence, even when using the dimensional strategy. Moreover, the faces were arrayed in order of the physical changes within each cluster. In Experiment 2, we found a category boundary within other continua (i.e., surprise-sadness and excitement-disgust) with regard to the arousal and valence dimensions. These findings indicate that categorical perception and dimensional perception co-occurred when emotional facial expressions were rated using a dimensional strategy, suggesting a hybrid theory of categorical and dimensional accounts.     

Categorical and dimensional perceptions in decoding emotional facial expressions

We investigated whether categorical perception and dimensional perception can co-occur while decoding emotional facial expressions. In Experiment 1, facial continua with endpoints consisting of four basic emotions (i.e., happiness–fear and anger–disgust) were created by a morphing technique. Participants rated each facial stimulus using a categorical strategy and a dimensional strategy. The results show that the happiness–fear continuum was divided into two clusters based on valence, even when using the dimensional strategy. Moreover, the faces were arrayed in order of the physical changes within each cluster. In Experiment 2, we found a category boundary within other continua (i.e., surprise–sadness and excitement–disgust) with regard to the arousal and valence dimensions. These findings indicate that categorical perception and dimensional perception co-occurred when emotional facial expressions were rated using a dimensional strategy, suggesting a hybrid theory of categorical and dimensional accounts.     

Facial redness,expression, and masculinity influence perceptions of anger and health

Past research has found that skin colouration, particularly facial redness, influences the perceived health and emotional state of target individuals. In the current work, we explore several extensions of this past research. In Experiment 1, we manipulated facial redness incrementally on neutral and angry faces and had participants rate each face for anger and health. Different red effects emerged, as perceived anger increased in a linear manner as facial redness increased. Health ratings instead showed a curvilinear trend, as both extreme paleness and redness were rated as less healthy than moderate levels of red. Experiment 2 replicated and extended these findings by manipulating the masculinity of both angry and neutral faces that varied in redness. The results found the effect of red on perceived anger and health was moderated by masculine face structure. Collectively, these results show that facial redness has context dependent effects that vary based on facial expression, appearance, and differentially impact ratings of emotional states and health.     

Context effects on the judgment of basic emotions in the face

This article reports on three experiments on the controversial topic of context effects in the judgment of emotion from the face. In Experiment 1 (N=169) subjects were shown either a happy, sad, or angry anchor face as context followed by a target slide of a neutral face. In Experiment 2 (N=119) subjects were shown an anchor of a happy or angry face as context and a sad face as target. In Experiment 3 (N=180) subjects were shown an anchor of a happy, sad, or surprised face as context and an angry face as target. All experiments used facial expressions from Ekman and Friesen'sPictures of Facial Affect (1976). Dependent measures included intensity ratings of pleasure and arousal dimensions (Mehrabian & Russell, 1974); a judgment of the intensity of six specific emotions expressed (happy, sad, angry, afraid, disgusted, and interested); and categorical judgments of emotions. Significant context effects were observed for the neutral target and, with smaller effects, for the angry and sad targets on dimensional and intensity ratings. The magnitude of the context effect depended on both the target and anchor facial expressions. Greater categorical agreement of emotion was obtained for the target when another face was provided as a context than when the target face was shown alone. These results provide an independent replication and extension of recent research (Russell, 1991; Russell & Fehr, 1987) on the relativity of facial affect judgment.This research was supported by the Faculty Development Grant from Hofstra University to the first author.     

Natural anchoring at the neutral point of category rating scales

Contextual theories of judgment assume that the rating of any stimulus depends on its relationship to a context of similar stimuli. For example, any specific act of behavior would be rated less favorably when considered in the context of good behaviors then when considered in the context of bad ones. However, two experiments suggest an absolute anchoring of the natural neutral point, an exception to this generalization. In Experiment 1, morally indifferent acts remained “neutral,” regardless of context; and in Experiment 2 the break-even or zero-point in a simulated game of chance was always rated “neutral.” In both experiments, contextual manipulations had powerful effects upon ratings of other stimuli, though never shifting them across the neutral point. Furthermore, both experiments suggest that neutral-point anchoring also affects the use of the most extreme categories in a manner that is unique to this phenomena. In Experiment 2 for example, the introduction of extremely positive “wins” not only made other wins seem less favorable while leaving ratings of the zero-point unchanged, but also made the most negative losses seem more favorable. It is as if the introduction of an extremely positive “win” also introduces the possibility of an extremely negative “loss.” Taken together these findings contradict the basic adaptation-level premise that the entire scale is determined by the neutral point; they are also inconsistent with the assumption of range theories that the scale is anchored by the endpoints of the range of stimuli actually experienced.     

Similar as well as dissimilar contextual stimuli increase rated similarity

Contextual stimuli from one category increase the rated similarity of stimuli from a second category. In Experiment 1, associates of one of the members of pairs of target words increased the rated similarity of the members slightly more than did much less similar contextual stimuli. In Experiment 2, contextual category names and good exemplars increased the rated similarity of pairs of poor to medium target exemplars and were also rated as more similar to these targets than the targets were to each other. In both cases, the category names resulted in the stronger effect. This ability of contextually similar stimuli to increase rated similarity opposes the distance-density and averaging-judgmental theories of the effect of context on similarity. However, the theory that a positive association exists between the perceived similarity of stimuli and the strength of the category to which they belong explains how both contextually dissimilar and contextually similar stimuli can increase rated similarity.     

Accuracy in Detecting Potential Underage Drinkers: The Role of Contextual Effects in Proofing1

Three studies investigated the prevalence and influence of contextual effects in social judgments of age as they concern the purchase of alcohol. In Experiment 1, prior to rating a target individual, college students rated a series of photographs of persons considerably older or younger than the legal drinking age. Contrary to previous research on contrast effects, a cognitive assimilation effect was obtained for perceptions of age. Subjects rated a target person older when the prior stimuli were older, and younger when exposed to youthful stimuli. In Experiment 2, subjects again were exposed to older or younger stimuli or control stimuli (pictures of a university campus) and asked to rate a target individual. In an attempt to make salient the relevant perceptual category, subjects were asked specifically to make age ratings of the priming stimuli. Results again indicated an assimilation effect for age and the decision to proof. Attraction and liking data tended to demonstrate a contrast effect. Experiment 3 replicated the assimilation effects found in Experiments 1 and 2 using actual store clerks. These data are considered in light of the social factors that affect judgments in policies that seek to restrict access to alcohol among minors.     

Overcoming default categorical bias in spatial memory

In the present study, we investigated whether a strong default categorical bias can be overcome in spatial memory by using alternative membership information. In three experiments, we tested location memory in a circular space while providing participants with an alternative categorization. We found that visual presentation of the boundaries of the alternative categories (Experiment 1) did not induce the use of the alternative categories in estimation. In contrast, visual cuing of the alternative category membership of a target (Experiment 2) and unique target feature information associated with each alternative category (Experiment 3) successfully led to the use of the alternative categories in estimation. Taken together, the results indicate that default categorical bias in spatial memory can be overcome when appropriate cues are provided. We discuss how these findings expand the category adjustment model (Huttenlocher, Hedges, & Duncan, 1991) in spatial memory by proposing a retrieval-based category adjustment (RCA) model.     

Modulation of focused attention by faces expressing emotion: evidence from flanker tasks

Three experiments evaluated whether facial expression can modulate the allocation of focused attention. Identification of emotionally expressive target faces was typically faster when they were flanked by identical (compatible) faces compared with when they were flanked by different (incompatible) faces. This flanker compatibility effect was significantly smaller when target faces expressed negative compared with positive emotion (see Experiment 1A); however, when the faces were altered to disrupt emotional expression, yet retain feature differences, equal flanker compatibility effects were observed (see Experiment 1B). The flanker-compatibility effect was also found to be smaller for negative target faces compared compatibility with neutral target faces, and for both negative and neutral target faces compared with positive target faces (see Experiment 2). These results suggest that the constriction of attention is influenced by facial expressions of emotion.     

Visual information for categorizing facial expression of emotions

Two experiments were conducted to reveal the visual information from the face utilized for the categorization of its expression of emotions. In Experiment 1 the subjects produced six schematic faces expressing six basic emotions by using a computer graphics system. By a series of factor analyses on the variables of displacements of feature points for deforming a neutral schematic face to produce the six expressional ones, two factors of ‘curvedness/openness’ and ‘slantedness’ of facial elements were obtained. In Experiment 2 another group of subjects made category judgements of emotions for 72 of the total 216 schematic faces produced in Experiment 1. The relationship between the displacements of feature points in Experiment 1 and subjects' categorical responses in Experiment 2 were examined by canonical discriminant analysis. It was found that the categorical judgements were well explained by two canonical variables whose structures were quite similar to those of factors obtained in Experiment 1. These results indicated that we extract the information of changes in curvedness/openness and slantedness of facial elements among other information on the face for categorizing its expressions of emotions. Lastly, the relationship between the dimensions of visual information obtained here and those of semantic affective meanings found in earlier research was discussed.     

Compared to what? Effects of categorization on hedonic contrast

Test stimuli are rated less “good” following very good context stimuli than when presented either alone or following neutral context stimuli. This diminution in rating is calledhedonic contrast. In two experiments, the degree of hedonic contrast depended on how subjects were instructed to categorize context and test stimuli. Contrast was substantially attenuated if context and test stimuli were said to belong to different categories. The effect was demonstrated for beverages (Experiment 1) and birds (Experiment 2). Stimuli’s hedonic ratings were far less affected by other stimuli declared to belong to a different category than by stimuli declared to belong to a common category.     

Testing the absolute-tempo hypothesis: Context effects for familiar and unfamiliar songs

In two experiments, we investigated context effects on tempo judgments for familiar and unfamiliar songs performed by popular artists. In Experiment 1, participants made comparative tempo judgments to a remembered standard for song clips drawn from either a slow or a fast context, created by manipulating the tempos of the same songs. Although both familiar and unfamiliar songs showed significant shifts in their points of subjective equality toward the tempo context values, more-familiar songs showed significantly reduced contextual bias. In Experiment 2, tempo pleasantness ratings showed significant context effects in which the ordering of tempos on the pleasantness scale differed across contexts, with the most pleasant tempo shifting toward the contextual values, an assimilation of ideal points. Once again, these effects were significant but reduced for the more-familiar songs. The moderating effects of song familiarity support a weak version of the absolute-tempo hypothesis, in which long-term memory for tempo reduces but does not eliminate contextual effects. Thus, although both relative and absolute tempo information appear to be encoded in memory, the absolute representation may be subject to rapid revision by recently experienced tempo-altered versions of the same song.     

Searching for politicians: An information-processing approach to face recognition

Previous work on face recognition has concentrated on the processing of unfamiliar faces. This paper examines the recognition of already familiar faces, specifically politicians. Three experiments are described in which the subject's task was to search through a series of faces for particular target politicians. In Experiment I the function relating search time to target set size was found to be negatively accelerated. A similar function was observed when names were used as search items. In Experiment II all subjects searched for four targets, and the relationship between distractors and target items was varied. Distractors rated visually similar to the targets took longer to reject than those rated dissimilar. Distractors who were other politicians took longer to reject than actors, and this effect of semantic category was independent of visual similarity. In Experiment III, where subjects searched for a single target, semantic category appeared only to have an effect when the distractors were also visually similar to the target. Models of the rejection process are discussed, and the similarities between the effects observed here, with faces, and those reported elsewhere for words are pointed out.     

Context effects on the perceived physical attractiveness of faces

Four experiments were conducted to study the nature of context effects on the perceived physical attractiveness of faces. In Experiment 1, photos of faces scaled on attractiveness were presented in sets of three, with target faces appearing in the middle flanked by two context faces. The target faces were of average attractiveness, with the context faces being either high, average, or low in attractiveness. The effect of the context was one of assimilation, rather than contrast, regardless of whether the persons in the photos were portrayed to be associated. This result was interpreted in terms of a “generalized halo effect” for judgments of the physical attractiveness of stimuli within a group. Presenting the persons of a set as friends enhanced the perceived attractiveness of the target face but only when the context did not contain a face of low attractiveness. In Experiment 2, the assimilation effect was observed to carry over to influence ratings of the target faces several minutes after the context faces had been removed. Experiment 3 showed the assimilation effect to be robust regardless of whether the context was composed of two faces or one, but Experiment 4 showed the assimilation effect to be evident only when the context faces were presented simultaneously with the target.     

The dual effect of context on memory of related and unrelated themes: Discrimination at encoding and cue at retrieval

The influence of contextual factors on encoding and retrieval in recognition memory was investigated using a retroactive interference paradigm. Participants were randomly assigned to four context conditions constructed by manipulating types of presentation modality (pictures vs words) for study, interference, and test stages, respectively (ABA, ABB, AAA, & AAB). In Experiment 1 we presented unrelated items in the study and interference stages, while in Experiment 2 each stage contained items from the same semantic category. The results demonstrate a dual role for context in memory processes-at encoding as well as at retrieval. In Experiment 1 there is a hierarchical order between the four context conditions, depending on both target-test and target-interference contextual similarity. Adding a categorical context in Experiment 2 helped to specify each list and therefore better distinguish between target and interferer information, and in some conditions compensated for their perceptual similarity.     

Attentional biases for faces and body parts

In four experiments, we examined whether faces and body parts are processed faster and engage attention more than other objects. Participants searched for a green among blue frames and were asked to make speeded categorical decisions on an object presented within the target frame (e.g., was it food?). On half of the trials a colour singleton (a red frame) was also present and reaction times to targets were measured as a function of the object category within the singleton. The results show that categorical judgements of faces (Experiments 1–3) and body parts (Experiment 4) in the target frame were significantly faster as compared to other object categories. Furthermore, the cost associated with presenting a face or body part in the singleton frame was greater than the cost when another type of object was in the singleton. These results suggest an attentional bias towards stimuli of sociobiological significance such as faces and body parts.